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The Indonesian Journal of Business Administration
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Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
Business Feasibility Study of Optical Permai Branch at Batam, Kepulauan Riau. Prawiraningrum, Sandy Widya; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Batam is one of the cities with rapid economic growth. Population growth in Batam also growing rapidly because many industries that established, so many business opportunities that are open to meet the needs of residents of Batam one of which is the need of glasses. Optical Permai is one of the older players on the field, but only has 2 stores in Jakarta. The owner saw a great opportunity to open a branch in Batam. There are several aspects that are used to analyze the business idea, the legal aspects, environmental aspects, the market and marketing, human resource aspects, technical and technological aspects, aspects of risk, and financial aspects. From the conclusion on an analysis of the business feasibility of Optical Permai Batam Branch  showed that the establishment of a branch in Batam feasible in legal aspects, environmental aspects, the market and marketing, human resource aspects, technical aspects and technology, and financial aspects.Key words: business feasibility study, business development, legal aspect, environmental aspect, market and marketing aspect, technical and technology aspect, risk analysis, financial aspect.
Business Strategy Planning for Terra Atma - The Well-Being Center Bismantara, Bismantara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The idea of Terra Atma was born to serve the urban need in Jakarta for relaxation, spirituality, counseling and coaching. We perceived that the need for this will increase in Jakarta. These people have a high need to be heard and to have a clear reflection on their problems. The main point that it tries to convey is to position the company as a center that care in the outer and inner dimension of each customer and to see them as a whole human being. This research use qualitative data through library research. The author also use interviews methods to gain insight from professional counselors and a principal from a HRD Consultant. The two interviews will give a benchmark data for the research. By scanning the external and internal dimension of the industry for Terra Atma, we can see that its main problem is a weak brand image due to the fact that it is still a start-up company. By using a TOWS Matrix formulation analysis, the author seeks to find a proper solution toward the problem. The solution can be achieved by providing service for multiple segments and using technology to create a networking and promotional tools for the company. The author is also using a Model Business Canvas to elaborate some solutions for Terra Atma. In implementing the business strategies, Terra Atma has formulated several action plans to meet the challenges. This include setting up a website for R&D strategies, use promotional mix both online and offline to gather public awareness for marketing strategies, begin its talent management program for the human resource strategy and collaboration with other company for financial strategy. The plan is expected to be implemented in 2 years.  Key Words: Well-being center, Terra Atma, Business Strategy Planning
Formulating Business Strategy for Showcar Studio Tobing, Natasha Asmara; Toha, Moh
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Showcar Studio is an Auto Detailing Car Saloon franchise in Indonesia. Located in Alam Sutera, Tangerang, Showcar Studio serve customers who have luxury car and motorcycle that requires premium auto detailing services. The strategy formulation process is done by analyzing the external and internal evironment to identify threats and opportunity faced by Showcar Studio with analysis method for Political, Legal, Socio-Cultural and Technology (PEST), Porter’s five forces analysis, competitor analysis (from the external side) and analysis methods of VRIO model, business model and SWOT analysis (from the internal side). Conducted with indepth interviews to consumers about the factors that influence the decision to choose an auto detailing car saloon, then process to the Analytic Hierarchy Process (AHP) to interpret the Diamond Strategy. Diamond Strategy assist in determining company’s business strategy step by step to win competition in the market and resulting new business model strategy. This research is aim to improve their performance in order to capture the market, increase sales, generate more profit and increase the company's competitive position.Keyword: Auto Detailing, Business Model Canvas, SWOT, AHP, Diamond Strategy 
Stock Selection in Constructing Halal Food And Beverage Indices For Indonesia Stock Exchange Yustria, Deri; Bintoro, Bambang P.K.
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Islamic Capital Markets in Indonesia shows a significant development, however, the crucial trade infrastructure such as sectoral indices are still not available. Index function is very important in stock trading, for investors, regulators, analysts and fund managers to measure the performance a group of stocks. Currently there had been Indonesia Sharia Stock Index (ISSI) which was published in 2011 and JII (Jakarta Islamic Index) are actually already present in 2000. But the market needs the other sharia indices to increase the number of sharia product. Industrial sectors which have the basis for constructing new Islamic index are very wide and some have great potential promising. Strategic sectors of the economy in many countries with Muslim population base, shows a very remarkable performance. With a number of the largest Muslim population in the world, Indonesia clearly has a huge opportunity, one of them by developing consumer goods industry specifically, the halal food and beverages. This sector can be explored and developed through the financial sector, especially in the capital market. The presence of Sharia Stock Index based halal food and beverages business will strengthen the Islamic capital market industry in Indonesia, including the exciting growth issuers, increasing the number of investors and multiply the Sharia mutual fund products. This study aims to construct new sharia indices, so there is a need for a decision-making technique by the Indonesia Stock Exchange to facilitate the process of selecting stocks that deserve to be the Islamic stock companies in the food and beverage industry. Although it is not as easy as making a regular sectoral indices carried by classifying stocks based on its core business, constructing halal food and beverage indices needs to be established in a clear and structured process so that the indices applicable for IDX. 
