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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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THE INFLUENCE OF HUMAN RESOURCES QUALITY, ORGANIZATION CULTURE, AND SPIRITUAL QUOTIENT ON EMPLOYEE PERFORMANCE AT PT. DREAM MOSAIC INDONESIA Moh. Ja'far Sodiq Maksum; Firdaus May Sulvani
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

PT. Dream Mosaic Indonesia is a business that produces natural stone crafts used as building decorations. Examining the effect of the quality of human resources, organizing culture, and spiritual Quotient on performance of employees is the purpose of this study. The importance of these elements in developing a productive workplace and inspiring workers to do their best. This research was conducted quantitatively with data sources collected on respondents consisting of employees of PT. Dream Mosaic Indonesia. In order to get answers on the relationship between the variables used as research objects, data analysis was carried out using relevant statistical approaches, such as multiple regression analysis, partial tests, simultaneous tests, and determinant tests. Based on research findings, performance is significantly influenced by the Quality of Human Resources, Organizing Culture, and Spiritual Quotient. Employee quality can be improved by a strong and supportive organizing culture that includes the company's standards, values, and work ethics. Employee performance is benefited by the Spiritual Quotient, which has mental, emotional, and intellectual components. In addition, obtaining good performance depends on the quality of good and competent human resources, including expertise, knowledge, and skills. This study adds to our knowledge about the elements that influence the performance of PT. Dream Mosaic Indonesia.
COST-VOLUME-PROFIT CALCULATION ANALYSIS AS A PROFIT PLANNING APPROACH IN “MARKISA MANIS MAMPANG” MICRO BUSINESS DEPOK CITY, WEST JAVA PROVINCE Dyah Mieta Setyawati; Susanti Usman; Feny Fidyah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Analysis of the calculation of Cost-Volume-Profit (CVP) aims to identify problems related to sales at the business planning stage using the Contribution Margin, Break-Even Point (BEP), Margin of Safety (MOS), Degree of Operating Leverage (DOL) and planning approaches. profits targeted by business actors. The research method used is a quantitative descriptive method. The data used is primary data in the form of business reports "Markisa Manis Mampang" for the months September, October and November 2022. Data analysis uses five CVP calculation formulas. The results of the research show that unit sales have a contribution to cover fixed costs and generate operating profit. The business achieves a BEP of IDR 1,549,948 or when product sales reach 155 units within three months; the MOS value as the budgeted sales security limit has a maximum decrease and does not suffer a loss of IDR 3,928,552 or 71.71% ; The DOL value shows that every 1% increase in sales revenue will result in a 1.39% increase in net profit. Profit planning to achieve a targeted profit of 15% in the next 3 months will occur if sales of passion fruit juice products have reached 607 units or in rupiah sales amounting to IDR 6,070,000
APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) FOR HIJAB BUSINESS IN MOJOKERTO USING SENTIMENT ANALYSIS METHOD NATURAL LANGUAGE PROCESSING (NLP) Fahrur Rijal Ardiyanto; Yuni Rosita Dewi; Zenita Afifah Fitriyani; Oktaviani Permatasari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Artificial Intelligence (AI) is an activity aimed at making machines intelligent. AI has been applied in various fields in the 4.0 digital era, including business and industry. As a country with Muslim majority, the hijab business is a promising business. The development of promotional aspects is also diverse, begin from manual promotions using brochures to the using social media and e-commerce marketing. AI can also be used to find out which hijab products are most in demand using the sentiment analysis method. Sentiment analysis data is obtained from reviews or comments of buyers or users of hijab products. Of course, the data form is text data. To process text data, grouping or labeling the comments into positive and negative comments. Then, the labeled data set is processed using machine learning that special for sentiment analysis, namely Natural Language Processing (NLP). NLP is a field of computer science which is a branch of artificial intelligence and language (linguistics) that deals with interactions between computers and human natural language. The hijab brand sample taken from social media is a brand that has been verified as an official brand. For example, Elzatta, Rabbani, and Zoya. The social media used as the data source comes from Instagram and the e-commerce is taken from Shopee. The accuracy of the NLP model is 96% with two classes, namely positive sentiment and negative sentiment. The results obtained can be recommended to hijab business entrepreneurs in Mojokerto City. The benefits of this research can be felt by entrepreneurs to determine the hijab brand that is most in demand by residents of Mojokerto City.
