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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 25 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 25 Documents clear
Proposed Business Strategy Roadmap for Smart City Nusantara by Telkom Indonesia Toward Indonesian Urban Vision Year 2025 Ashari, Panji; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Problems arising from the city's high level of urbanization makes the solution to the problem of the city as a priority to be developed for the long-term needs. According to statistics, in 2014 Indonesia's population living in urban areas has reached more than 50% of the total population, the future is expected to reach 67% of the total population living in urban areas in Indonesia. Therefore, a solution is needed for the long-term development and smart city is one of the answer. Smart city is an urban concept based on ICT makes it possible to continue to be developed in accordance with the long-term needs in realizing the livable, equitable, independent, and competitive city in a sustainable manner for the welfare of urban communities, according to the character and potential of local culture as set forth in Vision Urban Indonesia 2025. The methodology research of this final project conducted was a descriptive qualitative research using primary and secondary data. Frontal attack is the recommended business strategy to win the market and competition smart city in Indonesia. Whereas the proposed tactics are Key Factors for Success to act appropriately, effectively, and efficiently. Frontal attack and Key Factors for Success then allocated  in activity mapping and then proceed to business model canvass and roadmap.Key words: Smart City Nusantara, Telkom Indonesia, business strategy, smart city, Indonesia
The Effect of Tax Uncertainty, Stock Market Liquidity, Earnings Management on Firm’s Investment Ichsan, Dinul; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Lack of transportation modes in the Papua region causing difficulties for people and entrepreneur in the ordinary course of business. Therefore, it needs the support and participation ofthe government to develop the area. One of these fuel prices are quite high in rural areas of Papua. PT. Pegasus Air Services will participate in the government program for the 'flying tanker' so that the price of fuel can be reduced by 50% and the community in the mountains of Papua can be purchased at an affordable price. Plans for the acquisition of air cargo is one form of program that should be done by the management of PT. Pegasus Air Services in an effort to develop a market along business lines so as to create increased revenue. Management has appointed the manager on duty related to the selection process on which the manufacturer and the type of aircraft is the most effective and efficient. The company has invited representatives of the aircraft manufacturer to be able to submit their proposals. After receiving the documents and all the necessary information, the Managers will further provide advice and recommendations to the management of PT. Pegasus Air Services on which the manufacturer along with the type of aircraft to be acquired and explain why and how the decision been to these manufacturers. Previously, the manager also has set some criteria that will be used to evaluate the plan acquisition of a cargo plane and also perform the weighting of each of these criteria in the decision making process. This final project will explain the process of selecting the cargo aircraft acquisition plans undertaken by PT. Pegasus Air Services. The information contained in this final project will also be usefulfor the parties who have an interest and / or the needs of the decision making process for the procurement of cargo planes in their company.Keywords: Acquisition Plan, PT. Pegasus Air Services, Cessna Caravan, Quest Kodiak, Decision Making Process
Development of Corporate Strategy for China Oceanwide in Indonesia Ying, Xie; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Indonesia is now one of the most appealing markets for coal-fired electricity generation. In order to support and sustain Indonesia's economic growth, President Jokowi plans to increase the production of electricity to 35 GW over the next five years. Placed in an increasingly integrated and energy-hungry region, Indonesia's largest economy is definitely one to watch for electricity investors. Therefore, it is an attractive opportunity for independent power producers (IPPs), either private or foreign investors. The huge power generation construction plan has attracted the attention of the world's power giants, including groups from Europe, Korea, Japan, China, one of which is China Oceanwide holding group (Oceanwide) who is a mature coal-fired electricity generation investor. This project is to identify how Oceanwide can develop in the host country Indonesia, how should Oceanwide compete with competitors from Local, Europe, Korea, Japan, even from China and overcome or minimize the investment risks as a new entry FDI company.It outlines the related strategic theory, the business issue exploration, the business solution, the benchmarks’ experience, such as GE, Siemens. It analyzes Oceanwide’s external environment and internal environment by the business strategies such as the selection and evaluation of SWOT analysis, Porter’s five forces model. This project proposed Market entry strategy, G2G Model, Differentiation strategy, risk transfer strategy, Merger and acquisition strategy and Pluralistic Strategy for the development of Oceanwide. Oceanwide right now is applying G2G model, it will work for Oceanwide’s development.Key words: Business strategy, FDI, IPP, G2G Model, Development
