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Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Strategic Development of Top Buah Segar: SWOT and Tows Matrix Analysis Nugraha, Angga; Aldianto, Leo
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

Nowadays, People’s paradigm has shifted from not only concern with low prices, but also concern with the pleasantness of a store or market. Modern people tend to go to modern market which is more comfortable compared to traditional market. Top Buah Segar is one example of the modern market. The tools used in this research were SWOT and TOWS Analysis,  and questionnaire. SWOT Analysis was used to identify the internal and external factors affected Top Buah Segar in the industry from the perception of the company itself. On the other hand, questionnaire which based on Marketing Mix 7P strategy identified the internal factors of firm from customers’ perception.the researcher found strength, weaknesses, opportunities and threats of Top Buah Segar Bekasi. Top Buah Segar in Bekasi lack in almost every aspect of the Markting Mix 7p, while Top Buah Segar in Cibuburexcell at every aspect. In order to increase its performance the researcher recommend that Top Buah Segar Bekasi need to hire more employees to better manage the stores, create a marketing team to search and maintain customers, and they need to fix the physical evidence. Keywords : SWOT Analysis, Marketing Mix Category : Performance management, Marketing
Assessment of service quality towards customer loyalty: case study of tentrem Kurniawan, William; Rahmani Qastharin, Annisa
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

A local coffee shop in Bandung known as Tentrem Kopi & Kesegaran was established in 2016 located in Cisitu. Cisitu is a small neighborhood inhibited by local people and students from ITB (Institut Teknologi Bandung).Tentrem offers free Wi-Fi and wide variety of drinks, yet it does not provide customers with sofa and air conditioning. Based on the modern coffee shop characteristics, Tentrem has not met the criteria of modern coffee shop. This indicates a gap between customers’ expectation of a coffee shop and what Tentrem actually provides for its customers. Delivering quality service can be seen as an essential strategy in order to survive and success (Dawkins and Reichheld, 1990; Parasuraman, ZeithamI, and Berry, 1985; Reichheld and Sasser, 1990; ZeithamI, Parasuraman, and Berry, 1990). Service quality is pivotal in maintaining customer satisfaction and customer loyalty which can increase profitability of Tentrem. Therefore researcher conducted a multiple linear regression to see the relationship between service quality, customer satisfaction and customer loyalty. The findings are service quality has significant impact on both satisfaction and loyalty, however satisfaction does not act as mediator between service quality and loyalty. Customer satisfaction is also significant for customer loyalty. Keywords: customer, loyalty, satisfaction, services, Tentrem
Designing Performance Management System Based on Integrated Performance Management System Husodo, Widodo Kukuh Sujatmiko; Wibisono, Dermawan
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

AbtractIndonesia rated shoe market is worth 29.3 trillion rupiahs, with spending on footwear family unit expands by 47% during the period 2007 to 2012 (Euromonitor International). Minen Leather is a manufacturer of leather shoes and other leather goods. But after running for five years, had several problems, as they can not increase revenue. The purpose of this study was to develop a vocational school, which is output in the form of Key Performance Indicators (KPI), in Minen Leather, to achieve that goal required an understanding of the IPMS Framework and Strategic Management process. The method used to develop the vocational school is to analyze the vision and mission, evaluate the internal and external situation, identify the Critical Success Factors (CSF), choose the variable performance based on the perspective of the framework IPMS.According to the data analysis showed that Minen Leather need to change their vision and mission should be formed to control the activities of the company. Assessment external and internal conditions revealed that Minen Leather should apply the "Hold and Maintain" strategy, the which can be detailed as a market penetration and product development strategy.The results of the analysis of external and internal conditions Minen Leather currently produces nine Critical Success Factors (CSF), which is a factor that must be considered Minen Leather. The CFS ninth translated into fifteen key performance indicator. Then, Strategy has been explored resulting,  20 initiatives to achieve the KPI. Keywords : Performance Management System, Integrated Performance Management System, Critical Success Factors, Key Performance Indicators, Minen Leather
The Influencing Factors of Men Consumers Behaviour Towards facial Wash Skin Care Product Laksono, Doni; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 3, No 4 (2014)
Publisher : Journal of Business and Management