THE EFFECT OF TAX KNOWLEDGE, TAX DISSEMINATION AND MODERNIZATION OF THE TAX ADMINISTRATION SYSTEM ON TAXPAYER COMPLIANCE (CASE STUDY OF BANDENG PRESTO MSMES REGISTERED IN THE IUMK SEMARANG CITY) Candra Safitri; Agung Budiarto; Ahmad Sahri Romadon
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Tax is one of the components with the largest contribution to the revenue of the State Revenue and Expenditure Budget (APBN), the budget is needed in the context of national development. The community during national development has grown Medium, Small and Micro Enterprises (MSMEs) with 61.07% a tax revenue contribution. In the Semarang city there are 17,603 MSMEs registered in the IUMK. Bandeng Presto is one of the products processed by UMKM which is a special food the Semarang city. There are various problems encountered in achieving the realization of tax revenues. Tax compliance is a serious problem for most developing countries because it reduces the state's ability to collect taxes there by reducing the country's ability to carry out development. There are many factors that cause of taxpayer compliance, especially for Bandeng Presto SMEs, namely Tax Knowledge, Tax Socialization and Modernization of the Tax Administration system. This study aims to examine the effect of Tax Knowledge, Tax Socialization and Modernization of the Tax Administration system on Taxpayer Compliance in MSMEs Bandeng Presto. The population in this study were Bandeng Presto SMEs registered in the IUMK with a total of 159 SMEs, sample selection was based on convenience sampling and size determination using the Slovin formula, resulted in a sample of 61 respondents. The data collection survey method with questionnaires as a data collection tool. The analysis technique used is data quality test (Validity, Reliability), Classical Assumption Test (Multicollinearity Test, Heteroscedasticity Test, Normality Test), Model Feasibility Test, (Coefficient of Determination, F Test), Hypothesis test, and Multiple Linear Regression Analysis Test. The results of this study are Tax Knowledge and Tax Administration System Modernization have a positive and significant effect on Taxpayer Compliance, while Tax Socialization has no effect on Taxpayer Compliance.
TECHNICAL EFFICIENCY OF COFFEE FARMING IN LIMA PULUH KOTA REGENCY, WEST SUMATRA PROVINCE Andini Puspa Yoga; Rahmat Syahni; Hasnah Hasnah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Technical efficiency is the ability to avoid waste by producing as much output as possible with existing inputs and technology or by using fewer inputs with the same technology that will produce the same output. Fifty Cities District is one of the areas that has potential in developing Robusta coffee plants. The available production factors cannot guarantee high productivity. The purpose of this study was to analyze the factors that influence the productivity of Robusta coffee, analyze the level of technical efficiency of Robusta coffee farming and analyze the factors that affect the technical efficiency of Robusta coffee farming in the District of Fifty Cities. The method used in this study was a survey method on 60 samples through simple random sampling. Data analysis uses the Cobb-Douglas production function. The results showed that the factors that significantly influence coffee productivity in Fifty Kota District are the age of the plants and the number of trees. Factors of plant age and number of trees have a positive impact on coffee productivity. The technical efficiency level of coffee farming in Lima Puluh Kota Regency ranges from 0.54 to 0.99 with an average technical efficiency level of 0.83. This means that farmers are technically efficient but can still increase coffee productivity.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND EMOTIONAL INTELLIGENCE ON WORK INVOLVEMENT MEDIATED BY EMPLOYEE INTERPERSONAL COMMUNICATION Budi Alamsyah Siregar; Dewi Suma
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aimed to determine the effect of organizational culture and emotional intelligence on work involvement mediated by interpersonal communication—a total of 210 samples of finance company employees. Samples were selected proportionally by random sampling. Data was obtained through a questionnaire. The data analysis technique uses a structural equation model (SEM) with Smart-PLS version 3.0. The study results show that emotional intelligence is the variable that has the most significant influence in influencing employee work involvement. This study also found that organizational culture is the second most significant influence that can increase work engagement. The subsequent finding from this study is that interpersonal communication is not an influential mediating variable to bridge the increase in organizational culture and emotional intelligence on employee work engagement. Finance companies should be able to improve employees' emotional intelligence with indicators of self-knowledge, self-control, self-motivation, and empathy from employees. Employees are directed to realize their weaknesses and strengths, which can increase self-confidence and ability to solve problems in their work. Employees must be able to control themselves, not be selfish, control themselves, and be responsible. Employees must be able to think of positive things, not give up quickly, and be able to motivate themselves. Employees who increase their work involvement will be able to feel what other people feel, help co-workers who are having problems at work, can motivate co-workers. The benefits of employee involvement can be felt if employees can become problem solvers and are willing to accept open criticism for criticism from both leaders and co-workers.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND TRUST, BRAND EQUITY AND BRAND LOYALTY (Case Study On Instagram Shopee Indonesia) Mentari Cahya Lestari; Osa Omar Sharif
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

In Indonesia, the e-commerce industry is expanding fairly quickly. Social networking is now being used by several e-commerce businesses in Indonesia as a marketing technique. Indonesia's Shopee is one of them. Shopee, one of Indonesia's biggest online marketplaces, has more users than all of its rivals combined. Shopee uses Instagram, one of the social media platforms, to maintain contact with its customers. Shopee can use Instagram to develop and boost brand loyalty, brand equity and trust. This study attempts to ascertain whether Shopee's social media marketing initiatives on Instagram have a favorable impact on brand equity, brand loyalty, and brand trust. Quantitative techniques are used in this study. 385 respondents made up the study's sample. Descriptive analysis and structural equation modeling (SEM) are the analysis methods used. The SmartPLS software was used for the tests in this study. It is possible to draw the conclusion that social media marketing activities have a favorable and considerable impact on brand trust, brand equity and brand loyalty based on the findings of the data analysis that has been gathered. Additionally, brand equity and brand loyalty are positively and significantly impacted by brand trust. characteristics such as brand equity and also have a favorable and significant impact on brand loyalty.