Understanding Online Customers' Shopping Behavior and Driving Factors in Choosing Payment Options with Case Study in JABODETABEK Area Sianturi, Ishak; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – E-commerce has been a phenomenal trend in Indonesia. There are a lot of traditional businesses have been transformed into e-commerce business. However, security issue is considered as a main barrier for this growth. In this research, the study is conducted to understand customers’ behavior and payment preference in e-commerce and how the perception of security towards payment option changes their expectation. The payment options studied in this research are based on current available payment options in Indonesia. The samples are gathered from Jakarta, Bogor, Depok, Tangerang and Bekasi areas by using online survey. The data gathered are related to information demographic (sex, age segment, marital status and socioeconomic status), online shopping behavior (shopping frequency, actual payment preference and payment expectation) and online payment transaction (perception on payment option, consideration factors in choosing payment option, priority factor in choosing payment option and perception on security in online shopping). After that, the data is grouped within certain categorical variables (segment demography, payment options, product categories, perception of payment, actual payment preference and payment expectation) and presented in contingency table. The presented data is mainly in the form of frequency distribution, proportion distribution and median value (for perception on payment option). Finally, the result is analyzed using contingency analysis. In understanding customers’ tendency to shop online, this research develops likeliness index based on weighted average of respondents’ shopping frequency. Likeliness index is used to compare customers’ tendency to shop online in different product categories. In understanding customers’ payment behavior, the proportion of actual payment preference is compared with the proportion of payment expectation. The same comparison is also analyzed for respondents who prioritize on security in order to understand the influence of security factor to customers’ payment behavior. In understanding the influence of customers’ perception towards payment option to their payment expectation, the median value of perception towards payment option is compared to the proportion of payment expectation. Last but not least, this research also analyses customers’ concerns towards security issue in payment by taking median value of worries rate towards security in online transaction and compare it with their awareness on security issues. This research finds that some product categories have higher tendency to shop online than the others. This will influence the pace of transformation from traditional business into e-commerce business in different product categories. This research also finds that different customers’ segment have different payment expectation in different product categories. Hence, e-commerce industry should adapt the availability of payment options to different target customers in different target market.  Considering the influence of security factor, this research finds that customers who prioritize on security have more preference and expectation towards certain type of payments in shopping online. However, this research cannot find the relation between customers’ perception on payment option itself with their payment expectation. This means that the perception of security and convenience of online transaction is not attached solely on the type of payment alone. Attaching other factors, such as product category and e-commerce website, is suggested in future research. There are also several other factors in considering customers’ payment choice, but the percentage is far less significant. Overall, customers are actually aware on many issues of security in online transaction, but it is not significantly worrying that could restrain them from shopping online. Keywords: e-commerce, online shopping, online commerce, online transaction, online payment
Starting Up A Home Cooking Meal Industry Deva Kristianto Juwono, Aria; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Tana Catering is a home catering industry innovation startup created by Miranti Wahjudi that serves good home cooking meals daily for busy women with a family to look after. A startup begins from an idea that should be able to offer new values that would attract a market by solving issues. A startup cannot be treated like an established company; it wouldn’t have the strong basis to implement the tools for a company. For startups, the Customer Development framework was developed by Steve Blank. This framework was designed to guide startups for more promising results. Tana Catering applied this framework in its development process. The framework consisted of searching a business model and executing it. The whole process will involve a lot of trial and error testing. This method will give fast factual information to guide the startup in making the right decisions. Tana Catering had developed a business model with the framework’s guide. It is now scaling up the market and standardizing activities to make it possible to evolve into a company. It had grown its subscribers to more than one thousand in less than eight months. This framework had assisted Tana Catering to find the right course without wasting to much precious resources.  Keywords: startup, catering, home cooking, customer development
