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Jurnal Media dan Komunikasi
Published by Universitas Airlangga
ISSN : -     EISSN : 27763609     DOI : -
Core Subject : Social,
Social Sciences
MEDKOM, Journal of Media and Communication (e-ISSN : 2776-3609) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted acceptance for publication. The Journal has been using Open Journal System requiring all writers to register in advance before they are allowed to upload the manuscript they write online. Afterward, the editors, peer reviewers, and writers can monitor the manuscript processing. The Journal publishes the selected paper under a Creative Commons Attribution ShareAlike 4.0 International License
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 67 Documents
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Transformasi Fungsi LinkedIn sebagai Alat Personal Branding dalam Ekosistem Profesional Digital Studi Kasus pada Generasi Z di Indonesia dan Jerman Ramadhiansyah, Dimas; Sembada, Deo Agung; Madyson Soekah, Jonathan
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.77778

Abstract

This study examines the transformation of LinkedIn’s function within the digital professional ecosystem and its impact on Generation Z in Indonesia and Germany. As digital natives, Generation Z increasingly uses LinkedIn not only as a job-searching tool but also as a medium for personal branding to build a professional image, enhance visibility, and expand networks. Using in-depth interviews with eight active LinkedIn users, the study reveals that in Indonesia, LinkedIn has evolved into a strategic platform for personal branding and professional networking. The platform’s algorithm, which emphasizes organic interaction, enables Generation Z to strengthen their professional identity through knowledge sharing and community engagement. However, algorithmic changes also present challenges, such as the dominance of personal content over job postings and the appearance of global content that may be less relevant to local job seekers. Meanwhile, Generation Z in Germany faces difficulties balancing authenticity with professionalism when shaping their digital identity. The findings highlight that successful personal branding on LinkedIn requires a strategic approach, including profile optimization, active engagement with relevant content, and maintaining a balance between professional and personal life. Thus, LinkedIn functions not only as a career tool but also as a space for identity construction among young generations across countries.
Gotong Royong in Political Unrest: Reclaiming Solidarity Through the Warga Jaga Warga Movement Illahiati, Nisa Kurnia
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.81710

Abstract

This article examines the emergence of the Warga Jaga Warga movement during Indonesia’s 2025 wave of student-led demonstrations and political unrest. Originating as a digital slogan circulated on social media platforms, Warga Jaga Warga rapidly expanded into offline practices such as neighborhood patrols, vigilance posts, and community deliberations. Using a qualitative case study approach, the research draws on policy documents, media reports, and secondary literature to analyze how the movement mobilized civic participation through digital and cultural repertoires. The study situates Warga Jaga Warga within social movement theory and media activism frameworks, emphasizing the role of framing processes in linking online slogans with offline practices. The findings reveal that the cultural philosophy of gotong royong, which highlights Indonesia’s ethic of mutual cooperation, served as the reflective framework that legitimized and sustained the movement. By invoking gotong royong, participants understood their actions not as exceptional but as continuations of deeply rooted traditions of solidarity. This cultural grounding enabled the digital slogan to resonate widely, translating connective action into enduring collective practices. At the same time, the movement demonstrated ambivalence; while reinforcing stability and relieving state burdens, it risked co-optation by local authorities and raised questions about balancing civic order with democratic protest rights. The paper concludes that Warga Jaga Warga illustrates how cultural philosophies can anchor digital activism, offering a distinctive contribution to the study of grassroots solidarity in Indonesia’s democratic landscape.
Platformisasi Dalam Industri Musik Independen: Demokratisasi Atau Komodifikasi Musisi? Rinaldo Hermawan; Evelyne Trisa Diandra Jacub; Tunjung Senja Widuri; Raditya Aryasatya Pratama
Jurnal Media dan Komunikasi Vol. 6 No. 2 (2026): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 6 2026
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i2.81858

Abstract

Penelitian ini mengkaji bagaimana digitalisasi dan platformisasi telah merekonstruksi industri musik independen dengan menyoroti pertanyaan apakah perubahan tersebut membawa demokratisasi atau justru komodifikasi bagi para musisi. Dengan pendekatan kualitatif dalam paradigma konstruktivisme, penelitian ini melibatkan lima musisi independen di Indonesia melalui survei terbuka dan analisis tematik. Hasil penelitian menunjukkan dua temuan utama. Pertama, platformisasi dan digitalisasi mendemokratisasi proses produksi, distribusi, dan promosi karya musik dengan menurunkan hambatan masuk, memperluas otonomi kreatif, serta memungkinkan interaksi langsung antara musisi dan pendengar. Namun, demokratisasi ini hadir bersamaan dengan kerentanan ekonomi baru, di mana musisi menerima kompensasi finansial yang minim dari platform streaming dan harus mendiversifikasi sumber pendapatannya melalui pertunjukan langsung, penjualan merchandise, serta kolaborasi. Kedua, para musisi independen memandang teknologi, termasuk kecerdasan buatan, sebagai peluang sekaligus tantangan—mempercepat produktivitas namun berpotensi menggantikan sentuhan manusia dalam kreativitas. Penelitian ini menyimpulkan bahwa meskipun platformisasi memberikan inklusivitas dan kemandirian yang lebih besar, pada saat yang sama ia memperkuat praktik komodifikasi tenaga kerja kreatif dalam ekonomi digital. Diperlukan kebijakan yang komprehensif terkait produksi musik berbasis AI, perlindungan hak cipta, dan sistem royalti yang adil untuk menjamin keberlanjutan ekosistem kreatif.
Memutus Rantai Kebisuan: Analisis Fenomenologi Keberanian Berpendapat Melalui Akun Alter di Media Sosial X dalam Perspektif Spiral of Silence Dona natasya mangosa; Fidela Dara Andrina; Nabila putri lestari
Jurnal Media dan Komunikasi Vol. 6 No. 2 (2026): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 6 2026
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i2.83465

