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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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TOURISM VILLAGE AS AN ECONOMIC EMPOWERMENT ASSET TO REDUCE POVERTY AND INCREASE JOB OPPORTUNITIES IN EAST JAVA Lien Nuri Mudriati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Tourism villages in East Java provide an alternative to reduce poverty and improve the quality of life of local communities through local economic development. However, there are challenges such as limited infrastructure and lack of skills in managing tourism businesses. Efforts are needed to empower the community and support from the government and private sector to develop sustainable tourism villages. One solution is through training and education programs to improve the skills and knowledge of the community in managing tourism businesses.
THE EFFECT OF GROWTH, PROFITABILITY, LEVERAGE, AND DIVIDEND ON COMPANY VALUE IN THE BUILDING AND NON-BUILDING CONSTRUCTION SUB -SECTORS AT BEI 2014 - 2020 Tabita Deborah; Fitri Ismiyanti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The era of the government of President-elect Joko Widodo in the two periods of Indonesian government in 2014 and 2019 brought fresh air to the infrastructure sector because one of the government's visions was to carry out development evenly, this had a positive impact on the construction industry. However, in 2020 when the Covid-19 pandemic began to hit Indonesia, all industrial sectors experienced a decline, without exception the construction sector. This study aims to determine the effect of company growth, profitability, leverage, and dividends on company value in the building and non-building construction sub-sector in 2014 - 2020. This period includes 3 different situations. The samples used were 9 issuers in the building and non-building construction sub-sector that met the criteria. The data used were time series data. The approach in this study is through descriptive statistical analysis and panel data regression analysis. The results obtained from this study are that growth has no effect and is negative on firm value, because when a company's growth moves fast it will have an impact on a decrease in firm value. Profitability has a positive and significant effect on firm value because the increase in company profits makes the investment return contribution high. Leverage has a positive and significant effect on firm value when DAR increases, it will make a positive signal that the company is developing its business. Dividends have a positive and significant effect on firm value when a high DPR will maximize firm value. Dividend distribution can reduce the effect of income uncertainty felt by investors.
STRATEGY FOR EMPOWERING SUSTAINABLE TOURISM IN THE HORSESHOE REGION, EAST JAVA: ANALYSIS OF POTENTIALS AND CHALLENGES Lien Nuri Mudriati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study discusses sustainable tourism development in Tapal Kuda, East Java. The study indicates that active participation of local communities is crucial for the success of sustainable tourism development. The development of village tourism should be a priority in Tapal Kuda, as it can promote local culture and heritage and increase the welfare of local communities. Recommended strategies include promoting active participation of local communities, strengthening collaboration and partnerships, and developing training and education programs to improve the skills of communities in sustainable tourism development.
THE INFLUENCE OF FOOD QUALITY, SERVICE QUALITY , AND PRICE ON REPURCHASE INTENTIONS THROUGH CUSTOMER SATISFACTION AT PUTU MADE RESTAURANT JAKARTA Verdy Suprianto; Himawan Brahmantyo; Rahmat Ingkadijaya
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study is intended to examine the effect of food quality, service quality, and price on consumer repurchase intention through customer satisfaction visiting Putu Made restaurants in the Jakarta area. The data used in this research is primary data with a total sample of 111 respondents, namely consumers who are visiting the Putu Made Senayan City and Putu Made PIK Avenue restaurants. Then, the analysis technique used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method. Data processing in research uses several applications, namely MS. Excel, and SmartPLS3. Based on the results of the SEM-PLS test, it is known that the variables of food quality, service quality, and price have a positive and significant direct effect on customer satisfaction. Then the variable customer satisfaction has a positive and significant effect on consumer repurchase intention. Then the variables of food quality, service quality, and price have a direct effect that is not significant on consumer repurchase intention. Then the variables of food quality, service quality, and price indirectly have a positive and significant effect on consumer repurchase intention through customer satisfaction. Suggestions for the Putu Made Jakarta restaurant in terms of food quality pay more attention to the level of maturity of the food served. If the level of maturity does not match customer needs, this will obviously cause dissatisfaction for customers which can ultimately affect their intention to repurchase, in terms of service quality the Putu Made Jakarta restaurant can increase employee empathy by providing training so that the Putu Made restaurant is able to have employees who can provide the best service, and from a price point of view the management of the Putu Made Jakarta restaurant can improve product pricing strategies by considering and taking into account the benefits that will be obtained by consumers.
MARKETING MODEL OF STARBUCKS: A SUSTAINABILITY MONETIZATION Daniel Susilo; Carlo Magno T. Mendoza
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

