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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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THE IMPACT OF ONLINE PRODUCT REVIEW ON YOUTUBE TOWARD PURCHASE INTENTION OF SMARTPHONE Qori, Chubbiansyah; Aprilianty, Fitri
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. YouTube is one of the largest social media in the last 5 years. Website that provides the means of watching videos and users who can upload their own video is quite a lot of attention of the people of Indonesia. Became the third order as social media visited by Indonesian average as much as 14,5 billion people watch this every single day (APJII, Indonesia Internet User, 2016). One kind of video that is quite often seen is an online video review product. Online video review product is a kind of video that experience the buyer about some product. This research will discuss about how the effect of online video review on YouTube to purchase intention someone who has seen the video review. Some variables of video like quantity of post, views, likes, comment, and review, perceived risk, perceived credibility, and special attention toward YouTube itself will be the main focus in conceptual framework research. Statistic method to be used in this research is Pa rtial Least Regression (PLS) which will describe the relationships that exist on each variable. In conclusion after do some several phases in this research, researcher can answer the question of the research. In conclusion, this research find that variable in the conceptual framework have a significance effect on purchase intention of smartphone. This finding can be some way of marketers to get closer channel to target market especially give the information of the product.Keywords: Online Video Product, Partial Least Square, Purchase Intention, User Generated Content ,YouTube 
Factors Influencing the Intention to Purchase and Actual Purchase Behavior of Organic Food Humaira, Assyifa; Hudrasyah, Herry
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

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Abstract.The organic market is widely considered as one of the biggest growing markets in food industry. The trends of healthy lifestyle also reflected in Indonesia. However, the number of consumer who purchases organic food in regular basis is reported to be low. To encourage consumption of organic foods, marketers must understand the consumers well to create better marketing strategy. Therefore, the objective of this study is to examine the factors that influence consumer intention and actual purchase behavior in the context of organic food. The proposed model of this study is using the modified Theory of Planned Behavior by Ajzen (1991) with added variables as determinants in organic food consumption. The research was conducted by distributing questionnaires to organic food consumers in Jakarta. Using the final data from 200 respondents, the data was analyzed by using Microsoft Excel, SPSS and assessed through Factor Analysis, One Way ANOVA, Multi Linear Regression, and Path Analysis. The result found that health consciousness, organic knowledge and trust have significant influence on attitude. As for the intention to purchase organic food, attitude has the strongest influence then followed by subjective norms and price. However, availability showed to have no significant influence on intention to purchase which demonstrated a different result from previous studies. Finally, actual purchase behavior found to greatly influenced by the intention to purchase itself.Keyword: Organic Food, Organic Consumers, Theory of Planned Behavior, Intention to Purchase, Actual Purchase Behavior
Superior Strategic Markowitz Portfolio in Weak form Inefficient Jakarta Stock Exchange Sholehuddin, Rohmat Agung; Damayanti, Sylviana Maya
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract. Capital market has become a regular investment alternative for investors. The existence of capital market provides the chance for investors to maximize their assets. However, capital market has its own risk characteristic. Related to the chance of risk and return, Jakarta Stock Exchange is available to provide the high possibility of earning return, respectively it also provides the high possibility of risk, as it is inefficient of weak-form market efficiency. Investors need to arrange the excellent investment strategy to prepare the investment action in Indonesia.Regarding to the availability of risk and return, investors have their own preference of investment. In general, investors are categorized as aggressive, moderate, and conservative risk profiled. The aggressive investors tend to select more risky assets in order to earn more return though they have to face the higher possibility of risk. The moderate investors tend to select the assets with fair possibility risk and return. And the conservative investors tend to select the assets that provide the lower risk though it will reduce the chance of gaining more return. To incorporate with this condition, investors need the excellent portfolio strategies for their investment. This study is using combined means-variance Markowitz portfolio combined with Merrill Lynch asset allocation for projected portfolio 2015 to 2018. And the results are efficient. The additional asset and fixed income asset included effectively reduce and diversify the potential risk. Keywords: Capital market, weak-from inefficiency, investor risk tolerance, asset allocation, Markowitz portfolio
Analysis of Determinants of Capital Structure of Plantation Companies in Indonesia (Case Study Public Listed Plantation Companies Q1 2006 - Q4 2012) Sakinah, Alida Nur; Anggono, Achmad Herlanto
Journal of Business and Management Vol 3, No 1 (2014)
