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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Identifying Indonesian Consumer Buying Behavior to Design Gundam Model KITS Marketing Strategy Zaputra, Zetra Iez; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Nowadays, people in Indonesia can have hobbies and collect things that are produced overseas. With the introduction of television, satellite, and especially internet, it is easy to find information about things they want to collect. And one of the most popular model kit collected by Indonesian people is Gundam plastic model kit that produced in Japan. Mobile Suit Gundam is a metaseries created by Sunrise that first aired in 1979 and until now the series already released in numerous media like TV series, OVA’s, manga, photo novels, and video games. Gundam plastic model kit is plastic model that depicting the mechanical robots, vehicles, and characters from the Mobile Suit Gundam series. The model kits consist of some line-up, they are Super Deformed, High Grade, Master Grade, Perfect Grade, Real Grade, and Mega Size Model. The objective of this research is to measure Indonesian Gundam Otaku buying behavior and Gundam Plastic Model market condition, so marketers could identify and develop marketing strategy to maximize the opportunity that existing in people who collect Gundam Plastic Model. This study concludes two stages, the qualitative study and the quantitative study. The qualitative study used for determining the condition and the problem identification. The quantitative study includes the questionnaire and the analysis. The target population in this study is Indonesian people who collect Gundam Model Kit. Respondents are Indonesian people that collecting Gundam Model kit from different backgrounds. The number of sample for this research is 250. Descriptive analysis, frequency analysis, and cross tabulation were used to analyze the data. The findings including how Indonesian Gundam Model Kit collectors know the product for the first time, the favorited line-up, how much they spend for their collection, how they usually buy their collection, which friend that affect them in collecting the model kit, and decision factors that affect them in collecting Gundam Model Kit. Keywords: Consumer Behaviors, Consumer Preferences, Buying Decision Factors, AISAS, 4P Marketing Mix
INCREASING CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICE IMPROVEMENT: A CASE OF WAROENG KOE RESTAURANT JAKARTA Aliya, Qonita Himmatul; Lestari, Yuliani Dwi
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Background: The purpose is to know the gap between expectation and perception of customer to make satisfaction level. Methods: This study was used quantitative approach using SERVQUAL framework and distributing a questionnaire survey to 65 respondent of Waroeng Koe customer. This research use 2 session of questionnaire that are expectation session and perception session that conducted in waroeng koe. Results:  The fundamental result of this research, there are gaps for all the dimension and it is negative. The widest gap is in responsiveness followed by tangible dimension. But in the improvement priority, the first and second priority is responsiveness and assurance dimension. Conclusion: Waroeng koe restaurant should focus on these two dimension responsiveness and assurance to make the improvement for these.  Keywords:  Customer Satisfaction, SERVQUAL, Restaurant, Customer GAP, Product and Service
Dividend Payout Ratio in Indonesian Consumer Goods Industry: Panel Analysis and Determinant Factors in 2004-2013 Sinabutar, Alexander; Nugroho, Anggoro Budi
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract- Many study about dividend policy has been done, but still being a contradiction until now. This research conducted to know the determinant factors of dividend payout ratio in Indonesian consumer goods industry sector between 2004 and 2013. There are several factors selected in this research, such as return on assets, debt to equity ratio, current ratio, market to book value, sales growth and firm size. In order to identify the relationship between selected factors with dividend payout ratio, author conduct assumption test and panel regression analysis toward the collected data. Research result shows that return on assets, debt to equity ratio, current ratio, market to book value, sales growth and firm size simultaneously have significant effect on dividend payout ratio. The result also shows that return on assets, current ratio, market to book value and firm size have a positive relationship on dividend payout ratio. While sales growth and debt to equity ratio have a negative relationship on dividend payout ratio. However sales growth is the only factor that significantly affect dividend payout ratio. Besides that research result shows that the value of adjusted r-squared is 64.46%. Keywords: Dividend Payout Ratio (DPR), Return on Assets (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Market to Book Value (MBV), Sales Growth, Firm Size, Consumer Goods Industry
Integrated marketing Communication Strategy for Natural Restaurant and Strawberry Garden Prabowo, Rendy Satrio; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Natural Restaurant and Strawberry Garden is sundanese restaurant with self-picking up strawberry garden that located in tangkubanperahu street no.109,Lembang, West Java. Naturalestablished in September 2008 founded originally as the founder Ir. Dedih Supriyatna.In its development, at the beginning of 2010 Natural decided to shift their business as tourist area, not only restaurant that provide dishes and strawberry chosen as its new concept in order to gain competitive advantages in this competition. Therefore this research is done by competitor analysis and interview to define customer perception toward Natural then determine Natural’s new target market  and create integrated marketing communication strategy for their new concept.There are many points resulting from the analysisRumah Strawberry is the competitor for Natural. Rumah Strawberry has advantage in their brand which already been covered by tv program, mainly in culinary tv program. Then, Rumah Strawberry located near some tourist spot like KampungDaun,Kampunggajah,and the Peak this give some advantages and disadvantages because Kampungdaun,KampungGajah,and The Peak give more challenge in attract customer to choose place for eating.Natural has strength in their strawberry product and its strategic location, also has weakness in managerial and marketing activity. Likewise  increase of tourist in Lembang and competitor will be an opportunity