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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 10 Documents
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Search results for , issue "Vol 1, No 1 (2012)" : 10 Documents clear
De-bottle necking Polyethylene Plant due to Butene shortage: A multi-attribute decision analysis using SMART Handoko, Yulius; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The E.P Company supplies the customers with varieties of polyethylene products, to increase production capacity on the Low Linear Density Polyethylene (LLDPE) film grade, De-bottle necking in Reactor-2 (reactor dedicated to produce LLDPE grade) done by changing the condensing agent from Isohexane to Isopentane.  Due to the production capacity and reliability on the reactor-2 increase, the demand for raw material Butene increase as Butene use as commonomer in the reactor-2  production. In other hand the Butene plant production decrease because of reduction of cooling capacity and efficiency, this condition create gap on the supply and demand for the Butene. The study objective to be achieved is to find the best solution to overcome Butene shortage problem to produce LLDPE polyethylene with considering the decision maker consideration and at optimize the cost. To achieve that objective, the SMART (Simple Multi Attribute Rating Technique) apply to enable decision maker to gain and increased understanding of his or her decision problem. To fulfill the gap on the supply and demand for Butene, a value tree is created, divided into two component cost and benefit. The study found that the best option for the company is to import Butene from outside (with the condition the new Butene sphere needs to be constructed). This option is recommended for implementation even thought it has the value of benefit at 2nd place (50.9), since a move to the option at 1st place (68.6) is expensive considering that  each point increase in the value of benefits would cost $ USD 515,001.4 and at total $ USD 9,115,524/ year. This option also solves the problem, from attributes view. Keywords: multi-attribute decision analysis, Butene shortage, polyethylene plant
Analysis of Talent Development Influence on Employee Productivity At HR Centre Bandung PT Telekomunikasi Indonesia 2011 Ningrum, Yuni Eka Pradipta; Welly, John
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

An asset of the company’s that is most important and valuable is its employees, and on the basis of these considerations PT. Telekomunikasi Indonesia designing a new training program called the Talent Development. Talent Development is intended for training employees in PT. Telekomunikasi Indonesia and held for 6 months. This final paper is focus to find the degree of influence on talent development towards the level of employee productivity and to find the backwards in the implementation of talent development at PT. Telekomunikasi Indonesia, and provide new solutions and implementation plans for improvements to the talent development program. Research methodology used in this study is quantitative and qualitative by distributing questionnaires to 100 employees and also through interviews with some of the relevant manager. In this case, the main problem lies in the methods of talent development that according to questionnaires, the participants felt boring and monotonous so they cannot absorb the material that had been presented well. And the proposed solution is to add talent mapping program and also add some new learning methods such as role play, case studies, rolling assignment, and others which the learning process is not only done in the classroom but also outside the classroom or in work situation directly. Key words: PT. Telekomunikasi Indonesia, Talent Development, Employee Productivity
Marketing Strategy for Bandrek Hanjuang : Market Development in Central Bogor Region Prabowo, Puji; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bandrek is the traditional drink of the original Bumi Parahyangan or Sunda. This drink is made from natural ingredients and has benefits such as warming and nourishing the body. Bandrek Hanjuang is one of the pioneers in producing bandrek instant powder. The number of new players both large and small companies has been contributing in hampering Bandrek Hanjuang sales growth. There many of competitors that use ginger as the beverage core ingredients. These companies are considered as direct competitors to Bandrek Hanjuang. Since 2011 not achieved the target of sales and competition is getting tighter in Bandung. Therefore, Bandrek Hanjuang has decided to expand its market to outside Bandung and Cimahi by entering Sukabumi on January 2012 and Bogor on July 2012. Bandrek Hanjuang requires appropriate marketing strategies for market development in Bogor. The range of marketing budget is limited between IDR 50-75 million. The purpose of this research is to provide suitable marketing strategies within the given budget. Bogor Tengah was chosen as the sampling area due to higher population density since this area is supported with facilities such as residential, offices, schools, and tourism spots. In this research, a market development model is developed as the synthesis of literature and case study. This model is utilized to analyze market characteristic and to determine the appropriate marketing strategy based on the market characteristic. Applying this model in Bandrek Hanjuang case, complemented with company external and internal analysis, the research shows that Bogor market characteristics are heterogeneous and the appropriate marketing strategy is guerrilla attacks. The proposed business solution implementation includes human resource plan, schedule planning, and financial budget to run a guerrilla marketing. The marketing strategy would be carried out at the beginning of July to December 2012; first to test the market and then slowly would penetrate the market. The required resources to do guerrilla marketing is 9 people with estimated budget of IDR 70.5 million. This budget is still in accordance with the request of the company.Keywords: Market Development Strategy, Guerilla Marketing, Market Development Model, Bandrek, Bandrek Hanjuang, Central Bogor.
