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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Strategy Formulation and its Business Model in Griya Buku Net Isthika, Florentia Anindita Apsari; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

Griya Buku Net (GBN) was an online based bookstore that aims to provide all kind of books with affordable price. In middle of 2012, Griya Buku Net was still a startup family business but in effort of moving to running business. Griya Buku Net sells books in various genres, both new and old books, and offering special request books service that becomes the specialty of Griya Buku Net. Based in Bandung, Griya Buku Net has sent thousands of books to all corners of Indonesia. The value proposition that Griya Buku net offer makes it unique compared to others, but the business model itself was still need an improvement. For the research, both primary and secondary data been used to gather the information and findings through observation, interviews, and secondary data collection. The descriptive research heavily relies on in-depth interview with the owner and the financial data of Griya Buku net for EVA valuation. The primary tools used were Basic Strategic Management model and Basic Nine Blocks Business Model as the proposed strategy. For the findings, it was concluded that the internal and external factors of Griya Buku Net affect the business in term of defining the current’s corporate position. From the EFAS and IFAS Table and SFAS Matrix, the current corporate directional strategy for Griya Buku Net was Diversification Strategy. For the business activity, it was defined through value chain analysis. As the activity linkage was based on financial planning, consequently financial target of 5 years were set to the company’s objective through EVA Valuation. Using an annual fiscal period of July 2012 to June 2013 sales and transaction data, the corresponding calculation on EVA Table has shown that the economic value added of Griya Buku Net still stands at a low 1.3 million rupiah. But if things happen as the annual target, in the end of 2018, the EVA will stand at high 2.6 billion rupiah. Next, the business strategy was defined through Porter’s Generic Competitive Strategy as Differentiation Focus. For functional strategy, it was determined through the TOWS Matrix Strategy Analysis, and was expanded to the Basic Nine Blocks Business Model. The TOWS Matrix and Business Model were derived from company’s vision, mission, 5-years annual target, and previously formulated corporate and business activity. In result, the findings that there’s strong potential in niche market may change the direction of the business. According to its strength and external factors both opportunities and threats, rare books can become an option for the sustainability and uniqueness of the business. The rare books also become the main value proposition in the new business model. The business model as well, was formulated to accommodate the company strategies and can be used as the basic model for running the business. The functional strategies and strategic planning for each aspect of business resources and activity was conveyed through performance management, and will help the business for its sustainability to achieve the overall company objectives.  Keywords: Strategic Management, EVA Valuation, Business Model, Bookstore------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
ASSESSING THE CORPORATE ENTREPENEURSHIP WITHIN MEDIUM ENTERPRISE, CASE STUDY: DOUBLE DEER MUSIC FINAL PROJECT Anggraini, Dian; Dellyana, Dina
Journal of Business and Management Vol 7, No 1 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. A concept of corporate entrepreneurship corresponds to the increase in growth of small and medium enterprises (SMEs). This concept promotes the ability of employees in creating values within the organization and encourages them to pursue innovative activities. However, managers are still unaware of the role of corporate entrepreneurship and the importance of measuring it. The measurement of corporate entrepreneurship enables management objectively to assess the culture and readiness of the organization to participate in corporate entrepreneurial activities. The author selected Double Deer Music as the research object, a medium enterprise that offers innovation and technology as its main value proposition. Throughout its business model development, the internal organization is stated as the main problem. To overcome the issue, the research methodology used is multi-method, qualitative research and quantitative research using Corporate Entrepreneurship Assessment Instrument (CEAI) by Kuratko, Hornsby and Covin (2014). The result will reveal the current level of corporate entrepreneurship within Double Deer Music. Divisional perception of corporate entrepreneurship within Double Deer Music is also examined. A session is held with each division to report the score and identify the perceived gaps on the current organizational boundaries in Double Deer Music. Keywords: Business Model, Corporate Entrepreneurship, Corporate Entrepreneurship Assessment Instrument, Small and Medium Enterprise.