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Abstract- This research focuses on capital structure with the objective to examine the effect of several determinants of capital structure of listed plantation companies in Indonesia. The factors influencing capital structure analyzed in this research are asset tangibility, growth, firm size, and profitability. The research is conducted by observing financial data of 10 listed plantation companies in Indonesia from period 2006 the earliest to 2012 the latest. Panel data regression technique is used in this research and random effects assumption is chosen as the best to be applied on the capital structure determinants model, and so the model is constructed by using Generalized Least Square method. The capital structure determinants model constructed in this research shows that asset tangibility and growth of the firm (represented by asset growth) do not have significant effect on debt to equity ratio. It is most likely that these two aspects are not taken into account by listed plantation companies in Indonesia in making their capital structure decision. However, firm size (represented by natural logarithm of total asset) and profitability (with net profit margin as proxy) are proven to have significant negative effect on capital structure. If firm size increases by 10%, debt to equity ratio will decrease by 1.42%; and if profitability increases by 10%, debt to equity ratio will decrease by 4.87%. From the result of this research, it can be concluded that only firm size and profitability that have significant relationship with capital structure for the case of listed plantation companies in Indonesia. These aspects thus should be put into consideration by management and investor or other concerned party when assessing capital structure policy of the companies. Keywords: Capital Structure, Plantation Companies, Asset Tangibility, Growth, Firm Size, Profitability, Panel Data Regression
SOCIAL MEDIA FOR SOCIALLY RESPONSIBLE COMPANY IN INDONESIA: ANALYSIS OF KOMPAS 100’S TWITTER PROFILES AND THEIR CSR RATINGS Khairunnisa, Carla; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

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Abstract. The development of technology and information, causing more people to be critical of the company's activities include corporate social responsibility. The convenience served by social media allows the companies to communicate with stakeholder with more effective and efficient. The socially responsible companies are expected to utilize social media to communicate with their stakeholders. This research observes the relation between CSR index score and social media activity for companies in Indonesia.  Interestingly, the result of this research shows that socially responsible companies are not more proactive in adopting the social media, nor adopting the social media promptly. The result of this research showed that the companies with higher CSR index score correspond negatively with adoption and prompt adoption of social media. However, the result of this research shows that the socially responsible companies are more active in suggesting topics using hashtag in social media. KEYWORDS: Social Media, Twitter, CSR, Probit Regression, Ordinary Least Square (OLS) Regression, Kompas 100.
RELATIONSHIP BETWEEN SOFT SKILLS, HARD SKILLS, AND ORGANIZATIONAL LEARNING CULTURE TOWARDS INDIVIDUAL INNOVATIVENESS IN STARTUPS COMPANIES IN INDONESIA Ihsan, Muhammad; Wisesa, Anggara
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Background: Innovation has become important in every business, especially in startups companies. But not all startups can survive, there are also many startups fail, the common reason why startups failed because of lack in innovation (D’Cunha, 2017). Every business needs to make an innovation in order to have competitive advantage over competitors. In previous studies it has been shown between skills and innovation relationship, Hendarman & Cantner (2017) argued skills are essential for innovation to gain performance of companies. Organizational Learning Culture (OLC) is also consider to maintain innovative behavior. In previous literature many focus on firm level and still limited in individual level related skills and OLC. the author wants to explore the relationship between skills and organizational learning culture that emphasize in individual level in startups companiesMethods: Cross-sectional data of startups companies in Indonesia are used from an online questionnaire survey on startups employees perception related to skills and OLC to individual innovativeness. This survey conduct 281 employees from 65 startups companies in Jakarta and Bandung. Results: Soft skills, hard skills, and organizational learning culture have positive relationship with individual innovativeness in startups companies. Conclusions: To increase innovative in employees, the writer suggest to increase the performance employees in skills and building a better climate of organizational learning.Keywords: Soft Skills, Hard Skills, Organizational Learning Culture, Individual Innovativeness, Startups Companies. 
Users' Engagement Toward The Brand Accounts in Instagram Based on The AISAS Model. An Empirical Study Among College Students in North Bandung Rochman, Encik Adhiva; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 8 (2015)
Publisher : Journal of Business and Management

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Abstract. Instagram user database has been developing at a stunning rate since it was first launched in 2010. The study concentrates on the part of Instagram social media on impacts by cross communication of Dentsu. The purpose of this research is to identify the user’s engagement toward the brands on Instagram based on their behaviour and how do the users’ behavior toward the brands they follow in light of three initial phases of the model AISAS of Dentsu. The research used the combination of variables that related to user’s engagement whether there is a relationship or association between phases in Attention, Interest, and Search. The main variables taken from the previous research which is each dimension of phase has some of variables. The research has been done starting from June 2015 by using quantitative method. The questionnaires are filled by 300 respondents from Instagram users on the undergraduate students in ITB and UNPAD. The data collection was tested using chi square test and analyzed by using IBM SPSS 20 through statistical analysis. In summary, the respondents’ behavior toward the brands on Instagram has positive relationship and it has positive correlation of the respondents’ behaviour based on the AISAS model. The results indicated that users’ behavior toward brand on Instagram have significantly association with positive correlation. Keywords: Cross communication, AISAS, user engagement, marketing, Instagram.
