ARRUS Journal of Social Sciences and Humanities
Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
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<![CDATA[Augmented Reality Learning Media Design Based on Android Smartphones for Computer Network Subjects in Vocational Schools ]]>
<![CDATA[Taufik, Ashbul]]>;
<![CDATA[Alamsyah, Nur]]>;
<![CDATA[Saputra, Andika]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2633
<![CDATA[The aim of this research is to produce an Android smartphone-based augmented reality learning media based on computer network hardware. The specific aim is to describe the results of the application model design, application functionality, and application feasibility. The approach method used in this research is research and development. Development stages include research, data collection, planning, product draft development, product validation, revision of product validation results, field trials, revision of field trial results, final product refinement, and dissemination. This research has been successfully carried out, and the results obtained in this research show that all respondents' results are in the feasible category. So it can be concluded that learning computer network hardware material using augmented reality based on Android smartphones is suitable for application in computer network subjects.]]>
<![CDATA[Theoretical Study of Islamic Jurisprudence (Ushul Fiqh) in the Era of Prophet ]]>
<![CDATA[Syarif Hidayattullah, Ahmad]]>;
<![CDATA[Said, Muhammad]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2635
<![CDATA[Since the early period of Islamic history, the behavior of Muslims in all its aspects has been regulated by Islamic laws. These rules are, in essence, religious. Therefore, in its development, several efforts are always made to be based on the Qur’an, as the final Divine revelation. These applications of which are largely exemplified and operationalized by the Sunnah of the Prophet. The science of Islamic Jurisprudence/Ushûl Fiqh discusses and investigates the circumstances of the Shar'i propositions and also investigates how these propositions demonstrate the laws relating to the actions of the legally responsible/mukallaf. Therefore, the topic discussed in Ushûl Fiqh are the postulates of Islamic legal evidences/syara' in terms of their reference to the law for the actions of mukallaf. Related to the case of the Hajj vows, which unfulfilled due to death, The Prophet Muhammad established the law through analogical reasoning/qiyas. The Prophet Muhammad reminded people who made vows to obey Allah SWT more so that they fulfill their promises by obeying Allah SWT because in a hadith, it is explained that a vow is like a debt.]]>
<![CDATA[Implementation of Green Innovation, Supply Chain Management and Technology Capability on Business Performance of Micro, Small and Medium Enterprises ]]>
<![CDATA[Mardikaningsih, Rahayu]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2652
<![CDATA[Entrepreneurship has been recognized as a mechanism for generating economic benefits. However, due to the emergence of the concept of business performance as a pressing issue affecting the global system today, it has been proposed that MSMEs, which stands for micro, small and medium enterprises, should also be given special attention. Therefore, this study intends to investigate the viewpoints of MSME entrepreneurs from green innovation, supply chain management, and technological capability to business performance in micro, small, and medium-sized enterprises (MSMEs). The study adopted a quantitative approach and involved multiple linear regression analysis tools. This study targets a population of 100 MSMEs operating in Surabaya City. Accidental sampling will be used for sampling. The study results indicate that green innovation has a significant positive impact on MSME business performance. This innovation involves the implementation of practices that support environmental sustainability, such as the utilization of environmentally friendly materials, effective waste management, and green measures. In addition, the study also shows that efficiency in supply chain management and a high level of technological capability also contribute significantly to MSME business performance.]]>
<![CDATA[Analysis of Marketing Public Relations Strategies in Increasing Competitiveness ]]>
<![CDATA[Hadi Susanto, Septian]]>;
<![CDATA[Wisudawaty, Hanna]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2692