Applying Rational Framework in PT. Sejahtera’S Business Process to enhance Corporate Road Map, Decisions, Company Activities and Project Executions Fajar, Dimas; Mangkusubroto, Kuntoro; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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The study aims to applying rational framework of processes in the problem solving of PT. Sejahtera’s Partnership and Organization challenges. It also focuses to problem analysis of organizational problem which produce disharmony among consortium members. With that result, a SMART analysis can be done to select Solution for the current situation and evaluate potential problem analysis in the two best course of action which is suited to company roadmap and strategy. The company shall be recommended to implement a combination of rational process and partnership selection process to have maximum benefit on a project and not to fall into the same organizational problem such as in previous RFID project. Furthermore, the company should replace the previous partnership and create a new partnership with a fresh start of rational selection. Selecting a project shall be inseparable with selecting with the right partnership. A partnership shall be evaluated accordingly by the principle of best practice and evaluated in criteria of technical risks, commercial risk and other project criteria that were driven by company strategy which access based strategy, gain track new record and innovations, also avoid Red Ocean Arenas. The rational framework of processes not only revising company strategy in practical level, but the process has to be implemented in projects and activities. Keywords: Rational Framework, Decision Making, Problem Analysis, SMART analysis and Potential Problem Analysis
Effective Implementation of Lean Manufacturing in PT Kalbe Farma Tbk Sulanjari, Prasti; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Production costs are influenced by the high average value of inventory. Inventory which meant here are the inventory of materials, semi-finished materials inventory and finished product inventory. To cope with the amount of inventory that is high enough, PT Kalbe Farma Tbk implement lean manufacturing in order to obtain the production process that uses the minimum inventory. The purpose of this study was to determine the effectiveness of the implementation of lean manufacturing in PT Kalbe Farma Tbk and its impact. The study uses secondary data methodology which are lead time, the amount of work in process (WIP) and achievement rate. For three times the period of the determination of lead time and the amount of WIP, obtained trend that the lower lead time and WIP, the lower the amount of achievement rate. One cause that is dominant is the absence of a tablet and after visible roots of the problem is caused by unplanned breakdown. Appropriate to principles of Toyota Production System and Operational Excellence, the basis of the application of lean manufacturing is a system of production, including production machinery, need to be stable. According to Liker, when enginee often stops, management needs to think to implement Total Productive Maintenance (TPM). TPM involves all employees of all levels to maintain engine performance. Keywords : Lean Manufacturing, Lead Time, WIP, Achievement Rate, Total Productive Maintenance
Managing Growth of Clinic Livia A Skin-Care Clinic Business Nugraha, Giovanni Sakti; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In Indonesia, demand for skin-care clinic has rose substantially along with the climb of their economic condition and citizen welfare. This happens because economic growth has major effect in increasing numbers of middle-class citizen who plays an important role as the main target of skin-care clinic business. Middle class citizen in Indonesia has grown from just 37.7% of population to 56.5% in 2010.Clinic Livia, a skin-care clinic located in Jakarta has enjoyed substantial growth within the past 5 years. Their sales has reached 2,000 patients per month and with around 100 employees on their rank shows that this business has developed significantly since first established in 1996.However other than benefits, growth can also cause problems that company should anticipate and address properly. Unfortunately, Clinic Livia still have difficulty in managing problems that was caused by their growth. To address this situation, thorough analysis is necessary to find the root-cause and subsequently build the solution.The analysis process found that main problem of Clinic Livia was identified as lack of good strategic planning. Other than that, Clinic Livia also doesn't currently have marketing division who supposed to be responsible in predicting and preparing for growth. For that purpose this paper suggests a strategic plan for Clinic Livia as a strategic foundation and proposal to create a dedicated marketing division.Keywords: marketing, skin-care clinic, small-to-medium enterprise
Pasundan Delivery Services (PT. Wahana Bumi Raya) Business Strategy Formulation and Implementation to Create Sustain Future Competition Haryanto, Iman; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Pasundan Delivery Services (PDS) is the delivery services provider using motorcycle provide solutions for visitors and Bandung citizens to effective and efficient their valuable time, run its costumer order through smartphone and social media, lucrative demand leads PDS to formulate its strategy to reach more costumers among existing competitors to win the competition in and as the leader the future. Formulation of strategic management involving small team discussion group as the management of PT. WBR, observations and employee sharing during evaluation. The methodology based on the strategic management framework. scanning the external environment and internal organization, this phase will identify possible opportunities and threats and its internal environment for strengths and weaknesses. The result of business strategy formulation, growth strategy for corporate level strategy and for business level strategy result on 2 choices of strategy selection, competitive and cooperative, consider its two major services, dine-in services currently faced barrier on reach higher number of costumers handling due to its limitation order process using smartphone device, migration into hotline costumer care is the best selection plan, cargo and document delivery services to deliver the goods and document across Indonesia, however to succeed the strategy chosen, both services need cooperation with external partnership. Implementation phase to succeed the strategy using Balanced Scorecard as performance measurement system to an interactive management system for strategy execution, consisting of implementation model, gap analysis between current situation and desire objective, it is also using Balanced Scorecard as performance measurement system as an interactive management system for strategy execution. The objectives on each perspectives create the KPI management and deploy the programs into each functional, at the end to reach positive EVA as financial objective.Keywords: Pasundan Delivery Services, Strategic Management, Balanced Scorecard, KPI, EVA
