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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Analyzing Kids Responses Towards TV Commercials (Case Study: Spongebob of Global TV) Riskyananda, Laras; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 8 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract – Most marketers say that television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research in 2008. Therefore, existence of advertising on children's TV show is still questionable whether good or bad impact generally. The objectives of this research is to to identify the capablities of the children in understanding brand in TV commercial, to analyze the capabilities of the children in remembering the commercials, to identify the influence of TV commercial on kids TV show to a child desire in watching that show, and to identify the influence of TV commercial on kids TV show to purchase intention. Keywords – Kids responses, TV commercials, consumption behavior, psychology of perceptions, purchase intention
Cost Analysis of Prabumulih Storage Facilities Aldiansah, Erza; Aliludin, Arson
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Cost Analysis of Prabumulih Storage Facilities (a Division of PT. Emprawi) in 2010 and 2011 are: to identify direct costs, indirect costs and cost allocation Jakarta office, classify these costs into variable costs and fixed costs based on behavior of the respective cost. Identification and classification results are used to determine total margin, cost per unit and break-even point (BEP). Direct costs include employee labor, security police, electricity, field examination accommodation, storage maintenance, social contributions, office supplies, and depreciation of assets, while indirect costs include bank administration, bid bond, business licenses and permits. Direct costs and indirect costs plus Jakarta office allocation formed total cost amounting to Rp. 599 million for the year 2010, consisting of 30% variable costs and 70% fixed costs, while for the year 2011 total cost amounting to Rp. 1.150 million consisting of 40% variable costs and 60% fixed costs. This division rented storage space of 7.650 m2 which generated revenues of Rp. 246 million in 2010 with a negative margin of Rp 353 million. While in 2011 it rented 53.850 m2 that generated revenue of Rp. 1,740 million with a positive margin of Rp. 590 million. BEP in 2010 was 54.859 m2 with the actual rent of 7.650 m2 reflecting respectively 63% and 9% of the available capacity of 86.400 m2, while in 2011, BEP was 29.637 m2 with actual rents of 53.850 m2 reflecting 26% and 47% of available capacity of 115.200 m2. To facilitate the cost analysis, it is recommended that PT. Emprawi improves cost information system that enhances a proper cost identification and classification. Keywords: storage facilities, cost identification, cost classification, direct cost, indirect cost, variable cost, fixed cost, Jakarta office allocation and break even point (BEP), PT. Emprawi – Prabumulih
CUSTOMER PREFERENCE TOWARD SHAR’I CLOTHING FOR MOSLEM WOMEN IN INDONESIA: THE CASE OF DHAILLY Ramadhany, Fitri; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Indonesia is the country that has a big opportunity in Muslim fashion industry. Dhailly as a new player take this opportunity by creating shar’i clothing for moslem women with the handsock function. They want to create the another product variants to compete with another brand but not all their product variant is sold successfully. Therefore, the research about customer preference toward the attributes of shar’i clothing will be needed. The analysis technique in this research is interview with coding analysis and survey with descriptive and conjoint analysis. The results of this research indicates that color, good price, ease of care, quality of product, comfortable, durability, attractiveness, fit, fabric for shar’i dress, fabric for handsock, and design of shar’i clothing are important for Dhailly’s target market. The design attribute will be analyzed with conjoint and the rest of attributes will be analyzed with descriptive analysis. The researcher recommends that Dhailly should create the next design based on the conjoint result, for example, the combination of ribbon on the rear skirt, ban design on the sleeve, plain skirt design, without pattern, and fingerless handsock. Then, Dhailly should pay attention to the highest priority of variable from the descriptive analysis result.  Keywords: Customer preference, Shar’i clothing, Product Attribute, Conjoint Analysis, Moslem women
Analyzing the Relationship Between Transformational and Transactional Leadership Style on Employee Performance in Direktorat Jenderal Pajak Jawa Barat I Widayanti, Anindya Tiara; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 4, No 5 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. In this century, the business worlds become more competitive. Both private and public organization should be able to organize and process all of the resources effectively and efficiently to get optimum performance (Hasibuan, 2004). Douglas (1996) explained that a company needs employees who has high performance, so it can help company to achieve its goals. In private company such as PT. TX Bandung, maximum employee performance is needed because it can help company to be develop. One of the factors that can motivate employees and increase their performance is the leadership style of the leader. Organization needs a leader who is capable to get their vision and mission together. Researcher interested to analyze the relationship between transformational and transactional leadership, which have impact to the employee performance. The objective of this research is to find the relationship between transformational and transactional to employee performance and to find the significant relationship between those variables. The result of the analysis shows that transformational and transactional leadership style has positive relationship to the employee performance. Transformational and transactional leadership also has significant effect to employee performance, either partially or concurrently. This study recommends that leader in the office have to increase their attitude in encouraged, motivated, gives supports and recognition, and providing rewards to the subordinates. Thus, employees are expected to become more optimal in performing the jobs. Keywords: Transformational Leadership, Transactional Leadership, Employee Performance
Distribution System Analysis of PT AGRICON in Oil Palm Plantation Sector Wijaya, Ryan Gulfa; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 4 (2012)
Publisher : Journal of Business and Management

