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Contact Name
Paska Marto Hasugian
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editorjournal@seaninstitute.or.id
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+6281264451404
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editorjournal@seaninstitute.or.id
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Komplek New Pratama ASri Blok C, No.2, Deliserdang, Sumatera Utara, Indonesia
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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Articles 2,391 Documents
THE INFLUENCE FACTORS OF PILGRIM’S SATISFACTION AND ITS IMPACT TOWARD REVISIT INTENTION (THE STUDY OF SUNAN DRAJAT RELIGIOUS TOURISM) Arini Falahiyah; Tanti Handriana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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Abstract

This research intends to identify the influence factors of pilgrim satisfaction on religious tourism and its impact toward pilgrim’s intention to revisit that destination. This reseach was conducted through survey with 145 respondents. The result of this research indicates that destination image and service quality have positive influence toward pilgrim’s satisfaction, and satisfaction had a positive impact on pilgrim intentions to revisit religious tourism. The findings provide theoretical contribution to the development of marketing theory, especially regarding to the religious tourism, and it could be a reference for tourism practitioners to increase the attractiveness of pilgrimage tourism in maximizing visitor satisfaction by the aim of increasing the number of tourists.
FACTORS FOR CHANGES IN TRADING VOLUME, CHANGES IN MARKET CAPITALIZATION, AND CHANGES IN CIRCULATING SUPPLY TO BINANCE COIN (BNB) RETURNS Denny Adi Nugroho; Rahmat Setiawan
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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This study aims to analyze the effect of changes in trading volume, changes in market capitalization, and changes in circulating supply on binance coin returns. The variables studied are independent variables, changes in trading volume, changes in market capitalization, changes in circulating supply and the dependent variable, namely binance coin returns. Binance coin research sample for the period 2019 – 2021. The data used in this research is monthly secondary data obtained through the coinmarketcap.com website. The data is processed using the Multiple Linear Regression method to determine the effect of independent variables on binance coin returns. The results of the study show that: 1) The variable change in trading volume has no significant effect on binance coin returns; 2) Variable changes in market capitalization have a significant positive effect on binance coin returns; 3) Variable changes in circulating supply have a significant negative effect on binance coin returns.
EFFECT OF CREDIT RISK AND LIQUIDITY RISK ON PROFITABILITY PEOPLE'S CREDIT BANK IN KUPANG CITY Enike Tje Yustin Dima; Frederic Winston Nalle
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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Abstract

