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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Analytic Hierarchy Process for Decision Making in Asset Integrity Program: Route for Pipeline Corridor Mairudi, Mairudi; Novani, Santi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. pt chevron pacific indonesia (cpi) operates 90 fields in sumatra with two main squares, duri and minas. most of oil pipelines from minas to duri have being services more than 50 years and have severe external corrosion. in addition, community encroachment directly on top of the pipelines has escalated over the last decade. the pipeline has inadequate physical protection and a high risk of damage and or failure from public interaction, such as traffic crossing or collision as well as the risk of oil theft. project team has initiated a pipeline integrity project to replace the aging pipe and relocate the pipeline to avoid populated area. the purpose of this final assignment is to select the best route alternative for pipeline corridor from minas to duri in chevron sumatra operation. the end objective of this route selection is to minimize chevron facilities impacts to community and also to protect chevron facilities from community. the decision making process is to select the best route use value-focused thinking (vft) and analytic hierarchy process (ahp) that involving multiple objectives. vft method is applied to generate alternatives and criteria, while the ahp method will determine the best alternative. decision-making is done through small focus group discussion by five multi discipline engineers who have knowledgeable and experience related with the project. the selected route for new pipeline corridor is thru the power line route. the selection process has considered cost (piping and civil) and non cost (technical, environmental and social). sensitivity analyses were conduct on this route alternatives and obtained consistent result. the powerline route (score 0.415) is as the first route priority, the highway route (score 0.167) in the second and the cpp line route (0.166) in the third route priority. the selected route will align with the company objective to protect the pipeline facilities from the community and also protect the community from the pipeline facilities along the new corridor.keywords: pipeline integrity project,best route alternative, decision making process, ahp, vft
Proposed business strategy for pt pertamina retail in motorcycle fuel market in jabodetabek area Nur Hafiz, Dimas; P.K. Bintoro, Bambang
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The high number of vehicles and daily fuel consumption make a high competition in Indonesian fuel retail industry, this is because there are several companies that sell fuel products in Indonesia, and among them is Pertamina Retail. All companies try to dominate the market share with their own strategies and products. Affordable product prices and a strong brand make Pertamina Retail sales quite high compared to competing companies. However, a high level of sales and a strong brand image is not enough to make Pertamina Retail the first choice of customers. There are several other aspects that become a viewpoint for customers to buy fuel. Therefore, the purpose of this final project is to analyze and create a new competitive strategy so that Pertamina Retail can have a sustainable competitive advantage. The analysis in this final project uses mixed methods, qualitative and quantitative. The quantitative method is conducted by using questionnaires for fuel consumers to obtain the information about the current view of Indonesian fuel customers. Qualitative methods are used to obtain the information by interviewing the company management. Then, there are several analytical tools that will be used to understand the internal and external conditions of Pertamina Retail. PESTEL and Porter’s Five Forces are used to understand external conditions, while the CSF (Critical Success Factors) is used to understand internal conditions. Furthermore, the SWOT analysis tool is used as a summary of the internal and external analysis.The author uses TOWS matrix and Diamond Strategy Model to create a new business strategy that will be recommended to Pertamina Retail. The new business strategy will focus on developing service offerings, after-sales service systems, and improve gas station’s quality to increase customer satisfaction.
Proposed marketing strategy of presidents university in education industry in indonesia Kurniadi, Stevanus; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – President University as one of the university that exist in Indonesia offer the international curriculum and standard. Established in 2002, President University offer undergraduate program and graduate program to students in Indonesia which result in creating the leaders that can compete in Asean Economic Community. Having many competitors, President University has a problem in increasing the intake number each year. By that, this paper aims to propose new marketing strategy by that the number of intake student will be increased. The objectives that need to be achieved is to increase the profit of the university by that the expenses will be bigger and the development can happen in order to chase the late improvement compare to other university which already exist many years before President University did. Using some analysis and method, the new marketing strategy can be formulated, more over the weaknesses and threads can be identified for President University in order to take the precaution actions. Many aspects need to be changed from the analysis especially in price aspect. Therefore, President University can target the accurate segment and do the marketing activities effectively and efficiently. 
