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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Factors that Influence Customer's Intentions to Revisit Cafe: Case Study of Siete Cafe in Bandung Cibro, Yenny Erica Br.; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

AbstractSiete Café is one of popular café in Bandung located at Jl. Sumur Bandung No.20. Siete Café was established on November 11th, 2011 by 6 students of Bandung Institute of Technology. The target market of  Siete Café is college students from universities and employees in Bandung. In running the business and apply the marketing strategy, Siete Café implementing 7P’s marketing mix (Products, People and Process, Price, Place, Promotion, and Physical Evidence) in order to improve customer satisfaction that will influence customer’s  decision to revisit in Siete Cafe. But in 2015, Siete Café had decreased of total sales numbers caused by the decreased of visitor numbers in that period. This research aims to identify and analyze the relationship between the factors of Siete Cafe’s marketing mix (food quality, service quality, place, price, promotion, physical evidence) as an independent variables to customer satisfaction as the dependent variable, and also the relationship between customer satisfaction as independent variable toward revisit intentions as a dependent variable. The data were gathered using questionnaire and distributed to 184 customers who had visited Siete Cafe. The result showed that the factor of quality food, place, price and promotion does not have a significant effect (sig> 0.05) towards customer satisfaction in Siete Cafe. While the quality of service and physical evidence has a significant impact on customer satisfaction in Siete Cafe value (sig> 0.05 and beta = 0.281; 0.309). The results also found that the squared R-value of this study marks a 0.298 value or 29.8%, which signifying the effect of Food Quality, Service Quality, Place, Price, Promotion, and Physical Evidence of overall Customer Satisfaction. The number is also telling the existence of a 70.2% contribution of the Customer Satisfaction Measurement that is not covered in this study. However, the value of the squared R is 0.503, or 50.3% of the effect of Customer Satisfaction toward the Revisit Intention to Siete Cafe.  The result will be functional for Siete Cafe’s management to evaluate and enhance the factors that might enhance the customer satisfaction to induce their intention to revisit, specifically physical evidence and service quality. Siete Cafe also needs to analyze the market trend in order to improve marketing strategies.  Keywords: Cafe, Marketing mix, Customer satisfaction, Revisit intention
Analysis of Employee Engagement in PT Kaltim Prima Coal Indonesia Utoro, Dyta Tameswari; Gustomo, Aurik
Journal of Business and Management Vol 3, No 4 (2014)
Publisher : Journal of Business and Management

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Abstract

PT Kaltim Prima Coal (KPC) is one of largest mining company in the world, which engages in coal mining and sales for both domestic and international industrial customers. In the midst of the global competition climate, Kaltim Prima Coal recognize that it is their employee who have driven company to move forward and distinguished them from other competitors. The purpose of this research is to find out which factor that affect the employee engagement in KPC and in the end will analyze about factors that need more improvements, in order to maintain the employee engagement within employees in KPC. The result shows that there were 3 factors that really affect the employee engagement in D & E level of management in PT KPC, there were quality of work, inspiration value, and tangible rewards.Keywords: PT KPC, employee engagement, hay model, ASTD
Business Potential of Garam Manis Company Zonia, Veby Lin; Aldianto, Leo
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

