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INDONESIA
ETNIK : Jurnal Ekonomi dan Teknik
Published by Cv.Rifainstitut
ISSN : 28087291     EISSN : 28086694     DOI : https://doi.org/10.54543/etnik.v1i1.9
ETNIK : Jurnal Ekonomi dan Teknik provides a means for ongoing discussion of the relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles in the Economic History, Applied Economics, Business and Finance, Environmental and Ecological Economics, Islamic Economics, Health Economics, Fiscal Economics, Monetary Economics, Political Economics, Civil Engineering,Electrical Engineering, Informatics Engineering,Craft Engineering,Architecture, Industrial Engineering, Mechanical Engineering, Engineering Education, and, Other related engineering fields. Articles published are the results of research, studies or scientific studies on important and current issues or scientific book reviews.
Arjuna Subject : Umum - Umum
Articles 225 Documents
Strategi Transformasi Digital LPP TVRI Tereuri, Shabrina; Azhari Rangkuti, Herry; Satria, Riri; Lusa, Sofian
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 4 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i4.30

Abstract

The television industry is undergoing a digital revolution. Infrastructure-based broadcast services with linear programs in the form of news, sports and entertainment broadcasts at certain times, have experienced the disruption of video streaming and on-demand viewing services based on digital platforms. TVRI as a public broadcasting institution also suffered a similar blow. With the mission of providing television broadcasting services to all corners of the archipelago, TVRI must maintain a balance playing in linear programming to be able to reach remote areas that have not been reached by digital platforms, and definitely digitally transform to secure its position in the TV and video industry market. To be able to digitally transform LPP TVRI requires the right strategy to be able to successfully survive market changes and still be able to carry out the government's mission to deliver TV broadcasts to all corners of the archipelago. This study aims to formulate a digital transformation strategy of LPP TVRI from traditional TV to digital to digitally capable TV. Based on the research conducted, it can be concluded that to develop a strategy in implementing digital transformation, among others, by developing a digital strategy using the framework owned by Sunil Gupta. After that, it can be concluded that the developed digital strategy focuses on building new capabilities, namely to make TVRI a Digital Broadcaster. By applying the Freemium model to certain content
Analisis Ekuitas Merek Aqua Berdasarkan Persepsi Kualitas Merek (Brand Perceived Quality) Pada Pengguna Media Sosial Instagram Purwaningrum, Chanissa; Adhelya Putri, Tiara; Saulina, Tania
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 3 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i3.31

Abstract

PT AQUA Golden Mississippi, Tbk is one of the many brands thatproduce mineral water with various packaging needed. AQUA asthe market leader in the bottled water product category, has a strongbrand equity. In addition, AQUA increases the perceived quality inthe eyes of consumers by adding a variety of choices of bottleddrinking water of various sizes. In general, the purpose of this studyis to get an overview of AQUA's brand equity, while in more detailthe purpose of this study is to analyze the perception of brand qualityin drinking water in the AQUA brand packaging among the socialmedia users of Instagram. This research is a type of survey research,where the research aims to find out about the measurement of brandequity based on brand perceived quality elements in AQUA brandbeverage products. The number of samples in this study were 374samples, namely 365 women and 9 men. Based on the results of thestudy, it can be concluded from the percentage of 97.9% who chosestrongly agree and agree, that respondents believe in the qualitygiven that AQUA has clear water in the eyes of consumers, 93.3%who voted strongly agree and agree, that the bottled water producedby the AQUA brand does not have a smell or smell in the eyes ofconsumers, 68.2% of AQUA consumers choose strongly agree andagree it is proven that the quality of AQUA is very good, 90.7% whochoose strongly agree and agree, that AQUA is believed to be ahygienic product in the eyes of consumers, 96% who voted stronglyagree and agree, that AQUA can make it easier to consume drinkingwater in the eyes of consumers, 96.3% who choose strongly agreeand agree, that AQUA has an easy logo recognized and rememberedin the eyes of consumers, 96.3% who voted strongly agree and agree,that AQUA has good packaging in the eyes of consumers, 79% whochose strongly agree and agree, that AQUA has the same qualityfrom time to time in the eyes of consumers, 89, 3% who votedstrongly agree and agree that AQUA has a price that is in accordancewith the volume/size in the eyes of consumers
Mapping Riset Auditing dengan Analisis Bibliometric Sherliani, Deska
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 3 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i3.32