Abstract

Social media X (formerly Twitter) has become a paradoxical digital public sphere; offering freedom of expression on one hand, while creating social pressure that silences minority opinions on the other. This study aims to analyze the phenomenon of using alter accounts as a communication strategy to negotiate the fear of social isolation, a core concept in the Spiral of Silence theory. Employing a qualitative method with a phenomenological approach, data were collected through in-depth interviews with seven active users of social media X who possess alter accounts. The findings indicate that on main accounts linked to real identities, users experience strong pressure from the hegemony of majority opinion and fear social sanctions such as professional reputation damage. Conversely, alter accounts serve as an effective resistance mechanism to break this Spiral of Silence. The anonymity provided by alter accounts nullifies the relevance of social pressure, allowing individuals to shift from silence to being vocal and honest in voicing criticism or support for sensitive issues. However, this freedom is not absolute due to the emergence of new fears such as doxing threats and legal sanctions (ITE Law). This phenomenon reflects the state of Indonesia's digital public sphere, which has not yet fully matured in accepting dissent, where honesty requires the shield of an anonymous identity.
Ethics, Power, Code: Divergent Bibliometric Trajectories of OpenAI and DeepSeek in the Silicon Valley-Shenzhen AI Race Rony Kurniawan Pratama
Jurnal Media dan Komunikasi Vol. 6 No. 2 (2026): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 6 2026
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i2.85022

Abstract

This study elucidates the opposing bibliometric trajectories of OpenAI and DeepSeek during the Silicon Valley-Shenzhen AI race by exploring how ethics, power, and geopolitical narratives shape the global AI discourse. Based on 126 English language publications in Scopus (2015–2024) and guided by the PRISMA systematic review methods and VOSviewer science mapping, our study identifies a surge of scholarly outputs after 2021, fuelled by ChatGPT's emergence and China's advancing AI sovereignty agenda. The findings show sharp distinctions in knowledge production: OpenAI-related studies mainly involve Western academic institutions in ethical debates on existential risks and the ethical safeguards needed, while DeepSeek-related studies champion practical implementation in collaboration with Chinese tech conglomerates and state-affiliated universities. Geopolitical framings position OpenAI as an embodiment of Silicon Valley's "democratic innovation" paradigm juxtaposed with DeepSeek as a symbol of China's techno-nationalist strategy. These emerging discursive trends increasingly gravitate toward algorithmic hegemony and governance fragmentation, suggesting that 68% of the comparative US-China studies frame AI development in competitive binaries. These trajectories show how knowledge ecosystems reflect and reinforce competing visions of digital power, from citation networks and institutional affiliations as proxies for ideological struggles.
Pelanggaran Hak Konsumen Dalam Penayangan Iklan Capaian Program Pemerintah di Bioskop Muhamad Anang Rivai Rivai
Jurnal Media dan Komunikasi Vol. 6 No. 2 (2026): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 6 2026
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i2.85315

Abstract

Penayangan iklan capaian program pemerintah yang ditayangkan di bioskop sebagai ruang hiburan berbayar memunculkan kontroversi terkait etika komunikasi publik dan perlindungan hak konsumen. Fenomena ini menjadi isu krusial karena audiens diposisikan sebagai penerima pesan yang tidak memiliki pilihan untuk menghindari paparan iklan negara, meskipun dalam ruang hiburan. Penelitian ini bertujuan untuk menjawab pertanyaan apakah penayangan iklan program pemerintah di bioskop dapat dikategorikan sebagai pelanggaran hak konsumen media. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis isi terhadap 22 sumber data yang terdiri atas media daring nasional dan internasional, media alternatif, serta konten media sosial, menggunakan kerangka Audience Rights Theory. Hasil penelitian ini menunjukkan bahwa praktik tersebut berpotensi melanggar hak konsumen, khususnya hak konsumen atas kenyamanan, kebebasan memilih, transparansi informasi, dan perlindungan dari praktik komunikasi yang bersifat memaksa. Penelitian ini menegaskan pentingnya regulasi dan standar etika komunikasi publik agar praktik komunikasi pemerintah tidak melemahkan otonomi audiens dan kualitas demokrasi komunikasi.
Gender-Based Verbal Violence and Strategies to Address It in School Sutinah; Sudarso; Dimas Ramadhiansyah; Pingkan Sekar Savira; Rafi Aufa Mawardi
Jurnal Media dan Komunikasi Vol. 6 No. 2 (2026): Jurnal Media dan Komunikasi (MEDKOM) No 2 Volume 6 2026
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i2.87463

Abstract

School has always been one of the most vulnerable locations for gender-based verbal violence. The quality of the learning climate in school is not only determined by the teaching staff but also by the students. As one of the leading schools in Ponorogo Regency, 3 State Senior High School Ponorogo is not immune to the practice of gender-based verbal violence, which the school is currently working to eliminate. This study aims to explore the forms of, the levels of students’ understanding and awareness about, and strategies that can be implemented to reduce gender-based verbal violence. A mixed research method was used, involving 50 student participants. Data collection was conducted through pre-test and post-test surveys with 50 students and focus group discussions with 10 selected students. This study found that the practices of gender-based verbal violence are normalized through racist taunts, misogynistic jokes, and gender-stereotypical expressions among students. The survey results showed that participants were still lacked understanding and awareness of gender-based verbal violence in the school environment, but their awareness and understanding increased after participating the socialization session. These findings suggest the need for structured and contextualized education to build a safe, inclusive, and gender-equitable school climate.Keywords: Verbal violence; Gender-based violence; Symbolic violence; School violence; Gender equality

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