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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Job Analysis With Comparation Table Methode of Questionaire, Interview and Observation Suhada, Ahmad Adityareza Taruna; Ghazali, Achmad
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract- The main theme of this study is the Human Resource Management and focus on doing the job analysis. The sub - focus of this study is in the job description of an employee in order to achieve the goals and vision of the company. The purpose of this study is to create jobs? according to the distribution of positions within the company and the vision of the PT. ECU. The author uses three approaches to obtain data needed like: using questionnaires, interviews, and observations. The data from job analysis then the author elaborate to create a job description and job specification. Implementation of this research will help employees to work more efficiently and assist in the recruitment of new employees in accordance with company requirements. Keyword: Human Resource Management, Job Analysis, Job Description, Job Specification
CUSTOMER’S SERVICE EXPECTATION AND EXPERIENCE OF FREDDO COFFEE SHOP BANDUNG Salsabila, Regina; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. The coffee industry has proliferated in big cities, especially the city of Bandung. The rapid development makes every coffee shop requires strategies to survive. One good marketing activity as a strategy that can be done to compete is by providing excellent quality service. Likewise, with Freddo Coffee Shop, they have experienced a decline in revenue for three consecutive months and want to get out of the problem by improving the quality of service and creating loyalty from customers. So, the purpose of this research is to evaluate the service quality of Freddo Coffee Shop by finding out the gap between customer’s service expectation and customer’s service experience.This study uses several attributes such as tangible, reliability, assurance, responsiveness, and empathy. The results of the measurements displayed through the Importance-Performance Matrix. Respondents of this study are 200 visitors of Freddo Coffee Shop and data were processed using SPSS. The result of this study is to give Freddo Coffee Shop recommendation to improve its service quality.Keyword: Customer’s Service Expectation, Customer’s Service Experience, Freddo Coffee Shop, Service Gaps, Service Quality
Young-Adult Fashion Costumer Psychographic Segmentation: Bandung Case Study Putra, Aditya Dwi; Nasution, Reza Ashari
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Fashion had becomes one business commodity that promise high potential revenue for fashion company. In the development of fashion, there are some difficulty among Fashion Company / brand in targeting the appropriate market for their fashion products. This condition occur due to the complex fashion dynamics that is strongly influenced by social and psychological condition that pretty hard to predicted (Malcolm Barnard, 1969). Segmentation process as one way to understand the dynamics of the market by simplify the markets into several segment becomes the promising framework in understand the market. Psychographics approach in segmentation process that segmenting the market based on psychological / lifestyle perspective surely becomes the appropriate framework in fashion industry condition.By applicate the psychographics framework to Bandung Young-Adult demographics segments (as young adult segment becomes one of segments that really influenced by the movement of fashion) as studied case in this research, researcher adapted several preceding fashion industry psychographics segmentation outcomes, do some generalization process, and try to understand the meaning and characteristic of each segment to generate hypothetical segment that will be assessed in this research to find the distinct characteristic.This research using cluster analysis in segmentation process with motives, traits toward trend, and traits toward judgement as categorical variables. To understand the condition and distinct characteristic of each segment more deeply, researcher using cross tabulation descriptive analysis into adapted AIO framework variables that suitable with the condition of the fashion market.Finally the result of this study shows that motives and attitudes toward trend have high significance to segmenting the fashion markets. This research generated a customer profiles with hipster, fashionista, mainstreamer, and apathetic fashion as existed segment in the case. Each segment also shows distinct characteristic in several AIO variables such as work, social condition, shopping intensity, interest priority, self-opinion, cultural aspect in fashion industry, and cultural pressure in fashion industry. The served costumer profiles hopefully can give several contribution for Fashion Company, brand or practitioner to understand and generated appropriate marketing strategy for the appropriate market.Keywords: Psychographic Segmentation, Fashion Industry, Consumer Behavior, Fashion Lifestyle
The Effects of Technologyb Readiness and Technology Acceptance toward Citizens Participation in Bandung Smart City Project Lubis, Febryansyah Aminullah; Mirzanti, Isti Raafaldini