In the digital age, big brand provides information via their Instagram account, that includes Starbucks Indonesia. Starbucks Indonesia involves themselves in eco-friendly product which also spread awareness to their audience. As much as it is good for the people and Starbucks brand, this type of marketing is sustainability monetization as it only released product instead of social activity. It is good that Starbucks Indonesia had credibility in coffee industry. However, in reality, it is more necessary to monetize it. The content analysis by Krippendorf will help in discerning Starbucks Indonesia’s content. the type of sustainability campaign held by Starbucks Indonesia is monetization of eco-friendly concept. This way can be interpreted in two different ways, that the product is actually made with eco-friendly design and ingredients, or the product is bait made with false sustainability products. The model of their marketing is awareness-driven interest, by telling them they’re the ally of earth and nature, it captivates their buyers to purchase in order to care more for the planet and nature.
REVENUE AS A MODERATING VARIABLE ON THE EFFECT OF WORKING CAPITAL CREDIT ON NET INCOME Kiki Muli Fardian; Juita Sukraini; Nidia Anggreni Das
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This research aims to assess how Working Capital Credit affects Net Income, with Revenue acting as a moderating variable. The study considers all BUMN banks listed on the Indonesia Stock Exchange (IDX), with a sample of four banks and eight years of financial reports (2014-2021) analyzed through Moderated Regression Analysis (MRA). Results indicate that Working Capital Credit has a significant positive impact on Net Income, while Revenue plays a moderating role in the relationship between the two. The findings suggest that firms must consider the impact of sales as a moderating variable to optimize working capital credit utilization and increase net income.
MANAGEMENT OF THE REGIONAL GOVERNMENT PUBLIC SERVICE DEVELOPMENT STRATEGY WITHIN THE REGIONAL SECRETARIAT OF SUBANG REGENCY Arip Rahman Sudrajat
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study seeks to analyze the regional secretariat of Subang Regency's strategy for the development of local government public services. This study employs a qualitative approach and descriptive methodology. Data was collected by conducting in-depth interviews with relevant officials and analyzing public services and regional strategic plans documents. The results of the study indicate that the management of the strategy for developing public services within the regional secretariat of Subang Regency has been implemented through multiple efforts, including a strategy for developing a structure, a strategy for developing or streamlining a procedural system, a strategy for developing infrastructure, a strategy for developing culture, and a strategy for developing entrepreneurship. On the basis of the findings of this analysis, it is recommended that the Subang Regency secretariat improve coordination between work units in implementing the public service development strategy, involve all existing stakeholders more actively in preparing strategic plans, and seek additional funding sources to support the implementation of the strategy. Development of public services within the Subang Regional Secretariat.
QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION Coffee Shop in BANDUNG CITY (Case Study on Bandung City Coffee Shop Customers) Rusmin Nuryadin; Lucy Nurfadilah; Ine Aprianti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Marketing is a part that has a very important role, and cannot be separated from human life. Service can basically be said as an action and treatment or way of serving other people to fulfill their needs and desires. The level of customer satisfaction with a service can be measured by comparing consumer expectations of the desired service quality with the reality that is received and felt. This research is to look at gaps. The samples taken were 100 respondents. Data measurement was carried out by distributing questionnaires using an ordinal scale. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear analysis, correlation, determination, t test and F test. The results of this study indicate that the results of the analysis show that the variable service quality (X1) has a coefficient of determination of 46.% on customer satisfaction (Y), meaning that if the quality of service is getting better, then customer satisfaction will increase. The value of tcount (5.435) > ttable (2.00758). The results of the analysis show that the price variable (X2) has a coefficient of determination of 32.7% on consumer satisfaction (Y), meaning that if the price is in accordance with consumer wishes, consumer satisfaction will increase . And the value of tcount (3.963) > ttable (2.00758). The results of the analysis of the coefficient of determination obtained 79.5%, Fcount (96.934) > Ftable (3.18). So, service quality (X1) and price (X2) together affect customer satisfaction (Y) at cafe infinito.
RESEARCH REVIEW: EMPLOYEE PERFORMANCE RECRUITMENT PROCESS IN HUMAN RESOURCE AND CORPORATE SERVICES SECTION Adi Lukman Hakim; Ninik Mas'adah; Yulie Wahyuningsih
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Human resource management is important in achieving goals. In general, company leaders want good performance from their employees in carrying out the tasks assigned by the company. This study aims to determine whether the employee recruitment process on employee performance at PT. Vale Tbk and whether the employee recruitment process on employee performance at PT. Vale Tbk. This study uses quantitative methods by distributing data using questionnaires. The sample in this study are employees at PT. Vale Tbk, the sampling technique used purposive sampling with a total sample of 77 respondents. The data analysis technique used simple linear regression with SPSS 23. The novelty of this research is on the recruitment variable as the independent variable. In addition, the sample objects and targets are in the HR department and corporate services. The results showed that the implementation of employee recruitment has a positive effect on employee performance in the HR and Corporate Services section of PT. Vale Tbk. The results of the analysis of the determinant coefficients show that the employee recruitment implementation variable gives positive results in its implementation with a score of 89.5%, while the remaining 10.5% is influenced by other variables that affect employee performance outside the variables in the study. It implies that recruitment significantly influence towards employee performance.
CORPORATE ACTION ON PLASTIC POLLUTION (THE BODY SHOP CASE STUDY) Einjella Patsy; Muhammad Lukman Baihaqi Alfakihuddin; Natasha Angelica Butar Butar; Priscilla Nethania
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

In recent years, plastic waste has resulted in numerous negative environmental impacts. To mitigate these effects, businesses have been adopting sustainable practices, including the production of eco-friendly products. The Body Shop, a well-known cruelty-free beauty brand, has implemented its corporate social responsibility initiative, "Bring Back Our Bottle," which aims to encourage customers and the public to recycle empty plastic packaging at their local stores. However, the success and impact of this program have yet to be fully determined. To assess its effectiveness, a qualitative research study will be conducted using a combination of online observation, data collection, and interviews with a "Sustainability Associate" and a Value Manager at The Body Shop. The findings will provide insight into the impact of the "Bring Back Our Bottle" program on plastic waste reduction. The results of this study, which indicate a significant influence on HDPE plastic waste reduction, will be useful for future marketers seeking to optimize their corporate social responsibility strategies.

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