cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Abdul Muttalib
Contact Email
abdulmuttalib3@gmail.com
Phone
+6281999271282
Journal Mail Official
ekisunu@gmail.com
Editorial Address
Jln. Pendidikan No 6 Mataram Nusa Tenggara Barat
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Econetica
Published by Universitas Nahdlatul Ulama Nusa Tenggara Barat
ISSN : 26851016     EISSN : 27766403     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Econetica merupakan publikasi Ilmiah terkait Sosial, Ekonomi dan Bisnis merupakan hasil kajian pustaka, kajian isu, dan hasil penelitian yang berkembang dimasyarakat. Jurnal ini menggunakan Bahasa Indonesia. Terbit 2 kali setiap tahun
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
 6   7   8   9   10 
Marketing Feasibility and Strategic Application of the Marketing Mix in Small Retail Enterprises Yahya, Lucky Mahesa; Radinda, Ayu Putri; Asri, Widya Kartika; Ilham, Muhammad; Saputra, Andreza Yosmi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.427

Abstract

This study aims to analyze the marketing feasibility and application of the marketing mix (4P: product, price, place, and promotion) in the operation of Toserba 35 Hidayah, a local retail enterprise in Lima Puluh Kota, West Sumatra. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observation, and document review to assess the firm’s competitive position and market strategy. The findings indicate that the business demonstrates strong marketing feasibility supported by product diversity, strategic location, competitive pricing, and customer-oriented service. However, the promotional strategy remains traditional, relying primarily on word-of-mouth, indicating the need for digital marketing adoption to expand market reach. The study concludes that integrating modern marketing practices—particularly social media engagement and customer loyalty programs—would enhance competitiveness and sustainability. Theoretically, this research reinforces the role of the marketing mix as a determinant of micro-enterprise performance and highlights the importance of adaptive marketing innovation in the Indonesian retail sector.
Islamic Sharecropping and Farmer Welfare Apriani, Sindi; Taqiuddin, Habibul Umam; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.537

Abstract

This study investigates the implementation of the muzara‘ah profit-sharing system and its impact on farmer welfare in West Lombok, Indonesia, through the lens of Islamic economics. Using a qualitative descriptive approach, the research examines how Islamic sharecropping arrangements between landowners and tenant farmers influence income distribution, productivity, and social cohesion within rural communities. Data were collected through in-depth interviews, field observation, and documentation involving both landowners and sharecroppers in Bagik Polak Village, Labuapi District. The findings reveal that the muzara‘ah contract, conducted orally based on mutual trust and kinship, reflects key Islamic ethical principles such as amanah (trust), ‘adl (justice), and ta‘awun (mutual cooperation). The typical profit-sharing ratios—½:½ for rice and ⅓:⅔ for horticultural crops—provide equitable returns that enhance household income and strengthen community solidarity. Despite the absence of written agreements, the practice remains sharia-compliant, as it fulfills the essential requirements of muzara‘ah. However, sustainability challenges persist, including limited access to capital, the absence of formal documentation, and vulnerability to crop failure. The study concludes that the muzara‘ah system not only functions as an agricultural financing mechanism but also embodies a moral economy model that promotes fairness, productivity, and welfare within Islamic rural society.
Strategies for Handling Non-Performing Qardhul Hasan Financing in Islamic Cooperatives Suhaera, Baiq; Taqiuddin, Habibul; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.540

Abstract

This study investigates the causes and management strategies of non-performing Qardhul Hasan financing at the Baituttamkin Sharia Cooperative, Kediri Unit. The Qardhul Hasan scheme represents a non-profit, collateral-free financing model where members repay only the principal amount without profit sharing or service fees. However, its implementation frequently faces repayment problems due to members’ inability to fulfill obligations. Using a qualitative field research approach, data were collected through observation, interviews, and documentation, then analyzed using Miles and Huberman’s interactive model. The findings reveal two major factors contributing to non-performing financing: internal weaknesses, such as insufficient monitoring and weak assessment of member character, and external factors, including adverse economic conditions, business failure, and deliberate non-compliance by members. The cooperative’s handling strategies include home visits, friendly dispute resolution through musyawarah (deliberation), motivation and business mentoring, rescheduling, and recovery measures. These results emphasize that improving internal governance, member monitoring, and financial literacy can strengthen cooperative resilience and minimize future defaults.
Strategi Pengembangan Pariwisata Halal Taman Surga Rinjani Desa Sembalun Bumbung Kecamatan Sembalun Kabupaten Lombok Timur Hasbiatun, Hasbiatun; Taqiuddin, Habibul Umam; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.541

