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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Brand Revitalization for Pediatric Analgesic Product of PT TPI Naim, Saekhun; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Currently, TMP brand is perceived on maturity to declining stage. Market share tends to shrinking, while the brand apparently starts losing its differentiation and relevance in the market. This journal is aimed to formulate a comprehensive analysis and to provide recommended action to conduct brand revitalization for TMP brand. The framework to conduct brand revitalization is started with brand life cycle analysis to define the stage of TMP in life cycle. Different stage demands for different strategic approach. Afterward, brand revitalization scorecard is deployed to ensure that TMP meets criteria as the right candidate for successful revitalization. Finally, the implementation of brand revitalization strategy is conducted using coherent concept of “Plan to Win” modl. Keywords: Brand, Brand Life Cycle, Brand Revitalization Scorecard, Brand Revitalization
Analysis of Corporate Financial Decisions at PT Telekomunikasi Indonesia Tbk in Order to Increase Its Firm Value Whuana, Wiweka Reksa; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 3, No 10 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Any firm goes through the same life cycle – start up, rapid expansion, high growth, mature growth and decline. There are similar characteristics shared by firms within the same phase of life cycle in term of choices to increase firm value. They also typically share the same financial performances although some firm may not face the same circumstances. But it is rather an exception than the norm. PT Telekomunikasi Indonesia, Tbk (Telkom) has seen its growth decelerating. While on the other hand, it wishes to achieve market capitalization ofIDR 300 trillion by 2015. This paper analyzes corporate finance decisions of Telkom in its bid to increase the stock price. This study also employ the concept of corporate finance as outlined by Damodaran (2010), in which corporate finance can be detailed into three important decisions: investment, financing and dividend decision. This study found the investment decision, represented by IDN, to be feasible from the valuation standpoint. However, it is subject to Telkom satisfying several assumptions. The capital structure of Telkom is also found to be optimal, in the sense that the cost of capital is the lowest. On dividend front, this study concluded that Telkom still has more cash to be returned to the shareholders.The implementation of IDN should be done in an orchestrated and well-planned manner. Units responsible for deploying the capital expenditure should keep up with the schedule. Any late deployment will impact the ability of Telkom to grab certain markets. While for returning cash to shareholders, this study prefer stock buyback to dividend as the former provides more flexibility.           Keyword: Corporate Finance, Valuation, Capital Structure, Dividend, Stock Buyback
Hot Line Work Resources Fulfillment Strategy Selection using SMART Methods Setyawan, Irfan Agus; Putro, Utomo Sarjono
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Electricity supply has become the main part of an industry process, even more in oil and gas industry. Operating a safe and reliable electric power system requires continues maintenance of all equipment from generation side until distribution side. Maintenance activities of transmission and distribution line could be performed either offline or online condition. Maintenance activities of transmission and distribution line that is conducted without shutting down the line or on energized line, it is called Hot Line Work. This maintenance method is needed to prevent production loss. Hot Line Work activities require specific and competence resource. In this study, we propose alternatives of Hot Line Work resources fulfillment strategy.In this study, Kepner-Tragoe Problem Analysis is applied to analyze the problem and Simple Multi Attribute Rating Technique (SMART) applied in decision making process. This method is utilized since SMART method allow complex problem to be decomposed into sets of simpler judgment. This simplicity influences directly on the understanding of the decision maker about the process used in the solution of the problem since the decision making process involving many decision makers from various background. Each steps of SMART method are combined with other tools to ease and facilitate the process. The TOWS matrix is used in alternative generation. Brainstorming tool is used in attribute identification. Interval scale form is used in measuring the weight of attribute and attribute value to each alternative. From the TOWS matrix, 4 alternatives are generated: hire new employee, use secondee contract, use service contract or use man-hours contract. Alternative 1 – hire new employee – place the highest position for cost needed and total benefit value. Alternative 2 – use secondee contract – place the second position in term of cost needed and total benefit value. The needed cost of Alternative 2 is one third than Alternative 1, but total benefit value is close to Alternative 1. Alternative 3 – use service contract – place the third position of total benefit value. Alternative 3 and Alternative 4 – use man-hours contract – has the same needed cost and it is slightly lower than Alternative 2, but the total benefit value is much lower than Alternative 2. 2 This study result the selected solution is Alternative 2 since it is intermediate choice. It cost Rp 2 Billion more than Alternative 3, but offers much higher benefits. By using Alternative 2, Electrical Department still could maintain safety, service quality, and salary and career path control of Hot Line Work resources, but the needed cost is moderate. From the sensitivity analysis, it is also robust that Alternative 2 is moderate choice.Keywords: Decision Analysis, Hot Line Work, Simple Multi Attribute Rating Technique, Resources Strategy