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract.Smart city is a world phenomenon that also affected Bandung. Bandung government wants to apply smart city to Bandung which leads to Bandung smart city project. The project main focus is the Smart government. Citizens could actively participate in Bandung smart city project by using social media for reporting city problems. This study goal to know the effects of technology readiness and technology acceptance toward citizens’ participation. The research model based on two theories, technology readiness index and technology acceptance model. The data for this study collected from 400 citizens of Bandung. The results of the study showed that four constructs of technology readiness significantly affected perceived ease of use while only two constructs of technology readiness significantly affected perceived usefulness. Both perceived ease of use and perceived usefulness significantly affected intention to use. The result of this study suggests that to increase citizens’ participation towards Bandung smart city project, the government needs to do direct socialization to reach more elements of citizens.Keywords: Technology Readiness, Technology Acceptance Model, Smart City, Bandung Juara
Feasibility Study of Belitung Hotel Project (Case Study PT XYZ) Arsanti, Meutia; Murtaqi, Isrochmani
Journal of Business and Management Vol 3, No 2 (2014)
Publisher : Journal of Business and Management

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Abstract

This research will focus on tourism and hospitality business. For example is the hotel project of PT XYZ in Belitung. The purpose of this study is to gain feasibility of Belitung hotel project and determine whether the project is a good foundation for PT XYZ by knowing the return of the project of 10 years and after, required payback period in economic lifetime of 10 years, profitability index and internal rate of return as a decision rule for consideration in decision making management. To define the return of the project, author will be using the cash flow of the project. This project also assumed that the project will be continued and growing forever that’s why to determine terminal value of the project is a must. After calculating the cash flow and terminal value of the project the study found that the Net Present Value of the project generates a positive value of Rp 1,362,042,391,704 if PT XYZ continuing to operate the business forever. The profitability index of the project shows result of 9.5 with project Internal Rate of Return of 43.7% and the Modified Internal Rate of Return of this project is 55.5%. The Payback Period of the project is 5 years and 2 months and Discounted Payback Period this project is 5 years and 5 month. The safety number on occupancy rate can be a minimum standard and indicate the situation of the hotel operation. Net Present Value of theproject using safety occupancy rate generates a positive value of Rp 2,512,004,324,803 with the profitability index of the project showing result of 21.5. The Internal Rate of Return of the project is 101.4% and Modified Internal Rate of Return of this project using safety occupancy rate is 103.5%. The Payback Period of the project is 1 years and 7 months and the result of Discounted Payback Period is 1 years and 8 month. Based on the conclusion obtained from the analysis of the data author conclude that implementing Belitung hotel project is feasible and recommended for PT XYZ so they can increase firm wealth. Keywords: Belitung, Tourism, Hotel, Feasibility Study, Cash flow, terminal valueCategory : Finance, Business Plan
Risk Calculation to Propose Disaster Management for Shafira Corporation's Enterprise Resource Planning Fandhiny, Vanny; Ratnaningtyas, Sudrajati
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Shafco is the pioneer of Muslim fashion industry that has survived for 26 years and became the largest in Indonesia. It is not inndependent of the technology support in helping Shafco grow and survive. The last four years Shafco choose to develop ERP technologies based on open source. But behind the success Shafco if you see the location of its headquarters located in the eastern Bandung area, there is a risk to threats and disasters since the region was recorded as the Bandung basin area which is prone to cyclones. In this research will try to help Shafco in making disaster management in the descriptive case study format by using the formula environmental risk assessment. Risk analysis results along with the results of observational data and interview, will be used as a benchmark manufacture of disaster management in Shafira. With the same formula will be two approaches to get the value of the risk that in a ratio approach between the receptor and the nominal approach in rupiah. The first is looking for the probability of occurrence of hazards, distinguished for threats from nature that is processed from the data BNPB and to the threat of technological processing of questionnaire data using simple probability calculations. To get the value of the consequences will be different on each approach. Consequences in the comparative approach depend on value for each receptor and to approach the nominal, the consequences of the unit will be expressed in rupiah obtained from the