Abstract

Studying accounting or auditing issues from various previousstudies will be able to open new opportunities to find more variedresearch and to get updates from a study, it is necessary to analyzeprevious research by mapping related research in the field ofauditing. This study aims to conduct research related to the field ofauditing published in various international journals from 2016-2021.This study uses a bibliometric analysis method which consists ofdefining search keywords, namely 'auditing', (2.) initial searchresults, (3.) narrowing of search results, (4.) preparation of initialdata statistics, and (5.) data analysis. The findings of the study were488 articles from 17 publishers, the most published articles relatedto auditing were published by the publishing agency 'Springer'. Themost published articles occurred in 2020 as many as 95 articles.While the most cited article citations in 2019 were 824 with 85articles and the most citations per author occurred in 2017 as manyas 1102 with 78 articles. Based on the results of the research that hasbeen done, it can be concluded that research on auditing hasincreased every year and has become a big concern, this can be seenfrom the results of the publications that are most widely publishedin the journals of Springer and Elsevier.
Pertumbuhan Ekonomi Dan Inflasi Di Indonesia Pada Masa Pandemi Purnama Sari, Eka; Salsabila Rahmawan, Fadia; Jannah , Nurul
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 3 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i3.33

Abstract

The Covid-19 pandemic has caused recessions in many countries around the world. This happened after economic growth in the first and second quarters of 2020. Some of the countries experiencing recession are Singapore, South Korea, Germany, Japan, France, Hong Kong, and the United States. If the economic growth in each quarter is also negative, Indonesia will experience a recession. The Central Statistics Agency (BPS) noted that Indonesia's economic growth rate fell to minus (5.32%) in the second quarter of 2020. Previously, Indonesia's economic growth in the first quarter of 2020 was 2.97% or started to slow down. Inflation is a tendency to increase the prices of goods and services in general, which continues continuously, which will reduce the purchasing power of the public, especially for low-income groups. Therefore, it is hoped that there will be a control over the rate of inflation, especially during the Covid 19 Pandemic which had an impact on Indonesia's macro conditions. This observation discusses "The Impact of the Covid-19 Pandemic on Indonesia's Inflation Rate", aims to determine the effect of the Covid-19 Pandemic on the Level of Inflation in Indonesia. The results of this observation show that in March 2020 there was inflation of 2.96% year on year (yoy), with an increase in the price of gold jewelery and several food prices that experienced a quite drastic increase.
Dampak Pandemi Covid 19 Terhadap Tingkat Pengangguran di Kelurahan Tanjung Pura Salsabila Rahmawan, Fadia
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 3 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i3.34

Abstract

The Corona virus pandemic, also known as Covid-19, shook peopleall across the world in 2020, having a significant impact on people'slives and causing terror. The purpose of this paper is to look into theeffect of Covid-19 on unemployment in Tanjung Pura community.Qualitative approaches and library research were employed asresearch methodologies. Secondary data in the form of scientificpublications with literature reviews or literature reviews wasemployed in this investigation. The findings of the study suggestthat the Covid-19 epidemic has had a significant impact on theunemployment rate. The PSBB or Lockdown was implemented as akind of government anticipation to ensure that there would be nofurther contagion, but it has had an impact on economic growth, oneof which being a rise in the unemployment rate.
Analisis PDRB (Produk Domestik Regional Bruto) Dari Sisi Lapangan Usaha Provinsi Sumatra Utara Mudrikah, Azizah; Maulidah, Aula; Jannah , Nurul
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 3 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i3.35

Abstract

Gross Regional Domestic Product (GRDP) is the gross addedvalue (NTB) of all goods and services produced from a domesticarea arising from economic activity in a certain period regardlessof whether the production factors are owned by residents or nonresidents. This study aims to analyze the GRDP in North SumatraProvince from the side of the business field. This study uses adescriptive qualitative approach by using secondary data that isreviewed in the literature from various sources such as BPS(Central Statistics Agency), and Bank Indonesia as data analysisfor the Province of North Sumatra in the first quarter and thesecond quarter of 2021. This study looks at the existing variables.on Gross Domestic Product in terms of business fields. The resultsof the analysis of this research are the North Sumatran economybased on the amount of Gross Regional Domestic Product (GDP)based on current prices in the first quarter of 2021 reached Rp207.00 trillion and based on constant prices in 2010 reached Rp133.67 trillion. North Sumatra's economy in the second quarter of2021 compared to the previous quarter grew by 1.83% (q-to-q).
Rancangan Metode Manajemen Proyek Hibrida Surya Gumilang, Anggit; Hardian, Bob; Raharjo, Teguh
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 5 (2022): ETNIK : Jurnal Ekonomi dan Teknik
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i5.40

Abstract

PT Asuransi Simas Jiwa already has a standard or SOP for project management. However, the company growth, the dynamic business conditions, and expectations from management to produce products or services faster have made this SOP irrelevant. Some project management activities in the company that are not in accordance with the documented SOP make this condition worse. Project management in the company becomes ineffective and inefficient.Changes in the project management standards become an important thing. This research aims to produce an effective and efficient project management standard design for this company. This standard is expected to be able to regulate project management activities in this company with existing project management best practices. In addition, the proposed new standards must also meet the expectations of management.This research is a kind of qualitative research with design science research (DSR) research methods. This method was chosen because it can provide an opportunity for researchers to evaluate and improve each step of the research. In addition to the design and development phase, the researcher also adopted the agile transition practice selection framework. This research has two iterations. The first iteration produces a project management standard design that describes the real activities in this company. Meanwhile, the second iteration produces a draft of the project management standard that complies with project management best practices in accordance with the PMBOK seventh edition. The project management standard produced from the second iteration will be proposed to the company as a replacement for the current SOP.
Pengaruh Atraksi, Aksesibilitas, Amenitas dan Kualitas Pelayanan Terhadap Minat Kunjungan Ulang Wisatawan di Pulau Kumala Kabupaten Kutai Kartanegara Dita, Riri Febria; Zaini, Muhammad
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 4 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i4.41

