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Jurnal Media dan Komunikasi
Published by Universitas Airlangga
ISSN : -     EISSN : 27763609     DOI : -
Core Subject : Social,
Social Sciences
MEDKOM, Journal of Media and Communication (e-ISSN : 2776-3609) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted acceptance for publication. The Journal has been using Open Journal System requiring all writers to register in advance before they are allowed to upload the manuscript they write online. Afterward, the editors, peer reviewers, and writers can monitor the manuscript processing. The Journal publishes the selected paper under a Creative Commons Attribution ShareAlike 4.0 International License
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 62 Documents
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Manchester United dan Makna Kesetiaan: Studi Fenomenologi Loyalitas Mahasiswa Penggemar Manchester United Darmansyah, Sarah Stephanie; Asril, Muhammad Fakhri
Jurnal Media dan Komunikasi Vol. 4 No. 2 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 4 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v4i2.52883

Abstract

Currently, football has become popular worldwide. Out of the many well-known football clubs, an English football club named Manchester United is one of the football clubs with an international reputation and a massive fan community with more than 63 million followers on its official Instagram account. This research was executed by adopting the qualitative research method using a phenomenological approach. Data was collected through interviews and analyzed through the three stages of qualitative data analysis as Miles, Huberman, and Saldana explained. Results were grouped into three themes which consist of motives for liking Manchester United, involvement of Manchester United fans, and motives for loyalty towards Manchester United. Motives for liking Manchester United include following in the footsteps of parents and personal experience. Fan involvement includes watching matches regularly, expressing oneself on social media, attending watch party events with the fan community, signing up for Vidio account subscriptions, and buying Manchester United merchandise. Loyalty motives include following in the footsteps of parents, having cherished memories of liking Manchester United, and having no interest in other football clubs. Saat ini, sepak bola telah menjadi salah satu olahraga yang populer di kalangan masyarakat seluruh dunia. Dari sekian banyaknya klub sepak bola ternama, klub sepak bola asal Inggris yang bernama Manchester United merupakan salah satu klub sepak bola dengan reputasi internasional dan komunitas penggemar yang masif, dibuktikan dengan pengikut akun media sosial Instagram resminya yang berjumlah lebih dari 63 juta pengikut. Penelitian ini dieksekusi dengan mengadopsi metode penelitian kualitatif dan menggunakan pendekatan fenomenologi. Peneliti mengumpulkan data melalui metode wawancara dan melakukan analisis data melalui tiga tahapan analisis data kualitatif oleh Miles, Huberman, dan Saldana. Hasil penelitian dikelompokkan dalam tiga tema, yaitu motif menggemari Manchester United, keterlibatan penggemar Manchester United, dan motif loyalitas terhadap Manchester United. Motif menggemari antara lain berupa mengikuti jejak orang tua dan pengalaman pribadi. Keterlibatan penggemar antara lain berupa menonton pertandingan secara rutin, mengekspresikan diri di media sosial, menghadiri acara menonton bersama komunitas penggemar, berlangganan akun Vidio, dan membeli merchandise Manchester United. Motif loyalitas antara lain berupa mengikuti jejak orang tua, telah memiliki kenangan yang berharga dalam menggemari Manchester United, dan tidak memiliki ketertarikan terhadap klub sepak bola lainnya.
Analisis Framing Berita Kekerasan Berbasis Gender Online di Media Liputan6.com dan Antaranews.com Zikrina Munawarah
Jurnal Media dan Komunikasi Vol. 4 No. 2 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 4 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v4i2.54284

Abstract

This research aims to conduct a framing analysis of online gender-based violence (GBV) news presented by two prominent online media platforms in Indonesia, namely Liputan6.com and Antaranews.com. The phenomenon of online GBV has become increasingly significant with the growth of internet users and social media. In the context of the pandemic, the CATAHU report from the National Commission on Violence Against Women (Komnas Perempuan) indicates a dramatic increase in online GBV cases. This study adopts the framing analysis model proposed by Robert Entman to investigate how media framing constructions influence the public's understanding and perception of the online GBV issue. Liputan6.com focuses its reporting on online GBV in general, while Antaranews.com is more focused on the context of violence against female consumers by "debt collectors" on online lending platforms. Framing analysis includes stages such as Define of problem, Diagnose cause, Make moral judgement, and Treatment recommendation, highlighting the editorial perspectives on the root causes, moral evaluations, and recommended solutions. The research findings indicate that both media platforms emphasize collective responsibility in addressing the online GBV issue and demonstrate the interconnectedness of the issue with human rights and discrimination against women. This research provides insights into how online media constructs narratives around online GBV and its contribution to public understanding, shaping a narrative of collective responsibility in addressing the issue.
Menggugat Stereotip Maskulinitas: Peran Ayah Tunggal dalam Film Rumah Aya (2021) Sukmawati, Ni Luh Ayu
Jurnal Media dan Komunikasi Vol. 4 No. 2 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 4 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v4i2.55735

