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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Dunn analysis on indonesian energy policy Dwiani, Ery; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – National Energy Policy and National Energy General Plan have been established. However, after 4 (four) years National Energy Policy was published, there are several problem occurs in energy sector. As a result, the effectiveness of this policy is still remained to be seen. Government needs to make another intervention to follow up the issue. Therefore an objective study is needed on the evaluation of National Energy Policy, National Energy General Plan and the formulation of Regional Energy Plan. This final project is carried out by using the Policy Analysis method according to William Dunn by comparing the policy that has been established with the results of the interview on the condition at this time. The gap is a problem that requires an appropriate solution in implementing the established policy and the preparation of the Regional General Energy Plan as a form of implementation of the National Energy Policy and the National General Energy Plan. The results of the analysis show that there are problems in implementing the National Energy Policy and General Plan of National Energy, among others: 1) After 4 (four) years determined, the electrification ratio of Indonesia which still has not reached 100%; 2) Policies on the Buffer Stock of Energy have not existed; 3) There is still a lack of understanding of both the community and local government regarding the importance of energy roles; 4) The Regional General Energy Plan has not been set; 5) Limited budget and human resources of local government; and 6) Lack of communication and coordination between government and local government. In general, the National Energy Policy and the General Plan of National Energy have a good purpose and should proceed. Based on the analysis, then formulated the solution that must be taken by the Government to improve the situation, among others: 1) The Government assists the Regional Government in the preparation of the General Plan of Regional Energy; 2) Increasing people's understanding of the importance of energy role by implementing socialization on a large scale; 3) Consistency of Regional Government in energy development priority that will be poured in General Plan of Regional Energy; 4) Improved coordination between the Government and Local Government; 5) Changing the energy planning paradigm from supply side to demand side that is based on requirement from region; 6) RUED is expected to increase the industrial sector in the region 7) Review of energy policy.Keywords:  National Energy Policy, National Energy General Plan, Regional Energy Policy, Dunn Policy Analysis.
Strategy for fostering the maluku and papua shariah cooperative to become an alternative financial institution Nuryadi Saputra, Asep; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In latest three years, Indonesia’s economic perform tended to decrease. It’s because of the global financial crisis which impact to global economic performance. But practically, Indonesia’s economic decreased should not affected to financial institutions perform specially Shariah financial institutions. Its reflected from financial report of Shariah Bank and Shariah Rural Bank, both of them perform are increased significantly in the year of 2013 but in the year of 2014’s their financial perform are decreased. Nevertheless Shariah Cooperative perform are decreased but it still generated good profit.However, the good perform of Shariah Cooperative are represent some of cooperative perform. Those symptom leaded this research to find the problem of Maluku and Papua’s Shariah Cooperative. To solve the problem, formulationstrategy begin with internal assessment using VRINE and Value Chain Analysis. Further, external were using PEST and Porter’s 5 Forces Analysis. Those assessment were summarized in SWOT and GE Matrix to analyze their position. The resultwere in quadrant five which is maintain and hold position with average to strong competitive position meanwhile market attractiveness were medium to high. With selective or manage for earning strategy, Maluku and Papua’s Shariah Cooperative were recommended to protect existing program, focus to market segment and tried to make a partnership with reputable Shariah Bank. Keywords: Shariah Cooperative, Maluku Papua, SWOT, GE Matrix, Developing Strategy
Analysis of the Changes in State Budget Transfer Funds Policy from Central Government to Local Government Galura Teja Utama, Raden; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In accordance to Law No. 23/2014, the energy development are also responsibility of the Local Governments, but, the Central Government still have to intervene funding through the Special Allocation Fund (DAK) since 2011. In 2016 changes made to the mechanisms in the preparation of DAK allocation, where previously based on the calculation from Central Government (Formula Base) became based on the proposals from Local Government (Proposal Base). So, it is necessary to analyze impact from that changes and develop policies to response. This research was conducted by using “policy analysis”, “system thinking” and “CATWOE Analysis”And the result are: (i) the policy problem are the good proposal dominated from no DAK priority locations, Issue related to political aspect, Possibility an intervention; (ii) the policy performance are Local Governments not able to absorb DAK allocation maximally; (iii) the policy futures are Local governments expected can show their independence by developing the energy sector using Local Government budget, so the MEMR responsibility only as an energy sector regulator; (iv) the policy action are maximize the role of MEMR unit such as R & D MEMR, HRDA MEMR and DG EBTKE; (v) the policy outcomes  is Improve the renewable energy composition in the energy mix, and for the alternative policy is to Establish a non-structural Institution and the duties are to collect funds from funding agencies and doing coordinate cross-institutional and local government to build renewable energy.Keywords Energy Policy, the Special Allocation Fund (DAK), Autonomous Region, Policy Analysis, Systems Thinking
