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Jurnal Media dan Komunikasi
Published by Universitas Airlangga
ISSN : -     EISSN : 27763609     DOI : -
Core Subject : Social,
Social Sciences
MEDKOM, Journal of Media and Communication (e-ISSN : 2776-3609) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the double-blind peer review and editorial review before being granted acceptance for publication. The Journal has been using Open Journal System requiring all writers to register in advance before they are allowed to upload the manuscript they write online. Afterward, the editors, peer reviewers, and writers can monitor the manuscript processing. The Journal publishes the selected paper under a Creative Commons Attribution ShareAlike 4.0 International License
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 62 Documents
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Transformasi Fungsi LinkedIn sebagai Alat Personal Branding dalam Ekosistem Profesional Digital Studi Kasus pada Generasi Z di Indonesia dan Jerman Ramadhiansyah, Dimas; Sembada, Deo Agung; Madyson Soekah, Jonathan
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.77778

Abstract

This study examines the transformation of LinkedIn’s function within the digital professional ecosystem and its impact on Generation Z in Indonesia and Germany. As digital natives, Generation Z increasingly uses LinkedIn not only as a job-searching tool but also as a medium for personal branding to build a professional image, enhance visibility, and expand networks. Using in-depth interviews with eight active LinkedIn users, the study reveals that in Indonesia, LinkedIn has evolved into a strategic platform for personal branding and professional networking. The platform’s algorithm, which emphasizes organic interaction, enables Generation Z to strengthen their professional identity through knowledge sharing and community engagement. However, algorithmic changes also present challenges, such as the dominance of personal content over job postings and the appearance of global content that may be less relevant to local job seekers. Meanwhile, Generation Z in Germany faces difficulties balancing authenticity with professionalism when shaping their digital identity. The findings highlight that successful personal branding on LinkedIn requires a strategic approach, including profile optimization, active engagement with relevant content, and maintaining a balance between professional and personal life. Thus, LinkedIn functions not only as a career tool but also as a space for identity construction among young generations across countries.
Gotong Royong in Political Unrest: Reclaiming Solidarity Through the Warga Jaga Warga Movement Illahiati, Nisa Kurnia
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.81710

Abstract

This article examines the emergence of the Warga Jaga Warga movement during Indonesia’s 2025 wave of student-led demonstrations and political unrest. Originating as a digital slogan circulated on social media platforms, Warga Jaga Warga rapidly expanded into offline practices such as neighborhood patrols, vigilance posts, and community deliberations. Using a qualitative case study approach, the research draws on policy documents, media reports, and secondary literature to analyze how the movement mobilized civic participation through digital and cultural repertoires. The study situates Warga Jaga Warga within social movement theory and media activism frameworks, emphasizing the role of framing processes in linking online slogans with offline practices. The findings reveal that the cultural philosophy of gotong royong, which highlights Indonesia’s ethic of mutual cooperation, served as the reflective framework that legitimized and sustained the movement. By invoking gotong royong, participants understood their actions not as exceptional but as continuations of deeply rooted traditions of solidarity. This cultural grounding enabled the digital slogan to resonate widely, translating connective action into enduring collective practices. At the same time, the movement demonstrated ambivalence; while reinforcing stability and relieving state burdens, it risked co-optation by local authorities and raised questions about balancing civic order with democratic protest rights. The paper concludes that Warga Jaga Warga illustrates how cultural philosophies can anchor digital activism, offering a distinctive contribution to the study of grassroots solidarity in Indonesia’s democratic landscape.

Page 7 of 7 | Total Record : 62

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