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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 68 Documents
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Search results for , issue "Vol 6, No 3 (2017)" : 68 Documents clear
A STUDY TO DISCOVERING THE DOMINANT FACTOR OF EMPLOYEE ENGAGEMENT CASE STUDY: RUMAH BATIK KOMAR CIGADUNG Azania, Bela; Febriansyah, Hary
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract.Employee engagement become popular because some survey shows that employee engagement can drive production process effectiveness also a good engagement will increase company reputation. The condition of employee engagement divided into three; actively engaged, not engaged and actively disengaged. Actively disengaged employee is dangerous because they can spread the negativity to the others. Impact of negativity can disrupt the production lines, especially in creative industry business that have continued production process. Another loss for the business is also when their well-trained new employee decided to resign because not engage.  The objective of this research are find the factors of employee engagement and define the dominant factor. To achieve the objectives, using factor analysis to define the factor from twelve question of Gallup Q12. The data collection method is quantitative used questionnaire and literature review studying. Literature are about the employee engagement case and recommendation. Subject of this research is staff in marketing and production division Rumah Batik Komar Cigadung, Bandung. From the analysis, there are two factor that influence employee engagement; employee recognition and employee development. After doing the point biserial correlation, employee recognition is the dominant factor that influence employee engagement in Rumah Batik Komar. Therefore, this research give some recommendation to maintain and improve employee recognition. Keywords:  Creative Culture Industry, Dominant Factor of Engagement, Employee Engagement, Gallup Q12, Rumah Batik Komar
THE IMPACTS OF SERVICE QUALITY AND PERCEIVED VALUE TOWARD TELKOMSEL’S PREPAID SUBSCRIBERS SATISFACTION : A STUDY OF TELKOMSEL’S VIDEOMAX Prasetya, Savitri Sekar; Fachira, Ira
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Telkomsel launched VideoMAX in November 2016 to gain higher market share in a tight competition in telecommunication industry. The service is a data package contains video streaming quota to watch movies or TV series through video-on-demand applications (HOOQ & Viu).This study aims to explore Telkomsel’s prepaid subscribers satisfaction towards VideoMAX. Service quality and perceived value are assessed to evaluate customers’ satisfaction towards VideoMAX.Online & offline questionnaire are distributed to 384 respondents who is Telkomsel’s prepaid subscribers and have used VideoMAX with their domicile in Jabodetabek or Bandung. Multi linear regression (MLR) is used to analyse the impacts of service quality and perceived value towards customers’ satisfaction. The result is service quality and perceived have a significant impact towards customers’ satisfaction statistically. In addition, service quality and perceived value also positively influence customers’ satisfaction. Perceived value has more significant impacts towards customers’ satisfaction rather than service quality. Hence, in order to maintain or increase customers’ satisfaction towards VideoMAX, Telkomsel needs to improve perceived value first then followed by service quality. For further research, the coverage area of the research needs to be expanded into all over nation.Keywords : Customers’ Satisfaction, Mobile Value-Added Service, Perceived Value, Service Quality, Telecommunication Company
ANALYSIS OF QUEUING SYSTEM AT IMMIGRATION OFFICE CLASS II CIREBON Fatima, Fatima; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstrack. In daily activities, people often meet with queuing activity. Queue that often found is payment at mall cashier, buying a movie ticket at CGV, public toilet, Toll exit payment, and queuing at Teller Bank. The queuing line also happens in process making of passport. Passport is an official document issued by an authorized official of a country which contains the identity of the holder and is applicable to travel between countries. The passport is processed at the immigration office. The Immigration Office is a technical implementing unit performing the functions of the Directorate General of Immigration in a certain area or city and an Immigration Office may serve one or more districts and municipalities (General of Immigration, 2014). Immigration office class II Cirebon serves at least 4 districts and municipalities around Cirebon, like Cirebon, Indramayu, Kuningan, and Majalengka. Because of that, there is a long queue line of making a regular passport at the immigration office class II Cirebon. Long queue line can be seen in the taking queue numbers of customer service counters and interview and photo counter of the applicants until served. Waiting room capacity also cannot accommodate the numbers of registered applicants, so that many of them waiting in the parking area and canteen area of immigration office class II Cirebon until served. This research has a purpose of analyzing the queuing system of making regular passport at immigration office class II Cirebon. Queuing system used at immigration office class II Cirebon is model B (M / M / S). The process of data analysis using Microsoft Excel. Data from this research is obtained from the interview and observation. The results of this study indicate that the performance of the queuing system that is used today is not optimal because there are still many customers who queue especially at the interview and photo counters because they must wait for 36 minutes from the maximum standard of waiting 20 minutes. Therefore, the researcher suggests adding one more counter at the interview and photo counters so that the average customer time to wait becomes 14 minutes. Another suggestion is to make the information center counter because in April 2017 the average percentage of applicants who were rejected at the customer service counter by 31%.Keywords: Immigration office class II Cirebon, queuing system, model B (M/M/S).