CV. Freezer Teknik Business Strategy Formulation and Proposed Implementation Raeros, Rangga Tri; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. CV. Freezer Teknik is the company which engages in refrigerant industry. In the beginning, they only provide any refrigerant service, such as refrigerator, air conditioner, etc. CV. Freezer Teknik only have one factory that located in Mamuju City, West Sulawesi. Their factory already running for two and half of years, and the sales tends to stagnant. A proper strategy formulation is needed to help CV. Freezer Teknik to overcome their issues and also to expand their business, due to their stagnation.The strategy formulation is started by analyzing the external and internal environment of CV. Freezer Teknik. The Strength, Weakness, Threat and Opportunities or SWOT analysis used to create Internal Factor Analysis Summary, External Factor Analysis Summary, and TOWS Matrix analysis. According to the forecast demand and capacity planning, so the best location for new ice factory is defined. An action plan to implement this strategy is created. The financial projection needed to calculate the feasibility of this project. Then, the time plan created which is contained every activity, the responsible division, and the time plan. The critical success factor, then used to determine every key factor or objectives that should be achieved by each activity.Keyword: Corporate strategy, Ice Block Factory, Fisheries Industry, Quantitative Strategic Planning Matrix (QSPM)
Recommendation on Company Strategy Formulation to Withstand Early Dicline in Performance of Solid Arkon Indonesia, PT Narendra, Adi Pradipta; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Inspired by progressive development architecture industry, PT. Solid Arkon Indonesia or shortened to Solidarkonindo was established, an architectural consulting firm that also offer related field services in attempt to provide a comprehensive service. As a service company, client satisfaction is the main thing that always maintained by providing a characterized, comprehensive, and environmentally oriented design services. However, as time goes the company is experiencing a significant decline in performance, not long after its growing phase since it was first established in September 2011 ago. It is also marked by uncertainty direction of company which had previously been formulated, thus become an obstacle in continuing business sustainability. As a means to analyze the issue encountered, research methodology that used is similar with corporate strategic audit, which encompass the examination and evaluate current firm situation from gathered primary and secondary data as well as literature references. Furthermore, an environment scanning are conduct to analyze internal and external performance to define root causes, which is become guidance in generating most appropriate recommendation of business solution for the firm. Last, provide explanation of way to implement recommended strategy and further recommendation to provide comprehensive implementation guidance. Through several research that has been done, the performance decline which firm experience are caused by prior failure in assessing firm’s internal capabilities compared to its industry environment. This situation, lead to further problems that affect internal management decision in setting corporate and business strategy in deal with growing environment challenges. In order to survive in the industry, several solutions are needed which cover improvement and evaluation of strategic alternatives to generate best alternatives for the firm. The generated solutions based on research objectives, conclude that the firm required an appropriate corporate directional of retrenchment – turnaround strategy, to improve firm’s current condition. An improvement on corporate directional strategy is necessary in the first place because it decide the direction of the firm. Furthermore, a recommended business strategy of focus differentiation provided to set the firm compete in the right market, as well as strategic initiative of grand strategy roadmap that provided as comprehensive guidance in moving to each stages of strategies in the future.Keyword: Architectural consultant services, corporate directional strategy, business strategy, grand strategy roadmap
Proposed Business Strategy for Sibos Barbershop kurnia, Indra; Motik, Suryani Sidik
The Indonesian Journal of Business Administration Vol 4, No 7 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - This research is conducted to identify the positioning and design a business strategy for Sibos Barbershop, a barbershop company that has its branch in Condet, Jakarta, in order to be a competitive player in the growing industry. To achieve that goal, Sibos Barbershop has to identify its own strength and weakness, scan the industry environment, amplify its uniqueness, and formulate strategies that rely on the opportunities and threats to have a sustainable competitive advantage. The method used in this research are quantitative and qualitative, which quantitative method is using questionnaire and used as a tool to collect primary data. Qualitative method is using direct visit and open questionnaire to fit out the primary data. The result of both methods are used as factors in TOWS Matrix, Porter’s Generic, and Diamond Strategy. The result of the research are for Sibos Barbershop to accentuate its feature and develop the uniqueness deeper, avoid price competition if any, expand branches in terms of quality and quantity, maximize marketing especially in digital world, and to create some new revenue streams. Keyword: Business Strategy, Porter’s Generic, TOWS Matrix, Diamond Strategy, Barbershop
Value Stream Mapping implementation in Supply Chain Activities of SIGMA - ALDRICH family product at PT. ELO KARSA UTAMA Ongko, Kelvin Marcus; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Asian Economic Community (AEC) will bring the competition fiercer. Local companies must take step to enchance factors that drive their sustainability. One of the imperative factor from the operation side is the productivity. Productivity concerns regarding how well a company utilize its resource to transform into output or product . Lean manufacturing has become buzzword in business world to increase productivity, yet few had realized such concept had been extended beyond manufacturing, one is known as lean office. Value stream mapping plays as the foundation of lean journey. The idea of Value stream mapping is deconstruct the current state and reconstruct to future state in order to achieve better productivity. This paper take PT. ELO KARSA UTAMA, one of the leading distributing pharmacy in Indonesia. The company eager to have better operation productivty, therefore it install a ERP system a few years ago. Unfortunately company felt the achievement was not as supposed to be, thus open an opportunity for improvement. This project select SIGMA – ALDRICH family product as the most complicated supply chain activity among others, as the chosen vendor to be work