Strategy development for pt kdl as a service company to anticipate potential demand from 35.000mw government program Windu Adlis, Adria; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract — PT KDL has three business lines, the Electricity Business, Electricity Services Business, and Oil & Gas Business. Since its establishment in 1996 up until today, PT KDL rely its revenue source heavily on the Electricity Business. Over 86% revenue of PT KDL comes from the Electricity Business. Another two business lines were never really have a high contribution to PT KDL’s revenue. In May 2015, Indonesian government launched the 35.000 MW Electricity Infrastructure Development Program. Goal of this program is to construct power plants and supporting facilities to add another 35 GW to Indonesian installed capacity in five years. PLN will construct a total of 10 GW power plants in this project, along with its transmission and distribution system. Another 25 GW will be handled to private parties through Independent Power Producer (IPP) scheme. This program will require USD 80 billion capital and expected to have around 40% national content. Face a situation where the Electricity Service Business needs to grow and seeing that the 35.000 MW may offer opportunities, PT KDL should develop a strategy for the Electricity Service Business so it could grow and get new customers, as well as anticipating the opportunity created by the government program. The strategy then developed using Business Model Canvass platform which consist of nine building blocks of a business model. This platform is then also used to analyze current business situation and identify gaps between the proposed strategy and current condition of the business. This strategy gap then delivers an action plan that PT KDL should take to make the Electricity Services Business grow and ready to participate in the 35.000 MW program. The action plan covers both marketing area and operational area. Action plans in marketing required PT KD to establish marketing and customer relation function, create marketing database, identify gap of competencies, conduct direct marketing activity, create a dedicated website, and build partnership with power plant EPC contractors. In operational area, the action plan requires PT KDL to establish a work scheduling and planning function, creating warranty and claim management sytem, implementing work management system, and quality assurance and control, analyzing cost structure, partnership with material suppliers, identify all required documents, and organizing routine training and workshop. Keywords: Business Model Canvass, Strategy, Electricity Service Business, 35.000MW
Strategy to Strengthen Internal Control System for State-Owned Property Administration (Case Study: Ministry of Energy and Mineral Resources) Endito, Astria; Daryanto, Wiwiek M.
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Establishing a transparent and accountable financial report and report on State-Owned Property, which referred to Bahasa Indonesia as Barang Milik Negara (BMN), or known as Good Governance, it is not easy. For that in need a good system of internal control of administration. Based on the above problems, this study aims to: 1) Knowing the causes of negative findings on the internal control system of the administration of BMN assets. 2) Knowing the quality of the implementation of the Internal Control System in the BMN Administration in the MEMR. 3) Propose a strategy of strengthen the Internal Control System in the BMN Administration in the MEMR. The method used in this research consists of three stages, first using descriptive method, the second using qualitative method using NVIVO and third using SWOT and QSPM method. The results of the analysis show: 1) Based on the report of BPK-RI audit result in the know that the administration of fixed assets in ESDM ministry has not been adequate, 2) Implementation of SPI administration in the Ministry of ESDM is still running less good than the five elements only information and communication that get good criteria 3) Strategy that must be implemented related to internal control system is to strengthen the internal control system by improving the quality of BMN report through updating of information technology and application of BMN management.Keywords: administration of state property, internal control system, SWOT analysis and QSPM analysis
Strategy of PT.MARKTEL to Increasing Market Share Hazazi, Rizka; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Nowadays almost every countries including Indonesia have the problem with the poor traffic condition. The impact of bad conditions will lead to amount of problems, ecen increasing the number of accidents. To resolve this problem, improving the quality and quantitiy of the availability public transportation is become one of the solutions. Not only that, the application of the Intelligent Transportation System also become the solution that until know believed could improve the traffic condition, so many countries including Indoneisa currently many developed the system become the ITS.  The need of ITS in Indonesia has prompted PT. MARKTEL as one of manufacture traffic light product company to developed their product in order to supported the intergration system accordance to the condition and psychology ot he traffic Indonesia condition. Before PT. MARKTEL existed, Indonesia is the one of the big consumen of traffic light product system from Australia, SCATS. Almos every city in Indonesia apply this system, so SCATS has a larger market shared than PT. MARKTEL. PT. MARKTEL has a vision to become the best company in this industry. However, there are some problems that become a barriers for this company to achieve their goal. Base on internal and externam also SWOT analysis was found several problems that become a barrier for PT. MARKTEL to achieves their goal. These problem indirectly affected the marketing mix element of PT. MARKTEL. To response these problems, based on analysis conducted PT. MARKTEL need to improving their marketing strategy and reorganize internal condition. Keywords : Marketing strategy, ITS (Intelligent Transportation System), Traffic light, Marketing Mix
