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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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ANALYSIS OF THE CAMEL METHOD FOR ASSESSING THE FINANCIAL HEALTH CONDITION OF PT. BANK NEGARA INDONESIA (PERSERO) TBK, DURING THE COVID-19 PANDEMIC Dwibin Kannapadang
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine the condition of health finance at PT. Bank Negara Indonesia Tbk during a pandemic in 2019–2020 using the CAMEL method. The type of research used is quantitative descriptive, where the author will describe and calculate the financial performance analysis at PT Bank Negara Indonesia Tbk from 2019–2020. As for the technique analysis used in the study, that is the CAMEL ratio by multiplying the credit value of each ratio with the CAMEL weight, which is standardized by Bank Indonesia (BI). The results of this study show a final CAMEL score of 95.1 for 2019 and 85.9 for 2020. All of these results are in the range of 81–100 with a healthy predicate. Thus, it can be concluded that the financial performance of PT. Bank Negara Indonesia Tbk (Persero), which is listed on the Indonesia Stock Exchange using the CAMEL method from 2019 to 2020, is healthy.
DIGITAL MARKETING USING AISAS MARKETING FUNNEL ON SEMAKIN PEKA PRODUCTS Naura Nafisha Saadah; Arief Budiman; Ismail Yusuf
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The AISAS (Attection, Interests, Search and Share) marketing funnel has replaced AIDMA (Attention, Interest, Desire, Memory and Action), which was created expressly to reach the target audience by analyzing the continuing behavioral changes in the context of Internet technology improvements. In today's internet era, internet users can easily search for information or share information. This study investigated the sales of Semakin Peka products that experienced fluctuations in making product sales on digital marketing through social media instagram and tags analyzed using AISAS marketing funnel (Attention, Interest, Search, Action and Share). The research objective is to investigate digital marketing in the run business and conduct an evaluation of the digital marketing experienced by Travelxism. This research is carried out qualitatively descriptively and the object in this research is the Travelxism team that provides research information through observations and interviews. In the selection of informants, the researchers used purposive sampling techniques. The results of this study show that the concept of the AISAS model can meet the set of information and communication needed by the audience then the AISAS model occurs when attention arouses interest, customers start searching, then move to act and share.
ANALYSIS OF THE EFFECT OF WORK FROM HOME ON EMPLOYEE PRODUCTIVITY DURING THE COVID-19 PANDEMIC I Gede Putu Kawiana
Jurnal Ekonomi Vol. 10 No. 02 (2021): December, Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The Covid-19 pandemic has had a significant impact on various aspects of life, including the world of work. Implementing a work from home (WFH) policy is one of the solutions that many companies take to maintain the health and safety of their employees. However, the impact of this transition on employee productivity is still being debated. This study aims to analyze the effect of implementing work from home on employee productivity during the Covid-19 pandemic. This study uses a quantitative approach with a verification approach by taking a sample of 113 employees who work from home . The results of the study show that WFH has a positive and significant impact on their productivity levels. This is reinforced by the hypothesis test which shows that the calculated t value is greater than the t table value (4.755 > 1.662), and the significance value is much smaller than the predetermined standard (0.000 <0.05). The WFH variable has an influence on employee productivity by 16.7 percent while the remaining 83.3 percent is influenced by other factors not examined in this study.
HOKBEN JABABEKA'S BUSINESS STRATEGY IN CREATING CUSTOMER SATISFACTION Agustini Tanjung; Soni Suardi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The development of the industry in the food industry is growing rapidly. Especially in the food industry which has long faced the free market. Price, product quality, and service quality are the most important things in a business to get customer satisfaction. This type of research is a quantitative method. The research approach used in this research is descriptive analysis using questionnaire data with a sample of 96 respondents. The sampling technique used was non-probability sampling with a purposive sampling method. The statistical analysis used in this study is the validity and reliability test of the classic assumption test, regression analysis, hypothesis testing using the t test, F test and analysis of the coefficient of determination. T test results of the price variable t value obtained t-count = 2,690, product quality variable obtained t-count = 4,481, service quality variable obtained t-count 2,340. While the table obtained using the alpha value (α = 5%, a value of 1.989 was obtained). T value is greater than the table value which means that there is a partially and significantly positive effect between price, product quality, service quality on satisfaction. The results of the f test statistics obtained the calculated f value of 31.202. (α = 5%, f table = 2.70). The results show that the f count is greater than the f table (31,202 > 2.70), with a significant value (0,000 < 0.05) which means that there is a simultaneous and significant positive effect between price, product quality, service quality on customer satisfaction. The coefficient of determination (R2) R-square value of 0.504, this means that the price, product quality, service quality variables affect customer satisfaction as much as 50.4%, the rest is influenced by other variables.
FACTORS INFLUENCING CONSUMER PURCHASING DECISIONS ON MUSLIM CLOTHING Joko Mulyono; Helen Parkhurst; Agustini Tanjung; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The rapid growth in the Fashion industry, along with the emergence of various brand image brand products circulating throughout Indonesia has caused increasingly fierce competition among producers. This study aims to determine whether product quality, promotion and brand image influence purchasing decisions on consumers in Cikarang Clean Market Zoya, partially or simultaneously. In research using quantitative methods and samples used as many as 96 respondents with incidential sampling technique which is a sampling technique based on chance. T test results From the results of data processing it appears that the value of Sig. for the Product Quality variable is 0.026 <0.05, Sig. for the Promotion variable is 0,000 <0.05, and the Sig. for Brand Image variable is 0.003 <0.05. Thus H0 is rejected. In conclusion: There is a partially significant effect on product quality, promotion and brand image on purchasing decisions. While the results of the F Test test From the results of data processing shows that the probability value that is Sig is equal to 0,000 <0.05. Thus H0 is rejected. In conclusion: There is a significant simultaneous effect between Product Quality, Promotion and Brand Image on Purchasing Decisions. The output data shows the R-Squere score of 0.448, this means that 44.8% of the variation in the purchase decision value is determined by the role of the variation in the product quality, promotion and brand image values. And the rest that is 55.2% variation in the value of the Purchase Decision is determined by the role of the variation in the value of other independent variables.
ANALYSIS OF TOURIST SATISFACTION ON PAMUTUSAN ISLAND CITY OF PADANG Zengga Zengga; Rafidola Mareta Riesa; Rifdatul Husna; Alfatah Haries
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v12i3.2728