Abstract

The tourism industry in Indonesia continues to grow along with the development of technology, transportation, and information. So that companies or tourism business actors must pay attention to tourism marketing by promoting service products and service quality in these tourist destinations. Kumala Island is a leading tourist attraction in Kutai Kartanegara Regency. The purpose of this study was to determine the effect of attractions, accessibility, amenities, and quality of service on the interest in repeat visits to Kumala Island, Kutai Kartanegara Regency. This study uses primary data by distributing questionnaires. The population in this study are visitors who have visited Kumala Island, with a sample of 100 respondents using thetechnique Accidental Sampling. The data analysis of this research uses multiple linear analysis using SPSS version 25.The results of this study prove that the Attraction variable partially has a positive and significant effect on Tourist Revisit Interest. Then the accessibility variable partially has a positive and significant effect on Tourist Revisit Interests. The Amenity variable partially has a positive and significant effect on Tourist Revisit Interests. Furthermore, the service quality variable partially has no positive and insignificant effect on Tourist Revisit Interests. Furthermore, simultaneously attractions, accessibility, amenities and quality of service partially have a positive and significant effect on Tourist Revisit Interests. The conclusion of this study explains that partially between the variables of attraction, accessibility, amenity have a positive and significant influence on the interest of repeat tourists. While the quality of service does not have a positive and insignificant effect on the interest of repeat tourists, but simultaneously the variables of attraction, accessibility, amenity and service quality have a positive and significant influence on the interest of repeat tourists.
Strategi Pemanfaatan Gofood untuk Ekspansi UMKM Selama Pandemi Covid-19 di Banyu Urip Kidul, Surabaya Adi Prasetyo, Djoko; Devalia Nifatul Imamah, Irfananda; Adi Firmansyah, Gilang
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 4 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i4.43

Abstract

The world is facing the Coronavirus Disease of 2019 (Covid-19) pandemic which has major implications for all sectors, namely education, economy, health and socio-politics. The government's effort to suppress the surge in Covid-19 infections and death rates in Indonesia is by implementing the Level 4 and 3 Community Activity Restrictions (PPKM) for the Java and Bali regions. These restrictions make it difficult for Indonesia to realize the 8th Sustainable Development Goals (SDG), namely decent work and economic growth, especially for the people of Banyu Urip Kidul. This is because these restrictions have an impact on Micro, Small and Medium Enterprises (MSMEs) in the food sector in Banyu Urip Kidul who do not use online media, one of which is GoFood. The method used in this community service is carried out based on the analysis of the results of observations and discussions with community members who live in Banyu Urip Kidul, Surabaya, East Java. Thus, the activity in the form of counseling about the use of GoFood media as a strategy for managing MSMEs during the pandemic was carried out with the aim that residents could expand their culinary businesses through GoFood. Meanwhile, this knowledge is new for residents so that residents are enthusiastic when participating in the counseling as evidenced by the various questions asked.
Analisis Pembangunan Ekonomi Melalui Pengembangan Potensi UMKM di Era Pandemi Covid 19 di Kota Medan Sari Lubis, Nuh Aulya; Lubis, Nurul Rafiqoh; Alvira, Rivta; Hanifah, Shofiya; Wulandari, Sari
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 4 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i4.44

Abstract

Since the arrival of the Covid-19 phenomenon, it has changed people's consumption behavior a lot, at the beginning of the Covid-19 Pandemi it proved that the Covid-19 disaster greatly affected the health, social, tourism, and economic conditions of an area. Regions that basically rely on the most superior economic sector for regional progress, have finally been neglected due to the arrival of this virus. One of them is MSMEs, currently MSMEs are experiencing various problems such as declining sales, capital, hampered distribution, difficulty in raw materials, declining production and layoffs of workers, this is a threat to the national economy. This research focuses on the generation and development of MSMEs by utilizing digital technology into businesses and the government's efforts to facilitate MSMEs to grow the Indonesian economy during the Covid-19 Pandemi, which has existed since the beginning of 2019 and has had many negative impacts on the world's economic sector, including Indonesia. The data collection technique in this research is library research. The type of data used is secondary data in the form of books, journals, articles, brochures, and other data relevant to the research theme. The results of this study are how business actors use digital technology in making new product innovations and how the government revives the economic sector by facilitating MSMEs.

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