Abstract

Tourism development which is currently becoming a trend in several countries in the world, including Indonesia, is the development of sharia tourism or what is better known as halal tourism. The development of halal tourism in Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District, has not yet been seen and has not been fully campaigned to the community. Based on this, the formulation of the problem in this research is: 1) what is the strategy for developing Halal Tourism in Taman Surga Rinjani, Sembalun Bumbung Village, Sembalun District? ?. The aims of this research are: 1. To analyze the Halal Tourism development strategy at Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District. 2. To analyze the influence of the Halal Tourism development strategy at Rinjani Paradise Park on the economy of the people of Sembalun Bumbung Village, Sembalun District. This type of research is descriptive research. The research design in this study uses qualitative research methods. The data collection techniques in this research are observation, interviews and documentation. Meanwhile, the data analysis techniques used in this research are data reduction, data display, and drawing conclusions. The results of this research show that: 1. The strategy for developing Halal tourism in Rinjani Paradise Park is to promote it both offline by distributing it using brochures and online using social media platforms. 2. The existence of Rinjani Paradise Park tourism has an influence on the economic development of the Sembalun Bumbung Village community where the unemployment rate is reduced and the growth of MSMEs around the Sembalun Bumbung areaStrategy
The Role of Islamic Boarding Schools in Community Economic Empowerment Muniah, Baiq; Taqiuddin, Habibul Umam; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.543

Abstract

This study explores the role of Islamic boarding schools (pondok pesantren) in fostering community-based economic empowerment in rural Indonesia. The research focuses on Mertak Tombok Village, Central Lombok, where the Pondok Pesantren serves as both a religious institution and an agent of socio-economic transformation. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving kiai (religious leaders), students, and local residents. The findings indicate that the pondok pesantren plays a pivotal role in developing community entrepreneurship through education, social training, and the establishment of productive enterprises such as agriculture, livestock, and handicraft cooperatives. Its leadership model—anchored in Islamic ethical values—has fostered a culture of self-reliance and collaboration among local residents. Nevertheless, challenges remain in managerial capacity, market access, and the integration of modern business practices. The study concludes that the effectiveness of pesantren-based empowerment depends on three critical factors: institutional leadership, socio-religious legitimacy, and the synergy between religious education and local economic initiatives. These findings contribute to the broader discourse on Islamic social entrepreneurship and sustainable community development in developing regions.
Empowering the Islamic Creative Economy through Traditional Weaving Enterprises Bathin, Bathin; Mashur, Mashur
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.547

Abstract

This study explores the empowerment strategies of the creative economy sector through traditional weaving enterprises in Pujut District, Central Lombok, Indonesia, from the perspective of Islamic economics. Using a qualitative descriptive approach, the research aims to analyze how weaving artisans, supported by local community networks and religious values, contribute to improving household welfare. Data were collected through interviews, observation, and documentation involving community leaders, weaving artisans, and cooperative members. The findings reveal that empowerment occurs through capacity building, mutual cooperation, and digital marketing adaptation. Islamic ethical principles such as amanah (trustworthiness), ta’awun (mutual help), and halal livelihood guide artisans’ behavior and production processes. Despite facing challenges such as limited capital, raw material scarcity, and low technological literacy, the weaving community exhibits strong resilience grounded in faith-based motivation and social solidarity. The study concludes that the integration of Islamic moral economy and creative entrepreneurship fosters inclusive, sustainable welfare for rural communities. This research contributes to the discourse on Islamic creative economy development and highlights the role of traditional crafts as vehicles for spiritual and economic empowerment.
The Influence of Product Quality, Price, and Halal Label on Consumer Purchasing Decisions on Wardah Cosmetics Wadi, Hamzan; Solatiyah, Baiq
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.548

