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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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MARKETING COMMUNICATION STRATEGY OF PROMISE SOUL COFFEE THROUGH SOCIAL MEDIA POST PANDEMI COVID-19 Gita Hapsari; Narni Narni; Dani Pramudya; Septian Tri Saputra; Reimond Hasangapan Mikkael
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This researcher aims to analyze the Marketing Communication Strategy of Janji Jiwa Coffee Through Social Media After the Covid-19 Pandemic. This research was studied using qualitative methods with descriptive research types. Data collection was carried out using a mix method, including interviews, documentation, observation, and strategies. Marketing communications through social media after the Covid pandemic has been proven to have sustainable effectiveness. This can be seen from the use of Social Media such as Instagram, the Janji Jiwa application, and ordering through Shoppee, Grab and Gojek which are collaborations with the Kopi Janji Jiwa company which makes it easier for people to consume Kopi Janji Jiwa. because of access such as the selection of types of drinks and food that are easily seen from the media. without any time and time limits. This shows that the Marketing Communication Strategy Through Social Media After the Covid-19 Pandemic is still being used today.
THE INFLUENCE OF TRUST, EASE OF USE, AND ONLINE CONSUMER REVIEW ON CONSUMER PURCHASE DECISIONS (Study on TikTok Shop Users in Rembang City) Devi Puspitasari; Suzy Widyasari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to test and analyze the influence of trust, ease of use, and online consumer reviews on purchasing decisions. The objects in this research are the consumers of the TikTok Shop in the city of Rembang. This research is a quantitative research that implements a purposive sampling method with a sample size of 100 respondents, obtained through the distribution of Google from. Scale measurements carried out by researchers using a 5-point Likert scale with the data testing method. Testing the data used is the instrument test, including validity testing and reliability testing (multiple linear regression analysis and model testing (coefficient of determination, F test, and t test)) which are processed with SPSS version 23. Based on the results of this study, it is drawn The conclusion is that trust, ease of use, and online consumer reviews have positive and significant influence on purchasing decisions.
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND ETHICS CLIMATE ON EMPLOYEE PERFORMANCE OF EL FAJR HOUSE OF EDUCATION FOUNDATION PALEMBANG Malikal Mulki Octadyla; Sayyid Muhammad Abdurrahman; Cindi Pramita; Muhammad Rusdi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The implementation of Good Corporate Governance is very important in carrying out good corporate governance, including in local tax management practices. The principles of Good Corporate Governance also act as a controller for the government to run a good government and free from corruption, collusion and nepotism. The purpose of this study is to propose a research model on the factors that influence the improvement of the quality of employee performance through the application of Good Corporate  Governance  principles.  A  review  of  the  relevant  literature indicates that independence, transparency, accountability, responsibility, and obligation are determining factors in explaining or defining Good Corporate Governance. Meanwhile, employee performance can be explained from performance planning, performance implementation, performance measurement, performance appraisal, and performance evaluation. The theoretical implication in this study is to improve the quality of pre-existing employee performance in the form of a company.
FACTORS INFLUENCING ECONOMIC GROWTH IN LAMPUNG PROVINCE DURING THE COVID-19 PANDEMIC ARE MODERATED WITH THE HUMAN GROWTH INDEX Fitri Yanti; Safia Maulida; Suharto Suharto; Teguh Setiawan Wibowo; Neneng Hidayat
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Lampung province, which consists of 15 regencies/cities, is one of the provinces that has the fastest economic growth to recover during Covid-19. Therefore, researchers have a very high curiosity about what factors have influenced Lampung's economic growth in the last 5 years, especially in the year the Covid-19 pandemic occurred.
DETERMINANTS OF GREEN PURCHASE INTENTION AMONG BEAUTY PRODUCT CONSUMERS IN BATAM CITY Florence Aletta Manalu; Reni Shinta Dewi; Hari Susanta Nugraha
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The significant development of the cosmetic industry, particularly in Indonesia, is facing various challenges and issues. Apart from the problem of packaging quality that does not meet environmental standards, there are still cosmetic products found to contain harmful chemicals (such as mercury, banned colorants, carcinogens, and microbial contaminants) that can negatively impact the health of users. The environmental issues and negative effects of cosmetic products on consumers indicate that there are still cosmetic manufacturers or distributors who have not been able to implement the Triple Bottom Line principle, consisting of People, Planet, and Profit (3P's). These companies focus solely on maximizing profits while disregarding the impact of products containing harmful chemicals on public health (people) and continue to use environmentally unfriendly raw materials and packaging (planet). This study aims to examine the direct and indirect effects of green brand image and LOHAS on Green Purchase Intention, either through green attitude. The study gathered 200 respondents as the sample. The research utilized the SEM analysis method using the Smart PLS 3.3.3 statistical tool. The results of partial significance testing found that Green Brand Image can influence Green Attitude and Green Purchase Intention. Meanwhile, LOHAS only has a direct influence on Green Attitude. The mediating test results found that Green Attitude can mediate the influence of Green Brand Image and LOHAS on Green Purchase Intention.