<![CDATA[The marketing public relations (MPR) strategy is an integration of marketing and public relations strategies that can create a more holistic approach to building relationships with consumers and society. MPR is very important in a company, especially Badan Usaha Milik Negara (BUMN) company in maintaining its business continuity, because BUMN companies act as agents of value creators and agents of development, which means agents of development and drivers of economic growth in Indonesia (Thohir, 2023). The research in this study discusses the public relations markerting strategy of PT Pelabuhan Indonesia (Persero) Regional II Panjang in increasing competitiveness. The purpose of this research is to find out how the MPR strategy implemented by PT Pelabuhan Indonesia (Persero) Regional II Panjang and the role of MPR in increasing competitiveness. This research uses a qualitative approach with a phenomenological study method, collecting data from this research through interviews, observation, and documentation. This research is based on the theory of Three Way Strategies in public relations programs (Harris, 1998) and the theory of P.E.N.C.I.L.S Strategy in marketing public relations (Kotler and Keller, 2006: p.553). The results of this study state that the marketing public relations strategy of PT Pelabuhan Indonesia (Persero) Regional II Panjang in increasing competitiveness has been carried out systematically and is a routine agenda so that the strategy becomes efficient in increasing the competitiveness of the company. Therefore, until now PT Pelabuhan Indonesia (Persero) Regional II Panjang still dominates competition in the port industry and always provides positive performance.]]>
<![CDATA[Application of Copywriting Strategy in Brodo Active Commercial Video Production ]]>
<![CDATA[Wirabumi, Arya Wibowo]]>;
<![CDATA[Nugrahani, Rah Utami]]>;
<![CDATA[Priastuty, Chairunnisa Widya]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2723
<![CDATA[The creative industry in Indonesia has developed very rapidly, it is shown that the creative economy in Indonesia contributes 7.5% of Indonesia's gross domestic product (GDP). One of the creative industries that is developing very rapidly is the fashion industry. Brodo is a fashion company that was founded in 2010 and initially operated in the leather shoe sector, and now has expanded its reach by having a new section on sports shoes. Brodo itself is one of the companies that has carried out digital marketing to introduce the products they have. One type of digital marketing they have is commercial advertising videos. At the end of 2023, Brodo will launch 2 of their sports shoe products, namely Brodo Mezzala and Inizio Running, which do not yet have an introductory video to market their products in the form of commercial advertising videos. Therefore, the researcher conduct research entitled "Application of Copywriting Strategy in the Production of Brodo Active Commercial Advertising Videos". The theory used by the researcher in this research is copywriting theory with several supporting indicators to be able to represent and provide an interesting message to the audience. To be able to obtain data as a basis for this research, the researcher conducted observations, interviews and questionnaires. The object of this researcj has a duration of one minute and three seconds with the title "Brodo Active Perfomance – Mulai Bergerak" as a commercial advertising video which aims to be an introductory video for Brodo Mezzala and Inizio Running.]]>
<![CDATA[Customer Analysis of the Rebranding of InDrive Online Transportation in Bandung ]]>
<![CDATA[Sumbayak, Exaudi Yoshua Yoel]]>;
<![CDATA[Milyane, Tita Melia]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2737
<![CDATA[This study aims to determine customer responses about InDrive rebranding that occurred in the city of Bandung, the impact received for companies, consumers, and drivers and the success of InDrive in rebranding. This research contributes to the understanding of the importance of communication strategies and customer involvement in the rebranding process to ensure success and positive acceptance from customers so that the results of this study are to show what the results of the InDrive rebranding implementation are. This research uses a qualitative approach with the method of collecting research data through in-depth interviews, observation and documentation. In this research using the Hierarcy Model: AIDA (Attention, Interest, Desire, Action). Where in this model, AIDA consists of attention as a form of public attention to exposure to advertising or marketing communication. Interest to find out more about the advantages of a product or service offered. Desire is if an interest increases, it will reach the desire stage because it suits their needs. Action is when desire and interest are so strong that it will occur to the stage of consumer decisions to buy the product or service offered. The results of this study indicate that the customer perspective regarding InDrive rebranding has not been fully successful. Although there are some people who know InDrive who are rebranding. But this does not show any significant changes after rebranding.]]>
<![CDATA[The Influence of #Benarberbahasa Hashtag on Instagram on the Use of Good and Correct Language among Zillenials ]]>
<![CDATA[Wesa Nurrahim, Irsalinda]]>;
<![CDATA[Nurliah, Nurliah]]>;
<![CDATA[Juwita, Rina]]>;
<![CDATA[Alfando WS, Johantan]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2762