Improving Business Synergy Between PT.Krakatau Steel (Persero)Tbk and PT.Krakatau Wajatama using byproduct Billet Steel Plant To Increase Consolidated Profit Gupito, Wedo; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT.Krakatau Wajatama is subsidiary 100% owned by PT.Krakatau Steel (Persero) Tbk, doing business in production and distribution steel reinforcing rebars. Marketed using marking “KS”, the product having strong positioning as a steel reinforcing rebars which can lowering risk the building structure damaged impacted by fire and earthquake disasters. Market area are covered jabodetabek, banten, west jawa and parts of sumatera islands. PT.Krakatau Wajatama have no upstream of raw material production facility and having limitation in production capacity and product variances resulted. Facing with those contsraints, how PT.Krakatau Wajatama can increase its profit as well as consolidated profit for PT.Krakatau Steel (Persero) Tbk.  The final project starts by conducting value chain analysis of entire flow activities in PT.Krakatau Wajatama and main activity flow in Billet Steel Plant PT.Krakatau Steel (Persero) Tbk, and PT.Delco Prima Pasific, to find out opportunity to increase profit. The analysis finds an opportunity to increase profit through improving business synergy between PT.Krakatau Steel (Persero) Tbk and PT.Krakatau Wajatama using byproduct of Billet Steel Plant PT.Krakatau Steel (Persero) Tbk. Furthermore the project is collecting primary data which are production volume and transfer price of byproduct Billet Steel Plant PT.Krakatau Steel (Persero) Tbk, join production fee in PT.Delco Prima Pasific and product selling price of PT.Krakatau Wajatama, and conducting simulation using Microsoft Excel 2007 upon every possible alternatives solution to carry out best alternative. The simulation shows that synergy sales alternative between PT.Krakatau Steel (Persero) Tbk and PT.Krakatau Wajatama is giving potential of increasing in consolidated profit with total amount Rp.861.003.983,- per month, which is the highest value compares to other alternative. Therefore the project proposed this alternative as business solution. Key Word: Krakatau Wajatama, value chain analysis, by product, consolidated profit.
Analysis of Knowledge Management Implementation at Adhi Karya Putranto, Brago Adijaya; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

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As one of the biggest State-Owned Enterprises (SOE) in Indonesia in the field of construction, ADHI's performance always depends on goverment policy. To support governance reform ahead, ADHI saw the opportunity to expand their work into investment, power, and realty. Therefore, ADHI establish new company programs including  the establishment of knowledge management (KM) starting in 2009. This study main purpose is to see how well the implementation of KM in ADHI, and how to develop it better. The quality of KM explored through analyzing ADHI's external and interal organization using PESTEL and McKinsey's 7-S framework to form SWOT Matrix. Zack's KM analysis model later enable to confirm knwoledge gap within the company as the problem to solve. ADHI's new scope of work and poor system information become the main aspects of their knowledge gap cause. ADHI needs to develop short, medium, and long term innitiatives to perfected KM implementation in ADHI. Short-term means to develop system information and training, medium means to develop system to acquire expertise knowledge, and long-term means to expand their expertise in designing and finishing projects. Keywords: Knowledge, Human, Information
Increasing of Mining Performance by Improving Maintenance Skills Sakulnamrat, Suthut; Susilo, Leo J
The Indonesian Journal of Business Administration Vol 4, No 9 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT Tambang Raya Usaha Tama (PT TRUST), established in January 2014, a subsidiary of PT Indo Tambangraya Megah (ITM),It  is an integrated mining service company, The concept is to be the best contractor for mining service which can be competitive in mining cost and coal mining business.Based on the historical data year 2014 of PT TRUST, the result of performance indicators was fluctuated and some of the indicators were below the target. The result showed a part of maintenance work which was done as a reaction to unexpected events. Furthermore, it will impact to life cycle cost of equipment which was planned by project feasibility and medium term plan. To increase the capability of Maintenance department through maintenance improvement framework establishment by collecting both of theory and best practices, also the foundation of learning organization.The project methodology aims to help understanding the current state of Maintenance department and related functions. The conceptual introduction of each element is explained and data collection was done mainly using self-assessment questionnaire covering the entire 33 building blocks of maintenance improvement activities answered by the representative staffs based on their individual understanding the current situation at work.The solution is knowledge development by delivering conceptual training to all group leaders to improve the gap of knowledge and competency. The 33 building blocks have interrelation and interdependence in the form of process flow pattern; the description and purposes of installation are presented in conjunction with the application can be applied to Maintenance activities. The training program will be delivered to address the impact of various operational performances and targets as the company has identified.Finally, this project can enhance human skill and improve the competency gap of all group leaders so they can transfer the knowledge to their subordinates. It can develop overall performance efficiency in operation and as a benchmark of company competitiveness in profit value and lower operating cost. Keywords: Overall Equipment Effectiveness (OEE), life cycle cost, maintenance improvement activities, knowledge development
