Journal of Business and Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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<![CDATA[Qualitative research on "point of sale" technology acceptance in fashion business case study of rumah busana korina ]]>
<![CDATA[Rifki Ismianto, Muhammad]]>;
<![CDATA[Raalfaldini Mirzani, Isti]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
Publisher : <![CDATA[Journal of Business and Management ]]>
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<![CDATA[Technology has advanced exponentially in the modern era. The development of technology has certainly increase the ease for human to do so much in so simple methods. This is also the concern for every business existing in the world in order to gain efficiency and effective. Many manufacturers of clothing's have implemented automated machinery and computerization to increase their productivity. Professionals agree that increased technological integration is benefiting companies by capitalizing on industry needs, employee engagement, and is generating increased productivity. One particular business organization in clothing industry is Rumah Busana Korina (RBK) which operates in Hijab clothing. Korina has only just recently improve their internal management towards technological advancements. In November 2018, they implement a system of POS. POS is an automation-based program designed to process all business calculation, particularly that of production and of sales. The author had previously conducted preliminary research on RBK. Without the technology, the owner stated that there may be lots of human error in the business operations of RBK. This intrigued the author to analyze how deep POS technology is implemented compared to its actual capability of the system. One of the method to identify how in-depth a technology is being accepted is by using Technology Acceptance Model. (TAM). TAM is a model that can be used to analyze the factors that influence the acceptance of a system or information system. The objectives of this research are to identify the acceptance of POS implementation towards employees work process in RBK, and to compare the implementation of POS in RBK with the actual intended use of the system. This research uses qualitative approach with utilizing interview and observation as data gathering tools. The author analyses the data using descriptive method. The result of this research shows that POS in Korina has been implemented well in some aspects, but not fully optimized. The usage of POS is limited due to the absence of system training. Key words: Technology Acceptance Model, Point of Sales, Fashion Industry, Rumah Busana Korina.]]>
<![CDATA[Assessment of service quality towards customer loyalty: case study of tentrem ]]>
<![CDATA[Kurniawan, William]]>;
<![CDATA[Rahmani Qastharin, Annisa]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
Publisher : <![CDATA[Journal of Business and Management ]]>
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<![CDATA[A local coffee shop in Bandung known as Tentrem Kopi & Kesegaran was established in 2016 located in Cisitu. Cisitu is a small neighborhood inhibited by local people and students from ITB (Institut Teknologi Bandung).Tentrem offers free Wi-Fi and wide variety of drinks, yet it does not provide customers with sofa and air conditioning. Based on the modern coffee shop characteristics, Tentrem has not met the criteria of modern coffee shop. This indicates a gap between customers’ expectation of a coffee shop and what Tentrem actually provides for its customers. Delivering quality service can be seen as an essential strategy in order to survive and success (Dawkins and Reichheld, 1990; Parasuraman, ZeithamI, and Berry, 1985; Reichheld and Sasser, 1990; ZeithamI, Parasuraman, and Berry, 1990). Service quality is pivotal in maintaining customer satisfaction and customer loyalty which can increase profitability of Tentrem. Therefore researcher conducted a multiple linear regression to see the relationship between service quality, customer satisfaction and customer loyalty. The findings are service quality has significant impact on both satisfaction and loyalty, however satisfaction does not act as mediator between service quality and loyalty. Customer satisfaction is also significant for customer loyalty. Keywords: customer, loyalty, satisfaction, services, Tentrem]]>
<![CDATA[Technical Efficiency of Islamic Banks in ASEAN: An Examination Under Intermediation and Production Approach ]]>
<![CDATA[Khansa Maharani, Auryn]]>;
<![CDATA[Faturohman, Taufik]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
