cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
 76   77   78   79   80 
An Experiment of Game Promotion and Selling Using Twitter Indika, Deru R; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

— The combination of the internet, social media and mobile phones makes the social mobile game is becoming a huge market with high growth rates from year to year. This trend is attract the game developers/publisher vying to enter this game market including in Indonesia. In other hand, Twitter as one of social media has a major influence on consumer purchase decisions especially in social mobile games. Consumer seeking recommendation about game that they want to download based on their friend recommendation and content that their consume in social media before visit online store. As for Indonesia game developers most of their marketing activities were more to game gathering or events, there is little that effectively use social media as marketing channel. Social media adoption including twitter in Indonesia game developer is at stage of connectivity and proff of company existance. The purpose of this research is to know does using twitter as social media marketing have effect to influence consumer and download mobile game.  In this research, experiment methodology was employed. Experiment was choosed because to have real insight about the effect of twitter as social media marketing in building games relationship with consumer and increase the number of game download. Stack The Stuff, game from PT. Nightspade was choosed as research object. The implementation using OASIS frawework as guidance. The results from the experiments in this research measured using Social Model Exposure-Engagement-Influence-Action from Don Bartholomew.Twitter as media marketing executed by carrying experiment 1 (15 August 2012 - 15 September 2012) with buzzing methods first, after it finish, followed by experiment 2 (22 September - 22 October 2012) with tweeting and offering method. Then, both experiment results compared to know which the better Twitter marketing method. The measurement using several tools, namely TweetLevel, Sprout Social, and downloads data. With confidence level 95%, our results suggested that twitter as media marketing with buzzing method have effect to increase game download and tweeting and offering method have effect to increase product engagement and influence in Twitter. Furthermore, in the end of research, there are recommendations to implement twitter as social media marketing for small-middle sized company like Indonesia game developers Keywords: Twitter, social media marketing, experiment methodology, Social Model Exposure-Engagement-Influence-Action
Proposed Marketing Strategy For Hotel Trio Bandung Pane, Yullianthy Azani Putri; Paramartha, Riawan B.
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Accommodation business growth in Bandung showed a significant increase each year. It happens to follow the growth of tourist arrivals are increasing every year. The purpose of tourist visits to Bandung varies, ranging from vacation, business, education etc. The increasing growth of hospitality industry in Bandung creating intense competition among business owners. Creativity and unusual strategies are emerged in an effort to reach the markets. Hotel Trio is one of the old hotel that has been operation since 1930, located at Jalan Gardujati, Bandung. With the increasing competition, since 2009 Hotel Trio loses its walk-in guests so that sales targets are not achieved in 2013. This is due to the lack of promotional efforts undertaken by Hotel Trio and also the lack of effort to follow the trends in community of utilization the technology.To be able to help and resolve the business issue, internal analysis, brand analysis, external analysis, situation analysis and market analysis for the customer needs to be done to get at the root causes of the problems facing the Hotel Trio. The analysis shows that the root cause of the problem is a lack of promotion and innovation that led to Hotel Trio left by the walk-in guests and hotel brand awareness unnoticed.Some of marketing strategies recommendations are proposed in response these condition. The result of strategy is renewing its positioning and targeting for walk-in guest as part of the primary needs of marketing strategy. There are also solutions in marketing mix attributes to improve the satisfaction of the guests. Renovations should be done in an effort to keep follow the times and tastes of the market at the same time to create the Hotel Trio characteristics so as the guests can enjoy the new conditions of Hotel Trio. Keywords: Bandung, Hotel, Marketing Strategy, Brand Awareness, Promotion
Analysis On The Influence of Product and Service Development To Customer Satisfaction Puspitaningsih, Ratna; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays there are many shoes especially woman’s shoes are sold in the market. Woman’s shoes sold in a variety of variants in term of prices, models, colors, function, size, and product quality. Based on the eight brands of local designers, Yongki Komaladi is the local brand that is used for comparison to KittyCats. Yongki Komaladi is chosen because it has similarities in the variety of its product variants which sell all types of shoes and the existence of Yongki Komaladi is already well known by the public. KittyCats needs attributes data on customers satisfaction of the shoes that will be implemented to KittyCats products. To receive these data, it needs survey of the customer satisfaction in women’s shoe products. Based on the results of multiple regression analysis, the independent variables that have the most influences effect to the dependent variable is the X1 (product excellence) variable with a coefficient of 0.302. In the other hand, based on the calculation of percentage of index number on those all three variables, product excellence and customer satisfaction are mostly located in the high category between 70.01 - 100.00. Based on multiple regression analysis and percentage of index number, the root of most problems which affecting the level of customer satisfaction is product excellence. The business solution alternatives are based on the root problems that occur in Yongki Komaladi. So variable product excellence becomes a priority that must be corrected before the variable service excellence. Based on the recommended alternative solutions, this research focused on product excellence variables with the highest priority by taking three solutions alternative from each indicator with the highest percentage value index numbers. The implementation plan for KittyCats is done based on priority of alternative solutions of each  indicators.  The implementation plan are size excellence (the right size, size in accordance with the national standard, and size bigger than 35), durability excellence (shoes that not easily damage, good quality material, and resist for all condition), comfort excellence (not blisters, soft and tender, and convenient to use in a long time), and model excellence (elegant, up to date, and simple model). Key Words: KittyCats, product excellence, service excellence, customer satisfaction
