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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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AN EFFECT OF CAPITAL ADECUACY RATIO (CAR) AND NON PERFORMING LOAN (NPL), ON STOCK RETURN WITH PROFITABILITY AS AN INTERVENING VARIABLE IN COMPANIES BANKS LISTED ON THE STOCK EXCHANGE INDONESIA Moratia Suci Pratiwi; Rahima Br Purba
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of Capital Adequacy Ratio (CAR) and Non Performing Loans (NPL) on Stock Returns with Return On Assets (ROA) as intervening variables in the banking sector in Indonesia. The sampling method used was purposive sampling and 46 banks were obtained. The data analysis technique used is path analysis which is the development of multiple and bivariate regression analysis. Partial research results show that the CAR variable has a positive and significant effect on profitability (return on assets). Partial research results show that the NPL variable has no significant effect on profitability (return on assets). Partial research results show that the CAR variable has a positive and significant effect on stock returns. Partial research results show that the NPL variable has no significant effect on stock returns. The partial results of the study show that the variable profitability (return on assets) has a positive and significant effect on stock returns. The results of the path analysis show that CAR and NPL indirectly have a positive and significant effect on stock returns through ROA.
THE INFLUENCE OF BAG QUALITY PERCEPTION, BRAND IMAGE, PRICE PERCEPTION AND PROMOTION ON PURCHASE DECISIONS Nur Abwaini Nasution; Eka Dewi Setia Tarigan; Khairunnisak Khairunnisak; Hesti Sabrina
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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the purpose of this study was to determine and analyze the effect of perceived quality, brand image, price perception and promotion on purchasing decisions on Oppo smartphone users in Billah Hilir District, Labuhanbatu Regency, North Sumatra. The population in this study were all Oppo smartphone users in the District of Bilah Hilir, Labuhanbatu Regency, North Sumatra and the sample from the study were people who bought Oppo smartphones directly at 12 smartphone counters in Bilah Hilir District, Labuhanbatu Regency, North Sumatra. The technique used in the sampling of this research is by using a purposive sampling technique. The analytical tool used is multiple linear regression analysis because more than one independent variable is used with the SPSS program. Based on the results of the analysis that has been carried out, it shows that perceived quality, brand image,
AN INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON THE PERFORMANCE HEALTH WORKERS THROUGH MOTIVATION AS AN INTERVENING VARIABLE Jacquelyn Anita E. Tasik
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

A development of the business world is currently growing rapidly, so that companies are expected to be able to use human resources as well as possible. Human resource management is intended so that a company is able to unite the perceptions or perspectives of employees and leaders in order to achieve organizational goals, among others, by providing work motivation, guidance, direction and good coordination in working by a leader to his subordinates. In This Paper Disscused about performance employees are the results of work both in quality and quantity achieved by someone in carrying out tasks according to the responsibilities given(Robbins 2015).
PRESENTATION OF FINANCIAL REPORTS BASED ON SAK EMKM AT PT SOLOMON INDO GLOBAL Ana Nur Janah; Arief Nurdiannova Qurochman
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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This research aimed to examine the financial statements of PT Solomon Indo Global and assess their compliance with SAK EMKM, the Financial Accounting System for Micro, Small, and Medium-sized Entities. Using a qualitative approach, primary data were collected through company interviews, supplemented by supporting data from daily cash-in and cash-out records to the financial statements. The findings revealed that the company's financial statement recordings were in line with SAK EMKM. However, only three out of the five required financial reports for MSMEs were available, namely profit and loss reports, reports on changes in capital, and statements of cash flows. The company's cash flow statement met global criteria for cash reports, yet the identification of inflow and outflow transactions lacked clarity. The company solely used a bank account (account name) for each transaction. Nevertheless, the final cash flow statement result matched the bank's cash result on the balance sheet. Aside from the weaknesses in presenting some cash flow statements, two types of financial reports were missing - a report on changes in capital and notes on financial statements. In conclusion, PT Solomon Indo Global's financial statements were generally compliant with SAK EMKM, but certain improvements are needed, including providing the missing financial reports and enhancing the clarity of cash flow transactions.
COMPARISON OF SALES EFFECTIVENESS OF BROMEN PRODUCTS ON DIGITAL MARKETING PLATFORMS BASED ON ADVERTISING EXPENSE Ndorifah Ndorifah; Arief Nurdiannova Qurochman
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Sales of a product are currently mostly done online or throughdigital marketing platform.This study aims to determine Bromen product sales comparison at threedigital marketing platformsnamely Tiktok, Shopee, and Lazada based on advertising expenses, as well as the role of advertising expenses in selling Bromen products. PThis research uses ROAS as the basis for calculating sales compared to advertising expense on three digital marketing platforms (Tiktok, Shopee and Lazada). The comparative results of ROAS calculations on the three platforms show that there are significant differences in terms of the average and maximum ROAS values. On average, the highest ROAS at Shopee was 7.92, followed by ROAS at Lazada at 2.61, and finally ROAS at Tiktok Shop at 1.85. Likewise with the highest maximum ROAS value at Shopee of28.14, then at Lazada it was 8.07, and finally at Tiktok Shop it was 2.46. Meanwhile, in the relationship between variables, namely between variablesadvertising expensewith sales through the t test, F test, and the correlation and coefficient of determination, the result is that the t and F tests both conclude thatvariableadvertising expensevery influential on sales as evidenced by the level of Sig. on the t test and F <0.05. While the magnitude of influencevariableadvertising expenseto sales was 98.4%.