THE EFFECT OF ACCOUNTING COMPREHENSION LEVEL, IMPLEMENTATION OF SAK EMKM AND COMPETENCE OF HUMAN RESOURCES (HR) ON THE QUALITY OF MSME FINANCIAL STATEMENTS IN TRENGGALEK REGENCY Rifkha Nur Jannah; Ruly Priantilianingtiasari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The background in this study is the existence of economic policies in the State of Indonesia which are directed at achieving an increase in public welfare. So that it becomes one of the supports so that MSMEs are able to implement a healthy and stable financial system. The purpose of this study was to examine the effect of the level of accounting understanding, the application of SAK EMKM, and the competence of human resources (HR) on the quality of MSME financial reports in Trenggalek Regency. The method in this study is descriptive quantitative type, the number of samples obtained is 100 respondents, data collection techniques using questionnaires, data analysis techniques using SPSS 26 assistance through testing, namely the classical assumption test, multiple linear regression test, hypothesis testing and R2 determination coefficient test. The results of this study simultaneously in this study are, there is a significant influence on the level of accounting understanding, the application of SAK EMKM, and the competence of human resources (HR) on the quality of MSME financial reports in Trenggalek Regency.
EFFECT OF DIGITAL INFLUENCERS IN BRAND RECOMMENDATIONS ON THE INSTAGRAM SOCIAL MEDIA PLATFORM ON BRAND ENGAGEMENT, BRAND EXPECTED VALUE AND PURCHASE INTENTION SCARLETT WHITENING Dian Aulia Rahmah; Osa Omar Sharif
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine whether there is influence of Digital Influencers on Brand Engagement in Self-Concept, Brand Expect Value and Purchase Intention. The population of this study were followers of Scarlett Whitening's Instagram social media account using purposive sampling, which is a sample collection technique from non-probability sampling. The sample used in this study is at least 400 respondents. The method used is descriptive and causal analysis with quantitative methods and for collecting data through questionnaires. The data analysis technique in this study used Structural Equation Modeling (SEM) using SmartPLS software. Based on the results of the data analysis that has been obtained, it can be concluded that Perceived Influence has a positive and significant influence on Brand Engagement in Self-Concept, Brand Expect Value and Purchase Intention. Besides that, Brand Engagement in Self-Concept also has a positive and significant effect on Brand Expect Value and Purchase Intention. As well as the variables Perceived Influence and Brand Expect Value also have a positive and significant influence on Purchase Intention.
THE INFLUENCE OF TIKTOK LIVE STREAMING AFFORDANCE ON CONSUMER'S GIFT-GIVING AND PURCHASE INTENTION ON SOMETHINC BEAUTY PRODUCTS Jihan Nurfaizah Alana; Osa Omar Sharif
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The popularity of live streaming on social media platforms and e-commerce, particularly on TikTok, has led to increased interest in purchasing products in Indonesia. Somethinc Beauty Products, a new brand established in 2019, has achieved remarkable sales and emerged as the top-selling beauty product in e-commerce. This study examines the impact of the Live Streaming strategy on TikTok on gift-giving and customer buying interest in Somethinc's beauty products. The research focuses on daily active TikTok users aged 16-55 who love shop online and have experience buying or watching Somethinc's live streaming within the past three months. A sample of 440 respondents was selected using purposive sampling. The data was collected through questionnaires and analyzed using SEM-PLS, considering variables such as Telepresence, Flow, Guidance Shopping, Metavoicing, Swift Guanxi, Purchase Intention, and Gift-Giving Intention. The findings indicate that Telepresence is negatively associated with Swift Guanxi, while Flow, Guidance Shopping, and Metavoicing are positively associated with Swift Guanxi. Swift Guanxi, in turn, positively influences both purchase intention and gift-giving intention. Future research should explore alternative indicators for the telepresence variable, consider different live streaming platforms and subjects, and incorporate additional variables for a more comprehensive understanding.

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