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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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DURING THE COVID-19 PANDEMIC, SOUTH GARUT DEVELOPED A MARKETING PLAN FOR SANSEVIERIA ORNAMENTAL PLANTS Frans Sudirjo; PA. Andiena Nindya Putri; Arief Yanto Rukmana; Etty Sri Hertini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The research aims to formulate a marketing strategy for ornamental plant traders in Sansevieria, South Garut during the Covid-19 pandemic. The research method used is descriptive qualitative by identifying problems and analyzing them through internal and external factors. The analytical tools used are the SWOT Matrix and SWOT Quadrants. According to the results of the 'SWOT analysis' it can be determined that the business position of ornamental plant traders in Sansevieria is located in Quadrant 1 (0.52: 0.90). These results indicate that the business is in strengths and potential opportunities to be developed through an SO strategy or an aggressive strategy. The strategy formulation that can be implemented is by utilizing the location to increase market share, optimizing digital marketing through social media, marketplaces, and websites, then implementing a product bundling strategy, maintaining and improving product/service quality, cultivating Sansevieria bulan and other plant variants, and cooperate with banking services in providing capital for business development.
THE EFFECT OF CASH FLOW, ACCOUNTING PROFIT, TOTAL ASSET TURN OVER ON MANUFACTURING COMPANY STOCK RETURN ON THE INDONESIA STOCK EXCHANGE Dianty Putri Purba; Yumina Telaumbanua; Yunita Sari Rioni
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The research carried out has the aim of conducting an analysis of the influence that exists in cash flow, profit on accounting and total assets turn over on manufacturing company stock returns on the IDX. The data used in the research is secondary data which comes from a number of financial reports on the IDX. The sampling method used is purposive sampling and the data processing method used is multiple linear regression method, T-test and F-test through SPSS 20 software. The results show that operating cash flow has a large impact on stock returns partially, and accounting profit has a large impact. on stock returns partially. Meanwhile, operating cash flow, accounting profit, and Total Asset Turn Over simultaneously have a major impact on stock returns.
VILLAGE GOVERNMENT APPARATUS SPENDING IN IMPROVING PUBLIC SERVICE PERFORMANCE Suyanto Suyanto
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Expenditures for village government apparatus are an important part of village government financial management which plays a role in improving the performance of public services. This expenditure is used to finance salaries, benefits, incentives, training, and other facilities needed to support the performance of village government officials. In addition, spending on village government apparatus can also be used to build or repair facilities and infrastructure needed to support public service performance. However, the effectiveness and efficiency of spending on village government apparatus is influenced by factors such as good financial management, community involvement in supervision, and selection of competent village government officials. Good financial management is very important to ensure the effectiveness and efficiency of village government apparatus spending. Community involvement in oversight can also help increase transparency and accountability in the management of village government apparatus spending. In addition, the selection of competent village government officials also affects the effectiveness and efficiency of village government apparatus spending. Therefore, the management of village government apparatus spending needs to be managed properly to improve the quality of public services in the village. Improving the quality of human resources, ensuring the smooth operation of the village government, and increasing the availability of facilities and infrastructure are aspects that need attention in managing village government apparatus spending. With good management, it is hoped that the performance of public services in the village can continue to increase and provide benefits to the community.
THE ROLE OF REGIONAL HEADS IN INCREASING PUBLIC AWARENESS OF PAYING LAND AND BUILDING TAX Suyanto Suyanto
Jurnal Ekonomi Vol. 10 No. 02 (2021): December, Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

In order to increase public awareness to pay Land and Building Tax (PBB), this study intends to identify the functions of village officials in Surabaya City and the variables that contribute to delays in public awareness. This study uses a qualitative methodology. By using words and theory, this method is used to discuss the government's role in increasing public knowledge about tax compliance and the conditions that hinder it. The study findings show that the government's role in increasing public awareness to pay taxes includes direct outreach to the public, conducting outreach and communicating with residents through intermediaries in the local sub-district/kelurahan, and using billboards posted on the side of the road to display taxpayer information. In addition, the people themselves become a barrier to public awareness because they believe that paying taxes is a burden on the financial situation of their families and that this land belongs to God and the house is paid for with their own money, so they negate the need to pay taxes.
INFLUENCE OF PERSONAL SELLING, SALES PROMOTION AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY At PT AMMAY CEMERLANG NUSANTARA, MEDAN Fransisca Fortunata; Nurmaidah Ginting; Selviany Luhur; Edy Gunawan; Meilisa Sinaga
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The results show that the adjusted r square value is 0.464 which means that 46.4% of customer loyalty demand is jointly influenced by the variables described in the model.  While the rest is influenced by factors outside the model. Partially, personal selling variable has a positive and significant effect, sales promotion variable has a positive and significant effect, customer satisfaction variable has a positive and significant effect. Simultaneous, service quality, trust and customer satisfaction have a positive and significant effect.