Abstract

This study criticizes the concept of "Housefather" that has released since 2021, which reflects changes in the construction of hegemonic masculinity in contemporary society. The dominant masculinity stereotypes have formed the gender dichotomy and resulted in the perception that men must be superior to women. However, this monolithic concept fails to encompass the various manifestations of masculinity that exist within diverse cultural contexts. This stereotype, often explained through the role of men as authoritative "heads of the household" who support the family and abstain from household chores, ignores a more complex and diverse reality. Through analysis of the film Rumah Aya (2021), this study responds to the idea that masculinity values can contribute to gender justice. Unlike popular films that usually focus on the mother's character, this film highlights a father's perspective and changes traditional stereotypes of masculinity. The main character, Bari, represents a unique construction of masculinity, one that differs from prevalent Western models of masculinity. In Teun A. Van Dijk's critical discourse analysis and Fluid Connell's concept of masculinity, this research shows a shift in the role of men from "head of the household" to "father of the household". These results point to a more flexible role for men, where they are no longer limited by their traditional role as breadwinners, but also participate in domestic and childcare tasks. This research, therefore, helps in expanding knowledge about variations in masculinity, particularly in local contexts, and breaking down the boundaries of rigid gender stereotypes. Keywords: Stereotype; masculinity; film; critical discourse analysis; gender roles.
Pengaruh Situational Awareness terhadap Niat Partisipasi Kampanya Online pada Mahasiswa Pulau Jawa Febryna, Salsabila; Bona Pratamawaty, Benazir
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.53149

Abstract

A BSTRACTIn the evolving era of information and technology, online campaigns have emerged as an effective tool in raising awareness and mobilizing social actions, especially against pressing environmental challenges. This study focuses on the role of students in Java Island, Indonesia, as agents of change in environmental cleanliness campaigns. Engaging 405 students as respondents, the research explores the impact of Situational Awareness on the Intent to Participate Online in environmental campaigns. The methodology includes an online survey, validity and reliability tests, normality test, Pearson correlation test, and simple linear regression. The results reveal a significant correlation between Situational Awareness and Online Participation Intent, with Situational Awareness contributing 6.7% to the Participation Intent. This study provides insights for designing more effective and appealing environmental cleanliness campaigns for students and highlights their crucial role in addressing environmental challenges in Java Island. Keywords: Situational Awareness, Online Participation Intent, Environmental CampaignsA BSTRACTEra informasi dan teknologi yang berkembang membawa kampanye online menjadi alat efektif dalam meningkatkan kesadaran dan tindakan sosial, terutama dalam menangani isu lingkungan. Penelitian ini berfokus pada peran mahasiswa di Pulau Jawa, Indonesia, sebagai agen perubahan dalam kampanye kebersihan lingkungan. Dengan 405 mahasiswa sebagai responden, penelitian ini mengeksplorasi pengaruh Kesadaran Situasional terhadap Niat Partisipasi Online dalam kampanye lingkungan. Metodologi yang digunakan meliputi survei online, uji validitas dan reliabilitas, uji normalitas, uji korelasi Pearson, dan regresi linier sederhana. Hasil menunjukkan adanya korelasi signifikan antara Kesadaran Situasional dan Niat Partisipasi Online, dengan Kesadaran Situasional berkontribusi 6.7% pada Niat Partisipasi. Penelitian ini memberikan wawasan untuk merancang kampanye kebersihan lingkungan yang lebih efektif dan menarik bagi mahasiswa, serta menyoroti pentingnya peran mereka dalam menghadapi tantangan lingkungan di Pulau Jawa. Kata kunci : Kesadaran Situasional, Niat Partisipasi Online, Kampanye Lingkungan.
Persepsi Mahasiswa mengenai Pentingnya Ruang Aman dari Kekerasan Seksual Di Lingkungan Kampus Rhafidilla; Fatimah Yasmin, Sophia Sukma
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.57064