EVALUATING CUSTOMER LEVEL OF LOYALTY BASED ON THE USE OF LOYALTY CARD AT COKOTETRA CAFÉ IN BANDUNG Astari, Vivi; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Background: Many tools that can be use with marketing division of the café to attract the customer and keep the customer loyal with the cafe. On the other hand, some cafés are not aware with this situation, especially for the small café that assume this is will increase their cost.  The purpose of this research is to know the customer loyalty as an outcome from the program that offer by Cokotetra Café, that is loyalty card. There is a significant effect or not by using the loyalty card to increase the customer loyalty level. Methods: By using the quantitative method will measure the customer level of loyalty based on the using of loyalty card. The data will be processed by discriminant analysis. This research will focus on Cokotetra Café Bandung.  Results: The result of this research is that the using of loyalty card in Cokotetra café gives an impact to the customer loyalty at the second level of loyalty that is affective level.  Conclusion:This study will contribute to give the evaluation to Cokotetra cafe to evaluate their loyalty card program. Keywords:  Customer Loyalty, Customer Relationship Management, Loyalty, Loyalty Card, Small Enterprise
THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMERS’ PURCHASE INTENTION OF BAKERY-THEMED CAFES IN BANDUNG Putri, Nadila Vedania; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Bakery themed café is the type of café, which also sell bakery products. By the fact of the changing in the food and lifestyle preferences of people who lives in Bandung, the development of bakery themed cafés are also rapidly happened. Therefore, the factors that affected customers’ purchase intention of bakery themed café in Bandung is need to be analyzed. Service is the key influences of forming customers’ purchase intentions in service environments. This research attempts to investigate the customers’ current perception and to identify the relationship between service quality and customers’ purchase intention of bakery themed café in Bandung. Online questionnaires using Likert Scale designed for 200 respondents with judgmental sampling method. Multiple Regression Analysis used to measure the relationship between service quality with customers’ purchase intention. The result shows that service quality is having the positive relationship with customers’ purchase intention of bakery themed café in Bandung. The service quality also significantly impact purchase intention of bakery themed café. This study is expected to provide a valuable result regarding the relationship between service quality and customers’ purchase intention in bakery themed café in Bandung and to form a suitable marketing strategy to be applied.  Keywords: Service Quality, Customers’ Purchase Intention, Bakery-themed Café, Service Marketing 
INFLUENCING FACTORS OF LOYALTY: THE CASE OF CV JOHNSON FARM Sunanta, Grace Rosaline; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Loyalty is a deep commitment to repurchase or subscribe to a product or service consistently in the future. It is not easy to retain customers loyalty in the increasing intensity of competition. Loyalty have a strong influence to a company’s survivability, including for a Business to Business (B2B) company such as CV Johnson Farm.  The purpose of this study is to investigate factors that influence the customer’s loyalty of CV Johnson Farm customers. Respondents for this study are business partners of CV Johnson Farm.The method that the researcher use is the quantitative method. Questionnaire was distributed to 32 respondents of CV Johnson Farm. Further, the data were analyzed using multiple linear regression. The result shows that relationship satisfaction and trust are positively and significantly related to loyalty. Thus, in order to increase the loyalty of CV Johnson Farm business customer, CV Johnson Farm needs improvement in their relationship satisfaction and trust. Key Words: Customer Loyalty, B2B Market, Service Quality, Relationship Satisfaction, Trust, Commitment.