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<![CDATA[This study aims to examine the relative efficiency scores of Islamic banks across six countries in ASEAN from 2011-2018 using Data Envelopment Analysis under the intermediation and production approach. The accounts used in the intermediation approach as inputs are fixed assets, staff expenses, and customer deposits, while for the production approach fixed assets andstaff expenses are used as input. The accounts used for intermediation output are loans for customers, non-interest operating income, while for the production approach the output is loans for customers, non-interest operating income, and customer deposits. The processing is divided into two frontiers, namely single-multiyear frontier to examine the efficiency trends of all ASEAN countries in eight years and cross-sectional frontier to compare the efficiency of countries in ASEAN in one year. The single multi-year frontier shows that the Philippines, Malaysia, Thailand and Singapore presents positive trend efficiency, while Indonesia fell, and Brunei fluctuated. Cross-sectional frontier shows that Brunei has the highest number of years in achieving optimum efficiency.]]>
<![CDATA[Customer Acceptance Toward The New Pertamina Self-Service System Using Technology Acceptance Model ]]>
<![CDATA[Dean Al-ghazy, Rafi]]>;
<![CDATA[Raafaldini Mirzanti, Isti]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
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<![CDATA[Abstract. The present research is aimed at adapting the Technology Acceptance Model (TAM) to the use of Pertamina Self-Service in Bandung Area by examining the research and topics linked to this subject. In this study, the TAM model introduced by Davis in 1986. Thus this study sample consists of seven dimensions, which are the three following factors: quality (the quality of information and quality of service and the quality of the system), perceived ease of use the experience, the perceived usefulness, attitude toward use, behavioral intention to use and the actual system use. In light of this, the current study extended these necessary dimensions and factors in order to be expanded in line with the Self-Service business, especially in Pertamina’s Self-Service system in Bandung. The questionnaire used in this study was designed and developed based on an initial pretested survey distributed to a sample consisting of (352) customers that represent 3000 populations in a week. The data analysis gave the result that the acceptance of using Pertamina Self-Service is influenced by all the variable by (0.655) or equal to 65,5%. Besides the correlation between all variable among each other are between 0.344-0.714 which is have a strong correlation and related on the same direction. As for the variable, the strongest one is the Perceived Ease of Use which have (0.528) or equal to 52,8% value of contribution to influenced the Actual System Use. Keywords: TAM, Quality, SST, Actual Use, Ease]]>
<![CDATA[Long-term performance of politically connected winning firms after 2014 indonesian presidential election ]]>
<![CDATA[Akbar Grady Serano, Dillon]]>;
<![CDATA[Anny Nainggolan, Yunieta]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
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<![CDATA[This research discuss whether there is a difference between the long-term value of firms that is politically connected to president Jokowi and firms that is politically connected to runner up president Prabowo after Indonesian presidential election in year 2014. This research aims to investigate (1) long-term value of politically connected firms after 2014 election, (2) long-term value of politically connected winning and losing firms after 2014 election, and (3) whether politically connected winning firms have higher long-term value than politically connected losing firms. This research collect 52 politically connected firm’s data that is connected to the winning and losing side from year 2014 to 2019. The result of this study is that there is a difference between the long-term values of firms that is politically connected to the winning side compared to firms that is politically connected to the losing side. The result of the event study that has been done is to come to the conclusion that politically connected winning firms (PCWs) result in an average abnormal return of -37% compared to politically connected losing firms that result in an average abnormal return of -84%. This finding can also be seen through ABHAR testing, for the total difference in the research period is 47% and is statistically significant in a 1% level. Lastly, this result can provide a guideline for investors that it is more profitable to invest long-term in politically unconnected firms after a presidential election. KEYWORDS: Firms Long Term Performance, Indonesia, Political Connection, Presidential Election.]]>
<![CDATA[Factors Related Nurse Retention in Muhammadiyah Hospital Bandung ]]>
<![CDATA[Yusrina Zata Yumni, Safira]]>;
<![CDATA[Fajar Hendarman, Achmad]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
Publisher : <![CDATA[Journal of Business and Management ]]>