The banking sector has a very large role in improving the country's economy. Public trust in banking is also getting higher along with the number of BPRs that are mushrooming and the level of competition is also getting more competitive. Therefore, every person's credit institution must also be able to demonstrate its existence with a bank's financial soundness level that can be trusted by the wider community. Realizing this, this study aims to determine the level of credit risk and liquidity risk by looking at the value of Non-Performing Loans and the value of the Loan to Deposit Ratio. The results of financial analysis carried out further calculations to determine the effect of credit risk and liquidity risk variables both partially and simultaneously at the level of BPR profitability in Kupang City. The method of determining the sample used purposive sampling so that the samples in this study were six BPRs. In an effort to answer the research objectives, the analytical tools used are financial analysis and also multiple linear regression analysis. The independent variables in this study are credit risk which is proxied by Non Performing Loans (NPL) and liquidity risk which is proxied by Loan to Deposit Ratio (LDR), as well as the dependent variable which is the Bank's financial performance which is estimated by Return on Assets (ROA). The results showed that partially the Non Performing Loan (NPL) and Loan to Deposit Ratio (LDR) variables had a positive but not significant effect on Return On Assets (ROA).
THE EFFECT OF E-WOM ON PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE ON IPHONE SMARTPHONES (Study On Customers In Jakarta) Viola Cahyaningrum; Sri Hartini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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This study aims (1) to analyze the effect of E-WOM on purchase intention; (2) analyze the effect of E-WOM on customer satisfaction; (3) the effect of customer satisfaction on purchase intention; (4) analyze the effect of E-WOM on purchase intention mediated by customer satisfaction. The population is all iPhone customers who have never purchased an iPhone smartphone. The total sample of 100 respondents was taken using a purposive sampling technique. Data collection techniques using a questionnaire. Data analysis using path analysis and Sobel test. The results of the study show that (1) E-WOM has a significant effect on purchase intention. (2) E-WOM has a significant effect on customer statistics. (3) customer satisfaction has a significant effect on purchase intention. (4) E-WOM has a significant effect on purchase intention which is mediated by customer satisfaction.
MARKETING AUDIT OF DOKTER SOEDARSO HOSPITAL BASED ON STRATEGIC MARKETING PLUS 2000 Muhaimenon Muhaimenon; Barkah Barkah; Erna Listiana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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This research is motivated by the existence of a gap where Doctor Soedarso Hospital has not become the main choice of the people of Pontianak City when they need health services even though this hospital scores the Community Satisfaction Index (IKM) in the good category, lower service rates than private hospitals and has superior resources. Power. As for goals study This is For get an overview of the marketing strategy of Doctor Soedarso Hospital which includes the orientation/type of marketing and the competitive situation in the next 5 (five) years based on the results of the strategic marketing plus 2000 audit. Method study Which The case study method used is a quantitative-qualitative approach using a marketing strategy audit plus 2000 by calculating the Company Alignment Index (CAI) and Competitive Setting Index (CSI) and comparing the values of both (gap analysis). Calculation of the two indices obtained from the results of the questionnaire based on the level of confidence of the respondents who manage marketing policy at Doctor Soedarso Hospital. From the results of the analysis it is known that the CSI value is 3.9 and the CAI value is 2.9, the gap analysis shows that there is a negative gap of 1.0 where the CAI <CSI value means that the marketing strategy of Doctor Soedarso Hospital is still lagging behind compared to the challenges competitive situation in the next five years. According to the framework Strategic Marketing Plus 2000 , CAI values ranging from 2.6 to 3.4 shows that currently the marketing orientation type of RSDS is included in type 3C that is marketing segmented. Therefore, it is necessary to develop a marketing strategy design for Doctor Soedarso Hospital by changing the orientation the marketing from form 3C ( marketing oriented ) become 3.5C ( market driven ) in accordance with situation competition 3.5C ( sophisticated ) to be faced for the next five years.
THE EFFECT OF DIVIDEND POLICY ON STOCK PRICES IN LQ 45 COMPANIES IN INDONESIA Andini Nurwulandari
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
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Abstract

A firm's decision on how it will handle its profits—whether those profits will be paid out to shareholders in the form of dividends or kept in the company so that it can be reinvested—is referred to as its dividend policy. The purpose of this study is to investigate the impact that dividend policies have on the share prices of LQ 45 firms that are listed on the Indonesia Stock Exchange. The data that were used are secondary data that were collected from the financial reports of firms that were listed on the Indonesia Stock Exchange throughout the period of 2017-2021. Multiple linear regression is the type of analysis that is utilized, and the dependent variable that is utilized is stock prices, while the independent variable that is utilized is dividend policy. According to the findings of the research conducted, dividend policies have a constructive and discernible impact on the stock prices of manufacturing companies in Indonesia. In this scenario, corporations that have dividend policies that are more generous tend to have stock prices that are higher.
THE APPLICATION OF TIME VALUE OF MONEY ON FAMILY GATHERING COSTS AT WEDDINGS Beatrix Yunarti Manehat; Yolinda Yanti Sonbay; Yohanes Pemandi Lian
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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This study aims to photograph people's awareness of the application of the Time Value Of Money concept to the cost of family gatherings during wedding preparations in East Nusa Tenggara Province. The research method used is a qualitative method. Sample selection using convenience sampling method. Data analysis using Husserl phenomenology. The results show that the concept of time value of money applies in family gatherings for wedding preparations. Family gathering is a place to unite the family. The perpetrators realized that the money collected at this time (at family gatherings) had a different value from previous years and realized that the value of money given today was more valuable because it helped the needs of the family of the organizers. Family gathering does involve money as a store of value, but what is seen is not the amount of money given but the value of solidarity and the desire to launch a marriage. Money only symbolizes the high level of love and support between family members, friends and relatives. The families involved are aware of changes in the value of money from time to time. At family gatherings, the importance of the present value of money and Preference Present Consumption to Future Consumption as part of time value of money is also applied.
THE ROLE OF SOCIAL MEDIA IN GENERATION Z DECISION-MAKING PROCESS TO WATCH FILMS IN CINEMAS Muhammad Fadheel Djamaly
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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Abstract

