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Jurnal Media dan Komunikasi
Published by Universitas Airlangga
ISSN : -     EISSN : 27763609     DOI : -
Core Subject : Social,
Social Sciences
MEDKOM, Journal of Media and Communication (e-ISSN : 2776-3609) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted acceptance for publication. The Journal has been using Open Journal System requiring all writers to register in advance before they are allowed to upload the manuscript they write online. Afterward, the editors, peer reviewers, and writers can monitor the manuscript processing. The Journal publishes the selected paper under a Creative Commons Attribution ShareAlike 4.0 International License
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 62 Documents
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Strategi Mempertahankan Program TV Segmen Anak-anak pada Televisi FTA (Free To Air) Damayanti, Ratih Damayanti; Ciptono Setyobudi; Zulia Kusuma Rahayu
Jurnal Media dan Komunikasi Vol. 5 No. 2 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 5 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i2.64369

Abstract

ABSTRACT Children in Indonesia watch online videos with parental supervision. Streaming video services, such as YouTube, Netflix, and others have eclipsed the position of television. The existence of YouTube Kids, which provides safety features and content curation, is the main choice for parents to become a media for watching children's shows for their children. With that, this study aims to explore the strategies used by Free To Air (FTA) television stations, namely Mentari TV in facing competition with streaming video services. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation studies. The results of this study show that Mentari TV airs children's programs, such as Baby Bus, Tayo, Keluarga Somat, Pororo, and Pokemon. Each program provides life lessons with educational, entertainment, and moral values. In facing competition with video streaming services, Mentari TV relies on a strategy of re-running programs and also airing based on time segmentation. In addition, a thematic umbrella program is also used to increase audience engagement through a collection of flagship programs and is useful for ensuring viewing quality. Keywords: FTA Television; Mentari TV; Re-running; Thematic Umrella; Streaming Video.
Ekonomi Politik Media dalam Kreasi Video Let’s Play di Indonesia (Kasus YouTuber ‘MiawAug’) Dahana, Abyzan Syahadin Bagja; Yuwono, Ardian Indro
Jurnal Media dan Komunikasi Vol. 5 No. 2 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 5 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i2.64801

Abstract

This study aims to uncover the practice of media political economy among Let’s Play (LP) video creators in Indonesia, with a focus on the YouTuber MiawAug. LP content is gaining popularity among gamers; however, prior research has generally only highlighted commodification aspects related to creators and audiences. Using Vincent Mosco's theory of media political economy, this study analyzes MiawAug's practices of commodification, spatialization, and structuration in content creation. The researchers employed descriptive qualitative methods, collecting data from literature reviews and document analysis related to the MiawAug YouTube channel. Findings reveal that MiawAug engages in commodification processes—specifically content, audience, and labor commodification—by producing videos featuring popular games to generate ad revenue. Additionally, MiawAug implements spatialization through the use of diverse media platforms, collaboration with other creators, and merchandise sales. MiawAug also employs structuration by using polite language in videos, setting himself apart from many gaming content creators who use swearing as an entertainment element. Furthermore, he leverages his popularity to promote indie games, encouraging viewer support through video promotions.
ANALISIS BENTUK POLITICAL PARTICIPATORY CULTURE FANBASE ANIES BASWEDAN Arrafii, Aqil; Syammas, Ilyasa; Rumahorbo, Yuslin Ridho Julio
Jurnal Media dan Komunikasi Vol. 5 No. 2 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 5 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i2.66734

Abstract

This study examines the phenomenon of the "Humanies Project" political fandom as a form of participatory culture supporting Anies Baswedan during the 2024 Presidential Election campaign. Using digital ethnography methods, the research explores the elements of affiliation, expression, collaboration, and circulation manifested by this community through the social media platform X (formerly Twitter). Data were collected through digital documentation, such as posts, comments, and content from the Humanies Project account, and analyzed qualitatively. The findings reveal that the Humanies Project significantly contributes to building a collective political identity, particularly among younger generations. Popular cultural elements such as K-Popfication, food trucks, and light sticks were employed to creatively and engagingly convey political messages. Furthermore, the "haveaniesday.com" website emerged as a digital artifact that strengthens political engagement through interactive narratives and designs. These findings highlight the potential of political fandoms to enhance youth political participation through approaches aligned with the digital era. This research aims to serve as a reference for studies on political communication and popular culture and provide insights into community-based campaign strategies that are more inclusive and dynamic.
Produk Intangible Wisata Budaya sebagai Representator Nilai Budaya Osing di Kabupaten Banyuwangi Hanggraito, Ahmadintya Anggit; Jemi Cahya Adi Wijaya; Randhi Nanang Darmawan
Jurnal Media dan Komunikasi Vol. 5 No. 2 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 5 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v5i2.71739