estimated average salary of employees per day multiplied by the number of days of recovery to the threat from human activities and to threats from nature will be used for estimated losses on assets experienced in case of disaster. The current disasters that occurred at Shafira are divided into two categories: natural hazard, in particular whirlwinds (Tornado); and technological including nature-to-technological hazard which flood and blackout (light off) and human-to-technological hazards such mistaken input data and mistaken delete data. The results of calculations using the ratio approach shows that the greatest risk is from the activity of employee negligence, then tornadoes, floods and lastly due to a light off. Meanwhile, when measured using a nominal approach, the risks of large losses are due to floods, tornadoes, off the lights and the last is due to the activity of employee negligence. Keyword: Disaster Management, Enterprise Resource Planning, Hazard, Probability, Environmental Risk assessment
Measuring the Effectiveness of Marketing Communication Using AISAS ARCAS Model (Case Study: Bagoes Bag by PT. Greeneration Indonesia) Amaly, Laressa; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

Purpose: The paper aims to measure the marketing communication performance and effectiveness for BaGoes in order to improve the promotion, product aspects that affecting the promotion, strehgthen or rebuild product image. Design/methodology/approach: This paper is based on AISAS ARCAS model framework for measuring marketing communication performance, by means it is also used to evaluate the promotion/ads and product aspect that affecting the promotion. Questionnaire, in depth interview and observations are used for research approach. Number sample of 206 respondents of BaGoes target market in Bandung was collected through convenience sampling. Factor analysis and multiple regression analysis were used to test the proposed model. Interview and obeservations functioned as crosscheck tools for quantitative analysis also constructing deeper research and finding. Findings: The result conveys that current marketing communications is not effective. Variable Attention and Interest are the important fundamental basis for the purchase action. In addition, variable Sustain also influence purchases, Research limitations/implication: BaGoes is the only product that used as an object of the research and only conducted in Bandung. For future research, it is suggested to use structural equation modeling (SEM) in assessing the interrelationship of the variable in the proposed model. Practical implication: In order to make the product sustainable, the directors should develop strategy and focus on consumer perception by improving variable Attention, Interest, and Sustain. Originality/value: This paper contributes in marketing communication effectiveness measurement using AISAS ARCAS Model. Keywords: Marketing Communication, AISAS ARCAS Model, Advertising, Promotion Category: Marketing
NETWORK-BASED BUSINESS MODEL INNOVATION IN ANIMATION INDUSTRY IN INDONESIA, CASE STUDY OF TRANS TV, CIMAHI CREATIVE ASSOCIATION, AND ELEX MEDIA Fernando, Edwin; Dellyana, Dina
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract

 Abstract. Animation industry is one of the fastest growing industries in the world with a market worth 12.01 billion dollars in 2017. Indonesia which has many cultures and large population has potential to develop animation industry. The major problem to develop the animation industry is the lacking information within actors and the rigid system in the network. This causes the innovation and value cannot be maximized in this industry. This research conducted to analyze the network characteristic, business model, business model innovation, and value outcome in animation industry network by using conceptual model of four dimension which are; network, business model, business model innovation, and value. This research is done by qualitative method by applying interview, observation, and secondary data. Three types of network are used as a case study, which are; vertical value net, horizontal value net, and multidimensional value net with case study of Trans TV (vertical value net), Cimahi Creative Association (horizontal value net), and Elex Media (multidimensional value net). The data is being compared with each network using cross-case analysis method using table. Trans TV and Elex Media using agreement control in the network, that causes business model innovation determined mostly by focal firm. While in Cimahi Creative Association using less control in the network that causes business model innovation determined fairly between focal actors and member. Each network has different value outcome depends on related network characteristic, business model, and business model innovation. Keywords: Animation Industry, Network, Business Model, Business Model Innovation, Value
Financial Performance Analysis and Valuation of PT Indomobil Sukses Internasional Tbk in Comparison to Other Automobile Company; Tan Chong Motor Holdings Berhad Pratama, Aditya; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 4, No 3 (2015)
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Abstract