Measurement of Supermarket Service Quality by Applying Simple Content Analysis on Tweets Anandianto, Rahadian; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the retail industry means that any company  trying  to attract  consumers  to buy  products  in stores with the attention to the retail marketing mix. In addition to competitive  factors,  the number  of consumer  and public complaints  about retail marketing mix noted for improve quality of  care.  Social  media  as  a  two-way  communication   between  a brand with consumers and public is the right analysis tool for use to understanding  it. So, the purpose of this study was to evaluate the retail services in Bandung  by using criteria based on service marketing  mix  of  consumer  and  public  opinion  through  social media.   To  understand   of  complaints,   researcher   use  content analysis    to   identification    the   needs    of   consumer    through sentiment.  As a new tool analysis, Twitter can be used to explore service quality of retail. The main analysis  is see the advantages and   disadvantages    of   marketing   mix   in   serving   consumer through  the division  between  the marketing  mix with a number of  conversations   for   each   sentiment.   The   smaller   the   value indicates the most important marketing mix for repair. After run the analysis,  the general  weaknesses  of retail are price, process, and people. All weaknesses in each retail must consider for management to increase satisfaction and loyalty of consumers. Keywords:  marketing  mix, retail service,  content  analysis,  Twitter, conversation
Business Strategy Formulation for Kampung Wisata Sentul Widyaningrum, Nessi Ovannia; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - Kampung Wisata Sentul is one of the UID projects to support community development and spread environmental education to visitors through educational platform formed as agritourism. Since its opening to public in 2014, KWS has faced four business issues that consist of infrastructure and facilities resulting in visitors’ cancellation, the burden of its operational cost, lack of marketing resulting to lack of brand awareness, and no evaluation system to measure the impact of KWS to local community and visitors. This research is focused to get into the proper solutions for KWS to reach its sustainability. The business strategy formulations for KWS are proposed empowerment programs for local community, deepened experimental and experiential learning for the visitors, recommended marketing activities, and evaluation system with BSC along with strategic initiatives and KPIs. These solutions are also supported the triple bottom line approach and implementation plan with the purpose that KWS can reach its sustainability. Keywords: Community Development, Agritourism, Social Profit, The Triple Bottom Line, Strategy Formulation
Business Strategy for Alqa Susu Toko Ibu dan Anak (ASTIA) Mother and Children Care Store Soesilo, Trihandoyo Indroyono; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.The Micro and Small enterprises and the FMCG (Fast Moving Consumer Goods) are highly interrelated one another. The FMCG includes food and non-food everyday consumer product that are usually purchased as an outcome of small-scale consumer decision. Due to locality of the consumer’s residences, some of them prefer to buy at nearby stores that offer good quality products at reasonable prices. The Alqa store is one of them. To begin the elaboration, the nature of micro small enterprises is elaborated, and then the fast moving consumer goods and its marketing will be explained afterwards. The nature of FMCG consists of the FMCG Supply Chain that reaches the consumers through marketing. Marketing deals with identifying and meeting human and social needs. In this case the Alqa Store is one of the marketing actors from the supply chain of the manufacturers before reaching the final customers. Alqa Store faces the problem of stagnant revenue, inadequate profit and intense competition with the competitors. 
Feasibility Analysis of Assessment Program and Professional Certification in Ensuring and Maintaining Employess Competence to Increase Value of PT Krakatau Steel (Persero) Tbk Kunariadi, Didik Sugeng; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Krakatau Steel (Persero) Tbk is currently faced with the situation of business conditions characterized by raw material prices continue to rise and operational costs wastage resulting in increased cost of goods sold thus decrease the profitability of the company. Many factors can cause these problems, one of it is determined by the competence and professionalism of the employees, especially those directly related to the production line. HR competencies problems caused by the company does not have a model to ensure and maintain the specific competencies of employees who refer to job competence standards through the implementation of the competency assessment to give recognition to the professional certification/ allowances are integrated so that has an impact on the operating cost savings program (increasing the value of the company) as well as improvement specific competencies program of employees through training programs. Based on the analysis of the questionnaire influences the relationship between professional certification and organizational performance that is filled by the managements of the company's management indicated that professional certification and significantly positively related to organizational performance.