VALUATION OF A COMPANY WITH NEGATIVE EARNINGS: A CASE STUDY OF PT HERO SUPERMARKET TBK. (HERO) Hanifah, Syafita Nur; Murtaqi, Isrochmani
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. Indonesia’s economy growth became slower since it reached its peak in 2011. This could be caused by the slowing down in household consumption which is the biggest contributor to the GDP. It leads to weakening in retail industry. PT. Hero Supermarket Tbk. is one of Indonesian retail firm that affected by this condition as they reported loss in 2015 and 2017. However, the author sees this case deeper than business cycle event as the slowing down has reached the fourth year and have not shown any good sign. Therefore valuation is conducted on PT Hero Supermarket to see whether the firm’s stock is currently worth buy. This firm is also considered as a special case firm with negative earnings referring to Damodaran’s paper entitled “Dark Side of Valuation”. Based on relative valuation, HERO stock is priced lower than the market. The low price was caused by the market pessimism. While based on the discounted free cash flow to the firm method, the intrinsic value of HERO is IDR 632 per share, while the market price was IDR 925 per share. This shows that HERO is overvalued. Based on this result, this study encourage the investors to sell HERO stock.Keywords:  Discounted Cash Flow Valuation, Negative Earnings Valuation , Retail Industry , Relative Valuation, Damodaran
Gap Analysis Towards Service Quality in McDonald's Dago Naraswari, Ni Putu Radha; Fachira, Ira
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. The raising numbers of fast food restaurants nowadays are the result of the increasing demand for relatively inexpensive, and ready-to-eat food. This condition makes the competition among fast food restaurant is getting bigger. To deal with the high competition in fast food market, McDonald’s Dago as one of the fast food restaurant in Bandung should provide the best service to make customer satisfied. By measuring the service quality, McDonald’s Dago will be able to know whether the service that has been provided satisfies its customers or not. The purpose of this research is to measure the service quality by using the SERVQUAL method. There are five dimensions in SERVQUAL method, which are tangible dimension, reliability dimension, responsiveness dimension, empathy dimension, and assurance dimension. In this research, the service quality of McDonald’s Dago will be measured by calculating the differences between customers’ expectation and customers’ perception. This difference is called customer gap. From the customer gap result, it is possible to know which SERVQUAL dimension that customers’ feel satisfied from service that provided by McDonald’s Dago. The data collection in this research will be from primary data, which is questionnaire. There are 22 statements in the questionnaire that are from SERVQUAL model, and the questionnaire will be spread to 100 respondents of ITB Undergraduate students. The data analysis shows that all of the customer gaps are negative, which means the service that has been provided by McDonald’s Dago did not meet customers’ expectation. Keywords: Service quality, SERVQUAL, Customer Gaps, Customer Perception, Customer Expectation, Restaurant industry
Evaluation of Customer Satisfaction Using Service Quality Demension at D'Seuhah Da Lada Restaurant Surapranata, Hafidz; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

D’Seuhah da Lada is a family restaurant that is located in Lembang, and was established to meet the needs of culinary connoisseurs of foods especially Sundanese cuisine and nuances of spicy food lovers. This restaurant has been running for about 3 years, which is necessary for a restaurant to have an evaluation and improvement in review their service quality in d’Seuhah da Lada. Previously, the study of Service Marketing in 2011, there was a final project in measuring the service quality gap of d’Seuhah da lada performance where in the result of the research, it shows that the weakness in the service quality dimension at the restaurant is the reliability, Assurance and Tangibles dimension. Based on the studies, this research focus to analyze and measure the service quality through evaluating the performance of the gap in the service quality that is crucial on the service in d’Seuhah da Lada. So for that, from the purpose of this research is to measure the influence of the service quality towards the customer satisfaction in d’Seuhah da Lada restaurant based on the dimension of Reliability, Assurance, and Tangible. The current study will be compared with the previous studies to analyze and measure the progress that has been achieved from this restaurant is anly in terms of quality service. The research method that is being used in this research is using descriptive method by distributing questionnaire with Linkert scale to customers who comes to d’Seuhah da lada then after that, this research continues the method using explorative more deeply using in depth interview towards the customer and the owner of d’Seuhah da lada in order to take the point of conclusion of this research problem. After examining the results of the process, and then it is being developed a strategy the performance evaluation in order to increase the service quality and direct the Reliability, Assurance, Tangibles dimension to improve with service recovery to be a better service, so it can be drawn into a conclusion and suggestions on the further steps ahead in a form of strategy to improve for the advancements of the service quality in d’Seuhah da Lada restaurant. Key Words: D’Seuahah da lada Restaurant, Service Quality, Service Quality Dimension, Customer Satisfaction, Service Recovery