According to data from the Central Bureau of Statistics, the number of moviegoers in Indonesia has increased dramatically from 16 million in 2015 to 42.7 million in the first few months of 2018. In 2019, 64% of the young millennial generation, or those between the ages of 23 and 30, watched films domestically. This data is equivalent to 81% of Generation Z, or those between the ages of 15 and 23. This study aims to examine the Role of Social Media in Generation Z's Decision-Making Process to Watch Films in Cinemas. This study used a literature review technique. The database used was Google Scholar, Garuda Portal, and Research Gate, and found the final results of 9 articles. The results of the study show that Generation Z is known to be more independent than the previous generation. They don't wait for their parents to teach them things or tell them how to make decisions. In addition, many things can influence Generation Z's decision-making process in choosing films in cinemas, including the media, information technology, ways of communication, as well as new media or social networks.
THE EFFECT OF ZOZIBINI TUNZI'S SELF-IMAGE ON INSTAGRAM ACCOUNTS ON YOU C 1000 PRODUCT BRAND IMAGE FOR EAST KALIMANTAN TOURIST AMBASSADOR ASSOCIATION Indira Apriliza; Hairunnisa Hairunnisa; Kezia Arum Sary
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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Abstract

The purpose of this study was to find out how significant and influential Zozibini Tunzi's self-image on her Instagram account is on the YOU C 1000 product brand image. is quantitative, and the type of research used in the form of a survey in collecting data takes samples from the population, namely users of Instagram accounts who follow accounts of daughters and East Kalimantan tourism ambassadors. The sampling technique uses a purposive sample and uses the Slovin formula, which produces 70 people as respondents. The data analysis technique used is descriptive, classical assumption test, simple linear regression analysis, coefficient of determination, and hypothesis testing. Based on the results of the answers from the respondents on the entire self-image variable Zozibni Tunzi (X) a percentage was obtained with a result of 4.32% which can be said to be included in the very good category. And in the results of the overall answer to the brand image variable, getting a percentage with result of 4.33% can be said to be very good. Based on the results of the t-test, the results of Zozibini TUnzi's self-image influence the brand image. This is evident from the results of the t-count test, namely tcount > ttable (5.365) > 1.996. Based on the coefficient of self-image determination, it influences brand image by 50.2%.
INTEREST IN ENTREPRENEURSHIP DRIVEN BY SELF-EFFICIENCY AMONG CIREBON STUDENTS USING SOCIAL MEDIA Rahmadi Rahmadi; Yono Maulana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
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This study aims to determine the impact of Feasibility and Self-Efficacy on Entrepreneurial Interest. This research was conducted at the Faculty of Economics, Universitas Swadaya Gunung Jati Cirebon, with a sample of 86 respondents. The determinant of respondents is chosen through proportional random sampling techniques because respondents are already known to the population and the distribution of the number of respondents who are even in each class. The data analysis method uses validity, reliability, classical assumptions, regression analysis, as well as t tests and F tests processed through the IBM SPSS 25 (Spescial Package For Statistical Science) application. The results showed that there was a partial significant positive impact of Feasibility and Self-Efficacy variables on Entrepreneurial Interest, simultaneously there was a significant positive impact of 61.8% between the Feasibility and Self-Efficacy variables on Entrepreneurial Interest, and the remaining 38.2% influenced by other factors. For the university, it is important to pay attention to the applicable curriculum and increase the intensity of entrepreneurship training programs as an implementation so that many students are interested in becoming an entrepreneur.

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