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Abstract

Indonesia is an agrarian nation, which means that agriculture is the main activity and job for the citizen in this nation, this fact making pesticide a common product to be used by the farmers. Agricon has been largely known as a producer of high quality pesticide products for food and horticulture crops, while the plantation market side has not been seriously handled. Currently Agricon is aiming new sector of market, palm oil plantations. In the past, mainly independent distributors handled the marketing and distribution of Agricon’s pesticide products in the plantation sector market. Agricon now wants to directly deal with plantation companies. This report will discuss about the distribution system of Agricon’s pesticide products in the plantation sector, analyzing its current system and finally making a conclusion about which is the best distribution system regarding the marketing in the oil palm plantation sector.By using direct selling and channeling strategy theory in conducting in depth interview to analyze the system. Therefore, PT. Agricon is suitable and should conduct direct selling and distribution to the big buyer but still utilize distributor as assistant and using distributor and wholesaler for medium and small buyer.Purpose:To Analyze PT. Agricon current distribution system and improving it by making the suitable distribution system.Design/methodology/approach:By analyzing current condition and distribution system of PT. Agricon as base of the research then analyzing the system suitability by using direct selling by manufacturing and channeling strategy theory. Conducting in depth interview to PT. Agricon executives as primary data and distributor and competitor as supporting data as comparison.Findings:The researcher discover that PT. Agricon is still in the state of preparing the employees; direct selling should be conducted to big buyer to avoid price war, PT. Agricon should still use distributor for assistance and in dealing with medium and small buyer because distributor can be a competitor also so they still must be used. PT. Agricon should improve their method in the agreement with distributor.Research limitations/implications:The research only to choose the best distribution system of PT. Agricon and only in the oil palm plantation sector.Practical implications:The outcome and output of this research is the suitable and probably the best distribution system of PT. Agricon in oil palm plantation sector.Originality/value:The analysis about oil palm plantation market condition and the best distribution system for local pesticide industry.Keywords-component; Pesticide, Oil Palm Plantation,CategoryDistribution Channel; Marketing
ANALYSIS OF BEEF CATTLE INVESTMENT IN SUBDISTRICT BANCAR DISTRICT TUBAN, EAST JAVA Aulia, Hilmi; Darmansyah, Asep Darmansyah
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. The Study was purposed to find out the feasibility of beef cattles ystems (profit sharing system and payroll system) in District Tuban.. This research was conducted in Subdistrict Bancar, District Tuban because it is one of the subdistricts with the largest beef cattle population in Tuban. This research was conducted at Wahyu Utama farm and Plandi Rejo farm group. Wahyu Utama is a farm that uses a payroll system for farmers, while Plandi Rejo uses a profit sharing system. This study uses capital budgeting method which will be calculated NPV, IRR, and Payback Period of both kinds of system. The results of this study indicate that that in payroll system the NPV that will obtained is Rp 5,380,156,468, IRR obtained by 26.9%, Payback Period for 5 years and 7 days, and B/C Ratio is 1.207. While the company with profit sharing system will get NPV of Rp 42.677,854, IRR obtained by 12.5%, Payback Period will be achieved within 9 years 10 months, and B/C Ratio is 1.217. Based on the calculation results it can be concluded that the payroll system will be more profitable for investors. Keywords: Beef Cattle, NPV, IRR, Payback Period
The Effect of Next Profit Margin, Price to Book Value and Debt to Equity Ratio to stock Return in the Indonesian Consumer Goods Sector Dita, Amalia Husna; Murtaqi, Isrochmani
Journal of Business and Management Vol 3, No 3 (2014)
Publisher : Journal of Business and Management