Garam Manis Company is a start-up company that created the technology that can produce industrial salt with standards industry by using electrolysis, evaporation and geomembrane. In relation to the lack of technology that could produce the industrial salt in Indonesia and the high demand for industrial salt in Indonesia, 1.8 million tons / year, there is one innovation generated by Start-up Company that is Garam Manis Company. The new technologies using electrolysis, evaporation, and geomembrane that can produce quality crystal salt products meet the quality standards of industrial salt. In starting a new business or expand a business which has been running for the first time to do an analysis of the potential of the business. The amount of funds expended to build a business and a high probability of failing to make the need for research to determine the potential to make profit from the new venture in the long run. The final project will talk about potential business of Garam Manis Company in the aspects of market, technology and finance. Then the ended by conclusions and recommendation for Garam Manis Company. As a conclusion, Garam Manis Company have potential business because based on the analysis of market size, Garam Manis Company has a vast potential market that is a total of 3,015 of textiles, washing and water treatment company in Bandung. when seen from the analysis of the financial aspects of NPV for Garam Manis Company is positive ie 2185594509> 0, then by using the assumption of interest is 20% and 21%, IRR calculation results for Garam Manis Company is 20.0017% and that means IRR> MARR (20% ), so that this project can be said to be potentially. Payback Period is based on the calculation that the author has done, Garam Manis Company wills payback in 3 years, 4 months, 24 days. From the analysis that has been done, it can be concluded that the business is being run by Garam Manis Company is potentially.Keyword: Industrial salt, imitability, complementary assets, textiles, water treatment
CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE AND ISLAMIC BANK PROFITABILITY (EVIDENCE FROM INDONESIA) Nugraha, Tsamara Hasanah; Faturohman, Taufik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. By  doing  this  research,  the  author  wants  to   examine  the  relationship  between corporate social responsibility (CSR) disclosure and profitability  in Islamic banks in Indonesia over the period of 2008-2017. The author tried to explore whether CSR and its individual dimension   index   would   have   significant   relationship   with   financial   performance   using profitability ratio (ROA), since it has inconsistencies results, theoretical explanation suggests a possibly positive, negative, or neutral relationship between two coefficients. A content analysis method is conducted to measuring the CSR disclosure. Panel data regression were applied to analyse the relationship between independent and dependent variables, since it’s a combination of time-series and cross-sectional data. Based on the data from the sample of 102 Islamic bank annual reports, corporate social responsibility disclosure gives a significant positive relationship with profitability in Indonesia Islamic banks. The individual dimension of CSR namely ‘mission and vision, ‘product and services’, and ‘commitment toward employees’ also found to have a positive significant relationship. Keyword: CSR disclosure, Profitability, Islamic Bank
The Influence of Farmer's Dependency and Power to Performance Hadi, Diandra Adelina; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 5, No 5 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. This research examines the influence of dependency and power to performance in the agriculture sector, from the farmer’s point of view.  Indonesia’s agriculture sector contributes to 33% of the GDP and absorbs 41 million farmers; most of them still live in poverty.  If the performance can be increased, it is hoped that the money generated and the farmer’s welfare can be increased too. Keywords: buyer-supplier relationship, farmers, dependency, power, performance
Independence Day Effect in the Stock Price of ASEAN State-Owned Enterprises Setiawan, Marvella Justia; Murtaqi, Isrochmani
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. Holiday effect is an anomaly on stock returns related to public holidays. This findings oppose Efficient Market Hypothesis directly as it proves that abnormal return presence. Lakonishok and Schmidt (1998) defined public holiday as days when market is closed, such as Labor Day, President’s Day, Memorial Day, Independence Day, Thanksgiving, New Year, Good Friday, and Christmas. The study reported that 30% up to 50% more return can be gained in holiday season compared to non-holiday season. Keyword(s): Holiday Effect, Independence Day, ASEAN
Study of Supercar Community Influence on its Effect Towards Supercar Buyer's Purchase Intention Adityawarman, Haykel; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