Abstract

Tingkat kekerasan seksual di kampus meningkat dari tahun ke tahun, hal ini membuat kampus harus menjadi ruang aman bagi seluruh civitas academika untuk melakukan aktivitasnya di sana. Artikel ini bertujuan untuk menggali persepsi mahasiswa Universitas Muhammadiyah Yogyakarta tentang pentingnya ruang aman dari kekerasan seksual di lingkungan kampus. Data dikumpulkan melalui kuesioner yang mengevaluasi aspek kesadaran dan partisipasi, aspek keterbukaan dan kebebasan, aspek kesetaraan, dan aspek kemandirian. Penelitian ini menggunakan metode kuantitatif. Hasil menunjukkan bahwa mayoritas responden menyadari pentingnya ruang aman dari kekerasan seksual di kampus, dengan kesadaran dan partisipasi menjadi faktor utama dalam persepsi ini. Mereka yakin bahwa langkah-langkah yang disediakan kampus telah efektif dalam melindungi mereka dari potensi kekerasan seksual.
Wacana Antagonisme Fans Kpop Blackpink dalam Media Berita Online Indonesia Saputri, Nur Amala
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.57988

Abstract

ABSTRACT This research aims to determine the discourse of Blackpink fan antagonism which is built through news by Kumparan.com. Kumparan as one of Indonesia's online news channels is assumed to be contributing to the contestation of perpetuating the antagonistic image of Kpop fans in Indonesia. The researcher uses the critical paradigm and Laclau's theory of discourse analysis as a tool for analysis. The method used is hegemonic and deconstructive analysis which is used to analyze research objects. The data collection technique uses hashtags and search features on the Kumparan site or platform. The news classification used as the research corpus is those belonging to the hashtags #Blackpink, #Blink, #Persija, #Jackmania (10 news stories in March 2023). There are 2 findings, firstly, the practice of platypus journalism carried out by Kumparan actually minimizes the exploration of in-depth information and does not represent the public's voice fairly. This actually gives rise to partiality and clarifies the agenda of the Kumparan media. Then, the second finding is that Blackpink fans (Blink) antagonism discourse is constructed using negative and quite provocative words. Moreover, Kumparan also helped build subject interpellation as a discursive strategy in building an antagonistic discourse field for Blackpink by presenting formal parties and supporting parties. Keywords: Discourse; Laclau; Fans; Blackpink; Kumparan
Patterns of Preferences and Audience Segmentation of Kiswahili Language Radio Broadcasts in Kenya: An Analysis of Content and Demographic issue Mogambi, Hezron
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.62243

Abstract

This sought to analyze patterns of consumption of Kiswahili language radio broadcasts in Kenya focusing on the demographic preferences of radio audiences in Kenya. The study used the uses and gratification and cultural imperialism theory as guides. Descriptive research design was used with both quantitative and qualitative used. The study targeted 357 respondents whose ages were between 20 and 65 who listened to Kiswahili radio programs for quantitative data. Also targeted were a purposive sample of 30 Kiswahili radio listeners, selected based on diverse demographic characteristics. Since the research area covered Kenya’s capital City County, Nairobi, 357 questionnaires were distributed. There were also radio professionals including 5 lead radio presenters and 5 experienced producers from lead Kiswahili radio stations in Kenya and 5 Key Informants who are experts in media and communication, including academics and industry analysts. The data was analyzed through a combination of qualitative and quantitative approaches. The paper found that factors that made the radio broadcast audience listen include the nature of the content, the timing of the radio broadcast airing, its content and response to real and current health issues, presentation style, simple language, relevant content, appropriate format, likable and knowledgeable expert in the studio, interesting topics, instructiveness with expert, likable production techniques and knowledgeable professionals. The radio broadcasts had many comparatively older people as listeners compared to the youthful, and more men than women listened. To enhance the effectiveness of Kiswahili radio broadcasts, it is recommended that stations diversify their content to cater to various demographic segments, including age, gender, regional differences and education level. Additionally, incorporating audience feedback mechanisms can help tailor programs to listeners' preferences. Investing in digital platforms and social media engagement also broadens reach, particularly among younger audiences.
Analisis Relasi Ekonomi Politik Kerja Pengguna dalam Mekanisme Iklan Bertarget Platform Youtube Hatami, Muahamad Isfandiar
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.63277

