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AICS
Published by Asosiasi Dosen Indonesia
ISSN : 27749576     EISSN : 27472981     DOI : https://doi.org/10.34306/conferenceseries
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
ADI International Conference Series (AICS) is open access journal published by Asosiasi Dosen Indonesia. AICS (ADI International Conference Series) is Supported by ADI Publisher & Organized by Pandawan. AICS (ADI International Conference Series) provides media to publish scientific articles from scholars and experts around the world related to the Interdisiplin topics. All URL of published articles will have a digital object identifier (DOI).
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 122 Documents
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Innovative Entrepreneurship for Online Business: Qualitative Study Hermawan, Iwan; Hindrawati, Gita; Inayah; Suharmanto
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.619

Abstract

Entrepreneurship in online business is related to the rapidly growing number of internet literacy in Indonesia. Currently, 160 million people access the internet, making Indonesia an economical cake that creates a potential market. It encourages market competition and innovation in the red zone. Competition triggers business actors, including entrepreneurs, to rethink the strategies applied to win market competition relevant to the current phenomenon. The research question is related to how online business entrepreneurs take advantage of innovation to survive the business turbulence, such as developing technology, changing regulations, market tastes, and the need for social distancing in a pandemic situation. Innovative Entrepreneurship (IE), initially inspired by Schumpeter and Lumpkin Dess, is now further transformed by the evolution of generations from generation X to generation Y (millennial generation). Millennials have different characters and lifestyles, so that in terms of entrepreneurial characteristics, millennials have an IE perspective that brings their uniqueness. In line with the development of the internet and application breakthroughs by unicorn developers, E-marketplaces have become an interesting online business phenomenon to explore and create the dynamics of IE. This study is based on the perspective of technology-based entrepreneurship through a qualitative approach. The results of the study obtained an IE construct with millennial ownership. The construct of IE in the online business environment is formed by four dimensions, namely technology, work atmosphere, organizational strategy, and market agility. By applying these four dimensions, the IE construct will foster entrepreneurship to formulate better ways to survive and win the competition in the e-marketplace business environment.
Designing Internet Shopping Mall in the Customer Behavior Perspective Hermawan, Iwan; Sartono; Hindrawati, Gita; Amid, Jusmi; Suwondo, Agus
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.621

Abstract

Internet shopping mall (E-mall) is a form of e-shop expansion that has a trading complexity and many product variants. E-mall is still limited in its application because its development requires relatively large capital than building an e-shop. Moreover, the development of application portfolios and architectural design that facilitates how the physical and virtual value chains are elaborated has not been carried out in many system development studies. In designing the portfolio, it is related to the consumer behaviour perspective. The direction of the study is to build an e-mall design concept that elaborates the physical and virtual value chain. The sample of this research is the target consumers who have shopped online as many as 168 respondents in Indonesia. A multivariate statistical study approach using conjoint analysis was employed to develop the E-mall design. This study produces five main dimensions that can be used as a reference for E-mall developers and further develop an application portfolio.

Page 13 of 13 | Total Record : 122

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