ANALYSIS OF INVENTORY MANAGEMENT OF PHARMACEUTICAL PRODUCTS AND CONSUMABLE MEDICAL EQUIPMENT IN KASIH BUNDA PUBLIC HOSPITAL Sari, Alivia Nurlita; Basri, Mursyid Hasan
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. For several recent years, Indonesia’s healthcare spending is continually growing year by year along with increasing in Indonesia’s Gross Domestic Product. In the most of Indonesian hospital, pharmacy plays a vital role because it takes high contribution of total hospital expenditure. The reason is because pharmacy should procure and handle many pharmaceutical products and consumable medical equipment, which are critically important to patient’s life. While hospital expenditure is continually growing year by year, hospital pharmacy is required to provide good service in delivering pharmaceutical products and consumable medical equipment to patients. Consequently, pharmacy supply chain is expected to be done effectively and efficiently in order to decrease hospital expenditures while maximize their customer service level. This research aims to verify overstock and understock issues of pharmaceutical products and consumable medical equipment in Kasih Bunda Public Hospital which directly related to  hospital’s customer service level. Secondary data  about current inventory management was collected from hospital’s document during January 2017 until March 2017. This research uses continuous review policy to determine current inventory status by comparing average inventory level between actual and ideal scenario. Cycle Counting based on ABC Classification is also used to check inventory record accuracy in daily basis with aims at increasing productivity while decreasing inefficiencies. From the analysis, author found that most of pharmaceutical products and consumable medical equipment in Kasih Bunda Public Hospital are enduring excessive inventory. By using continuous review policy, Kasih Bunda Public Hospital has money saving potential as much IDR 542,857,077 which result from overstock value or about 48% of the total actual inventory value. Keywords: AIL, Continuous Review Policy, Cycle Counting, Inventory, Pharmacy
BANDUNG CITIZEN INTENTION TO PURCHASE ON CHOCOLATE BASED ON ITS’ PACKAGING GRAPHICAL ELEMENTS Husna, Nabila; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract.Background – Indonesia is the third largest cacao producer in the world. However, chocolate consumption inside the country is still low. Packaging is a reliable promotional strategy in the retail environment to attract customers. By using a combination of graphical elements, it may promote product appeal and may influence purchase intention. Methods - The graphical elements in this study are color, typography, graphical shapes, and images that become independent variable and purchase intention become dependent variable. 273 respondents who are domiciled in Bandung are obtained as primary data. To know the effect of independent variable   to   dependent   variable,   multiple   linear   regression   is   used.   Result  -   This   study   found   that simultaneously all independent variables are significantly influence dependent variables. Partially, however, the color variables have no significant effect on purchase intention, with the most influential variables are typography, followed by graphical shapes, image, and lasty color. Conclusion – A product information and brand name can be a point for customers to purchase chocolate with an appealing typography, support by a real product picture and a good composition. Color still can attract customer for brand recognition, giving a higher chance for chocolate to be purchased. Keywords: Chocolate, Packaging, Graphical Elements, Purchase Intention. 
COST ANALYSIS OF SAHABAT RETAIL STORE JAMBI Hassadi, Irfan; Aliludin, Arson
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Sahabat retail store is one of retail store located in Jambi province. This store has build in 1991 by Mr. Anditoni. This store has 3 level of building with 5m width and 17m length. This retail has sold nine categories of products, which are, bed cover, sarong, batik sarong, women pray kit, prayer rugs, blanket, mosquito net, bolster case, and pillowcase. This store got the item from suppliers that located in Jakarta. Until 2016, this store not has a good cost management. Because of this by doing cost analysis of sahabat retail store especially in 2016, it will help the owner made a good cost management for the future. As the result of the analysis, this store has revenue Rp.506.272.000. in 2016; this store also spent Rp.495.317.027 as cost. This cost divided into 2 kinds, operational cost, and merchandise cost. Operational costs take Rp.183.827.027 and merchandise cost take Rp.311.490.000. In 2016, the store has BEP level 3.932 unit and Rp.474.792.055 for BEP level in Rupiah. They have reached their BEP level in 2016. The unit cost of each product is in table 3, the range between Rp.15.902 to Rp.389.588. They also can gain Profit Rp.10.954.973 in 2016.Key words: Cost analysis, break-even point, managerial accounting, retail
UNDERSTANDING THE EFFECTIVENESS OF USING COSPLAY TO RAISE BRAND ATTRACTIVENESS IN INDONESIA’S COMIC INDUSTRY Agusta, Muhammad Radian; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Creative Industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. People suggests that "human creativity is the ultimate economic resource” and "the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation”. Indonesia’s creative industry, specifically comic industry, have been on a more stable rise nowadays. Cosplay become a common phenomenon in Indonesia. Cosplay itself is an act in which people wear costume and accessories to represent specific characters. The practitioners are called cosplayer. This research is intended to understand the effectiveness of using cosplay to raise brand attractiveness. This research uses in-depth interview, to gain information regarding the topic from selected informants of three categories: creator/publisher, cosplayer, and customer. It was found that this method is indeed effective and there are factors supporting it such as: cosplay attracts people’s attention/visitor, profile of the cosplayer, the similarity between the cosplayer and the character, and the design of the character itself. This research will hopefully give insight to any industry considering to use this method. Keywords:  cosplay, comic, comic character, creative industry, brand attractiveness 

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