Marketing Strategy for Six Nine Footwear in Purpose to Increase Sales Venina, Cut Anggun; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The development of internet has grown very rapidly that has become an important part in the of today's modern life. Sixnine as one of the SMEs sees the opportunity of rapid development of technology today, and it makes Sixnine think to start an online business. Sixnine offers products which are specific shoes for men with three models of shoes, i.e boots, casual and semi-formal. Sixnine makes its sales through social media, which causeSixnine has more than one social media, its website, facebook, twitter, and instragram. Sixnine has established for nearly two and a half years, and along with the times Sixnine has faced some kind of issues, i.e the low sales in Bandung, the great number of competitors and it can not handle orders in a timely manner. With those issues, various forms of external and internal analysis are performed such as Porter's Five Forces, SWOT analysis, Marketing Mix, STP, and Customer Perception of Service. In scientific works, some surveys also have been performed which aims to determine the awareness level of Sixnine’s brand and products, satisfaction with the Sixnine’s products and lifestyle of Bandung citizens As results, there are two main issues focused in this study, i.e the low level of public awareness of Sixnine’s brand and products and unstructured work division, these issues affect the lower sales. For solutions, there are several things that must be considered to increase the level of public awareness toward the Sixnine’s products and brand which must be accompanied by well planned marketing strategy, i.e change the Sixnine’s tagline, join exhibitions or fairs, distribute flyers during the bazaar, maintenance of social media and endorsement of local actress. As for handling the unstructured work division, it must perform re-structure the company by adding new employees to handle social media and recap the data of good reservation. Those strategies should be implemented and well planned as it will affect the increase of Sixnine’s product sales Action plan and implementation are formed for Sixnine commencing from November 2014 to April 2015. Action plan and its implementation, will describe more detail about the timing of any action plan that has been set for Sixnine. Keywords: Footwear, internet, marketing strategies, brand awareness, social media  
Business Analysis to Strengthen Wifi ID Investment Project at PT. Telekomunikasi Indonesia Tbk. Luthfi Rusminar, Ressa; Kaderi Wiryono, Sudarso
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract –In 2012, Telkom start the strategy initiation achieve widespread broadband penetration throughout Indonesia through the implementation of the Indonesia WIFI program towards the development of IDN. Wifi.id is a white label WiFi broadband access network to deliver high speed internet access as well as various other multimedia services. Telkom built wifi business with standalone business model. In 2015 Telkom has plan to roll out its business plan for 7 years from 2016 untill 2022 because gap between deployment and achievement. Relocation of access point and partnership business strategy will be an opportunity for Telkom to monetise Wifi ID investment project. The planning is expected could affect Telkom’s long-run equity performance. The connections between capital structure and investment decisions should be most apparent when a company undertakes a large investment. This paper proposes to conduct the development of alternative strategies in context to determine and allocate the optimized investment decision which is result to create and maximize firm’s value through investments in Wifi ID investment projects. Using the method of investment decision based on the criteria of cash flow, bottom-up method to determine the industry beta, the result of analysis show that with three scenario planning (conservative, base and stretch), Wifi Investment Project ID as feasible by the two scenarios, that is base and stretch. Then based on the theory of decision-making, investments that achieve the optimal gain is investment in the consumer sector (CONS) and wholesale (WINS). Keyword: Investment decision, cash flow based method, capital structure
