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INDONESIA
AICS
Published by Asosiasi Dosen Indonesia
ISSN : 27749576     EISSN : 27472981     DOI : https://doi.org/10.34306/conferenceseries
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
ADI International Conference Series (AICS) is open access journal published by Asosiasi Dosen Indonesia. AICS (ADI International Conference Series) is Supported by ADI Publisher & Organized by Pandawan. AICS (ADI International Conference Series) provides media to publish scientific articles from scholars and experts around the world related to the Interdisiplin topics. All URL of published articles will have a digital object identifier (DOI).
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 122 Documents
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The Impact of User Generated Content (Online Review) Towards The Intention to Purchase on E-commerce In Jakarta. Case Study Of Tokopedia. Prisca Ivana; Robert La Are
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

The existence of the internet has taken over most of the traditional ways to do things. The Internet as well provides convenience towards all industries. For example, the emergence of e-commerce Tokopedia 10 years ago makes purchasing and selling goods easier and evenly. Goods are able to be sent all over the world in just one click. However, due to the online market, goods are not able to be touched and observed. User Generated Contents or can be called as online reviews play an important role in customers purchase decisions. Previous experience shared online helps potential customers to predict and have a view over the product. The model used in this study to measure the variable of UGC is Perceived Credibility and Perceived Usefulness as determinants of the Intention to Purchase on E-Commerce Tokopedia. The results found that Perceived Credibility had a significant influence towards the intention to purchase as well as the Perceived Usefulness. From this finding, it provides the recommendation for both management and future research..
The Role of Joint Liability in Lowering The Risk of Farmer and Agriculture Crowdfunding (A case study of one agriculture crowdfunding in Indonesia) Putu Yani Pratiwi; Ika Yanuarti; Wim Prihanto
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

Agriculture crowdfunding is a source of alternative financing for farmers. The crowdfunding platform does not ask collateral from the farmer, hence they apply group lending with joint liability to lower the default risk. The purpose of this paper is to understand how joint liability group lending can lower the risk of both farmers and agriculture crowdfunding. A deductive qualitative research design with case study approach is used in this paper. A series of in depth interviews were conducted with one agriculture crowdfunding and two farmers groups. Data analysis is done by using pattern matching techniques. The findings of this paper are joint liability can lower the default risk of crowdfunding platform because the farmers groups are self selected and all member have strong relationship (peer selection), the leader of the farmers group plays an important role of monitoring the member activities (peer monitoring) and he may apply social sanction to the defaulting member (peer pressure). From the farmer’s side, joint liability can lower the price risk. This can be done because crowdfunding platforms apply group lending, so it can get a high volume of commodities from the farmer. This enables crowdfunding platforms to build B2B contracts with buyer companies and give fixed buying prices to farmers upon contract.
Analysis of Factors Affecting the Green Purchase Intention of Electric Motorcycle: Case Study of Selis Devin Pathavi; Mochammad Riyadh Rizky Adam; Yosman Bustaman
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Although Selis brand under PT.JUARA BIKE has been the pioneer of electric bicycle in Indonesia since 2011, the brand still has lack of demand on the electric motorcycle. The objective of this research is to analyze the factors affecting the green purchase intention of electric motorcycle. Some logical frameworks of this research are Subjective Norms, Aesthetic Value, Green Value, Perceived Price, and Perceived Quality. By using an online survey, a total of 300 respondents from people live in Jabodetabek region were collected. The findings showed that subjective norms, aesthetic value, green value, Perceived Price, and perceived quality influenced green purchase intention positively. The findings also revealed that green value, perceived quality and aesthetic value made the largest contribution in influencing green purchase intention among consumers. On the other hand, Perceived Price and subjective norms had a lesser significant impact on consumer intention to purchase green products.
Comparison Study of Indonesian Third-Culture Individuals and Non-Third Culture Individuals in Regards to Communication Accommodation in Intercultural Business Tarisa Karlina Marentek; Sharon Schumacher
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Third Culture Individuals (TCI) are people who spent a significant amount of time outside their passport country during their developmental years. Due to their exposure to different cultures, they are inclined and have the ability to adjust their communication and behaviour accordingly. Communication Accommodation focuses on Convergence and Divergence, the communication strategies when individuals adapt to each other’s communication language and behaviour. Convergence occurs when individuals adjust their communication to be more similar to their communication partner. Conversely, Divergence is when individuals accentuate differences. The aim of this study is to compare communication Convergence and Divergence levels of Indonesian TCI and non-TCI by adopting a pre-existing scale measuring four dimensions (Approximation, Interpretability, Discourse Management and Interpersonal Control). Data was gathered through an online survey with 140 respondents who are Indonesian TCI and non-TCI. Results show that even though both groups are convergent, TCI are more convergent and accommodating.. Communication Accommodation Theory, Convergence and Divergence, Intercultural Communication, Cultural Identity, Intercultural Business Communication, TCK, Third Culture Kids, Third Culture Individuals
Correlations between Campaign Message and Exposure, and Behavioral Change: The Case of Cinema 21‘s #PadaTempatnya Public Relations Campaign Muhammad Jordan Valentino Rickardo; Deborah N. Simorangkir
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