under the project. The current value stream shown the lean metrics that the current opeartion needs 9 people, 16 activity and 5986 minutes of total order lead time. Improvement was made by three area, office, warehouse and delivery. The improvement covers various departmetns that include logistic, sales, finance, data entry, warehouse and delivery. After seeking, analyzing and brainstrom the current process, the project reveals some major root cause through the fishbone. On each root cause the project try to offer some solution to fix the problem. Based on the proposed solution the new value stream mapping could be constructed and new lean metrics could be estimated. The new lean metrics shown as follows 6 people, 8 activity and 3676 minutes of total order lead time. Short term and long term recommendation also given beside the main recommendation. The real project implememntation will take five steps: Kick off meeting, construct project charter and template, training and awareness, implementation and closing meeting.Keywords: Asian Economic Community (AEC), value stream mapping, seven wastes, SAP, Lean Manufacturing 
Cost Reduction in Steel-Making Through The Application of Scheduling using Decision Support System Putra, Krisna; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Basic metal industries, which include steel industry, are very sensitive to raw material costs. As a result, volatility and rate of increase in raw material costs have a significant impact on the sustainability of the steel industry. To offset the margin pressure due to the current problem, the company should focus on improving operational efficiency by running various programs in order to reduce operating costs and improve the quality of the output. As a complement to these steps, this paper will specifically introduce the Decision Support System (DSS) to solve production scheduling issue in steelmaking operations. The purpose of the scheduling are to reduce the waiting time between the processes in the steel making as well as to increase the yield, which in turn can be used to reduce the cost of production. The simple loading heuristics with forward and backward loading will be used to solve scheduling problems.The basic idea of the proposed system is to treat Continuous Casting Machine (CCM) process as a capacity-constrained resource. On this approach, CCM treated as a determinant of the production rate to entire system. Time scheduling in the steelmaking operation have high complexity due to the strict requirements and uncertainties. The design solution using the DSS is intended also to anticipate when the assumptions fail or not fulfilled, so that manual intervention is needed to bridge the gap in making a feasible schedule.DSS would have an important role in daily operation of steel making to reduce cost. This role will become a vital role in the future, in line with the use of hot metal from the Blast Furnace to Electric Arc Furnace (EAF), since arrival of hot metal would occur periodically in a certain time interval. Keywords: Steel making, Scheduling, Theory of Constraints, Decision Support System
Risk Management in Pinisi Relaxation Using Analytical Hierarchy Process Rahardjo, Wisnumurti; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Pinisi Relaxation is a massage parlor that was established in September 2012, and located in the city of Bandung and Sukabumi. Along with the passage of a new company, there are many events that can cost the company, both in terms of financial and non-financial. To be able to cope with such events, Pinisi Relaxation could use risk management approach, as well as the use of Analytical Hierarchy Process in selecting alternative needed to handle the risks. Risk identification in Pinisi Relaxation divided into business risk, financial risk, operational risk, marketing risk, and human resource risk. All risks will be placed in a risk map that reflects the position of any risks inherent in Pinisi Relaxation. The next process is to mitigate the risks inherent in Pinisi Relaxation through analysis of theory and concepts related to conditions in Pinisi Relaxation. Results of analysis for risk mitigation alternatives will then be selected through the Analytical Hierarchy Process to produce the best alternative to handle the risks. Criteria that must be met to handle the risks in Pinisi Relaxation are divided over the cost, effectiveness, and time, in which each of these criteria have different comparisons. Through the process of the analysis, there would be the alternatives that required by Pinisi Relaxation to handle the risks. Each entity in the company should be able to do the alternatives that have been selected in accordance with their respective duties. In addition, the risk management process should always be reviewed and controlled in order to avoid the things that could cost the company if it the risk treatment doesn’t run in an appropriate way. Keywords: Pinisi Relaxation, Risk Management, Analytical Hierarchy Process
Personal Branding Strategy Development of Indra Bekti Aryatama, Aditya; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Showbiz (entertainment) industry in Indonesia has grown rapidly. The number of television and radio continue to increase majorly. Currently there are 13 television stations nationwide and more than 100 local television stations and 2078 radio broadcasters who spread all over Indonesia. The competitions of presenter or announcer become more intense than before.To survived in the competition, each of presenter or announcer should have personal branding strategy. Currently Indra Bekti as a host and presenter didn’t have personal branding strategy. As a result, Indra Bekti become less popular than before.This Final Project is trying to design personal branding strategy for Indra Bekti based on internal and external analysis. Internal factors analyzed by STP (Segmentation, Targeting, Positioning) strategy and also marketing mix. External factors analyzed by Keller’s brand equity. The result from internal and external factor analysis, there are two root cause problem for Indra Bekti. First is unclear segmentation, targeting and positioning, and the last one is Indra Bekt trapped in high level of competition.The research provide recommendation of personal branding strategy for Indra Bekti by improving setting up new segmentation, targeting and positioning supported by marketing mix, so that Indra Bekti will re-gaining inspiring, trendsetter and dare to.Key Words: personal branding, brand equity, marketing mix

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