Evaluation of Community Scholarship Training Program in Fulfillment of 35GW Coal Based Power Plant Operator ., Ineza; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 3 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Human Resources Development Center of Electricity, Renewable Energy and Energy Conservation under the Human Resources Development Agency of Energy and Mineral Resources the Ministry of Energy and Mineral Resources has an obligation to implement human resource development in the Electricity, Renewable Energy and Energy Conservation sectors. One of the programs being launched by the government to support the availability of electrical energy in Indonesia is the 35,000 MW electricity program. The power plant development program needs to be followed up with the preparation of competent technical personnel. This study aims to provide an evaluation of the implementation of community-based human resource development policies in the fulfillment of 35000 MW operators program operators conducted by the Center for Human Resource Development KEBTKE through education and training assistance policy for the community as stipulated in Minister of Energy and Mineral Resources Republic of Indonesia Regulation 36, 2015 and its implementation. Indonesia's multi-stakeholder governance system proved to be a challenge in the formulation stage of policy and policy implementation. Some important findings in this program are the workforce preparation program through the community-based training is also the main duties and functions of the ministry of labor so that the need for special coordination related to the preparation of manpower by the Ministry of Energy and Mineral Resources. In addition, the program only sets short-term policy objectives to be implemented within a small scope: preparing workers through community empowerment programs around the plant, and not facilitating the funding on the job training and certification activities, requiring strong cooperation with the company. Lack of coordination between stakeholders has become one of the main factors of the continuity of this program. Furthermore, the final project provides recommendation based on the results of the obtained evaluation. The method used is literature study, collecting data through survey, filling questionnaire and interview. Keywords: Training Evaluation, Program Evaluation, Community Empowerment, Coordination, 35000 MW.
Marketing Strategy for New Venture in Information Technology Education (Online Tutorial – TUTON) Lubis, Esty Hutami Dewi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Indonesia has a rapid development in Information Technology (IT) as well as the public interest to learn it. However, to find qualified employee in IT is difficult, they often lacks proper education in IT background. IT education is not only need quality, but also follow current trends. Some negative opinions always appear in description of online education. First, Indonesian online tutorial customer had always assumed that what is available on the internet is free. Second, it is hard to get customer interest without quality customer expected. Third, the customers who will be interested of online education are university students that lack of fund. Further analysis needed in order to find the root cause of these problems.The root cause analysis used SWOT analysis that employ PEST Factor Analysis, Porter’s 5 Forces Analysis and Concept Testing result..The root cause analysis concludes that the TUTON product as online education is not strong enough to face the market. It needs new research and analysis of marketing mix.The objectives of TUTON based on the root causes are developing competitive products and promoting paid tutorial. Marketing strategies are needed to achieve these objectives. The strategies are explained with 4Ps Marketing Mix and Porter’s Generic Competitive Strategies. TUTON main marketing strategies points are make tutorial with video media (Product), focus on tutorial making (Product), consider a new distribution place (Place, Pricing), the website hosting size will be reduced (Place, Pricing), and use YouTube as promotion media (Promotion) and the differentiation strategy is use video as tutorial media.Reduced website hosting size strategy had been implemented to TUTON. Other strategies implementation will be done in this year from May 2013 to January 2014. If all the marketing strategies implemented are going well within budget and time allocation, TUTON will achieve the objectives.
Proposed development strategy for sate virgin Yodi Rizkyardi, Mohammad; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Sate Virgin is authentic sate restaurant specialty in tegal goat sate that found by Mr Koma in 2013 located in Bekasi area. In 2015, sate Virgin move to a new location and since then Sate Virgin business is growing in revenue increases and customer number increases. Mr Koma felt that Sate Virgin has huge potential and need to be growth. Good strategy formulation is needed to decide the most suitable direction for Sate Virgin growth in the future. To develop the strategy, first is to analyze the external and internal condition. For external condition analysis, using PEST analysis, Porter’s Five Forces and competitor analysis. For internal condition, using VRIO model, financial analysis and business model canvas. Both analyses then form the SWOT analysis for become the basis of strategy formulation. For company strategy, using SPACE matrix and generate two alternative strategy which is intensive and integrative strategy. In order to determine which strategy is suitable for Sate Virgin, QSPM method calculation is being used. The result from the QSPM calculation showing that intensive strategy is more suitable for Sate Virgin. The TOWS matrix is use for generating alternative action of strategy that can be grouping into company function. Diamond strategy is use to describe both strategy comprehensively and last is to proposed new business model canvas. Strategic steps from intensive strategy, which is market penetration, market development and product development, can be implement by Sate Virgin as its development direction to achieve Sate Virgin business sustainability. Keywords: restaurant business, intensive strategy, diamond strategy
