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AICS
Published by Asosiasi Dosen Indonesia
ISSN : 27749576     EISSN : 27472981     DOI : https://doi.org/10.34306/conferenceseries
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
ADI International Conference Series (AICS) is open access journal published by Asosiasi Dosen Indonesia. AICS (ADI International Conference Series) is Supported by ADI Publisher & Organized by Pandawan. AICS (ADI International Conference Series) provides media to publish scientific articles from scholars and experts around the world related to the Interdisiplin topics. All URL of published articles will have a digital object identifier (DOI).
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 122 Documents
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Estimation of the Relationship Between Learning Styles Inventory and Online Learning During the Pandemic Rano Agustino; Santhi Pertiwi
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

The learning model during the Covid-19 pandemic underwent a change in the teaching process. Where the changes are seen in the learning process, where face-to-face in the classroom turns into virtual online learning. This study will measure the extent of the relationship between student grades and their learning styles during the pandemic. The data that will be used are data from the questionnaire results of the Computer Faculty students from the University in Jakarta. This questionnaire was conducted on August 30, 2020. After the questionnaire dataset was fulfilled, it was integrated with student scores for those who took the questionnaire. To determine the learning style using David Kolb's Learning Style Inventory. While the statistical test uses Anova One Way and Post hoc. The results of data analysis will produce the learning style of each student. The results of data analysis will also recommend four roles for the teaching style of the teacher using the Kolb Educator Role Profile (KERP).
Web-Based Integrated Scheduling System at Universitas Multimedia Nusantara Astri Forturia; J. Johny Natu Prihanto; P.M. Winarno
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

The digital transformation strategy is carried out on scheduling at the Multimedia Nusantara University (UMN) campus in order to shorten work time and achieve space utilization rates in each semester considering the growth in the number of UMN students and the number of classes in each academic year. Various courses have their own requirements in preparing schedules that must be met so that learning outcomes can be realized. This transformation is carried out by changing the work that was previously done manually by creating a web-based integrated scheduling system for all parties involved. This transformation uses a Digital Maturity Model framework which has 5 dimensions including Customer, Strategy, Technology, Operations, and Culture. The current state for each dimension ranges from 3.17 to 3.73. Based on the results of the interview, it is hoped that it can reach level 4. The gap between the current state and the future state will be minimized by the system built in this transformation project.
Puf-trng for a Secure Industry 4.0 Eka Harsono; Chong Ming Tang
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

Modern technology such as IoT has made a significant change in the industry. By enabling communication between smart machines, the automation process would be more dynamic and adaptive. It will enable the machines to perform necessary tasks based on real data received from the other hardware. Additionally, the data recorded in the machines will further help the engineer to easily check the problem and the information needed for future development. However, unsecured data exchanges will compromise the data and the security of the devices. Popular security measures such as encryption and decryption are commonly used to solve the information exchange. However it is possible to further improve the performance for both encryption and decryption process by implementing a TRNG (True Random Number Generator). TRNG requires a strong entropy such as the proposed Physical Unclonable Function (PUF) which produces a response based on the physical variations of device parameters during the fabrication process.
Analysis of Implementation and Cloud Based ERP Implementation (Case Study of PT. Hologram Indonesia Kreatif) Kartika Bangun; Y. Budi Susanto; Friska Natalia
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

The development of increasingly sophisticated technology enables companies to take advantage of these technologies to compete by increasing the efficiency and effectiveness of the company. One technology that can improve this is ERP, which now consists of on premise and cloud based. One company that uses cloud based ERP named Apptivo, is PT. Hologram Indonesia Kreatif, where they aim to improve the performance of the sales marketing department, as well as finance. However, in its implementation, there are several obstacles. Using qualitative methods namely study cases and data collection with in-depth interviews, the authors found that there are three factors that play a role in these constraints, namely characteristics of individuals, characteristics of organizations and, characteristics of technology. In order to maximize the use of Apptivo, it can be suggested for companies that PT. Hologram Indonesia Kreatif can conduct training both in terms of business process or technical. In addition, companies can do roleplaying to familiarize users with Apptivo, as well as create a user guide or a kind of manual, for old or new users to read.
The Determinants of Entrepreneurial Intention among Generation Z during Covid-19 Pandemic: Evidence from Indonesia Dety Nurfadilah; Lintang Tiara; Raynaldo Kharismananda
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

Generation Z, known as people who grow with technology, have a preference for starting their own business which is estimated to be different than other generations during the covid-19 pandemic. Understanding their behavior becomes very important because they will become the next generation that drives the economic sector. This study aimed to investigate the key determinants of entrepreneurial intention among generation Z during the Covid-19 pandemic. 225 data were collected through online tools and analyzed using partial least square – structural equation modeling. The finding indicates that entrepreneurial intention among generation Z is positively correlated and influenced by family’s entrepreneurial tradition, profit orientation, and personality traits. This study used the family's entrepreneurial tradition and profit orientation as new variables which have received little attention to determine the entrepreneurial intention. The phenomenon of covid-19aa will bring new contributions to the field of management and entrepreneurship.
The Impact of Innovation Capability on Product Innovation Performance (Case Study of Manufacturing Industry in Indonesia) Agatha Hintama; Mira Maulida; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