Abstract

Penelitian ini bertujuan untuk menganalisis dan menghasilkan intepretasi baru terkait relasi ekonomi politik antara pengguna di Indonesia dan platform YouTube. Dalam pembahasannya, artikel ini mendasarkan pada konsep platform capitalism dari Nick Srnicek, konsep audience labor dari Dallas Symthe, dan konsep akumulasi kapital dari Marx yang diadaptasikan oleh Christian Fuchs. Artikel ini menggunakan metode kualitatif studi kasus, menggunakan teknik pengumpulan data lewat studi kepustakaan. Artikel ini menemukan bahwa telah terjadi relasi eksploitatif terhadap pengguna Indonesia yang dibuktikan dengan adanya waktu kerja yang tidak dibayar di tahun 2022 mencapai 316,8 jam per tahun. Artikel ini berkesimpulan bahwa relasi ekonomi politik yang terjadi dalam mekanisme iklan bertarget pada platform Youtube bersifat eksploitatif terhadap kerja-kerja pengguna platform YouTube.
Persepsi Generasi Milenial Kota Sorong terhadap Isu Politisasi Agama di Media Sosial Syaifuddin, Efa Rubawati
Jurnal Media dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 5 2024
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i1.64325

Abstract

Studi ilmiah ini menginvestigasi persepsi generasi milenial di Kota Sorong terhadap isu politisasi agama di media sosial pada pemilu 2024. Metode survei dengan teori new media digunakan dalam penelitian ini untuk melihat dampak dari politisasi agama di media sosial terhadap kemampuan para generasi milenial dalam memilih dan memilah informasi terkait pemilu 2024. Pengumpulan data dilakukan melalui metode survey yang melibatkan generasi milenial yang berdomisili di Kota Sorong,, Papua Barat Daya . Hasil penelitian ini menemukan bahwa generasi tersebut terpapar informasi beragam dari media sosial, tak terkecuali informasi mengenai pemilu 2024. Para politisi menggunakan isu politisasi agama di media sosial untuk mencari simpati dan suara, terutama generasi milenial yang menjadi pemilih terbanyak pada tahun 2024. Namun ditengah gempuran isu politisasi agama pada pemilu 2024, generasi milenial di Kota Sorong mampu melakukan penyaringan informasi tersebut di media sosial. Temuan penelitian menunjukkan bahwa literasi digital telah menjadi penangkal paparan negative tersebut,. Adapun kemampuan tersebut berasalah dari keaktifan sebagaian besar responden mengikuti berbagai pelatihan literasi digital yang dilakukan oleh komunitas atau kampus peduli literasi. Kata Kunci: Generasi Milenial, Literasi Digital, Media Sosial, Politisasi Agama
Hubungan Pesan Persuasif di Media Sosial Instagram dengan Tingkat Adversity Quotient Yanuar Ilham; Karima, Arwa; Shinta Hartini Putri
Jurnal Media dan Komunikasi Vol. 5 No. 2 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 5 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i2.64240

Abstract

Isu kesehatan mental menjadi perhatian banyak orang, dan berbagai upaya dilakukan untuk saling berbagi energi positif, salah satunya dengan menyampaikan pesan persuasif melalui Instagram. Akun Instagram @mununayyazazafirota merupakan salah satu akun yang melakukan hal ini dengan memanfaatkan fitur feed Instagram. Melalui Instagram, pesan-pesan persuasif terkait masalah kehidupan disampaikan. Setiap orang memiliki kemampuan untuk menghadapi masalah yang dialaminya, dan kemampuan ini disebut dengan adversity quotient. Penelitian ini bertujuan untuk mengetahui seberapa besar hubungan antara pesan persuasif di feed Instagram dengan adversity quotient pengikut @mununayyazazafirota. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Teknik pengumpulan data yang digunakan adalah dengan menyebarkan kuesioner, dan teknik sampling yang digunakan adalah simple random sampling. Selain itu, teori yang digunakan dalam penelitian ini adalah Teori Perubahan Sikap. Dalam uji validitas dan uji reliabilitas, dihasilkan bahwa semua pernyataan dalam kuesioner valid dan reliabel. Hasil penelitian ini menunjukkan adanya hubungan antara pesan persuasif di feed Instagram dengan adversity quotient pengikut @mununayyazazafirota dengan angka korelasi sebesar 0,553, yang berarti hubungan ini memiliki tingkat hubungan sedang dan arah yang positif.

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