Optimizing Production Planning of PT Soraya Berjaya Indonesia Wardani, Rahmi; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Production planning is one of the important factors to run business company. One of production planning is determine the product combination which will be produced in order to optimize the production capacity to fulfil the market demand by considering the availability of the resources. The instability of total products demand cause production planning changes every week. The first thing to do is identifing the product combination which will be produced. The product combination can be determined by using linear programming method. The aim of linear programming method is to determine the product combination which will be produced. Therefore, the company can optimize the production capacity of the company to get maximum revenue. If the company is not able to fulfil all demand, the company can do outsourcing production. Outsourcing production is the act of moving some of a firm’s internal activities to outside provider. But the weakness of outsourcing production is a lack of communication between the company and the outsourced provider may occur production delay and the quality of the product is not necessarily the same as the company's quality standards. Therefore, the company must maximize the use of production capacity first, then it could use outsource production.Keywords: Linear Programming, Outsourcing Production, Production Planning, Production Capacity
The Business Strategy Development: A Case Study at PT Hijrah Gizi Hewani Mahdi Rajab, Fadil; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Hijrah Gizi Hewani established since 1991, it is a meat distributor company that sell the product to some several kind of company in Jakarta for example like hotels, restaurants, catering, etc. In 2015, sales of PT Hijrah Gizi Hewani has decreased when compared to the average sales in the last three years. Meat prices rose sharply in 2015 and are likely to continue to rise until Eid in 2016. This is because the government reduce the number of quota imported meat that can be sold in Indonesia. In the middle of 2016, the government slowly opened and adding the import quotas, in September 2016 the government officially allowing the imported meat from India to be sold in Indonesia, that meat is distributed only through BULOG. This makes the importers and distributors be in one level in order to get the imported meat from India .To overcome this, the authors try to formulate the business strategies that will be submitted to PT Hijrah Gizi Hewani. Based on the results of the formulation of the author, a suitable strategy to be applied to the PT Hijrah Gizi Hewani is a cost leadership strategy, where the products that being offered at the distributor level is similar with the other, the differentiator factors are come from price, quality of service and availability of products, particularly in certain brands that become customer’s favorite. In addition, there are some internal restructuring of companies in order to improve the effectiveness and cost efficiency in the process of business activities, where competition is become more tight that caused by the entry of imported meat from India who makes the distributor must also be ready to compete with importers.  Keywords: Business Strategy, Strategy Formulation, Market Analysis
Proposed Business Model and Strategy Development for Radix Guitars Wicaksono, Aditya; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Radix Guitars is a company engaged in the manufacturing industry with the main product is the guitar. Radix was founded in 2008, having previously used the brand Marlique. After eight years of operation, Radix realize that their business activities only from selling guitar and benefit less than optimal. Lack of brand awareness encourages Radix to formulate business strategy for the survival of its business. To address these issues, an analysis of external conditions using PEST analysis, Porter's Five Forces and Competitor Analysis. As for internal analysis, using VRIO framework analysis and examine business model canvas that is currently running by Radix. All of these analyses are summarized in SWOT analysis to be used as a basis for strategy formulation. Radix Guitars has competent resources to create quality products and face the competition. The formulation of a strategic move to develop business models and strategies will be scaling up competitiveness and brand awareness of consumers. Keywords: Guitar Manufacture, Business Strategy, Strategy Diamond
SYSTEM THINKING APPROACH TO IMPROVE NEW AND RENEWABLE ENERGY MANAGEMENT IN INDONESIA ELECTRICITY SECTOR Prabandono Mahardi, Johan; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract: Indonesia?s new and renewable energy (NRE) electricity sector has a long history with changing regulations and actors while continuously struggling with issues in coordinating stakeholder?s objectives, complex regulation and licensing, electricity tariffs, lack of expertise, and financing. Due to number of involved actors and regulations, it requires systemic approach to observe the impact of one variable to overall objective of the sector. Study is conducted using combination of system thinking methodologies. Compiled from literature studies, non-participant observation, and interviews with respondents representing the main actors, a causal loop diagram was developed. Behavioral patterns or archetypes were identified to produce recommendations in improving the system condition. Finally, a preliminary dynamic modelling was developed using stock and flow diagram showing the variables and their interaction more quantitatively. It provides an initial outlook on the parameters within the system to be considered in the decision making process and policy development.Keywords: System Thinking, New and Renewable Energy, Electricity, Causal Loop Diagram, Archetype
IMproving BMICG Group Sales Performance by Optimizing Human Resources Contribution (PT Mitra Cipta Kreatika - BMICG) Leony, Augustine; Ros Bangun, Yuni
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – The economic crisis happened since early of 2014, has impacted the sales performance of service business companies in Indonesia. The growth of creative service business is rapidly increasing; there are approximately 700 creative service business companies across Indonesia by 2015.

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