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<![CDATA[Background: Hospital is a health institution carried out by professional workers including nurse. The presence of nurse to keep working is important to be maintained to provide best services for patients. In several private hospitals in Indonesia, nurse turnover rate is high which have range between 13-35%. Muhammadiyah Hospital Bandung is one of private hospital that has low nurse turnover rate which only 4.82%. Seeing the success of this hospital in applying the practice of retention to nurse, this research want to find out factors that affect to nurse retention in Muhammadiyah Hospital Bandung. Methods: This research distributed some questionnaire to 100 nurses for collecting the data. In analyzing the data it used factor analysis to find out factors that affect to nurse retention. Results: The data has been collected under 20 variables from 100 respondents. The result showed there are five factors that are new formed which have affect to nurse retention. Those factors are supportive environment, leader support, work task, work colleagues, and feeling involved. Conclusion: Based on these findings, those five factors that have affect with nurse retention in Muhammadiyah Hospital Bandung. Keywords: Factor Analysis, Muhammadiyah Hospital Bandung, Nurse, Retention]]>
<![CDATA[Perceived Promotional Mix And Customer Purchase Intention at Coffee Toffee Bandung Siliwangi ]]>
<![CDATA[Fathia Rachmah, Amalia]]>;
<![CDATA[Aprianingsih, Atik]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
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<![CDATA[Abstract-  As the tourism sector develops, numerous coffee shops emerged in Bandung city. By that, demand for coffee bean to farmers increased up to 20% in the midst of development. To sustain the industry that has big impact on economic development in the city, this research aims to empower café businesses by taking Coffee Toffee Bandung (CTB) Siliwangi encountered problems pertaining to marketing aspect as the case. CTB Siliwangi is still trying to recognize the market pattern and capture the behavior of its market. Coffee Toffee that targeted young-adult executives, now must adjust and offer the needs and wants of college students as well. By that, CTB can understand the purchase intention of college students by communicating effectively using the promotional mix. This research attempts to examine the current condition of Coffee Toffee Bandung (CTB) Siliwangi potential buyers’ purchase intention and its relationship to Perceived Advertising, Perceived Sales Promotion, Perceived Public Relation and Perceived Personal Selling. Online questionnaire using Likert Scale was designed to 205 respondents in Bandung with purposive sampling method. The questionnaire was measured by Multiple Linear Regression to explain the relationship between dependent variable and independent variables. This study finds that advertising, sales promotion, public relation and personal selling have positive relationship to purchase intention. This study is expected to provide a valuable result regarding the significant impact between advertising, sales promotion, public relation and personal selling towards purchase intention at CTB Siliwangi. However, sales promotion has no significant impact to purchase intention at CTB Siliwangi in this study. The essence of this study is to be useful for practitioners and the academicians to support the strategy and the references of related areas.  Keywords: Purchase Intention, Promotional Mix, Marketing]]>
<![CDATA[Identify the relationship of organizational culture towards employee performance in dinas pemuda & olahraga (dispora) kota bandung ]]>
<![CDATA[Rifqi, Fuadur]]>;
<![CDATA[Pritasari, Adita]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
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<![CDATA[There have been many literature reviews to search the impact the of organization culture on employee performance. Researchers have related culture within the organization to many distinct organizational behaviors, as well as recognizing the correlation between organizational culture and employee performance. In Indonesia's public/government organizations, the performance of civil servants is very crucial in creating good governance and clean governance, and in supporting government duties in providing the best service to the public on the basis of its features as a public service. One of today's major problems for civil servants is to operate effectively and efficiently as government agencies in Indonesia. The aim of this study is to investigate the identification of powerful organizational culture dimensions that enhance the employee performance in Dinas Pemuda & Olahraga (Dispora) Kota Bandung. This study results may provide relevant information for organization to understanding the role of organization culture. The findings of the study may positively affect organization by providing strategies to improve their employee performance. This research using quantitative approach through questionnaire and SPSS to process the questionnaire result. The result in this search is Organization culture has positive impact towards employee performance in Dispora and Communication pattern is dominant factor of organization culture that can improve employee performance in Dispora. The management of Dispora Organization leader in Dispora need to state organization culture clearly, through written behavioral guideline to create better understanding for employee to do their job. Keywords: Organization Culture, Employee Performance,Dinas Pemuda & Olahraga Kota Bandung]]>