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Abstract

Abstract- Having a supercar, a high-performance sports car is the dream of every car enthusiasts. But not everyone can buy supercar because of its very expensive price. Even though more people can buy a supercar nowadays, but still a lot of considerations have to be made before buying supercar because of its price. To overcome this, supercar sellers are creating a supercar community consists of supercar owners as their member. The existence of the community is advantageous for supercar seller, community can help increase the supercar’s brand image to the customer and decrease the risk that the buyer can think about. To know the buyer’s behavior in deciding to buy supercar, this research revolves in finding what factor influence the buyer’s purchase intention, and what factor that influenced by buyer’s purchase intention. Including the purchase intention itself, there are 12 variables that used in this research. The data collection method that used in this research is using questionnaire and spread to 40 supercar owners that joins supercar community in Jabodetabek area, Bandung, and Bali. After all the data collected, the data analyzed using reliability test, factor analysis test, ANOVA and regression test. After spreading the questionnaire for a month, the data is analyzed. The result of the data analysis is brand recognition does not influence brand image, perceived risk and word of mouth does not influence purchase intention. The rest of the hypothesis is correct and shows significant influence. The core variable, Purchase Intention is influenced by Brand Image, Brand as Self, and Brand Loyalty Behavior with the level of each significance are 0.05, 0.009 and 0.009 Keywords: Supercar, Brand Community, Purchase Intention, Brand Image, Brand Loyalty Behavior
MATCHING THE EMOTION EVOKED FROM A VIDEO ADVERTISEMENT WITH THE BRIEF: CASE STUDY DOVE VIDEO ADVERTISEMENT Putra, Falih Hermon; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. Fast moving consumer goods products especially soap sold very quickly in the market and cannot be separated with our life. we often choose one brand without further consideration because we are already familiar with the brand. we all made to believe there is different type of soap such as soap for family, for women, and men. Soap offered the same function one with another, which is to clean your body. It doesn’t matter whether you are a man or women. These perceptions are created through an advertisement that the brand does. So, brand offer not only the function but also the emotions. Video become one of the most effective channels to deliver message. Video can deliver emotions and entertain the audiences. Company spend a lot of money to make excellent video and usually cooperates with agency. This is why we have to assure the money spent will give a desire result. evaluating the effectiveness of video seems necessary since it can deliver message to customer.to know the effectivity, we can compare the planned emotion with the perceived emotion by the audiences. So, we know whether the video has successfully delivered the message or not. This study uses a qualitative approach. A semi-structured interview used as a way to collect data. The data is analyzed using the coding method. Respondents were given some questions about their perception after watching Dove’s video advertisement. The findings of this research show the most positive emotions and negative emotions evoked in the video. This study finds objects that stimulate the emergence of an emotion. The results of the analysis provide a new perspective on people's emotions in the reactions of video advertisement. Consequently, it helps marketers to create advertising videos that can emotionally bond them to their target audience.Keywords: Emotion Evoke, Dove, Marketing, Video Ads, People perception
THE EMOTIONAL FACTORS THAT EVOKED FROM THE MOST SUCCESSFUL TOURISM VIRAL VIDEO ADS Cuaca, Philip; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.Nowadays tourism sector in Indonesia has become mainstay for the government to increase their national economic growth. A lot of things have been done to promote tourism sector in Indonesia, one of them is uploded tourism video in YouTube. This effort was done in order to attract the tourist interest in visiting Indonesia but only some of the content that posted on YouTube gets desired attention and only a fraction can reach large audiences. This conditions probably because of the emotions and some others elements does match with the criteria of an effective Tourism video. To adopt the appropriate emotions for case of tourism video in Indonesia, this research aims to benchmark and analyze the video that most successful in YouTube. In this research, the data is collected qualitatively from YouTube’s comments. The sample will be taken from 2 most viral tourism video ads comments which is from Australia and Quebec. Data will be validated using triangulation from 3 other researcher that has the same field and understanding to 25 emotions theory from Desmet in 2012. As a conclusion, this research found that the most frequent emotions from Most successful viral video was “Respect”, “Admiration”, “Desire”, and ”Surprise”. The other findings is Celebrity presence doesn’t have a significant contribution to the success of the tourism video. The comparison of two approach are described further in the research. The result should be important and fascinated for other tourism video ads maker to produce an effective tourism video. Therefore a tourism video must consider the elements above to attract more audience and archive their goals.Keywords: Youtube, Tourism Ads, Tourism Video, Emotion Evoked, Virality   
Integrating SERVQUAL and QFD Framework for Product and Service Design. Case Study: Beehive Cafe Bandung Apriani, Dini; Lestari, Yuliani Dwi
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Recently, the growth of café and restaurant industry was increased in Indonesia. Thus, every café and restaurant offer unique concept and innovative product and service to customer. This condition would create the competition that higher than before, and it likely could make possibility to loss the market. Therefore, in competing with the competitors, a café should consider the appropriate design of product and service to fulfill customer expectation. Customer expectation could influence the revenue of café and restaurant, so the quality of product and service that suitable with the expectation can keep the current market and capture potential market.By deploying questionnaire to 105 respondents that consists of current customer and potential customer of Beehive café, this research could define specification to describes the VOC. Additionally, this questionnaire applied the principal of SERVQUAL’s dimensions namely tangible, reliable, responsible, assurance and empathy. After the VOC defined, this research conducted QFD framework from defining voice of customer (VOC) until technical evaluation. Moreover, this research contributed in two points: (i) propose appropriate design for product and service in Beehive café in order to meet customer needs and desires, (ii) provide the priorities of project improvement should be taken by Beehive café to fulfill customer expectation and to compete with other competitors.The fundamental result of this research is Beehive café has 12 factors of VOC that should be completed by 29 specifications of technical characteristics. Besides that, if compared with other competitors Beehive café still did not serve product and service suitable with customer expectation. However, in technically Beehive café had good specification of technical characteristics to answer VOC, but in practically Beehive could not optimize these specifications to fulfilled expectation of customer. On the other word, this research can help Beehive café to determine what will satisfy the customer and where to deploy the effort in urgent improvement. Keywords: Quality Function Deployment, SERVQUAL, Voice of Customer, and Customer Expectation

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