The Business Model Development of PT Cahaya Majumedika Wardhana, Boma; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Medical Equipment Industry potential is very attractive currently. With support by Indonesia Government will increasing the growth of this industry. Running a medical equipment industry is require professional management and competencies to move forwards the growth phase. With ten years experience in this business, PT Cahaya Majumedika still only capturing West-Java and Bangka-Belitung markets area while the younger competitor has fast growth compare to them. It is important for PT Cahaya Majumedika to understanding their business model in order to keep sustain in this industry. This research is to analyze PT Cahaya Majumedika business in West-Java and Bangka-Belitung and the analysis result will become cornerstone and expected to lead for an appropriate business model. This research used related theories to business model and strategic management for literature review and qualitative research methodologies to collect primary data. Field Observation and in-depth interview with relevant experts with commissioner and sales marketing manager were conducted to understand intangibles data. Based on root cause analysis and questions at in-depth interviews, slow growth of PT Cahaya Majumedika business is caused by lack of business model understanding. From Generic Competitive Strategy, PT Cahaya Majumedika should keep focus on differentiation strategy by providing premium products and making innovation of their services and performance. With Business Diamond Strategy, PT Cahaya Majumedika should develop their products with adding disposable products to have continuesly order from customer. Broadening its service innovation, Build strong brand image & awareness, and Broadening channels and geographics arenas in Indonesia are also solutions that given from using Business Diamond Strategy. While on Business Model Canvas used as a tools and described more detail for company’s new innovative strategy.Keywords: Business Model, Medical equipment, Supplier, Business Model Canvas  
Restructuring Strategy of State Owned Municipal Solid Waste Company at PD. Kebersihan Bandung Indonesia 2012 Budiman, Luthfi; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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PD. Kebersihan is Bandung Government owned company that responsible for managing municipal solid waste in Bandung. The purposes of PD.Kebersihan as a state owned company is expected to do municipal solid waste management service and can support the local government revenue. The identification analysis has found that the problems in PD.Kebersihan are from financial, operational, and organizational activity. This identification has also shown that the company is not surviving recently, but the material support and non-material support such as guarantee and financial subsidized that given by the local government has save this company. The company’s problems can be solved by using the turnaround strategy, which mean that the restructuring would be imposed through the operational, organizational, and financial changes by using several methods such as management review, activity based costing, and TOWS matrix. The restructuring process will take one-year program. The process are consists of changes in retribution tariff and billing system, cutting ineffective employees, rescheduling in international loan debt, adding new technology, adding new sources of income, changing the subsidized income to become the public service income, creating the business process and business model mapping and creating the value proposition to enhance employees performance, motivation, and discipline. Cost of restructuring will take Rp. 43,355,200,000, - and will be projected in three scenarios such as worse scenario, most likely scenario, and optimistic scenario. The returned value is calculated based on several methods such as NPV, IRR, and MIRR. This methods are planning to have a value return in projection at sequences (Rp. 20,866,154,012 - Rp. 112,689,078,895), (24% - 91%) and (23% - 71%). The payback period will be planned at 1.6-2.7 years. The restructuring results will also be planned to raise revenue for 17% CAGR, lowering operational cost for 2% CAGR and raising employee’s prosperity for 32% in 5 years projection. The value of risk in restructuring program is calculated by comparing the sum of money that government should to pay in case of subsidized or public service payment in 5 years (2012-2016). The risk has been analyzed in case the program is not running well. The cost of risk for this program is 9.89% of the 5 years government subsidized projection. If the restructuring program applied and become success then the government of Bandung will gain benefit for reducing the public service payment for 44.3% of the 5 years government subsidized projection. Company valuation is based on the 5 years projection (2012-2016). The future value in 2016 is predicted to be Rp.438,497,803,914, and the present value in 2012 is predicted to be Rp.244,252,233,875. Company valuation is aimed for gaining more capital from public if the government decided to make this company go public.   Keyword: Municipal Solid Waste Management, Public Service, financial, operational, organizational, government, cleanliness, restructuring, retribution, subsidized, scenario, risk.
Reformulation of Business Strategies for Increasing Sales of TIN Product Stabilizer at PT Timah Industri Sundoyo, Hadi; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT. Timah Industri (PT TI) is a subsidiary of PT. Timah (Persero) Tbk which exploit comparative advantage of its parent company as the second largest tin producer in the world. With these advantages PT TI entered the downstream PVC stabilizer tin base. Starting from the difficulty of selling their products and then raised the question in inventory management. PT TI should immediately take strategic steps to save the tin chemical business continues to lose money from time to time. From the results of an exploratory study on the issue of business acquired four main issues, namely: on the product and marketing, material, financial and managerial. Then advised there are three (3) basic strategies that can be selected as the main basic approaches for achieving the strategic objectives of PT TI market development, product development strategy and strategic alliance strategies. This new formulation of business strategies to use PT TI Business Model Canvas in 2013 and used as the basis for the application of Diamond Strategy until the end of 2015 which includes a focus on the core business, forming strategic alliances, developing a network of distribution channels and financial restructuring in the hope that the business of PT TI can continue to survive and thrive, and sustained in the future. Keywords: Business Strategy, Business Model Canvas, Market Penetration, PVC Stabilizer

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