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Abstract

This study focuses on male consumers’ behavior towards men facial wash products, consumers’ values, and the influencing factors of it. The current globalization occurs and impacts to men’s behavior in consuming beauty products. The masculinity mindset has moved from “men are seen by what they produce” to “men are seen by what they consume”. The questionnaire which contains demographic, consumers’ value, loyalty, influencing external factors was conducted by adapting from previous research journal related to men’s consumption behavior. The questionnaires were distributed for men who use facial wash product in Bandung and Jakarta with 250 respondents in age range between 16 to 30 years old. Data were analyzed by using Ms. Excel and IBM SPSS 19 for Windows through descriptive analysis, cross tabulation, linear regression analysis, conjoint analysis, discriminant analysis, and factor analysis. The data showed that there is a relationship between the influencing external factors and consumers’ value towards male consumers in purchasing facial wash products.Keywords: Men facial wash, men’s consumption behavior, skincare
The Assessment of Service Quality of PT Interlink Tour and Travel in Bandung Using Servqual Scale and Time Study Analysis Destiny, Tirza; Adhiutama, Akbar
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

The current competition of tour and travel industry in Bandung is fierce, since currently there are more than one hundred tour and travel companies in Bandung. A lot of similar companies are engaged in the same field (i.e. the service products offered are similar). To survive in the long run and to be able compete, the key is simply to build customers’ trust and loyalty and to provide high quality service. This research focuses on the service quality of PT. Interlink Tour and Travel, investigating the gap between customer expectations and perceptions of the company’s service (i.e. known as SERVQUAL). In addition, this research also addresses the operation system of front line desk people who are in charge in directly serving the customer at PT. Interlink Tour and Travel.For this purpose, questionnaires have been designed based on SERVQUAL method (i.e. the gap between customer perceptions and expectations of the service) proposed by Parasuraman et al. (1985 and 1988). A total number of 101 regular customers from PT. Interlink Tour and Travel participated in this research. For the operation system of front line desk employees, observations based on Time Study analysis have been conducted. The findings show that all scores for perceptions were lower than the expectations scores, indicating that the service in PT. Interlink Tour and Travel did not meet the expectations of the customers. Although the perceptions score were lower, it was shown that 71% of total respondent were willing to experience the service again. This could mean that the service perceived is still in the zone of tolerance. The largest gap can be found in the tangible dimension, followed by the reliability dimension. Overall, it seems that the company needs to start focusing on the tangible dimension by developing marketing communication such as pamphlets or posters regularly and the reliability dimension as by giving precise service delivery. The findings from the time study observation suggest that the total time of each process is unstable. It is also revealed that compared to its competitor, the operation system in the front line desk at PT. Interlink Tour and Travel takes longer. There are several non-value added steps in the process that may lead to customers’ dissatisfaction. Based on this observation, the current service in front line desk is still lacking in the responsiveness dimension. If the lack in responsiveness continues, it may lead to an overall bad service quality and customers’ dissatisfaction or even loss of customers. Since customers generally want to feel valued, they want faster response.By using SERVQUAL, service quality can be understood in the perspective of the consumer. This method aims to determine whether the service needs to be fixed or the extent to which services need to be improved in the eyes of consumers. Time study analysis is useful to specifically understand to a certain extent the condition of service in the frontline desk, enriching our understanding of PT. Interlink Tour and Travel’s service quality. This study is particularly related to the responsiveness dimension, one of the service quality dimensions measured in SERVQUAL. Keywords: Service Quality, Customer Gaps, Travel Agency, Time Studies
EXPLORING ENGAGEMENT COMPONENTS IN STUDENT’S UNION CASE STUDY: KMM-ITB Priyagung, Ahmad; Ghazali, Achmad