Abstract

Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the tcount < ttable (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the tcount > ttable (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the tcount <ttable (-1.847 < 1,988). Keywords: Product Quality, Halal Label, Price, Purchasing Decision Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the tcount < ttable (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the tcount > ttable (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the tcount <ttable (-1.847 < 1,988).
DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT (Studi Kasus Pada Masyarakat Pelaku Usaha di Sekitar Objek Wisata Pantai Selong Belanak, Kecamatan. Praya Barat, Kabupaten. Lombok Tengah) Jayadi, Ruslan; Solatiyah, Baiq
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.549

Abstract

Selong Belanak is a village located in the southern part of Central Lombok Regency and is in West Nusa Tenggara Province which has a lot of marine tourism potential. Seeing the existing potential, local governments and communities have made various tourism development efforts consisting of tourist attractions, promotion or marketing, tourist markets, transportation, as well as tourist facilities and services to increase the number of tourists. The research results show that the components of tourism development consist of tourist attractions, promotion or marketing, transportation tourism markets and tourist facilities and services. The development of Selong Belanak Beach tourism has an impact on the welfare of the people of Selong Belanak Village who are around the tourist attraction. The significant impact felt by the people of Selong Belanak is the opening of business opportunities, these business opportunities consist of culinary businesses, accommodation businesses, laundry businesses, surfing, shops, grocery stores, motorbike rental services and guide rental services
PENERAPAN AKUNTANSI SYARIAH PADA AKAD MURABAHAH DAN MUDHARABAH DI LEMBAGA KEUANGAN SYARIAH JAYADI, RUSLAN
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 6 No 1 (2024): Mei 2024
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v6i1.1001

Abstract

This study aims to analyze the application of sharia accounting in murabahah and mudharabah contracts in sharia financial institutions based on PSAK 102 and PSAK 105. Murabahah is a sale and purchase contract with a profit margin, while mudharabah is a cooperation contract between the fund owner and the fund manager with a profit sharing system. This study uses a qualitative descriptive approach through literature studies and analysis of financial report documents from several sharia financial institutions. The results of the study indicate that the application of PSAK 102 and PSAK 105 is quite consistent, although there are challenges in terms of risk recognition and transparency of profit sharing in mudharabah contracts. Improvement of the accounting information system and HR training is needed to support accountability in recording sharia-based transactions.
STRATEGI PERTUMBUHAN KORPORASI: MEMBANGUN BISNIS DEKORASI PERNIKAHAN YANG BERKELANJUTAN Aldi, Romi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v6i1.1066

Abstract

Industri dekorasi pernikahan di Indonesia menunjukkan pertumbuhan yang signifikan seiring dengan meningkatnya permintaan konsumen terhadap layanan pernikahan yang personal dan berkelanjutan. Penelitian ini bertujuan untuk menganalisis strategi pertumbuhan korporasi dalam membangun bisnis dekorasi pernikahan yang berkelanjutan. Metode penelitian yang digunakan adalah studi literatur dan analisis tren pasar terkini. Hasil penelitian menunjukkan bahwa inovasi produk, optimalisasi platform digital, diversifikasi layanan, serta penerapan prinsip keberlanjutan menjadi faktor utama dalam mendukung pertumbuhan bisnis ini. Selain itu, edukasi konsumen mengenai konsep pernikahan ramah lingkungan berkontribusi positif terhadap loyalitas pelanggan dan daya saing korporasi. Strategi berbasis keberlanjutan tidak hanya meningkatkan citra perusahaan, tetapi juga membuka peluang baru untuk pertumbuhan jangka panjang dalam industri dekorasi pernikahan di Indonesia.

Page 8 of 10 | Total Record : 95

 6   7   8   9   10 

Filter by Year

2019 2025


Reset
Filter By Issues
All Issue Vol 7 No 1 (2025): Mei 2025 Vol 6 No 2 (2024): November 2024 Vol 6 No 1 (2024): Mei 2024 Vol 5 No 2 (2023): November 2023 Vol 5 No 1 (2023): Mei 2023 Vol 4 No 2 (2022): November 2022 Vol 4 No 1 (2022): Mei 2022 Vol 3 No 2 (2021): November 2021 Vol 3 No 1 (2021): Mei 2021 Vol 2 No 2 (2020): November 2020 Vol 2 No 1 (2020): Mei 2020 Vol 1 No 2 (2019): November 2019 Vol 1 No 1 (2019): Mei 2019 More Issue