TAXATION ANALYSIS OF EDUCATIONAL FOUNDATIONS IN INDONESIA Radhi Abdul Halim Rachmat; Hafied Noor Bagja; Yoga Tantular Rachman
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Education is an important industry in any country. The government, through its authority, provides ideal support by contributing a share of the budget as well as tax breaks. This study aims to provide an overview of how the Education Foundation's tax obligations, both income tax obligations and value added tax obligations, and tax facilities provided by the government to the Education Foundation, so that the Education Foundation's actors can fulfill tax obligations in accordance with applicable regulations and optimize the facilities provided to the Education Foundation.
THE INFLUENCE OF PRODUCT QUALITY AND DISTRIBUTION ON THE PURCHASING DECISION OF SEMEN BATURAJA Indra Maulana; Marlina Widiyanti; Muchsin Saggaff Shihab; Zakaria Wahab
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of product quality and distribution on the purchasing decision of Semen Baturaja. The population in this study is all Baturaja cement consumers who purchased Baturaja Cement in the Lampung region in the 2021 period with the purchase category on 50 kg zak bag packaging as many as 100 respondents. The data collection method uses questionnaires that are distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that product quality and distribution have a positive and significant effect on Baturaja's cement purchasing decisions. Product quality is expected to add types of cement variants not produced by PT Semen Baturaja (Persero), Tbk. With the increasing number of competitors of cement companies in Indonesia, PT Semen Baturaja (Persero), Tbk needs to make many innovations in order to compete. The distribution is expected that PT Semen Baturaja (Persero), Tbk needs to evaluate in order to provide transportation fleets that need to be added. With consumer complaints that say that the length of the distribution process is due to the lack of transportation owned.
THE EFFECT OF CREDIT GROWTH ON CREDIT RISK AT REGIONAL DEVELOPMENT BANKS IN INDONESIA Vicia Dwiartha Rini; Lenny Suardi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Credit risk is an important indicator in determining the health of a bank. This study aims to investigate the impact of credit growth on credit risk in Regional Development Banks in Indonesia. This research uses panel data regression methods on 21 Regional Development Banks in Indonesia for the period from 2011 to 2021, with data sourced from the annual financial reports of each bank. The results of the data analysis show that credit growth significantly affects credit risk. This study can provide information on the impact of the phenomenon of credit growth on credit risk in Regional Development Banks in Indonesia, which becomes the basis of information and policy consideration in optimizing credit levels and the depiction of credit risk in Regional Development Banks.
MANGGAR DAM RISK ASSESSMENT BASED ON THE ANDERSEN MODIFICATION METHOD Yudha Pratama Narra Putra; Ignatius Sriyana; Suprapto Suprapto
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Dams are massive water structures built for a spesific purpose, usually used for irrigation, raw water, flood control, and hydropower. Besides having great benefits also have the potential for failure as well. With such a large failure potential, the dam must continue to be monitored and maintained by carrying out Routine Operation and Maintenance activities. With the data obtained during the operation and Maintenance activites, we can anticipate the potential dam failure by conducting a Risk Assessment. Risk Assessment is used to determine repair and rehabilitation priorities that are balanced with budget availability and restore the service function of the dam. Manggar Dam is a dam that built by damming the Manngar Besar River. The Manggar Dam is located on the Manggar Besar River under the River Basin Unit (BWS) Kalimantan III in East Kalimantan Province. The method used in this research is Modified Andersen, wich is based on technical characteristics, safety plans, and the existing conditions of the dam. Using Inspection data that BWS Kalimantan III and Dam Office get. With visual inspections in the field, results of major inspection reports, and other technical documents. The results of this study indicate that the Manggar Dam is an old dam that has been repaired and built to enlarge its capacity. With the Andersen Modification method, the Manggar Dam gets a Total Risk Index Score (IRtot) of 19, wich means that the dam is in good condition and has a low risk of failure. There are only a few improvements that need to be made.
EVALUATION OF THE IMPLEMENTATION TIME OF BUILDING CONSTRUCTION PROJECTS WITHIN THE NATIONAL POLICE Muhamad Suripto; Mardi Aman
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The development process requires relationships between the parties involved in a project, generally differentiated into functional relationships, namely patterns of relationships related to these parties’ functions and formal working relationships, namely patterns of relationships related to cooperation between the parties. parties involved in a construction project confirmed by a contract document. The method in this research is qualitative. The results in this study increased the duration of the work and several days of the project there was no work because the foundation work was on a critical trajectory and there was a need for cooperation and communication within the Police. If one job has experienced delays, to catch up on delays so that the project does not experience delays as a whole is to speed up the superstructure work. One way is to provide formwork for more floors, so that the superstructure work can be completed more quickly with good management at the National Police level.

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