<![CDATA[The aim of this research is to examine the influence of the #correctlanguage hashtag on Instagram related to the good and correct language use among zillenials in the city of Samarinda. This type of research utilized quantitative methods. The data collection technique used a questionnaire, a sample was collected of 100 respondents consisting of the millennial generation (aged 15 - 30 years) in the city of Samarinda. The research results reveal that the #Benarberbahasa hashtag has a significant positive influence on the good and correct use of Indonesian. In addition, it is found that media content and frequency of media use and media consumption also contributed to strengthening the impact of this hashtag. This study concludes that #Benarberbahasa hashtag is an effective digital campaign in influencing the use of good and correct Indonesian, as well as recommending similar strategies to be implemented by content creators or other linguistic activists in order to maintain the existence of Good and Correct Use of Indonesian]]>
<![CDATA[Economy in the Childfree Era: A Comparative Study of Japan and Indonesia ]]>
<![CDATA[Salsabillah, Wahdah]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2809
<![CDATA[The study provides valuable insights for policymakers and academics, as well as contributing to literature on demographic economics and sustainable development. The study investigates the economic impact of the childfree trend in Japan and Indonesia, two countries with differing demographic profiles and economic challenges. This study employs a qualitative research method with a comparative descriptive approach, utilizing secondary data from national statistical reports, academic research, and official publications. The results reveal that Japan's declining birth rates and aging population lead to a decrease in productivity and a labor shortage. Conversely, Indonesia faces challenges of poverty, unemployment, and pressure on natural resources despite its large young population. Major findings suggest that Japan needs to reform its family policy and increase labor force participation. In Indonesia, sustainable population management and the exploitation of demographic dividends are crucial for economic growth and poverty reduction.]]>
<![CDATA[Persuasive Communication Strategy in Preventing Child Marriage through the Marriage Age Maturation Program in Sirau Village, Purbalingga Regency ]]>
<![CDATA[Mumtingah, Suciarti]]>;
<![CDATA[Iman Sulaiman, Adhi]]>;
<![CDATA[Prastyanti, Shinta]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2923
<![CDATA[The purpose of this study is to persuasive communication strategy in preventing child marriage through the marriage age maturation program. This research is qualitative research that used the constructivism paradigm. The research was located in Sirau Village, Karangmoncol District, Purbalingga Regency. The selected unit of analysis is the implementation of the Marriage Age Maturation (PUP) program in Sirau Village, Purbalingga Regency. There are two types of data used in this research, namely primary data and secondary data. The primary data used are the results of observations and in-depth interviews. Secondary data from this research were obtained through library research and literature relevant to the research. The persuasive communication strategy carried out by BKKBN through the Marriage Age Maturation (PUP) program can be seen from activity groups in the form of Youth Family Development (BKR) and the Youth Counseling Information Center (PIK-R), Qualified Family Planning (PKB) instructors through clear message and creative media.]]>
<![CDATA[Implementation of Self-Directed Learning Policy in The Internship Program (MSIB) at PT Mikro Bisnis Digital Sejahtera ]]>
<![CDATA[Setyawan, Aji]]>;
<![CDATA[Fatimah, Nurul]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum2924
<![CDATA[This research aims to determine the implementation of Merdeka Belajar policy in the Internship Program (MSIB) at PT Mikro Bisnis Sejahtera. This type of research is qualitative, which was carried out at PT Mikrobisnis Digital Sejahtera. Data sources used primary and secondary data. Primary data employed observations and interview results. Interviews were conducted in a semi-structured manner with four informants in this research, divided into two main informants and two supporting informants. Secondary data utilized company data, books, scientific literature, and the data analysis technique uses qualitative data analysis. The research results indicated that the implementation of the Merdeka curriculum had been carried out in PT Mikrobisnis Digital Sejahtera, which is a company that provides digitalization programs. Combining an approach with the principles of experiential learning and deep student involvement, internship programs can become an effective way to prepare students for success in the world of work. At the end of the learning, there is a capstone project. This is the final project of the program to complete the project directly with the specified one.]]>