and threats of Natural.for their new position as “Sundanese restaurant naunced nature of parahyangan with best quality and quantity strawberry, target market are medium-high and above economic class that looking for experience to picking up strawberry by themselves, from domestic and international originsTo choose which strategies to use, we must see capability and rationale of each strategy. Good marketing strategy and implementation can only be done by a good management. So,it is also important to hire  person who concern in marketing to make their strategies running well.After implementation, Natural need to do evaluation to control the progress and the effectiveness of the strategies. The evaluation recommended every 4 months  refers to “think”,”feel”,and “do” objectives. This short  4 months period evaluation choose in order to make Natural can take decision rapidly adjust to situation and result of evaluation to make sure the strategies that use implementd goodPurpose:The purpose of this research is to help Natural-restaurant &strawberry garden with propose strategi marketing through Integrated Marketing CommunicationDesign/methodology/approach:The theory used are Zero Based Planning by Tom Duncan to determine IMC, consumer behaviour- AIDA Models to determine objective,andmarketing mix 4P (Product,Price,Place,and Promotion) and below the line  theories to develop the marketing strategy for Natural. The analyses are the current condition and the segmentation analysis of Natural and its competitor, De’Ranch and POM TahuLembang, in-depth interview to respondents from travel agent and driver of rental car as stakeholder, and comparison analysis between those three brand.Findings: The end of the research shows that Ntural’s new positioning  delivered through marketing mix (Product,Price,Place,and Promotion) to achieve its objective. For Product, natural need to provide sundanese food and  improvetheir menu with natural speciality dish or signature dish. For price,Natural need to set their price below the competitor to enter the competition easily. For Place, natural need to set their place to be a big tour trip from customer enter until exit from NaturalFor Promotion, Natural should use B2C  Strategy and arrange media communication. B2C strategy with do some cooperation stakeholder like tour&travel agent, driver of rental car, and Bank. the objective of this strategy is to increase amount of Natural visit. Media Communication that choosen are car sticker,brochure, billboard website and social mediaResearch limitations/implications:Research with the scope ofthe city of Bandung and West Bandung regency will be specifically research Natural restaurant and strawberry garden. The strategy will be developed with the focus on Natural overall with the competitor analysis and proposes an integrated marketing strategy through IMC strategies with the goal of increasing the number ofcustomers.In this research not conducted an evaluation of the proposed strategy will be given. This is because it needs to be done to evaluate the implementation of the proposed strategy while researcher faced the limited time in the completion of this study. Therefore, the evaluation can be performed in subsequent studies. In addition, the research will be focused on the proposed strategies needed to develop the  Natural.Practical implications:Theoutcome of this research isintegrated marketing communicationwith  new position as “Sundanese restaurant naunced nature of parahyangan with best quality and quantity strawberrySocial implications:With the conducted integrated marketing communication, Natural could attract more customers and be more competitive in business competition.Originality/value:This research has an outcome which is marketing strategy through integrated marketing communication for restaurant in phase transition of positioning.Keywords: Restauran,Integrated Marketing Communication,Marketing MixCategory:Business Strategy; Marketing.
INVESTIGATING MUSLIM STUDENT’S AWARENESS TOWARDS HALAL LABELLED COSMETICS (STUDY IN BANDUNG) Anggraeni, Vika; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. For Muslim consumers, consuming halal products is one of the obligations based on religious Shari'a. Halal products are consumed or used in any variety, including cosmetics product. Nowadays, cosmetics and personal care products are a fundamental part of daily lives. However, according to previous studies the female consumers do not completely aware to the halalness of their cosmetics product. Thus, because of the growing and demand of halal cosmetics product, it is important to figure out the halal cosmetics awareness among young generation. Findings on halal cosmetics in Indonesia is straitened. Furthermore, the purpose of this study is to describe the female Muslim student’s awareness towards halal labeled cosmetics, specifically, in Bandung city. To know the students’ awareness towards halal label cosmetics, researcher author combining several concept of customer awareness for measuring consumer awareness since there is no exact variables in measuring the awareness. The variables are consists of a socio-demographic profiles, media advertisement, and product knowledge. By using Qualitative Research method with semi-structured interview to the seven participants, researchers can understand the phenomenon about halal awareness among Muslim students. This study also used triangulation by interviewing some expert in cosmetics industry. The result found that students had awareness towards the halal labeled cosmetics. In conclusion, the participants who had attended Islamic religious school has more understanding about religious education and more aware towards halal cosmetics. They had aware towards the information about halal cosmetics in the advertisement. The participants also have their awareness towards their knowledge through cosmetics product, including ingredients, logo and halal certification. Based on this study, there is another factor that can influence the consumer awareness towards halal labeled cosmetics. It includes the halal regulation and cosmetics industry. Furthermore, this study expects to give some recommendations and better understanding the importance of knowledge of a halal cosmetic product and shows how the industry and government can better accommodate these needs.  Keywords:  Consumer Awareness, Halal Labelled Cosmetics, Halal Product Consumption
The Effect of Corporate Social Responsibility to Corporate Profitability (ROA) and Stock Return Hakim, Hilmi Farizan; Nugroho, Anggoro Budi
Journal of Business and Management Vol 3, No 6 (2014)
Publisher : Journal of Business and Management