Abstract

The purpose of this research is to describe tourist satisfaction on Pamutusan Island. The title of this research is Analysis of Tourist Satisfaction on Pamutusan Island, Padang City. this research will be conducted using the google form platform as a distribution medium that will be developed as a data collection instrument. This research goes into Descriptive research with Quantitative data. In this study the population was tourists who had visited Pamutusan Island Padang, with a sample of 100 people with non-probability sampling techniques with sampling based on age criteria over 18 years. The data used in this study are primary data and secondary data
ANALYSIS OF THE INFLUENCE OF THE FINANCIAL SERVICES AND INSURANCE, REAL ESTATE, MANUFACTURING AND TRADE SECTORS ON ECONOMIC GROWTH IN SOUTH TANGERANG Maisa Reresimi; Viniyati Maftuchach; Jumadi Jumadi; Santi Santi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze the impact of the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors on economic growth in South Tangerang. Annual economic data comes from the Central Statistics Agency, which is interpolated into monthly data with Eviews 12. The interpolated data is then processed using the Ordinary Least Square method. The statistical analysis results show that all sectors have a positive and significant impact on the city's economic growth. The Financial Services and Insurance Sectors show that easier access to financing and financial stability contribute to sustainable economic growth. The Real Estate sector has proven to have a positive impact on infrastructure and property developments that encourage new jobs and business growth. The Manufacturing Sector significantly impacts by creating jobs and increasing added value in production. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang.
STRATEGY FOR STRENGTHENING SUSTAINABLE BUMDESA IN PAMIJAHAN BOGOR: A PESTLE ANALYSIS APPROACH Ade Wahyudi; Iha Haryani Hatta; Dewi Trirahayu
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study analyzes strategies for strengthening sustainable Village-Owned Enterprises (BUMDesa) in Pamijahan District, Bogor Regency. The PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis approach is used to identify environmental factors that influence BUMDesa sustainability and their impact on achieving Sustainable Development Goals (SDGs). The type of research used is Descriptive Research of the Conclusive Research type. This study's primary data was obtained through a survey method by distributing online questionnaires to the community involved in BUMDesa. Secondary data is used as supporting data and information for researchers. The research population was the BUMDesa community in Pamijahan District, Bogor, using a non-probability sampling technique of the snowball sampling type. The study results show that the PESTLE analysis significantly affects the sustainability of BUMDesa and its impact on the SDGs. Good BUMDesa management can increase equitable economic growth (SDGs 8) and encourage village infrastructure and innovation (SDGs 9). Collaboration with related parties, developing innovations in developing village economic activities, and attention to maintaining cultural and natural heritage is essential in achieving this goal. Based on the research results, BUMDesa administrators must continue encouraging village community members' active participation in decision-making and management. Collaboration with local government, financial institutions, and NGOs can strengthen the village's economic development. Supporting innovation in developing village economic activities needs to be continuously improved. Cultural and natural heritage maintenance must also be a significant concern in BUMDesa development.
DEVELOPMENT OF THE SURABAYA BLAURAN TRADITIONAL MARKET MODEL BASED ON THE VALUABLE, RARE, INIMITABLE, ORGANIZED (VRIO) CONCEPT TO INCREASE COMPETITIVE ADVANTAGE IN THE MODERN COMPETITION ERA M. Azizul Khakim
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to finalize concepts that can be applied to traditional markets to increase their competitive advantage in the era of modern competition. The research object taken was the Blauran traditional market in Surabaya, because based on observations the researcher found the fact that basically most of the traders in the Blauran market had indirectly applied the VRIO concept and had a special strategy to survive the competition with modernization and advances in science and technology. One of the reasons for this research is to provide dedication in formulating a strategy that can become a reference for traditional markets, MSMEs and the general public who need it..
ANALYSIS OF INTEREST IN BUYING MAYBELLINE COSMETICS WITH THE INFLUENCE OF SOCIAL MEDIA, PRODUCT QUALITY AND PRICE Nuraeni Nuraeni; Agustini Tanjung; Dadang Heri Kusumah; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

For a woman appearance and beauty is one of the most important things. Maybelline is one of the favorite beauty cosmetic brands for some women in Indonesia. There are many cosmetic competitors in Indonesia, but still Maybelline is still one of the best-selling beauty products traded in Indonesia. This study aims to determine, examine, and analyze how the influence of social media, quality and price on buying interest. This research was conducted on people who live in South Cikarang. With a total of 112 respondents. This study uses a quantitative approach and the data used are primary data obtained from the distribution of questionnaires conducted online. The method used in this study is the multiple linear regression method using the IBM SPSS version 23 software application. The results of this study indicate that: (1) social media has a positive effect on buying interest, (2) quality does not have a positive effect on buying interest, (3 ) Price also has a positive effect on the interest in buying Maybelline cosmetics in the people of South Cikarang.

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