Proposed Methodology of Selection and Prioritization of New Product Development Using Analytic Hierarchi Process in PT XYZ Rostianti, Dine; Dwi Lestari, Yuliani
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Pharmaceutical industry in Indonesia has significant market growth potential, with a large and fast-growing population. The pharmaceutical industry is governed by strict regulations and covers every aspect of the activities of pharmaceutical companies, from the certification of production facilities; registration of new products and periodic re-registration of existing products; selection of suppliers; procurement and quality inspection of starting materials; development process of new products; development of analytical methods for checking the quality of starting materials, in-process control and finished products; handling of starting materials in the warehouse; controlling of drug production process that includes personnel, buildings, machinery, equipment, supporting utilities, procedures and documents; handling of finished products in the warehouse; controlling of drug distribution to authorized distribution channels; until post-marketing monitoring products. Meanwhile, there are limitations in the Indonesian market pharmaceutical industry for pharmaceutical products. For certain products listed in the national formulary, the BPJS Health policy resulted in the limitation of pharmaceutical industry market penetration to government and private health facilities. Drug services for participants of National Health Insurance in the health facilities refers to the list of drugs that are listed in the National Formulary with the price of drugs listed in the electronic catalog of drugs. The generic drug product development process from preparation to launch a new product takes a long time, generally is about three to five years. These factors of regulation, limited market and registrastion process need to be considered by PT XYZ as one pharmaceutical company in Indonesia. PT XYZ need to do a review to find the selection framework in new product development process. Problems that occur in the new product development process was diagnosed using a Current Reality Tree (CRT). Selection of new product candidates is based on criticality and urgency matrix. By using this matrix, of the 38 new product candidates in 2016 there are 6 products that fall into the first quadrant (high urgency, high criticality). These products are Product A (Quinolones 100 ml injection in softbag), Product B (Anti-amoebics 100 ml injection in softbag, Product C (Intravenous & Other Sterile Solutions Injection 500 mL A), Product D (Topical Corticosteroids oitment 10 gram), Product E (Topical Corticosteroids cream 10 gram), and Product F (Vitamin C tablets). The prioritization then performed using the Analytic Hierarchy Process (AHP) tool with BOCR (Benefits, Opportunities, Costs, and Risks) analysis to obtain a comprehensive consideration of various factors that affect the success of new products. The results of the pairwise comparison and sensitivity analysis shows the top three priorities are product F, product C and product D. Product F with a value of 0.316711 is the first priority to be done in 2016. The product C with a value of 0.171122 is the second priority and product D with a value of 0.169067 is the third priority. Keywords: Pharmaceutical Industry, New Product Development, selection and prioritization, Analytical Hierarchy Process, Benefits Opportunities Costs Risks Analysis.
Proposed marketing strategy to strengthen adelaide’s brand Rahmad, Revina; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract- The competitive in fashion industry is evolving and become more tight. The large number of players in the industry resulting players offer similar value and products. It would be difficult for the players if they do not have amenity that differentiate it with competitors. Adelaide is a form of creativity in fashion industry that offers semi-formal apparel for women. Along with the growth of fashion wear and technology, Adelaide has plan expanding their business activities to gain more market and boost sales. To achieve the goal, Adelaide needs strategy that helps Adelaide strengthening on Marketing and differentiate Adelaide with competitors. The purpose of this research is to find solutions and develop the best marketing strategy that can be implemented to Adelaide.  The strategy formulation process is done by analyzing the external and internal factors that affects Adelaide’s business activity. The results are analyzed and porter’s generic strategy is used as a framework to define strategies. The result of the analysis shows that Adelaide must perform differentiation strategy to achieve competitive advantage. For strengthening Adelaide’s brand, online surveys were given to customers and the results were being analyzed to find the best strategy that can help Adelaide to strengthening its brand. In conclusion, Adelaide has to create uniqueness through differentiation strategy based on product, price, place and promotion. Additionally, strengthening Adelaide’s brand must done by product development and revitalization brand in order to survive in fashion industry and boost its sales. Keywords: Marketing Strategy, Fashion, Brand, Strategic Differentiation, Business Model Canvas

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