Cinema 21 created #PadaTempatnya campaign to change people's lifestyles to be more concerned with cleanliness, especially in the cinema after watching a movie. The purpose of this study was to find out if there is a correlation between the #Padatempatnya campaign message and exposure and audience behavioral change to dispose of trash in its place. A survey of 115 young adults ages 20 to 24 years old was conducted. A Spearman Correlation Test found that there was a significant moderate positive correlation between campaign exposure, and significant strong positive correlation between campaign messages and behavioral change to dispose of trash in its place. Data was also analyzed using the perspective of the AIDA model. Findings showed that this campaign was most effective in the Attention stage.
Determinant of Continuance Usage Intention of Mobile Payment Application Using Extended Tam Model Glenward Prasetyo Alomau; Jeanne Ellyawati
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
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Abstract

The purpose of this study is to examine factors that influence on continuance usage intention (CUI) of OVO mobile payment applications in Indonesia. This study uses the concept of the Technology Acceptance Model (TAM) that has been further developed to examine the factors that influence on CUI, namely perceived usefulness (PU), perceived ease of use (PEOU), perceived credibility (PC), social influence (SI), and customer awareness (CA). Some 241 mobile payment application user was recruited as respondents. Data were collected using a cross-sectional survey design with a structured questionnaire via a Google form. SmartPLS is used to verify hypotheses. The study results showed that all observed variables influence positively on CUI of mobile payment application. The study found that the service provider needs to maintain and monitor the functions of PU, PEOU, PC, SI, and CA so that mobile payment application will always be attractive to users to continue using mobile payment application.
Conspicuous Compassion, Social Media and Identity: a Case Study of @dr.tirta Instagram Account during the Covid-19 Pandemic Athalea Kwee; Ezmieralda Melissa
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

Social media allow individuals to construct ideal online identities and one of the new ways to do this is by showing conspicuous compassion, or the flaunting of good behaviors to others. Drawing on the antecedents of conspicuous compassion, which are Need for Uniqueness (NFU) and Attention to Social Comparison Information (ATSCI), this research investigates how conspicuous compassion is portrayed by an Indonesian influencer, dr. Tirta Mandira Hudhi, in his Instagram posts. This study employs a textual analysis through the prism of semiotics to interpret the images and captions of the Instagram account @dr.tirta from 23 to 30 March 2020. The results show that @dr.tirta portrays conspicuous compassion through his social interactions, involvement in fighting the coronavirus, unique style, and his knowledge in the medical field. Results also indicate that @dr.tirta is highly susceptible to his followers, thus intentionally adjusts his image to meet their expectations.
The Effect of Celebrity Endorsement on Purchase Intention of Adidas Products Mediated by Customer’s Attitude Toward Brand Dewi Wuisan; Ishmael Lamisi Kananda; Muhammad Adha Saputra; Muhammad Rakha Dinata
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

This study aims to determine the effect of celebrity endorsment on purchase intention of Adidas which mediates customer attitude towards brand. Big companies currently use celebrity to be able to market their products, one of which is a sportwear company, namely Adidas, which uses Kanye West as a celebrity endorser to be able to market their products. Companies are expected to pay attention to or see celebrity from several variables, namely celebrity trustworthiness, celebrity expertise, celebrity attractiveness, celebrity similarity, celebrity liking, celebrity familiarity and celebrity match-up congruence with the brand / product. This study uses individual primary data collection methods using a questionnaire. Researchers took respondents who live in the Tangerang and Jakarta areas. Respondents in this study were 150 respondents. This study uses data processing using Partial Least Square - Structural Equation Modeling (PLS-SEM) and is processed using SmartPLS software. The results showed that the celebrity endorsement variable had a positive and significant effect on the response from prospective Adidas customers, so that customers would do Purchase Intention mediated by customer attitude toward the brand.
Discernible Impact of Fashion‘s Online Shopping With Mobile - Augmented Reality (AR) Application on the Consumer‘s Perspective in Indonesia Daniel Ilham; Deborah Simorangkir
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

To see the impact of Augmented Reality (AR) technology in fashion’s online shopping on the consumer’s perspective in Indonesia, a quantitative survey was distributed online to Indonesia young generation which born between 1981 and 2000. Non-probability sampling was conducted in order to collect primary data by making use of convenience sampling. A total amount of 147 valid responses were collected which were analyzed by correlation, linear regression and multivariate analyses. The variables related to acceptance and behavior through Augmented Reality technology (TAM: perceived ease of use, perceived usefulness, perceived enjoyment; DTPB: perceived self-efficacy) were found to be significantly related to the perspective of purchase intention, continuance intention and referral intention by the Indonesia young generation. Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product in the Indonesia young generation. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Indonesia young generation purchase-, continuance-, referral intention of shopping goods and therewith increase the sales numbers.
The Effect of Non-cash Transactions on The Money Supply Indonesia (2009:Q1 – 2019:Q2) Eka Ulina; Rogatianus Maryatmo
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

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Abstract

This study explores and investigates the impacts of the volume of non-cash transactions through automated teller machine cards (atm), credit cards, and electronic money to money supply in Indonesia from 2009 quarter one to 2019 quarter two. This study uses secondary data obtained from Bank Indonesia. The analysis tool uses multiple linear regression. Secondary data used is quarterly data on money supply and the volume of transactions of atm debit cards, credit cards, and electronic transactions. The results showed that the volume of credit card and electronic money transactions positively and significantly determine the money supply. The money supply is more elastic in response to the change in the volume of the credit card transaction.

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