The Influence of Work Motivation and Leadership Impact to Employee's Jobs Satisfaction at PT. Era Asta Marin Nusantara (PT. EAMN) - A Case Study ., Hendric; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Basically human resource is the only resource which had important role to determine the growth of an organization or a company. Human Resource improves the company's bottom line with its knowledge of how human capital affects the success of organizational. Leaders with expertise in human resource strategic management participate in corporate decision making that underlies current staffing assessments and projections for future workforce needs based on business demand.The objective of this study was to analyze and determine: a) the effects of work motivation on employee performance satisfaction, b) the effect of the impact of leadership on employee satisfaction and c) the effects of motivation and leadership impact to the satisfaction of employee performance.The design of this study is descriptive research which describes the information and characteristics of the population or phenomenon being studied at PT. Era Asta Marin Nusantara (PT. EAMN). The description used for statistical calculations, whereas a survey investigation was conducted to measure the variable with the distribution of questionnaires with statement by using a five point Likert scale and interview. The method used to evaluate the results of the survey is multiple regression. Research is based on primary data which are collected from the respondents of PT. EAMN, and also using secondary data to support the information. In order to analyze samples that are used mainly as primary data, purposive sampling is used to determine the sample. Thus, the data were analyzed using correlation method. The results of this study will show that there is a positive and significant relationship between motivation and leadership impact on job satisfaction in PT. EAMN. In addition, this study provides a suggests recommendation as a business solution to improve employee performance for the betterment of the company in the future.Key words: Human Resources; Work motivation; Leadership; Job satisfaction.
Maximizing the Contribution of Mining industry to Sustainable Development: Case Study at PT FREEPORT INDONESIA Mulyana, Fajar; Djajadiningrat, Surna Tjahja
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Historically, mining has had a bad reputation of being destructive to the environment and social-cultural. Issues such as the depletion of resources, loss of biodiversity, lack of contribution to the local area's development, human rights violation, and the negative impacts on local communities are central to the mining industry’s operations. Despite mining industry claims that comprehensive environmental and corporate social responsibility programs have been fully implemented, the mining industry is still under high pressure to improve its economic, social and environmental performance. PT Freeport Indonesia (PTFI) one of the country's biggest recipients of foreign direct investment is located in the remote area in Papua and interacts with indigenous people. Despite PTFI is one of the largest taxpayers in Indonesia, and contributor of over US$60 billion to the country's national gross domestic product since 1992, the company is still demanded by stakeholder to contribute more to the local, regional, and national development. The objective of this final project is to analysis the source of the most problem and to define the proper solutions to resolve the problems faced by the mining company especially PTFI in order to be sustainable and to be part of sustainable development. The methodology used in this research project consists of assessment of current business situation started with external and internal environmental scanning, PESTEL analysis is used to study external factors, and then is combined with the SWOT situation analysis. Keyword: Sustainable Development, Mineral Mining, Root Cause Analysis, PESTEL, SWOT Analysis
Branding strategy formulation for “futlime” in order to raise its revenue growth Hafiyyan Supriyo Suromo, Dera; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Nowadays, there are many internet users in Indonesia. In 2015, according to “we are social”, there are 72.7 million active internet users. And there are 5.9 million people who had shopped online in Indonesia (SingPost, 2014). The numbers have been increasing every year. Besides that, the tendency to celebrate the special moment by giving gift is also growing in Indonesia which are 79 % Indonesia people doing this (Groupon, 2014). Because of these opportunities, Futlime was found by Dera Hafiyyan S.S. and Vanessa Lidya L. in 2013. Futlime produces and offers various unique gifts to the customers who want to celebrate their special moments through online marketing. Because the gift industry is potential and growing industry,  there are many competitors for Futlime. It causes the revenue grows slowly. It will be worse and cause Futlime cannot survive in gift industry competition, if Futlime does not take the action to solve it soon. For the limitation, this research only discusses about developing business solutions, especially branding strategy for Futlime