<![CDATA[Integrated Marketing Communication To Increase Brand Equity In Clove Garden Hotel and Residence ]]>
<![CDATA[Diah Armita, Sendika]]>;
<![CDATA[Wandebori, Harimukti]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
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<![CDATA[In this present time, the rapid growth of hotel industry especially in Bandung makes a major competition between the business people. Clove Garden Hotel and Residence is one of the hotels in Bandung that located in Jalan Awiligar Raya II. A major difficulty of hotel industry because the growths of hotel in Bandung are a lot but the number of visitors that came to Bandung is decrease, it causes the unoccupied rooms in Clove Garden Hotel and Residence. Advancement to get information about Clove Garden Hotel and Residence are needed to increase the brand equity through the effectiveness of all media in integrated marketing communication that implemented by Clove Garden Hotel and Residence in an attempt to increase sales. The author concluded that the purpose of this research which are to identify current integrated marketing communication that implemented by Clove Garden Hotel and Residence, to identify current external and internal factor in Clove Garden Hotel and Residence and learn how integrated marketing communication contribute to brand equity. This research applied a qualitative and quantitative method. The qualitative method is the result of interview that has been done with Clove Garden Hotel and Residence’s staffs to analyze the external and internal current condition marketing strategy that applied there. Meanwhile, the quantitative method through offline and online questionnaire with the total of 100 respondents with the criteria whether people who knows about Clove Garden Hotel and Residence or customer that has been stayed in Clove Garden Hotel and Residence. After that, the relation between integrated marketing communication and brand equity will be analyzed using multiple linear regressions from SPSS software to analyze what variable in integrated marketing communication that gives significant effects to brand equity.The analysis result shows that Clove Garden Hotel and Residence has implemented all of integrated marketing communication and effect brand equity significantly. Meanwhile, the result shows that direct and database marketing is the most effective media that gives and effect towards brand equity, followed by public relation, online and social media, mobile marketing, advertising, personal selling, sales promotion and the least is event.]]>
<![CDATA[Social Media Content Strategy of SBM ITB ]]>
<![CDATA[Oka, Dezky]]>;
<![CDATA[Permadi Iskandar, Budi]]>
<![CDATA[ Journal of Business and Management Vol 8, No 2 (2019) ]]>
Publisher : <![CDATA[Journal of Business and Management ]]>
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<![CDATA[Abstract. In a world where social media becomes the main form of communication for people, international business school was presented with the opportunity to earn prospective student’s trust by showcasing their expertise through social media content. As one of them, SBM ITB is also trying to post a content on social media, mainly on Instagram, but currently SBM ITB has no strategy as a guideline in doing the content activities on social media which resulted in low level of performance of its social media. The purpose of this research is to establish a social media content marketing strategy for SBM ITB which can be simply implemented as a guideline for doing an activities on social media, especially Instagram, in order to improve the performance of social media content of SBM ITB in three parts, such as: discoverability, engagement and representation. For that, a situational analysis was conducted first to make sure the strategy being measurable. Findings show that the main channel in distributing a content is going to be Instagram as it is the platform where most of SBM ITB’s target audience gathered. The story which going to be delivered on social media categorized into four categories, which are: entertain, educate, inspire, convince. The implementation part of strategy is going to be led by Marketing Communication Manager of SBM ITB while the success of strategy is going to be measured through Instagram analytic tools. The social media content marketing strategy of SBM ITB being made using a framework from Content Marketing Institute which resulted in a defined guideline for SBM ITB in creating a content and doing activities on social media.Keywords: Content Marketing Strategy, Instagram, SBM ITB, Social Media.]]>