The Application of Dividend Yield Based Investment Strategy in Indonesian Stock Exchange Ekaputra, Adriansyah; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Stock market development in Indonesia is growing rapidly, coupled with the increase of Indonesia’s investment rating by investment research and rating companies such as Moody’s and S&P, it makes Indonesian stock market look sexy in the eyes of investors from various countries. The investment strategy that simple and applicable is often sought by investors to maximize the investors’ portfolio. One investment strategy is evolving but still not widely used in Indonesia is an investment strategy based on dividend yield. Dividend yield based investment strategy such as the Dogs of the Dow is quite popular in the United States, but the use of this investment strategy in Indonesia is still quite uncommon. Therefore, the expected investment strategy in Indonesia may provide a favorable outcome. The main issue of writing this final project is whether the application of dividend yield based investment strategy on the Indonesia stock exchange, especially in LQ45 stock index so that it can produce such good results as on the Dow Jones stock index. The research to analyze the application of dividend yield based investment strategy used historical data of LQ45 stocks from period 2006 to 2011. Closing prices of the end of the year and the annual dividend of the companies are the components to calculate dividend yield. The portfolio is formed from the 10 highest dividend yield stocks. The research show that dividend yield based investment strategy can give high performance and also simple to apply. With an investment strategy that provides a profitable portfolio for investors, investment companies may also attract investors to invest in their products. Individual investor could also develop their portfolio using the investment strategy to maximize their profit themselves. Keywords: Indonesian stock exchange, dividend yield, investment strategy. 
Effort to Increase Performance of Sub Directorate of State Revenue of Mineral and Coal in Optimizing Non Tax State Revenue General Mining Hasibuan, Mikko Rawindra; Djajadiningrat, Surna Tjahja
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Non Tax State Revenue of Natural Resources of General Mining which managed by Sub Directorate of State Revenues of Mineral and Coal consist of Dues Remain and Royalty paid by Mining License Holder, consist of Contract of Work, Coal Mining Agreement and Mining Authority or Mining License. In managing Non Tax State Revenues divided two section with planning task, evaluation, verification and stipulation of result of Non Tax State Revenues task, with administration task as supporting. The bigger workload are evaluate and verify the Dues Remain and Royalty document. In line with demand increase of mining commodities the number of Business Permit of Mining especially Mining Authority (KP) and Mining License (IUP) had increased significantly, so workload of evaluating and verifying Dues Remain and Royalty also had increased. To know the needs of the number of employees first calculate the number of workload, or the number of Dues Remain and Royalty documents that will be sent by all Mining Authorities with quantitative method of regression analysis is supported by a survey to know employee productivity. Regression analysis showed that if the number of KP / IUP reaches 6951, the number of Dues Remain documents will reach 10535 and the sales transaction document (Royalties) 19539 units. Based on employee productivity in order to that the large number of documents of Dues Remain and Royalty of the Mining Authority or Mining License can be handled properly it is necessary addition 7 employees, for verification to the field required 14 employees and for the reconciliation in the framework production planning and the stipulation of Non Tax State Revenues required seven employees. Effectiveness of organization of Sub Directorate of State Revenues of Mineral and Coal, learned of whether the appear workload could be handled as well as whether every structure have done tasks in a focused and not mixed with other tasks. Based on that thing, in order to there is a separation of task well it is necessary addition become 4 organizational structure as level as section, that are the structure determination of the planning and realization of Non Tax State Revenues, the two structures recording, evaluation and verification of Non Tax State Revenues, as well as a structure administration. Keywords: job analysis, workload analysis, organizational structure, human resource planning, recruitment
Strategy Development of PT XYZ A Startup Technology Company
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT. XYZ (XYZ) is an Indonesian startup technology company which provides IT Consulting and System Integration services. In this research, XYZ’s strategy for the next three years (until 2015) will be crafted by going through the strategic management process which consists of the following stages: (1) environment analysis of XYZ, (2) setting strategic vision, (3) setting objective, (4) crafting strategy and (5) executing the strategy. Based on the result of the environment analysis, XYZ’s vision, its objective and its strategy are determined and discussed. In a nut shell, XYZ’s strategy is to “reach IDR 50 Billion revenues in 2015 with 15-20% net margin by offering innovative technology solutions to support customer’s operations and supply management through prestigious projects which deliver superior requirement analysis, high value and reliable support.” This strategy is supported by a well thought diamond model strategy elaboration and its corresponding activity system map, value chain and business model. This research also provides implementation plan for XYZ as the basis for executing the strategy.   Keywords: company strategy, strategic management, startup technology company

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