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Abstract

– This research objective is to find out the impact of Corporate Social Responsibility (CSR) expense towards company profitability (ROA) and stock return in each different business sectors. This research used purposive sampling to select the companies. The company that became the sample in this study is LQ 45 companies listed on the Indonesia Stock Exchange period Q1 2009 to Q1 2014, the best nine companies in different business sectors, both private and state-owned enterprises (SOEs). Data used in this study is the documentary data, quarterly financial reports of the company. Study took data from the best LQ 45 Company in each sector during the study period. In this study, there are two dependent variables and one independent variable. The dependent variables are profitability (ROA) and stock return. The independent variable is CSR expense. The results of this research are: (1.) CSR expense has a positive significant effect toward profitability (ROA) in six companies (LSIP, INTP, ASII, UNVR, PGAS, and BMRI), has a negative significant effect toward profitability (ROA) in three companies (PTBA, LPKR, and UNTR), (2.) CSR expense has a positive significant effect toward stock return in all nine companies (LSIP, INTP, PTBA, ASII, UNVR, LPKR, PGAS, BMRI and UNTR).Keywords: Corporate Social Responsibility, Profitability, Return on Assets, Stock Return
Customer Acceptance in Online Marketing Using Technology Acceptance Model. Study case: PT Rajawali Medika Mandiri Nathan, Evan; Fachira, Ira
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract.Selling medical equipment is difficult because its use is specific and thus customer needs to be well informed about this product. This make the market of this product is small. To face the problem, nowadays every Distributor Company needs to spend much money on sales department to selling the product. This also happens in PT Rajawali Medika Mandiri. PT Rajawali Medika Mandiri needs to make efficiency in the time in the convince doctors and purchasing staff to inform the specification of medical equipment and the advantages if they choose PT Rajawali Medika Mandiri’s products. Online website is one of alternative that will help PT Rajawali Medika Mandiri because internet users in Indonesia will growth and it will help provide information for both doctors and purchasing staff. However that will be some factors that can affect the usage of internet. For some people, internet is a new technology. So, PT Rajawali Medika Mandiri needs to know whether customers will use this technology before PT Rajawali Medika Mandiri develops the website. The purpose of this research is to explore whether online marketing can be used as part of sales efforts to inform potential customers about medical equipment. To be able to explore it, TAM is used to identify customers’ perception about online website and how it influence customers’ intention to use it. In using TAM, PT Rajawali Medika Mandiri use eCatalogue website from LKPP as the prototype. The respond of correspondent are good enough to use this as prototype to build PT Rajawali Medika Mandiri’s own website. But, they need to improve more to make the customer more comfort in using the website. Keywords: Marketing, Technology, Online Marketing, Technology Acceptance Model.
Analysis of itb students satisfaction level towards ayam geprek ganyang Gumilang, Muhammad Pring Ligar; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 8, No 1 (2019)
Publisher : Journal of Business and Management