to increase the revenue growth by customer based on brand equity analysis and creating marketing communication. In this research, business environment analysis of Futlime is conducted by using PESTEL analysis, Porter’s Five Forces, value chain analysis, and VRIO framework. The root causes of decreasing in revenue growth are founded, which is unclear strategies for every aspect of the business, especially in branding. The problem makes Futlime unable to face threats and take advantage from many opportunities. That is why this research will be focused on creating marketing communication for Futlime based on the consumer’s behavior and mind set. In order to create the right marketing communication for Futlime, it will be needed to know and explore the mind set of Futlime’s current and potential costumer deeply. In this research, to study the current and potential costumer’s mind set, brand knowledge questionnaire is used. Based on the result of the questionnaire, Futlime has enough brand awareness. However, it is still not enough to capture market in the potential industry likes gift industry. So, Futlime has to increase the brand awareness. Futlime does have the right brand association in customer mind set. They also love the company products and service, especially the good and customized design. However, Futlime has three main shortages which are the expensive price and lack of marketing. These shortages have to be explored further and solved. Futlime also has good achievement like the respondents tendency to be happy. Furthermore, they want to recommend Futlime to others. This condition has to be maintained to gain the effect of mouth to mouth marketing. To create strong brand awareness for Futlime, marketing mix that is appropriate with the target audience of Futlime is online forum and social media advertising, especially Instagram (most used media social based on the questionnaire). The marketing communication for Futlime will be divided inti two part. The objective for the first part is getting 2099 new followers per month or  12.594 followers in 6 months. It will be 126 advertising during 6 months, with 21 advertising per month.Then, the objective for the second part is getting 2475 new followers per month or 29.700 followers in a year. It will be 297 advertising during a year, with 25 advertising per month. The total cost of advertising is Rp 81.450.000. Other than that, to boost sales and solve the expensive price mindset, the company will be supported by sales promotion. Based on the questionnaire, the promotion that is loved by Futlime’s target audience is special day promo. Keywords: online gift store, brand knowledge, marketing communication, SWOT analysis, brand value chain, branding strategy.
The Best Solutions to Overcome the Lack of Scada Using Analytical Hirarchy Process (AHP): Case Study of SLN - Chevron Harmen, Feri; Novani, Santi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Sumatra Light North is a portion of the operating area of PT Chevron Pacific Indonesia (CPI) which is located on the island of Sumatra, consisting of Bekasap area, Bangko area, Balam area, and Libo area, as well his production that far apart from each other then in need of an equipment for monitoring, controlling, analyzing the production in real time to maintain, improve and reduce the loss of production would require an technology SCADA (Supervisory control and Data Acquisition) which to date only 47% the number of wells already installed SCADA. The impact of the world oil price is getting down to $ 30 per barrel. SCADA development project then stopped. So there is a shortage of equipment SCADA. This study aims to select the best solution to overcome the shortcomings of the SCADA equipment. There are 4 ways to override it, i.e., new install, relocate, splitter and rental. The decision making process in this study is using Analytical Hierarchy Process (AHP) and Value-Focused Thinking (VFT) to select the best solution to overcome the shortage of equipment SCADA. Based on the analysis calculations using AHP four criteria and interviews of experts, the best solution to overcome the problem of shortage of SCADA equipment is to perform SCADA equipment rental. Keywords: SLN Chevron, Oil Well, SCADA Equipment, Value focused thinking, Analytic hierarchy process Abstract. Sumatra Light North is a portion of the operating area of PT Chevron Pacific Indonesia (CPI) which is located on the island of Sumatra, consisting of Bekasap area, Bangko area, Balam area, and Libo area, as well his production that far apart from each other then in need of an equipment for monitoring, controlling, analyzing the production in real time to maintain, improve and reduce the loss of production would require an technology SCADA (Supervisory control and Data Acquisition) which to date only 47% the number of wells already installed SCADA.The impact of the world oil price is getting down to $ 30 per barrel. SCADA development project then stopped. So there is a shortage of equipment SCADA. This study aims to select the best solution to overcome the shortcomings of the SCADA equipment. There are 4 ways to override it, i.e., new install, relocate, splitter and rental.The decision making process in this study is using Analytical Hierarchy Process (AHP) and Value-Focused Thinking (VFT) to select the best solution to overcome the shortage of equipment SCADA.Based on the analysis calculations using AHP four criteria and interviews of experts, the best solution to overcome the problem of shortage of SCADA equipment is to perform SCADA equipment rental. Keywords: SLN Chevron, Oil Well, SCADA Equipment, Value focused thinking, Analytic hierarchy process

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