Analysis of Movies Product Placement and its Effect Toward The Audiences (Case Study: Ayat-Ayat cinta, Perahu kertas, Habibie & Ainun) Subianti, Tripuspa; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The weariness of audience in watching commercial during their favorite TV shows at home is one of the reasons product placement was born in the marketing world. Nowadays, product placement is something familiar on the television program shows and feature movies. According to Balasubramanian (1994) product placement is hybrid messages include all paid attempts to influence audiences for commericial benefit using communications that project a non-commercial character; under these circumstances, audiences are likely to be unaware of the commercial influence attempt and/or to process the content of such communications differently than they process commercial messages. Morover Wiles (2009) states product placement in movie is an investment for brands trying to reach a niche audience and there are strong reasons for investors to expect that film product placement will increase consumer awareness of a particular brand. A big-budget feature film that has expectations of grossing millions may attract many commercial interests; however, the film studio must also analyze if a product fits with the image of the film. A high-profile star may draw more attention to a product, and therefore, in many cases, this becomes a separate point of negotiation within his or her contract. In Indonesia, product placement in movies is starting to grow due to the catalyst work of the film makers that think that they can cooperate with commercial companies to obtain benefits for both parties. A company can help cover up the cost of film production while the director can provide space to hold corporate product placement in movies. However, both parties must have an appropriate strategy to achieve the balance between keeping the quality of the movie and still delivering an effective product placement. The effectiveness of product placement in movie can be measured using brand recall, and includes the factors of product familiarity, program involvement (arousal, pleasure, cognitive effort), and high-profile star/star liking. This study used an explorative and descriptive design. Explorative is used to gain data from the key informants, which will be analyzed and compared with literature study. Descriptive design is used to measure the effectiveness of product placement in movie from the audiences aside. By using three commercial movies directed by Hanung Bramantyo which is a famous director who received numerous awards and made several successful commercial movies in Indonesia titled Ayat - Ayat Cinta, Perahu Kertas, and Habibie & Ainun as objects of the research, moreover these movie based on best-seller novel, this paper discusses product placement that occured on all three movies and its effect toward the audiences, which in turn can be an input and evaluation materials to directors and producers in Indonesia, particularly Hanung Bramantyo in making commercial movie in the future.  Key Words: Product Placement in Movie, Product Placement, Brand Recall
THE INFLUENCE OF PERCEIVED ORGANIZATION SUPPORT (POS) ON JOB SATISFACTION Wibisana, Anindita; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Background: This research aims to find out the influence of perceived organizational support to job satisfaction components with the respondents from PT Global Transportation’s taxi-bike drivers. It is important to know the relationship of perceived organizational support to job satisfaction as one common predictor of employee turnover rate.  Methods: This research uses classical assumptions and multiple linear regressions to discover the relationship of perceived organizational support and job satisfaction components Results: finding the relationship and significance of perceived organization support to job satisfaction components.  Conclusion: This research finding the influence of perceived organizational support on the components of job satisfaction and give suggestion regarding on perceived organizational support Keywords:  perceived organization support, job satisfaction, online-based transportation.
Efficiency of Islamic Banking Compared to Conventional Banking: Evidence from Indonesia Banking Sector Pradiknas, Tiyo Yoga; Fathurohman, Taufik
Journal of Business and Management Vol 4, No 5 (2015)
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Abstract - Islamic banks today have rapid growth around the world. According to Solé (2007), Islamic banks exist not only in the countries that have a majority Muslim population, but also countries where Muslim are not predominant. From Indonesian Banking Statistics data in 2004-2013, Islamic banks have higher LDR than conventional banks. The main issue in this research is whether Islamic banks can maintain their efficiency while they increasing their performance. The hypothesis of this research is the efficiency of Islamic banking is higher and statistically significantly different from conventional banking. This research uses output-oriented VRS DEA model with asset approach to measure efficiency. Then, Mann-Whitney test used to compare the DEA results since the results show non-parametric data. Lastly, Spearman’s correlation will be applied in order to analyze the relationship between loans to deposit ratio with the efficiency of both types of the bank. The DEA and Mann-Whitney test results prove that Islamic banking is significantly different and more efficient than conventional banks in the period of 2004-2013. It proved by DEA results in 2005, 2010, 2011, 2012, and 2013. In these years, Islamic banks are statistically significant more efficient than conventional banks. Then this result was supported by single-multi year efficiency that proved that Islamic banks are significantly different and more efficient than conventional banks. The Spearman’s correlation findings identifies there is significant correlation between LDR and efficiency of both types of bank at significance level 0.01. The Spearman’s correlation coefficient is 0.293, which means there is a weak relationship between LDR and efficiency of both types of the bank. This research’s results can be used as consideration for the government to assign Islamic banks to support real sector since Islamic banks allocate most of their fund to financing (lending) products. Furthermore, intermediary and production approach can be considered to apply in the future research to get better insight. The lack of explanation why Islamic banking is significantly different and more efficient than conventional banking can be a topic of the future research. Keywords: asset approach, Data Envelopment Analysis (DEA), efficiency, Islamic banks

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