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.Engagement is a desirable condition found to be useful in many types of organization both for the organization itself and for the employees. Engaged workers tend to perform better both at the level of individual and organizational. Organizations who nurture and manage engagement, have the possibility to have “happier” employees who performs better, which makes engagement be a possible source of competitive advantage among organizations. Nowadays, engagement is tightly linked with business-based organizations. However, any type of organization need its worker to perform better. Making organizations, who could not motivate their workers with incentive or financial rewards, find creative practices in keeping their employee engaged. Coming from a business and management student, Keluarga Mahasiswa Manajemen (KMM) of Institut Teknologi Bandung is a student union who does not puts profit as its main goal. Having to keep being organized and existed with limitations that KMM have, there are still members who voluntarily worked for KMM. Thus, KMM may have unique insights on managing engagement through its components.This study aims to explore engagement components in the case of KMM-ITB by using JD-R Model as a reference in defining the components of engagement. The purpose of this study is to provide insights of how engagement components contributes in forming engagement in the case of KMM-ITB.Result of this study shown that 4 components belong to Job Demands and 3 components belong to Job Resources (A and B). This study shows that the interaction between Job Demands and newly classified Job Resources A would result in the member’s decision to be active or not. Whereas the member’s decision to be engaged or not is more likely to happen in the exposure of Job Resources BKeywords: Engagement, JD-R Model, Non-profit Organization, Organizational Development, Student’s Union.
Relationship Analysis between Demographic Factors, Job Satisfaction, and Job Performance among Formal Employees in DKI Jakarta Suryawijaya, Marwah; Bekti, Rudy
Journal of Business and Management Vol 5, No 5 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. The primary resource to support the productivity of innovative, high quality, and competitive product is proven gained from highly performing employees. Any aspect related to high performance thus has become an interest to organizations to stay in the business and protect their profit. Some studies and wisdom indicate that job satisfaction is one of the biggest aspects affecting the performance of an employee.  DKI Jakarta is the capital city of Indonesia. Not only as the central of the government, but also as the central of economics, businesses, and employments. In 2015, formal workers took 73% of the total working citizen, which indicates as the highest proportion of overall working citizen in DKI Jakarta comparing to informal workers. The growth of formal worker is seen to be the biggest with an increase percentage of 10.26% in one year, it means that 344 thousands of people were get employed within a year. Therefore, this research was constructed to enrich and complete the scarcity in previous studies regarding the relationship between job satisfaction and job performance. The specific type of object was formal worker in DKI Jakarta area. The study was executed by distributing questionnaires in regard to demographic factors, job satisfaction, and job performance to 258 respondents who are currently employed as formal workers. The data collected was analyzed using Microsoft Excel, SPSS 20, and processed through Descriptive Analysis, Chi Square Analysis, T-Test, and Simple Linear Regression. The result found that formal workers’ demographic factors (age, gender, and education level) of DKI Jakarta are not associated with Job Satisfaction. While the relationship between job satisfaction and job performance was found positively related. Not only relations, the author discovered that whenever one’s job satisfaction increase as 1 unit, his performance at work will also increase as 0,738 unit. Between three dimensions of job performance, contextual performance takes the highest position that gains most influence by job satisfaction.Keyword: Job Satisfaction, Job Performance, Task Performance, Contextual Performance, Counterproductive Work Behavior, Demographic Factors, Human Resource Management
Determining Brand Equity and Marketing Mix in Bakery Store (Case Study: Rogheef Bakery) Haidi, Muhamamd Falah; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 1 (2016)
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Abstract