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Abstract

Abstract. The high demand of different culinary taste from younger generation has led to an increasing amount culinary entrepreneurial activity in Bandung City, thus resulted in an intense competition among different types of restaurants. Therefore, it is highly important for culinary businesses to manage customer satisfaction in order to compete in this sector. This study investigates particularly on ayam geprek businesses in Bandung and has taken Ayam Geprek Gayang as the main company sample. In order to analyze the customer satisfaction, four possible factors were predicted to have an affect, for instance; product quality, price, service quality and easiness. With quantitative measurement from primary, this study surveyed 231 respondents and the data are measured using multi-linear regression. The result shows that only product quality and service quality are the possible factors, as it has a significant positive correlation with customer satisfaction. Furthermore, entrepreneurs and businesses are advised to focus more on the product and service quality instead of the price and easiness in order to better improve their business activity in the future.Keywords: Customer satisfaction, product quality, price, service quality, easiness, competition, business.
Developing Healthcare Service Quality Model Using Servperf Scale: An Application to the Inpatient Department at RSIA Sentosa Rumintjap, Astrid Felicia; Wandebori, Harimukti
Journal of Business and Management Vol 6, No 1 (2017)
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Abstract

Abstract.Background: With recent investment opportunities in the hospital industry and ever-increasing numbers of private hospitals each year, there is a need for a model on healthcare service quality, applied and tested on the Indonesian market through hospitals, aiming to pin-point areas of service quality shortages. Hence, an empirical study was conducted at a private hospital located in the Bogor regency, West Java.Methods: The study adopted a purposive sampling method to collect responses from 117 inpatients through a self administered questionnaire, then processed through exploratory factor analysis to extract essential factors. Multiple regression and correlation tests were also executed to determine relationships between variables of the study.Results: The result of factor analysis led to the formation of a hospital service quality model for inpatient department that involved 4 main factors translated into; Care Delivery Management, Personnel Performance Characteristics, Doctor-Patient Communication, and Hospital Resources & Infrastructure. The new model also proved to positively impact patient’s overall assessment as whole. Positive relationships were also found between patient’s overall satisfaction with value for money, return intention and recommendation behavior.Conclusion: This study has formulated a hospital service quality model that covers the important factors patients use in evaluating healthcare at the hospital’s inpatient department. It also provides a valid and reliable scale which hospital managers, from equal level of healthcare facility, may reference for future decisions. Keywords: Exploratory Factor Analysis, Hospital Service Quality, Inpatient Department, SERVPERF
Gap Analysis Towards Service Quality in PT Djasa Sumatera Komo, Reza Tiopan; Fachira, Ira
Journal of Business and Management Vol 5, No 2 (2016)
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Abstract

Abstract. Freight forwarder industry has grown along with Indonesian’s needs to distribute products. In order to sustain in the industry, PT Djasa Sumatera has to evaluate its service so that they can improve it. The purpose of the research is to calculate the customer gap of PT. Djasa Sumatera through examination of the service quality dimensions. This study also intends to examine the customer gap and the impact of service quality dimensions toward the degree of customer satisfaction for PT. Djasa Sumatera. This study used quantitative approach by distributing a survey to 50 respondents of the PT Djasa Sumatera’s consumer in the first quarter of 2016. The respondents are the person who directly involved with PT Djasa Sumatera. The author adopted service quality dimensions for Business-to-Business to measure reliability, competence, consultative selling, credibility, price, responsiveness, geographical presence and tangibles as the dimension (Westbrook and Peterson, 1998). This study asses the customer expectation and customer perception to calculate the gap score. Findings show that there are gaps for all service dimensions is negative. [IF1] It means that the delivery service that has been provided by PT Djasa Sumatera is not in accordance to costumer’s expectation. The widest gap is credibility, also responsiveness dimensions has the highest expectation than the others. This means PT Djasa Sumatera could focus on these two dimensions to close the gap score. In the chapter five, the author made a recommendation for service improvement that can be pursued by PT Djasa SumateraKeywords : Service Quality, Business-to-Business, Freight Forwarder

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