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Abstract

In the recent years, stocks have become one of the most chosen investments in Indonesia. One of the most interesting sectors for investors is the consumer goods sector, for this sector managed to survive during the crisis and negative sentiments in Indonesian stocks market. Having the fact that the consumer goods sector is promising, investors would like to know the return of shares in this sector. One of the parameter that can be used to project the stock return is ratio from financial statement. This research is conducted to find out the relationship between net profit margin, price to book value, and debt-equity ratios with stocks return in the Indonesian consumer goods industry. The samples in this research are the consumer goods companies listed in Indonesia Stock Exchange during the period of 2009 – 2013. The multiple linear regression analysis is chosen as the method to analyze it. Results shown that the net profit margin, price to book value, and debt equity ratio have significant effects towards stocks return. Two of them, which are net profit margin and debt equity ratio have the positive significant impacts to the stocks return, while the price to book value has a significantly negative relationship to stocks return. Results also show that the R-square of the variable values 54.9%. NPM gives the most significant influence to the stocks return, followed by the PBV, and the last one is the DER.Keywords: Net profit margin, price to book value, debt to equity, stock return, multiple linear regression.
GAP ANALYSIS OF PRO-ENVIRONMENTAL BEHAVIOR AMONG SBM ITB STUDENTS Honasan, Elias Yahya; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Environmental problems in Indonesia need to be highlighed for the community. There are a lot of people who do not care about the environment and it becomes a question. This study aims to find out the reason and the gap what makes people do not care maintaining and taking care of the environment. The data collected through interview  and  using  an  online  questionnaire. Interviews  are  conducted in  an  informal  way  by  discussing environmental topics. Questionnaires were made to inquire the expectations and realities that exist about pro- environment behavior. Interview data was processed by coding method and questionnaire data was processed by different test method using paired T-test. The data are gathered from SBM ITB students class of 2018, 2019, and 2020 in period of June 2018 until July 2018 in SBM ITB. Individuality, Responsibility, and Practicality are the factors that highlighted in this study. The results shows that people are hampered to perform environmenta l conservation activities because there is a large gap on the factor of practicality.Keywords: Gap, Pro-Environment, Different Test, Individuality, Responsibility, Practicality.
Relation Between Crude Oil and Indonesia Stock Market Gaol, Yosua Lumban; Faturrohman, Taufik
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. The surge in crude oil price in the course of a recent year has created lots of interest for the relationship between crude oil price and the stock market. In recent year, crude oil price had significant move in the world. Crude oil price decreases to lower price in the history. This situation makes the company get significant impact especially for Energy Company and Production Company that used crude oil for primary material that will affect stock value of the company. The little move in crude oil price will give move in country stock market performance.  That movement makes some impact in the Indonesia stock market that their stock has unpredicted move in the Indonesia stock market. The movement of crude oil price will affect movement stock market get negative or positive impact. It will make investor and internal management make some policy to move in Indonesia stock market based on analysis of the relation between crude oil price and the stock market. The researcher propose of this study to know how far dynamic relation between crude oil price and stock market  in emerging market like Indonesia. This research will give comprehensive study about the relation between oil price and stock market for large scope research. the investor can make this research can be used in make decision making to invest in Indonesia The data about IHSG and stock price will gather from Yahoo Finance and crude oil price will be gather from Bloomberg Website. The range time period of data is from January 2008 to April 2016. The methodology of this study is use unit root test, Johansen’s cointegration test, vector error correction model (VECM), Granger causality test, impulse response functions (IRFs) and variance decompositions (VDCs) to looking relation between crude oil price and Indonesia Stock Market. The result of these studies is there a not relationship between crude oil price and Indonesia Stock market in a long-term relationship. This result will give insight to future research about relation oil price and stock market and give one subject to investor in make decision to invest in Indonesia  Keyword: Crude oil price, Stock Market, Long-term relationship, Indonesia
Consumer Buying Decision Process Analysis on Music Live Performances' Tickets Danil, Dalzi R.; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 10 (2015)
Publisher : Journal of Business and Management

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Abstract. The rapid development on live music performances in Indonesia triggered the researcher to think that identifying the factors that influencing consumer buying decision is important more than ever for the industry. There are also lots of live performances that failed because not knowing what factors that made the consumers buy a live performance’s ticket. This research aims to investigate the customer buying decision in music concert event, find the most valuable benefits of music concerts, and which channel of promotion the consumers preferred. To reach the objective, the researcher used buying decision process and marketing mix tools. Respondents’ data that had been collected will have to pass the validity and reliability test. Then, all the data will be processed in descriptive analysis. The results showed that the consumers buy a live music performance’s tickets because of the artist, and the consumers also think that artist be the benefit that they value the most. As for the promotion and distribution channels, it was proven that social media, Instagram to be precise, and promoter’s online ticketing as the most preferred by the consumer.  Keywords: marketing mix, consumer buying decision process, live music performance

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