Abstract

The Osing culture remains one of the enduring local identities in Banyuwangi Regency amidst the forces of globalization. The uniqueness of the Osing people's traditions, arts, language, and indigenous knowledge presents a significant potential for the development of cultural tourism products. This study aims to explore the cultural values of the Osing that can be represented in intangible cultural tourism products in Banyuwangi Regency. The design of this research is descriptive with a qualitative approach. The findings reveal that Osing cultural values are reflected in various forms of cultural tourism products, such as traditional ceremonies, agricultural customs, performing arts, language, traditional food, and local medicine. These values serve as the core of the cultural tourism appeal in Banyuwangi. Cultural festivals like B-Fest play a vital role in the preservation and promotion of Osing culture through active participation from the local community. Thus, Osing culture not only strengthens local identity but also serves as a strategy for sustainable tourism development.
Process of Creating Hyperreality Through K-pop Alternative Universe on Social Media X: Proses Terbentuknya Hiperrealitas Melalui Alternative Universe K-Pop di Media Sosial X Nizaroh, Zhafirah Alda
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.73985

Abstract

ABSTRACT This research aims to describe how a new reality was constructed through fictional narratives created by K-Pop fans called 'Alternative Universe' on X. This research uses descriptive qualitative methods with purposive sampling. Thus, all the informants were chosen based on certain criteria. The data was then analyzed with hyperreality theory by Jean Baudrillard. This conducted study indicates that there is a new social reality constructed through a simulation process on new media. Alternative Universe K-pop is blurred the reality through narratives and visualization using threads fitur on X. Keywords: Alternative Universe; K-Pop; Hyperreality ABSTRACT Penelitian ini bertujuan untuk mendeskripsikan bagaimana konstruksi realita baru terbentuk melalui narasi fiksi oleh penggemar K-Pop yaitu Alternative Universe di X. Penelitian ini menggunakan metode kualitatif dan purposive sampling. Seluruh informan dipilih berdasarkan kriteria tertentu. Hasil dari penelitian ini kemudian dianalisis menggunakan teori hiperrealitas oleh Jean Baudrillard. Hasil penelitian ini menunjukkan bahwa realita sosial baru dikonstruksi melalui proses simulasi pada media baru. Alternative Universe K-Pop mengaburkan realita idola K-Pop melalui narasi dan visualisasi dengan menggunakan fitur Thread pada X. Kata kunci : Alternative Universe; K-Pop; Hiperrealitas.
A Comparative Study of Digital Storytelling Styles on TikTok and YouTube: A Case Study of RJL 5 - Fajar Aditya Arya, Wisnu
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.74485

Abstract

This study explores how digital storytelling is adapted across two major platforms: YouTube and TikTok, using content from RJL 5 – Fajar Aditya. The research is driven by the need to understand how different platform characteristics shape storytelling strategies. The objective is to compare how the same creator applies the seven elements of digital storytelling—point of view, dramatic question, emotional content, voice, soundtrack, economy, and pacing—on both platforms. Using a qualitative descriptive approach, data were collected through documentation of selected videos from RJL 5 on YouTube and TikTok, followed by analysis using Lambert’s (2013) framework. The findings show that YouTube supports deeper emotional narratives with longer duration and first-person perspectives, while TikTok emphasizes speed, dramatic visuals, and concise storytelling. This contrast reflects how content creators must adapt their narrative techniques based on audience behavior and platform design. The study contributes to a better understanding of platform-specific storytelling and provides insights for creators aiming to maximize engagement through strategic narrative adaptation. Keywords: Digital Storytelling, YouTube, TikTok, RJL
Strategi Komunikasi Customer Relationship Management Credit Union Likku Aba dalam Meningkatkan Loyalitas Anggota Badur, Kristian Suryadi
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.75180

Abstract

Penelitian ini bertujuan menjelaskan implementasi strategi customer relationship management Credit Union Likku Aba dalam meningkatkan loyalitas anggota. Pengetahuan pelanggan terhadap manfaat produk dan layanan dapat mempengaruhi keputusan pelanggan loyal terhadap perusahaan. Dalam konteks credit union, loyalitas anggota dapat diamati melalui partisipasi aktif dalam credit dan dalam komunikasi organisasi. Pendidikan dasar merupakan sumber informasi akurat bagi anggota untuk memahami organisasi dan pengelolaan credit union. Anggota yang sudah mendapatkan pendidikan dasar sekitar 12.24%. Di dalam pendidikan dasar terjadi penyampaian informasi tentang prinsip, nilai dan operasional credit union. Pelaksanaan pendidikan dasar disesuaikan dengan kesediaan waktu anggota juga. Agar menghindari terjadinya misinformasi tentang credit union, CU Likku Aba melakukan program pemberdayaan melalui kelompok-kelompok basis. CU Likku Aba juga melakukan hubungan jangka panjang dengan anggota dalam kelompok. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus. Peneliti menggunakan teknik pengumpulan data melalui wawancara dengan pihak staf diklat dan pemberdayaan dan dokumentasi terkait topik obyek penelitian. Analisa data yang digunakan adalah teknik triangulasi. Hasil penelitian menunjukkan bahwa CU Likku Aba melakukan tahapan-tahapan dalam penerapan strategi CRM berupa identifikasi, segmentasi, interaksi dengan anggota, dan penyesuasian layanan. Penyesuaian tidak hanya terjadi pada layanan CU tetapi juga pada usaha pengembangan SDM anggota CU Likku Aba melalui kegiatan pemberdayaan.
The Success Factors in ‘Hotel 626’ (2008) Forgotten Horror Advergame: A Content Analysis Fatiya, Tiara; Humaira, Pocut
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.75439