Abstract. The development of bakery industry in Indonesia is getting bigger each year. According to Badan Pusat Statistik (BPS), it shows that the small-size bakery in 2012 is 31 more than in 2008. The statistics shows there are possibilities of more growth through years. The competition of the bakery store is based on what they serve and how they serve their product and services. Based on Keller and Aaker, Brand Equity plays a main role to affect potential customers, especially for new brand. This research focusing on new bakery store that wants to reach potential customers, which choose Rogheef Bakery as the case study. To get the potential customers, it needed a strong foundation of brand equity and specific marketing mix. Brand Equity consists of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty. But since the study is about new bakery store, it is hard to determine the loyalty of customers should the Brand Loyalty is dropped for this research. Marketing Mix consist of Product, Price, Place and Promotion. This research conducted interviews and focus group discussion with owner, customers, and employees of Rogheef Bakery. The interview and focus group discussion is used to determine which factors that is important to make a strong brand equity and marketing mix. After getting the important factors, those factors are transferred into several questions that is united in the questionnaire. Then the questionnaire is spreaded to the customers of Rogheef Bakery. The results show that factors of brand equity are Halal food, product display, cleanliness, delicious, healthy, comfortable, safe, trusted, and bring positiveness. Based on those factors, customers agree that Rogheef Bakery are lacking in Brand Awareness and Promotion. It shows that the competitors exceed Rogheef Bakery in terms of those two points. Fortunately, both points has a relation, because increasing promotional activity will also increase brand awareness of potential customers. Rogheef Bakery has to improve their quality of promotion to increase Brand Awareness. Also, maintain the other points of Brand Equity and Marketing Mix and evaluate every step to keep developing the brand itself.  Keywords: Bread, Home industry, Focus group discussion, Brand Association, Brand Awareness
Estimating Company Value of PT HOLCIM Indonesia, TBK Nursalim, Kayom Mukti; Noveria, Ana
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

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Abstract

Abstract- The author performed a valuation of PT Holcim Indonesia Tbk. PT Holcim Indonesia Tbk is a member of Holcim Group who holds majority and minority interests in more than 70 countries on all continents. Valuation of a company can help determine the worth of an asset by the process of linking risk and return, valuation can be applied to expect streams of benefits from bonds, stocks, income properties, and so on. Different methods were utilized in the research to estimate the value of the company. First is Discounted Cash Flow method, second is Asset Based Method, and the third is Market Approach. Three scenarios are used in the discounted cash flow method which was optimistic scenario, most likely scenario, and pessimistic scenario to generate a more actual result and more realistically illustrated the company’s condition. Results of the company’s valuation may differ for each method due to different focus and theory. Analysis of optimal capital structure of the Company is applied to find the optimal proportion of debt, equity, and the capital of the company, after finding the optimal proportion it is used by the author to know how the company could enhance its value. Theoretical stock price is also generated from the calculated company value. The theoretical stock price generated will be compared with the market value by the author to determine the status of the company’s share price and determine whether it is undervalued or overvalued, by PT Holcim Indonesia Tbk share price, the author made a series of analysis on how PT Holcim Indonesia Tbk could enhance its value, how the company can use it as a strategy to get a higher valuation, funding options, and investment choice. Keywords: Company Valuation, Discounted Cash Flow Method, Optimal Capital Structure
CONDUCTING JOB ANALYSIS IN KSP TRI GUNA MULYA TO IMPROVE EMPLOYEE PERFORMANCE Widiarini, I Gusti Ayu Diah; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. As  one  of  the  cooperative that  can  support the  financial inclusion, KSP  Tri  GunaMulya should  have  a  good management team in managing the financial and sustainability of the cooperative’s performance. However, the result of interview that had been conducted on employee of KSP Tri GunaMulya show that there is less conscientious during work because of mixing job between employee. Therefore, this research is conducted to increase the employee performance in KSP Tri GunaMulya with help them to understand the duties and responsibility that need to be done. This can be done through conducting job analysis, since there is unclear job analysis that could make the employee confused about their duties. The current job that had be done in KSP Tri Guna Mulya was compared with the result of job analysis and it show that there are some positions that have overlapping. With the new job analysis, it could be improve performance and reduce the less conscientious of the employee toward their duties and responsibility. This result may not be able to be used to other cooperative. However, the method are still can be used to design a clear job list for employee.  Keyword:Job Analysis, Job Description, Job Specification, Employee Performance

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