Abstract-According to Bank Indonesia’s 2012 annual report, Indonesia’shousehold consumption and investment have been relatively high which have created a market opportunitiesfir domestic industry, in particular for automobile industry. Automobile industry has experienced a growth rate of 10% from 2012 to 2013, which was the highest growth percentage of automobile industry in Southeast Asia. Currently, one of the biggest players in Indonesia automobile industry is Indomobil (PT IMAS), which was established in 1976. Tan Chong, a Malaysia based automobile company is chosen to be the peer firm, due to its similar characteristics and the comparable market condition with Indomobil’s. This thesis examines the financial performanceof PT IMAS and Tan Chong from 2009 to 2014 using several method such as industry, Compound Annual Growth Rate (CAGR), cross-section analysis, DuPont formula analysis.This research also values those two companies using established valuation approaches such as relative multiple and discounted free cash flow model.Financial performance analysis shows that PT IMAShave been struggling while Tan Chong also came underperformed as shown by the unfavorable 2014 performance for both companies. This is due to competitive market environment and higher cost attributed to rough exchange rate condition. Multiple valuation and discounted cash flow models show that PT IMAS and Tan Chong overvalued. Therefore it is suggested that investors are advised to take caution on their investment decision onPT IMAS and Tan Chong and they are recommended to sell their shares in those company. Keywords: Automobile industry, financial performance,financial ratios, DuPont formula, Valuation
CSR Program PT. SHELL Indonesia CSR Reyhan, Achmad; Rudito, Bambang
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. By these means, the CSR is a program that will help government to support the society needs in order to make a mature society. PT Shell Indonesia is engaged in the oil industry which has a program to get recognition and can be assessed positively by the community, especially those located in the vicinity of the operating company. PT Shell Indonesia conducts programs that not only are the government responsibility, but also a social responsibility to this company, this program is called CSR. CSR aims to increase people's access to achieve social, economic, and culture aspects better when compared with before any construction activities took place. So that local communities can assess any positive value in the presence of Shell Companies in Indonesia. Purpose: To discuss and describe the programs and activity of PT Shell Indonesia’s CSR in Indonesia. This demonstrated through efforts is taken in order to enhance the development of Indonesian society, especially around the industrial area. Design/methodology/approach: The method is using a research that conducted qualitative descriptive research method and qualitative data collection techniques. The purpose of descriptive method is to create a description of a picture or painting in systematic, factual and accurate information on the facts, the properties of the relationship between the phenomena investigated. The purpose of this descriptive method is to get an idea about the social, economic, cultural and political society that affect the implementation of Community Development which can ultimately affect the implementation of Community Development. Research limitations/implications: In the line of the condition in Indonesia, the needs of our people are greater than it looks. The real problem is the basic education, many people in Indonesia still don’t have a chance to get elementary school and junior high school, and those two are the basic component in building the mature and more advance society. As we can see in appendix for the education indicator, the people need a helping hand besides the government itself, this where the CSR program can penetrate even greater. I will give my opinion and suggestion for CSR program, not only for PT. Shell Indonesia, but also for every company in Indonesia that have a willingness to contribute in basic needs of people advancement.Choose the partnership program with elementary and junior high school program. This partnership can be in form of real free tuition fee for student to get education from school without paying any of the school material. The CSR program can spend their fund in the bonus wages of the teacher, the book that student needs, the improvement of the building school. Open the public school in the name of the company. This way can also be more effective as the 1st one because the check and balance of the school program can be monitored by the CSR team itself. This way the student of these schools can live just to think how to get an education that he/she needs, not the cost of exam fee, or training bulletin fee, uniform fee, etc. Social implications: The impact to the society especially to the company that have to perform CSR is to deliver the good insight to them to decide what is the best and the most useful CSR program to be implemented for the society of Indonesia. Originality/value: The value of this paper is targeted especially to the company in Indonesia to perform better CSR.Keywords: CSR, SHELLCategory: Knowledge Management; Human Capital Management

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