Manufacturing industry contributes the highest to Indonesian’s GDP, but it continues to slide from 2015-2018 due to low number of new products and low diversification products. Thus, this study focuses on the capability in enhancing product innovation performance. Capabilities relate to RBV (resource-based view) of a firm. It explains how firms renew their competencies in order to adapt to the changing environment. In analysing the relation between innovation capability and product innovation performance, this study also considers the role of R&D performance. Many studies mentioned that innovation capability impacts R&D performance and product innovation performance. But there is still limited study that explores innovation capability as a moderating role towards R&D performance and product innovation performance. This study uses Structural Equation Method (SEM) which consist of 100 respondents of senior management in the manufacturing industry in Indonesia. Our study shows that innovation capability enhances product innovation performance better through R&D performance; rather than direct relation. But innovation capability has no moderating role towards the relation of R&D performance and product innovation performance.
Implementation of Digital Marketing at Printing Company to Increase Customer Acquisition and Customer Retention (Case Study: Citra Kreasindo Mandiri Company) Clairine Irawan; Budi Susanto; Rismi Juliadi
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

In facing the global change and technology, PT Citra Kreasindo Mandiri company needs to make a change in the form of the application of technology within the company. The data was collected qualitatively by conducting interviews with business people involved, it’s the business owners and employees of PT Citra Kreasindo Mandiri so that data was obtained about current business conditions in terms of strategy, technology, customers, organization and culture and operations. Business priority is in the marketing section which is the sub-dimension of the strategy dimension. From this condition, one of the strategies that can be done is to implement digital marketing at the company PT Citra Kreasindo Mandiri The application of digital marketing is carried out to increase the customer acquisition rate and customer retention rate. The analysis technique is performed by comparing the company's business capabilities with the company's gap analysis. The results given from the application of digital marketing are that companies have the ability to be able to carry out digital transformation and the application will have a positive influence on the customer acquisition rate, customer retention rate and also company revenue.
Role of Dynamic Capability and Customer Relationship Management: a Case Study of Fintech Lending Platforms in Indonesia Fortune Nabhel harmony; Soebowo Musa
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

The key point for this study is to understand the role of dynamic capability in managing customer relationships for improved business performance. Of utmost interest to this research, the study proposes and tests a model that assumes that dynamic capability has a positive relationship towards customer relationship management; in order to develop organizational agility which has a positive relationship towards firm performance. Upon confirming our hypotheses, our findings offer a clearer picture of the aspects to which the sustainability of a customer relationship management system depends on different organizational capabilities. Hence, dynamic capability can be seen as a catalyst for customer relationship management and business management overall. CRM helps develop agility within an organization and agility strengthens an organization to adapt quickly to its customers ' needs, optimize the operational processes of the organization and establish external relations which influences the firm’s performance.
Analyzing Factors Influencing Supply Chain Management Practices in Medical Device Industry Indonesia Timotius W. Jefferson; Antonius Siahaan
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

Amidst rapid advancement of technologies; rapid changes of market demands & uncertainties and many competitors in industry, Supply Chain Management has emerged as a leading strategic management tool to create efficiency and effectiveness with the aims to increase organization performance to survive in the market. This study focuses on several organizational capability factors such as Knowledge Management, Organization Agility, and Innovation Capability in relationship with Supply Chain Management Practices. This study uses Structural Equation Modelling (SEM) based on Partial Least Square (PLS) Technique involving 93 respondents whose activities involve supply chain practices in the medical device firms operating in Indonesia. The result of this empirical study shows that those 3 capabilities have significant influence towards the practice of Supply Chain Management.
Strategic Marketing for Indonesia Local Game Company To Increase Product Attractiveness Prayogo Dwiharyono; Nila Hidayat; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

The current games industry growth in Indonesia is quite good and is growing rapidly to date. The value of the game industry in Indonesia already reached 800 million USD or around Rp.11 Trillion based on the survey in 2017. However, even though the growth of the games industry is high, most of the market is still untapped by local game companies. Because of that, the local game companies in Indonesia need to develop a strategy to get more market share in the local game market. This research aims to measure the influence of the 4P marketing mix in the Indonesia games market, and formulate a suitable strategy to increase the product attractiveness based on the Indonesia game market characteristic. The variable for this research is the 4P marketing mix combined into a marketing strategy and product attractiveness. The research is done through qualitative interview method, and quantitative method through survey to 75 respondents with SPSS as the data analysis tool for the results. The study finds that the marketing strategy has low influence on the product attractiveness variable, also, between the 4P marketing mix, the promotion has the highest relation to the product attractiveness compared to price, place/position, or product.

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