ZAKAT AS AN ALTERNATIVE ISLAMIC FISCAL POLICY IN INDONESIA Dina Arfianti Siregar; Shabri Abd. Majid; Ridwan Ridwan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Zakat is one of the pillars of Islam. The difference is that zakat is not only part of the routine of worship, but also has a strong relationship with social life which is directly related to socio-economic activities. This study aims to introduce zakat as an alternative to Islamic fiscal policy in Indonesia, the method is carried out using descriptive descriptive research using primary and secondary data that reveals phenomena and facts related to the management of zakat as an instrument of Islamic fiscal policy. From this study the authors get the result that from several studies conducted, many have discussed zakat as an alternative to Islamic fiscal policy, therefore zakat has a great opportunity as a source of state revenue by following the provisions of existing zakat rules or regulations.
BUSINESS MODEL VALIDATION OF MICRO BUSINESS IN READY-TO-WEAR CLOTHING INDUSTRY (CASE STUDY: AULEEA.OS IN SURABAYA CITY) Astri Ghina; Luvita Puteri Jamilah
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Microbusiness has evolved into one of the key areas for Indonesia's economic expansion, including the ready-to-wear clothing industry. The large number of ready-to-wear clothing industries has created intense competition, driving them to innovate their products. This research focuses on testing the prioritized elements of the business model. The validation of this business model is conducted to develop the product of the microbusiness Auleea.os, which operates in the ready-to-wear clothing sector. A qualitative case study research approach is used as the research strategy. Interviews and observations will be employed as data collection techniques for the study. To validate the relevant values, information obtained from interviews and observations will be analyzed through business idea testing. This analysis will be utilized to provide recommendations and further actions in the development of Auleea.os microbusiness. The main validation process will be conducted on the prioritized business model hypotheses, which are identified by their high impact and lack of supporting evidence. The research findings indicate that the new business model ideas used by Auleea.os have been validated and can meet the needs and desires of potential consumers. In subsequent similar research, this study is expected to serve as a reference guide. The findings from this analysis are used to provide input in the production of Auleea.os business products.
DESIGN DIGITAL MARKETING STRATEGY ON TRAVELXISM USING DIGITAL MARKETING CANVAS Irfan Kautsar Melandi; Arief Budiman; Ismail Yusuf
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Trade and marketing in Indonesia began to penetrate the era of digitalization since the development of communication technology is increasingly massive and ease of internet access. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. This is due to various factors, such as the rapid development of the internet, technology, telephone, and the emergence of various social media. In the digital age and the development of social media, an effective digital marketing strategy has become important for Travelxism. The purpose of this study is to find out the picture of Digital Marketing Canvas on social media marketing, content marketing, and Travelxism website. The method used is qualitative with the analytical tools used Digital Marketing Canvas. Data collection using structured interviews through the Zoom Meeting application and offline interviews in Yogyakarta supported by data from Travelxism. The sampling technique used in this study was purposive sampling. The results of this study Travelxism has used the digital marketing canvas to build a comprehensive marketing strategy that includes online marketing Semakin Peka on Instagram, WhatsApp, Tiktok, Facebook, Youtube and Website, and even offline marketing in Omah Budoyo Yogyakarta, Pasar Wiguna and Politeknik YKPN Yogyakarta. Travelxism has leveraged a following on social media, and social media marketing, content, marketing and website campaigns to reach a larger audience.
ANALYSIS OF TRANSPARENCY, ACCOUNTABILITY AND ROLE OF VILLAGE OFFICIALS IN VILLAGE FINANCIAL MANAGEMENT (CASE STUDY IN WANASARI DISTRICT, BREBES REGENCY) Fora Susanti; Yenny Ernitawati; Roni Roni
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The village government is required to prepare the implementation report of the Village Budget Plan (APBDes) and be accountable for its outcomes. The village government is responsible for providing quality services, improving welfare, and promoting strategic regional development. Transparency can be achieved by providing easily accessible financial reports to the public through online and print media. Enhancing accountability and public trust in village financial performance is an important issue. However, the level of accountability in village financial management remains low and can lead to administrative failures, poor policy decisions and corruption. The allocation of village funds plays a significant role in advancing remote rural areas through infrastructure development and improving community welfare. The allocation of village funds is also important for developing local potentials and empowering marginalized rural communities. The objective of this research is to identify and analyze the influence of Transparency, Accountability, and the Role of Village Apparatus either individually or collectively on village financial management. The study will analyze village apparatus concerning the impact of transparency, accountability, and their role on village financial management in Wanasari Sub-District, Brebes Regency. The researcher will employ an associative causal method to determine the relationship between independent and dependent variables. Based on the results of the t-test and F-test analysis, it was found that Transparency, Accountability, and the Role of Village Apparatus significantly and independently influence village financial management. Further research is recommended to delve deeper into this study by incorporating relevant independent variables to broaden understanding of village financial management.
DIGITAL MARKETING AND SALES SUPPORT FOR HYDROPONIC MSME GROWTH THROUGH MOBILE BASED E-COMMERCE DESIGN Frans Sudirjo; Tanti Widia Nurdiani; Yoseb Boari; Kraugusteeliana Kraugusteeliana; Ramdhan Kurniawan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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This research concentrates on the development of mobile E-commerce to support the growth of micro, small, and medium-sized enterprises (MSMEs) in the hydroponics industry. The primary goal was to develop a responsive and user-friendly mobile application that would enable hydroponic businesses to increase consumer engagement through digital marketing. Observation and data analysis comprised the research method. With the help of the literature review, the user requirements and preferences for a hydroponic industry-appropriate e-commerce system were determined. The e-commerce mobile application incorporates product information, appealing photos and videos, business information, and product details based on data analysis. This study emphasizes the significance of digital technology in expanding market share and enhancing the competitiveness of hydroponic micro, small, and medium-sized enterprises (MSMEs) through the use of innovative and effective e-commerce platforms.

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