THE ANALYSIS OF SUPPLIER SELECTION ACTIVITIES ON FRESH FOOD SUPPLY CHAIN IN BANDUNG MART Lesmana, Haris; Yudoko, Gatot
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Background: Supplier is considered one of the most important aspects of running a business. To have a top supplier, the first step company needs to do is to have a proper supplier selection process. The object studied in this research is the vendor selection process of one retail company in Bandung, Indonesia; under the disguised name of Bandung Mart. In Bandung Mart, several suppliers often have hard times to keep up with Bandung Mart’s demand in the middle of the journey, while at the selection process they seem to be capable enough to meet Bandung Mart’s demand. Bandung Mart needs a method of quantification and calculation to justify and support the decision in selecting the supplier. Methods: This research follows the basic research procedure which consists of problem identification, literature review, data collection, data analysis, and conclusion and recommendation. In this case, the author selects weighted-point as the most suitable method to be implemented in Bandung Mart. Results: By using the weighted-point method, the most preferred supplier is generated. The manager is satisfied with the accuracy of the result. Conclusion: Each method has its advantages and disadvantages. The company needs to pick the most suitable method following company's condition. Keywords:  fresh food, retail, supplier selection, supply chain, weighted-point
Quadruple Helix Collaboration Mapping for Fashion Economic Development in Bandung Hudani, Hafiz; Dhewanto, Wawan
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract. Quadruple Helix is a system of collaboration between university, industry, government and citizen. Quadruple Helix consists of government as policy maker, university as researcher, industry as economic driver manufacturer plus community as connector between the three actors. Bandung is known as the city of fashion, as we can see from the large quanity of both supply and demand for fashion industry. This is an indication that Bandung has huge potential for creative industry development especially fashion. The aim of this study is to mapping and maximize the potential of QH actors in Bandung. The output of this research is Quadruple Helix program master plan. This research was conducted with qualitative methodology which are field observation, direct interview, secondary data and descriptive analysis for 1 year. Keywords: Quadruple Helix, University-Industry-Government-Community interaction, Economic Development, Creative Industry, Fashion, Small Medium Enterprise
Portfolio Strategy of Pangeran Group Using BCG Matrix Winona, Vanya; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This research is made to develop one of Hospitality company group based on family business. The companies that will be discussed are companies that are domiciled in Sumatra such as PT Ustano, PT Istano Pangeran Permai, and PT Hotel Pangeran Pekanbaru. The owner of these three companies is still too involved in the operational activities of the company. The expansion and development of the companies was delayed for several years because the owners were focusedin taking care of the existing companies. In addition, these three companies are still run individually and still not centralized. Finally, the works become ineffective and the owners already realized about that. The owner of these three companies already felt that these companies need a holding or parent company so that the company will run effectively.Actually researcher was doing this research using formulation and implementation of strategic management theories. But, this paper only focuses on BCG Growth-Share Matrix and GE Business Screen to analyze the portfolio strategy of ‘Pangeran’ Group.Purpose:The purpose of this research is to identify the positions of ‘Pangeran’ Group’s subsidiaries to determine the strategies that will be implemented after. Design/methodology/approach:The theories that needed for this research are Portfolio Strategy. These theories mostly collected from Strategic Management and Business Policy Book by Wheelen and Hunger (2006). Researcher used multiple sources of evidence, which combining a lot