THE INFLUENCE OF CUSTOMER REWARD PROGRAMS, SERVICE QUALITY, AND DIGITAL BANKING SERVICES TOWARD CUSTOMER LOYALTY AT PT. BANK DANAMON INDONESIA, TBK. Elizabeth Alexandria Lauren; Tanti Handrian
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Banks and financial institutions were the most significantly affected sectors during the COVID-19 pandemic. Most banks and financial institutions endeavor to create their customers’ loyalty in order to sustain the business’ profitability since attracting new customers requires tremendous effort and costs more than retaining existing customers.This study examines factors affecting bank customer loyalty including reward programs, service quality, and digital banking services. The data from 150 respondents were analyzed using SPSS 26.0. The findings of this study indicate that digital banking services have a significant positive influence on customer loyalty. On the other hand, reward programs and service quality do not significantly contribute to customer loyalty. The present study’s key managerial implication is that banks’ investments in developing excellent digital banking services are expected to improve customer loyalty.
THE EFFECT OF COMPENSATION SATISFACTION, WORKLOAD, AND HOMETOWN ATTACHMENT ON ORGANIZATIONAL COMMITMENT IN PRIVATE SCHOOLS OF ORGANIZATION Y Jeremia Christian Alexander; Praptini Yulianti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Education is an important sector for the development of a country. Various phenomena in Indonesian education are related to the amount of compensation, workload, and the number of teachers who migrate. These issues have resulted in many teachers reconsidering their decision to become teachers. Many of these teachers are creative and hardworking teachers and it is unfortunate to see them leave their profession. The objective of this research is to see the effect of compensation satisfaction, workload, and hometown attachment on organizational commitment. This study used a quantitative method where the researcher distributed questionnaires to 152 teachers at private schools of Organization Y in Indonesia and then the data was analyzed using regression. The findings show that compensation satisfaction positively affects organizational commitment, while workload and hometown attachment negatively affect organizational commitment.
EMPLOYEE PERFORMANCE AS A RESULT OF COMMUNICATION AND WORK ENVIRONMENT Nina Herlina; Lia Yulia; Muhammad Zaki Rahman; Endah Puspitasari
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Study This aim For test influence communication and environment Work to performance employees at PERUMDA Tirta Giri Nata Cirebon City. Method research used _ in study This is method study quantitative. Population in study This is 180 employees of PERUMDA Tirta Giri Nata Cirebon City with sample as many as 65 employees. Data collection techniques using questionnaire and results data analysis used is analysis regression double. Research results show in a manner simultaneous influence positive and significant variable communication and environment Work to performance employee can seen from mark 7.823 > 2.76 then can concluded that Ho is rejected and Ha is accepted . It means there is influence between communication and environment Work in a manner together to performance employees at PERUMDA Tirta Giri Nata Cirebon City.
E-WOM ON TOURIST DESTINATIONS IN PRIGEN PASURUAN Sri Suprapti; Mochamad Syaiful Arif; Yurilla Endah Muliatie; Rena Febrita Sarie
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Indonesian tourists have a particular interest in tourist destinations that have unique concepts and are popular among the public. This tourism trend is also supported by current technological sophistication where access to electronic devices and the internet has become part of our daily needs. Word of Mouth (WOM), provides an important role in communicating opinions in the community about a product and exerts influence in shaping consumer attitudes and behavior. With the increasing number of business people and skyrocketing technological developments, alternative destinations and available tourist services will be increasingly diverse. Word of Mouth (WOM) grows and develops into networked communication and spreads from a single one-way communication. With advances in internet technology, it has had an impact on increasing the number of travelers seeking information on tourist destinations and online transactions. The tourist destination in Prigen is one of the tourist destinations in Pasuruan Regency which is famous for its natural and cultural charm. Discussed by many travel circles on various social media and widely published on internet search sites. The formulation of the problem in this study is how tourists use social media and eWOM at tourist destinations in Prigen Pasuruan. The purpose of this study is to find out how tourists use social media and eWOM at tourist destinations in Prigen-Pasuruan. This research is a qualitative research using photo as supporting data
VALUE PROPOSITION ANALYSIS TELKOMSEL LOOP CARD PRODUCTS Gayatri Putri Mubandari; Sri Hartini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze marketing strategies and value propositions offered by Telkomsel LOOP card products. This study used a descriptive qualitative method. Data collection methods carried out in this study were interviews, observation, and documentation. This study uses an analysis of 11 value proposition elements Osterwalder and Pigneurn (2014). The results of the analysis show that the new nature of LOOP cards has a youth segment, has uneven network performance, LOOP cards adjust services offered with youth, completes work with Ruangguru learning applications, has a design that is characterized by youth, has brand or card status for young creative and inspirational, has a cheap price offer according to youth, reduced fees from promos, reduced risk of credit reminders and quotas and 24-hour call center, ability to access from the MyTelkomsel, LOOPkita application and comfort and usability when registering cards and choose internet package. Therefore, LOOP cards can position products according to their youth segment.

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