Resolving Accomodation Deficit at PT. Freeport Indonesia an Analysis Approach Using NPV Calculation Pasaribu, Franky; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Freeport Indonesia, which operates since 1972 succeeded in maintaining the sustainability of the company to date with ongoing exploration activities to increase proven mine reserve deposit.Discovery of the Grasberg open pit in 1988 made the PT Freeport Indonesia as one of the important players in the world of mining industry the proven copper is one of the largest in the world. PT Freeport is not going to stop at the Grasberg mine alone, therefore in 2004 Big Gossan underground mine was developed in 2008 and the underground mine Grasberg Block Cave. Several other mines are also being developed such as  underground mine Deep Mine Level Zone (DMLZ) and Kucing Liar. Development of new mines and increasing production capacity requires a huge investment in terms of finance, technology, and labor. The rapid increase in employment was not followed by the addition of a decent accommodation facilities. PT Freeport Indonesia is currently facing substantial deficits accommodation.Deficit accommodation currently covered by the provision of temporary accommodation that are not habitable for the long term. PT Freeport Indonesia should immediately address the deficit that reached 2,282 units in 2011 and an estimated deficit of 2,193 units by the end 2012.There are three options that can be undertaken by PT Freeport Indonesia to overcome the accommodation deficit: 1)Delaying the expansion of the underground mine so there is no additional labor.2) Move some employees to the Jakarta office by office space leased at Jakarta or to buy and build their own offices.3) Increase the capacity of accommodation in the work area of PTFI, additional accommodation could be gained by building new units or by applying the concept of a limited mining town. Analysis method used is NPV, where the selection will be based on the smalles cost of the investment or the smallest cash outflow. This method is taken because accommodation is not the core business of the company but it is a cost center.Conclusion form NPV calculation, capacity expansion inferred by applying mining town is the best option for PTFI. Keywords: Accommodation deficit, mine expansion, NPV analysis.  
increasing direct delivery through adding hub in proposed cities for e-commerce industry (case study : Lazada Indonesia) Wibowo, Muhammad Nurhadi; Wiyana, Aldo F
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Internet growth recently has created a new era that called virtual world that many people can connect with other people without limitation. Internet user in Indonesia has reach almost 15% of total population and become the largest Internet user in Southeast Asia. This phenomena has supported retail online industry that we known as e-commerce.To identify the company’s problem, there are several interviews with distribution manager of Lazada Indonesia. Currently, to perform product shipment to customers Lazada Indonesia use internal logistic service provider (Lazada express) and external logistic service provider (JNE, RPX, PANDU). The problems faced by Lazada Indonesia are to determine cities for adding hub to increasing direct delivery of Lazada Indonesia through Lazada express. Lazada Indonesia wants to increase their direct delivery to increase profit and to reduce lead-time. By using internal logistic service provider through Lazada express Lazada Indonesia can increase their economic of scale compare to using external service provider. Another reason is to reduce lead-time, because by using internal logistic service provider customer can receive order less than 2 days. In this study, there are three analyses to proposed cities to solve the current problem. First analysis is to decrease chosen amount of cities from 34 to 10 cities using 1% indicator based on interview with distribution manager of Lazada Indonesia. Second analysis is to determine scale of priority for each cities using weighted decision matrix. Third analysis is to forecast demand for Lazada Indonesia to determine cost to create new hub in proposed cities. The requirement of this analysis is to be a solution for Lazada express to increase their direct delivery by adding new hub. After performed three analysis based on mentioned analysis, there are 10 cities proposed to create new hub. The cities are Semarang, Yogyakarta, Palembang, Surabaya, Banjarmasin, Denpasar, Pekanbaru, Padang, Medan, and Makassar.Keywords: Lazada Indonesia, e-commerce, third party logistic, network and supply chain design.
Strengthening Weselpos Domestic Product Competitiveness Using Business Model Hardiyanto, Hardiyanto; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial service business of PT. Pos Indonesia has been showing the significant growth for contribution revenues. The contribution of financial service business to PT. Pos Indonesia revenues is up to 34% at 2011. Financial service business has potential to increase the revenue by its potential large market and its competitive advantage. The revitalization plan of PT. Pos Indonesia explained that financial service business will be increased on the transaction number and on product portfolio. Currently, not all financial service products of PT. Pos Indonesia have equitable growth. Weselpos domestic product is a product which has decreased the number of transactions from year to year. In formulating business strategies, the analysis of business environment is done either externally and internally to get SWOT (Strength, Weakness, Opportunity, and Threat) of the business. The root cause problem is PT. Pos Indonesia is insensitive about business environment change. The root cause problem of the business is addressed using TOWS Matrix strategic formulation and business model to strengthen the strategy with strategic positioning as a guideline. Differentiation in the process of delivering services to consumers is proposed as strategic positioning, which is from human-based become automatic based. The strategies are focused on increasing customer satisfaction and increase customer loyalty. The implementation of the strategy consist of: create new products portfolio auto-service based, develop the existing products through the development of transaction process, making customer relationship management, and create the right marketing program. The implementation is needed one year time period. Keywords: Weselpos Competitiveness, Business Model, Weselpos Product Development, Financial Services

Page 78 of 115 | Total Record : 1144

 76   77   78   79   80 

Filter by Year

2012 2022


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue