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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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THE ROLE OF MARKETING AND CONSUMER PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS TO INCREASE SALES (Study Case On Small And Medium Business Entrepreneur On Graha Permata Indah Residence) Muhammad Rapita Kun Panuluh; I Dewa Made Yuda Mahendra; Ivan Faris Arifin
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

In a business, marketing strategies are necessary to increase sales. Therefore, company management is needed in order to determine the marketing strategy that will be used in the future appropriately. Marketing strategies can be done through massive promotions on social media, applying tantalising discounts, working with public figures and influencers for a wider target audience, and through newsletters. However, apart from the above dominant factors that can be optimised in marketing strategies, there is another determining factor that should not be underestimated. The factor is the psychology of marketing. Psychology of Marketing is one of the sciences in the marketing world to understand the psychology of customers when they visit the products offered until the final decision to purchase the product. It can applied to social media marketing strategies, website promotions, or others. By applying marketing psychology, marketers can more easily understand the habits, traits, tendencies, and other things that customers like before they finally buy a product. The aims of this research were: (1) To find out how marketing psychology influences consumer psychological factor. (2) To find out how consumer psychology affects purchasing decisions (3) To find out how psychological marketing strategy affect purchasing decisions directly. (4) To find out how the influence of marketing psychology on purchase decisions are made using consumer psychology as an intermediary variable. Data were collected by distributing questionnaires directly to customers and through the Google Forms model with Up to 112 people can respond. Structural Equation Modeling (SEM) analysis was used to test measurement and structural models through IBM SPSS AMOS v.24. This research results suggest that all hypotheses are accepted which proves that all hypotheses make a significant impact with positive value on each other.
THE EFFECT OF EMPLOYEE ENGAGEMENT AND JOB SATISFACTION ON EMPLOYEE LOYALTY IN THE CEMENT INDUSTRY Bakti Setyadi; Dewi Sartika
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Employee loyalty is an important aspect for organizational success, affecting employee retention and overall performance. The purpose of the study was to explore the impact of employee engagement and job satisfaction on employee loyalty and identify the interaction between these factors using survey research method. Using convinance sampling technique, 98 employees from Semen Baturaja Palembang Limited Liability Company in all regions of Palembang were selected as the sample. Data was collected using a validated questionnaire instrument. The data will be analyzed using Smart PLS 3 software, with partial least squares (PLS) regression technique. The results show that Employee Engagement and Job satisfaction together have an influence of 67% on employee loyalty. Recommendations to companies in the manufacturing industry, especially the cement industry, who want to foster a loyal workforce are to focus on improving employee engagement and job satisfaction because it has the potential to have a positive impact on employee retention and overall organizational performance.
EMPIRICAL STUDY OF DEFERRED TAX ASSETS AND CORPORATE GOVERNANCE ON FINANCIAL PERFORMANCE OF FOOD AND BEVERAGE SUB-SECTOR MANUFACTURING COMPANIES LISTED ON THE IDX IN 2019-2022 Vivian Vivian; Ricky Bryan D. P. Tampubolon
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Financial performance is an important factor in assessing the company's success, generally measured by its earnings position. The objective of this study is to investigate the effect of deferred tax assets and corporate governance on the financial performance of companies. The sample consists of companies in the food and beverage manufacturing sub-sector listed on the Indonesia Stock Exchange for the period 2019-2022, using secondary data from annual reports. A purposive sampling of 16 companies was selected. IBM SPSS Statistics 25 software is used to generate the data sets. The results showed that deferred tax assets (X1) have no effect on financial performance with a result 0.521 > 0.05, independent board of commissioners (X2) has a positive effect on financial performance with a result 0.005 < 0.05, board of directors (X3) has positive effect on financial performance with a result 0.000 < 0.05, nomination and remuneration committee (X4) has no effect on financial performance with a result 0.235 > 0.05. Meanwhile, deferred tax assets, independent board of commissioners, board of directors, nomination and remuneration committee simultaneously affect financial performance with a result 0.000 < 0.05.
IMPLEMENTATION OF TALENT MANAGEMENT: STRATEGIES FOR RETAINING HIGH POTENTIAL EMPLOYEES IN A COMPETITIVE ERA Hendra Kurniawan; Rizkiana Karmelia Shaura
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to analyze and understand the implementation of talent management as a strategy to retain high potential employees in a competitive era. In an increasingly competitive business environment, companies are required to ensure that they can retain and maximize the potential of their best employees in order to achieve competitive advantage. This study uses a qualitative method with a descriptive approach. Research results show the benefits of implementing talent management in organizations or companies including having the right people for the right jobs, increasing employee retention, making companies more developed, and making the recruitment process better. Research has also found that retaining highly talented employees can be done by providing clear career development, recognition and appreciation for work results, creating an attractive work environment and providing appropriate compensation.
THE ROLE OF COMMITTEE IN MANAGE RESOLVING MEDICAL Nini Deritana; Redyanto Sidi; Bambang Fitriyanto
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

As in the case of Medical Dispute Resolution who is a figure responsible for the implementation of good clinical governance to improve staff professionalism, maintain the quality of the staff profession, maintain discipline, ethics, and professional behavior of medical staff. In addition to the hospital director. So, the main door in the event of a medical dispute is the Ethics Committee. Why medical disputes occur and how the role of the medical committee in it is the problem discussed in this study. This research was conducted using an empirical and sociological approach, namely by discussing the perspective of the law and the social aspects that surround the legal symptoms. The results showed that the application of hospital internal regulations (hospital by laws) at the Abdul Manan HAM Kisaran house has not been implemented properly. Based on the HBL preparation regulations, hospitals need to review and evaluate the HBL owned by the hospital so that it is always relevant and follows the development and needs of the hospital.
ENHANCE OF SECURE HEALTH WORKER IN HOSPITAL Sastra Wirawan; Redyanto Sidi; Muhammad Arif Sahlepi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Indonesia is an increasingly developing country of law and the advancement of human development should also be followed by the development of the rule of law. However, the reality is that the law has always lagged behind the progress of human development. Even the development of regulations in the field of health law in the country is still far from meeting expectations, especially regarding legal protection for medical workers (doctors and nurses) when they fight to save human lives, it still often happens that they become victims as a result of the profession they are engaged in. This research is a normative research that uses selkundelr data, namely library data and legislation.
FACTORS INFLUENCING NIVEA FACE WASH PURCHASING DECISION IN CIKARANG Primaraga Sumantri Indra Wicaksana; Surya Bintarti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study intends to find out what factors can influence consumer decisions to buy Nivea face wash soap in Cikarang. Quantitative research is the method used. Nonprobability sampling with accidental sampling methodology is a sampling technique with a sample size of 100 people. The general public in South Cikarang who use Nivea facial cleansing soap are the research samples. SPSS software version 25 was used in this investigation. The analytical approach used includes the normality test, multiple regression, t test, and the coefficient of determination. Based on all of the above tests regarding the effect of brand image on purchasing decisions, the results obtained are sig greater than 0.05, namely 0.157, and the t-count value is 1.426 with t-table less than 1.660, this indicates that this has a negative impact on the brand image but not significant to the purchase decision. Based on all the tests that have been carried out above concerning the effect of product quality on purchasing decisions, it can be seen from the research findings that there is a significant positive effect on product quality and the sig value of 0.001 is less than 0.05 and that the calculated t value is 3.557 with t table 1.660 . Based on all the tests that have been carried out to determine the effect of price on purchasing decisions, it is clear from the findings of this study that there is a positive and significant price effect on the decision. The calculated t value is 5.720 with t table 1.660, and the sig value of 0.000 is less than 0.05.
THE INFLUENCE OF DISCIPLINE AND ORGANIZATIONAL COMMITMENT ON THE PERFORMANCE OF EMPLOYEES OF PRESIDEN CIKARANG HIGH SCHOOL Inna Nisawati Mardiani; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Human resources play an important role in determining the success of an organization in achieving its goals. SMA President is an educational institution that provides services in order to improve the quality of human resources. This role is closely related to producing generations with reliable quality human resources. This requires the organization to have good quality employee performance. This study aims to empirically examine the effect of discipline and organizational commitment on employee performance at President Cikarang Senior High School. The problems discussed in this study are: does discipline affect the performance of employees at SMA Presiden Cikarang; does organizational commitment affect employee performance at SMA President Cikarang; and how discipline and organizational commitment simultaneously affect the performance of employees at SMA Presiden Cikarang. The independent variables used in this research are discipline and organizational commitment. The dependent variable used in this study is employee performance. Samples were taken using saturated sampling techniques. Data collection was carried out by distributing questionnaires to respondents directly as many as 56 questionnaires. The statistical method used in this study is multiple regression analysis with t-test. The results of the study show that discipline and organizational commitment partially have a positive effect on employee performance. The F test proves that all independent variables have a positive and significant effect, and simultaneously have an effect on the dependent variable. The R2 test to determine the influence of all independent variables on the dependent variable in this study is 61.2%; while 32.8% is influenced by other factors. The results of this study prove that there is a positive influence on all hypothesized relationships. It is hoped that the findings from this study can be utilized in improving employee performance at President's High School or other similar organizations.
THE EFFECT OF RETURN ON ASSSET, EARNING PER SAHRE, CURRENT RATIO AND RETURN IN EQUITY ON STOCK PRICE WITH PRIE EARNING RATIO AS A MODERATION ARRIABLE IN COMPANIES MANUFACTURING LISTED ON THE STOCK EXCHANGE INDONESIA PERIOD 2019-2022 Yerlina Giawa; Hotni Ida Melati Tampubolon; Keumala Hayati; Dio Agung Herubawa
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of return on assets, earnings per share, current ratio and return on equity on stock prices with the price earning ratio as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period. The sampling method in this study used a purposive sampling method and obtained as many as 50 samples that met the criteria from 177 companies that became the data in this study. The method used in this research is Moderate Regression Analysis. The results showed that return on assets, earnings per share, current ratio and return on equity, Price Earning Ratio (PER) partially affect stock prices. Price Earning Rato (PER) is not able to moderate the influence of Return On Assets (ROA), Current Ratio (CR) and Return On Equity (ROE) on stock prices.
THE ROLE OF DIGITAL MARKETING IN EFFORTS TO DEVELOP TECHNOLOGY-BASED MSMES IN SENGKOTEK SAMARINDA VILLAGE Sayid Irwan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) has stagnated during the Covid-19 pandemic. There are so many MSMEs experiencing a decline in sales and cannot develop and even almost go bankrupt. This condition makes MSME actors have to think about being able to survive for the continuity of their business. During the Covid-19 pandemic, many consumers reduced interactions outside the home by maintaining distance to break the chain of spread of the Covid-19 virus. MSME players can continue their business while still meeting consumer needs during the pandemic by shifting purchases online. The shift from offline purchases to online (digital) will make it easier for MSME players to expand marketing access. The role of digital technology has a significant influence on MSMEs. The emerging technological paradigm utilizes the potential of stronger and more sustainable MSMEs. Social media and E-commerce can be a forum for selling MSME actors. It is known that MSME players have not followed digital developments optimally, especially due to lack of knowledge about digital marketing. The purpose of the community empowerment program for MSMEs in Sengkotek Village is to provide digital marketing training assistance as an effort to develop and expand technology-based (digital) marketing networks. After carrying out this service, it is hoped that MSME actors in Sengkotek Village will continue to synergize for the sustainability of MSMEs and the economic development of the community.

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