of data to get valid results for the methodology. To collect the data, interviews, observation, and group discussion forum conducted to the owner as well as several corporate management teams. In addition, researcher also collected secondary data for comparison purpose.Findings:According to BCG Growth Share Matrix, all of Pangeran Group business occupies the Stars position in which Business Growth rate and Relative Competitive Position is high. But if viewed from Business Growth rate point of view, actually Pangeran Pekanbaru Hotel is placed in the critical position and situation, which nearly moved to Cash Cows quadrant.From the GE Business Screen, those three companies are still in the Winner position and placed in the top left corner that symbolizes the Industry Attractiveness and Business strength are still strong. From the portfolio analysis results of this analysis can be concluded that Pangeran Group are in a very good position.Research limitations/implications (if applicable):Things that will be examined are the issues that related with the effectiveness of those three companies. The Observation would be done with interviewing the owners of ‘Pangeran’ Hotels. The respondents that will be interviewed are already expert with the current situation of ‘Pangeran’ Hotels.Practical implications:The implication of this research is to know the profile of the business and to make the resource allocation.Originality/value:This paper consists of portfolio analysis, which is one of method to access a corporate strategy. This research will be useful for the development of the corporate.Keywords-component; Portfolio Strategy; BCG Growth-Share MatrixCategory: Corporate Strategy
A DESCRIPTIVE STUDY OF ISOTONIC DRINK SPONSORSHIP FOR RUNNING COMMUNITIES IN INDONESIA, CASE STUDY : POCARI SWEAT AND BR20 RUNNING COMMUNITY Basri, Muhammad Rizki; Iskandar, Budi Permadi
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. In current times, running sport take the interest of the people of Indonesia, the development of this running sport led to the emergance of running communities. Beginning with the emergence of Indorunners running community in Jakarta in 2009, to develop to other area. One of the running community in the city of Bandung is BR20. BR20 was formed in 2012 in Bandung city, West Java. This community is used as a gathering place, to share stories, to find friends to run, or to show their social status. The emergence of this running community attracts companies, especially those relating to running sports, to promote their products by sponsoring running communities. Pocari Sweat as one of the packaging isotonic beverage products participates to enliven the running sport in Indonesia. Pocari Sweat gave sponsorship to BR20 community. Pocari Sweat as a party that gives sponsorship certainly has a certain hope for the running community and how the relationship with the community run BR20 can be formed. The purpose of this study is to explain the expectations of Pocari Sweat in sponsoring the running community, Acknowledge actual feedback from the running community against Pocari Sweat, and acknowledge the relation between Pocari Sweat and BR20 running community. The author will use the method of qualitative analysis, by conducting interviews and field observations. The results of this thesis show that Pocari Sweat can achieve the desired expectations, the community provides space for Pocari Sweat, and good relationship with the community run with two-way communication. Keywords: community, running community, sponsorship, sponsors relationship, sponsorship expectation
Measuring the Level of Employee Job Satisfaction and Identify Factors Influencing Job Satisfaction Using Job Descriptive Index Questionnaire: case Study in PT Heartwarmers main Office Pratiwi, Friska Putri; Welly, John
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

PT Heartwarmer is the pioneer of woman accessories who has been running for more than15 years. In 2014, they have 300 employees and 60 stores around Indonesia. The main theme of this research are to measure the level of employee job satisfaction and to identify which factor influencing most towards job satisfaction in the main office of PT Heartwarmer. it also investigate the relationship between job satisfaction’s factor with overall job satisfaction. It focuses on the five facets based on Herzberg two factor theory and measured by Job Descriptive Index questionnaire which are job, pay, promotion opportunity, supervision and coworker. This research is using descriptive statistic and SPSS 19 to analyzed collected data. The result of this research shows that the level satisfaction of employee in the main office of PT Heartwarmer is neutral. Eventough the multivariat regression analysis has e  is selected for the research because they are currently undergoing continued to growth while the employee could perform and work well. In order to gain advantage and adapt to competitive environment

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