Abstract

This study analyzes the effectiveness of "Hotel 626" (2008), a browser-based horror advergame for Doritos Late Night, by applying Mona Jami Pour's (2020) success factors. Despite its advertising purpose, the game achieved significant viral reach and emotional impact without overt product placement, a unique approach for its time. Employing a qualitative and historical methodology, this research examines player reactions through online reviews and archived media, alongside historical marketing contexts. Findings indicate "Hotel 626" excelled by crafting an immersive horror narrative through innovative game design, effectively matching player personality with the horror genre, subtly integrating the brand through time-restricted access, and leveraging accessible technical factors for deep immersion. This analysis positions "Hotel 626" as an early and influential example of horror-themed advergames, demonstrating how compelling storytelling and interactive engagement can serve as potent, subtle marketing tools.
Representasi Keindonesiaan Dalam Program Indonesiaku di Trans7 Meka, Maria; Wutun, Monika; Sowe Leuape, Emanuel
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.75724

Abstract

Indonesiaku merupakan tayangan dokumenter yang mengangkat cerita pembangunan daerah-daerah di Indonesia khususnya pada daerah-daerah tertinggal dan terpencil. Berfokus untuk menyoroti minimnya infrastruktur serta fasilitas bagi warga pelosok dan memberikan pendalaman tentang pemerataan pembangunan dan keadaan sosial masyarakat pelosok tanah air. Pada episode Berdamai dengan maut di Kaseralau menceritakan tentang pembangunan di Desa Kaseralau yang masih berjalan lambat. Penelitian ini bertujuan untuk mengetahui realitas, representasi dan ideologi pembangunan yang tertampak dalam tayangan “Indonesiaku episode Berdamai dengan Maut di Kaseralau”. Penelitian ini menggunakan analisis kualitatif dengan metode semiotika John Fiske. Hasil penelitian menunjukkan pembangunan di Desa Kaseralau yang masih berjalan lambat yang dipetakan tiga level Fiske. Pada level realitas, pembangunan ditunjukkan dari kode tampilan, lingkungan dan dialog. Pada level representasi, ditunjukkan infrastruktur di Kaseralau yang masih kurang memadai dengan menggunakan teknik kamera dan penggunaan backsound juga menambah atsmosfer tegang dan menyetuh batin para penonton. Pada level ideologi pembangunan di Kaseralau direpresentasi dalam beberapa ideologi yaitu, ideologi kelas sosial, komunitarialisme dan realitas pembangunan infrastruktur yang tidak adil bagi warga Kaseralau karena infrastruktur pembangunan yang kurang memadai.
Film and Communication Desire: Visual Semiotics and Psychological Persuasion in Documentary Netflix's 'Flavorful Origins' as Gastronomic Representation Setyawan Prabowo, Henricus Hans
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.77759

Abstract

This paper investigated how Netflix’s culinary docuseries Flavorful Origins constructs culinary authenticity via visual continuity and psychological communication mechanisms. Through analyzing three emblematic episodes (“Mutton,” “Noodles,” and “Potato”), relationships between cinematography, narrative sequencing, and cultural representation were examined. By utilizing Bordwell and Thompson’s continuity framework, Barthesian visual semiotics, and communication theory, this paper identified three mechanisms—geographic anchoring, sensory choreography, and temporal scripting—that together played out the authenticity of the episode. The paper argues that as 78% of the frames are close-ups of materiality, viewers’ visual syntax fetishizes materiality while activating sensory priming and embodied cognition. A paradox emerges between the series’ traditional and material authenticity claims and conformance to commercial food-media aesthetics with hyper-color grading. The paper argues that Flavorful Origins commodifies authenticity through “culinary nationalism,” using continuity editing to package regional Chinese cuisines as ethnographically truthful but globally desirable. Psychological communication mechanisms such as parasocial engagement and desire cultivation work through visual rhetoric to activate embodied responses that go beyond cultural documentation, showcasing food media as psychological persuasion and identity negotiation. These findings contribute to critical food media studies through revealing how streaming platforms remediate cultural authenticity through standardized visual regimes in the era of digital gastronomy. Keywords: Desire; Culinary Authenticity; Visual Semiotics; Netflix Docuseries

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