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INDONESIA
GREENOMIKA
Published by Universitas NU Sidoarjo
ISSN : 26570114     EISSN : 26570122     DOI : https://doi.org/10.55732/unu.gnk
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public Sector, Auditing, Tax, Educational accounting, Financial Accounting, Financial Management, Marketing Management, Operations Management, Strategic Management, Human Resource Management, and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 148 Documents
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PENGARUH GAYA HIDUP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MELALUI CASH ON DELIVERY (COD) PADA PELAKU UMKM DI SIDOARJO Qurrota A'yun Qurrota A'yun; Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah; Moh Argy Hariran H Moh Argy Hariran H; Laily Muzdalifah Laily Muzdalifah
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.041 KB) | DOI: 10.55732/unu.gnk.2021.03.2.6

Abstract

The purpose of this study is (1) to find out the influence of lifestyle on purchasing decisions through cod (cash on delivery) on MSME actors in Sidoarjo, (2) to find out the influence of consumer perception on purchases through cod (cash on delivery) on MSME actors in Sidoarjo. Type of quantitative research with a descriptive approach. This research place was conducted in Sidoarjo district using purposive sampling method with a total of 100 respondents. Data analysis techniques using Path Analysis. Based on the results of the analysis can be concluded that the lifestyle and perception of consumers affect purchasing decisions through cod (cash on delivery) to MSME actors in Sidoarjo. This shows that lifestyle and consumer perception can improve purchasing decisions through cod on MSME in Sidoarjo.
ANALISIS TINGKAT PENDAPATAN BUAH NAGA PADA KELOMPOK INFORMASI MASYARAKAT (KIM) MEKAR KARYA ARSO XIV KABUPATEN KEEROM Daniel A. Dawan
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.07 KB)

Abstract

Analysis of Dragon Fruit Income Level in the Mekar Karya Arso XIV Community Information Group (KIM) Keerom Regency. The purpose of this research is to provide useful information for investors who are interested in developing or investing in dragon fruit farming in Mekar Karya, Arso XIV, Keerom Regency. This research uses the field study method (field study). Library research (library research) to get the results of the objectives of this study. So the research results show that by using the income statement, analysis of R / C Ratio, and BEP to determine the level of income dragon fruit farmers. From the calculation of the respondent's income, the net income obtained is around Rp. 12,766,944 and has a value of 1.684 While the value of BEP (Rp) shows that the KIM Mekar Karya Arso XIV dragon fruit farming is feasible to be cultivated. factors that can influence in the agricultural business of KIM Mekar Karya in Arso XIV Skanto District, Keerom Regency, namely: 1). Climate, 2). Disease / Pests 3). Skill 4). Selling price
Analisis Perilaku Biaya Dan Pengaruhnya Terhadap Profitabilitas Perusahaan Developer (Studi Kasus Perusahaan Developer di Sidoarjo) Dian Fahrian
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.162 KB)

Abstract

This research was conducted at the construction company developer PT Tiga Sinar Kreasindo (TSK) Sidoarjo. The purpose of this study was to determine the effect of cost behavior, fixed costs, variable costs, and semi-variable costs on company profitability consisting of ROA, ROE and NPM. The data used the company's financial statement data in 2018. This study used a descriptive analysis method, with a total of 30 respondents and using the Special for Statistics Science (SPSS) software. The results showed the influence of cost behavior, fixed costs, variable costs and semi-variable costs have a significant influence on company profitability.
PENGARUH INTELECTUAL CAPITAL TERHADAP KINERJA KEUANGAN PADA KOPERASI SIMPAN PINJAM AR-ROHMAH JAWA TIMUR Kafidin Muzakki
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.013 KB)

Abstract

The cooperative as a lending institution also contributes to the microcredit market needed by the company in order to maintain its business. However, the number of cooperative developments in East Java every year is inconsistent due to the high level of competition. Intellectual Capital has a role in improving the company's financial performance so it is expected to help achieve the goals and success of the cooperative business. This research was conducted at the Ar-Rohmah Credit Savings Cooperative in East Java using an explanatory research model, with the results of the study showing that the variables forming intellectual capital consisting of human capital, structural capital, and employed capital contributed 66.5% to the company's financial performance . So it can be concluded that intellectual capital has a significant influence on financial performance in the Ar-Rohmah Jawa Timur Credit Savings and Cooperatives.
PENGARUH PENDAPATAN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PKL DI JALAN GADING FAJAR PADA MASA PANDEMI COVID-19 Laily Muzdalifah
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.161 KB)

Abstract

The purpose of this study was to determine the effect of income and consumer motivation on purchasing decisions on Street Vendors (PKL) on Jalan Gading Fajar Sidoarjo during the Covid-19 pandemic. This influence test is carried out to find out the effect partially and simultaneously. Quantitative research is the type of research used in this study. The research sample of 100 respondents. The primary data source is the result of filling out a questionnaire given to consumers who buy at PKL Jalan Gading Fajar. Data analysis technique is done by testing the hypothesis that is by doing a t test (partial) but also an F test (simultaneous). The results of the study are known that the income variable has a significant effect on purchasing decisions. For consumer motivation variables have a significant influence on purchasing decisions. For simultaneous testing it is known that consumer income and motivation significantly influence purchasing decisions.
PENGARUH SINERGI PEMASARAN DAN SINERGI TEKNOLOGI TERHADAP KINERJA PRODUK BARU PADA ERA DAN POST PANDEMI Muhafidhah Novie
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.273 KB)

Abstract

This study aims to determine (1) the effect of marketing synergy and technology synergy on the performance of new products during the pandemic (2) the influence of technology synergy on the performance of new products during the pandemic (3) between marketing synergy and which technology synergy suggests a greater influence on new product performance. The sample in this study were MSME-based food and beverage businesses that are members of the Sidoarjo Food and Beverage Association. The research method used is quantitative research methods using SPSS 22 tools, as an analysis tool. The results of the analysis suggest that (1) marketing synergy can improve the performance of new products (2) technology synergy has a positive effect on the performance of new products (3) the results of the regression equation suggest that technology synergy has a greater influence than marketing synergy on the performance of new products.
EFEKTIVITAS VIDEO TUTORIAL CAMTASIA STUDIO TERHADAP KEMANDIRIAN BELAJAR MAHASISWA PADA MATA KULIAH KOMPUTER AKUNTANSI (Studi Kasus pada Program Studi Akuntansi Universitas NU Sidoarjo) Mohammad Taufiq
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.837 KB)

Abstract

This study aims to determine the effectiveness of the application of Camtasia Studio video tutorials in increasing the independence of accounting students in accounting at the Nahdlatul Ulama University in Sidoarjo (Unusida) who take accounting computer courses. This research design is experimental research. This study includes sample research with sampling with purposive sampling, with certain considerations determining two classes that are conducting computer accounting lectures, namely Morning-Class and Afternoon-Class of 2018 Accounting Study Program as the Experimental and Control-Class. Data collected by the questionnaire and documentation method. To obtain a research instrument in the form of a questionnaire, a research trial was conducted on the Class-Morning class of 2017 then the results were tested for validity and reliability. A valid and reliable questionnaire is then used to collect research data on student learning independence. While the documentation method is used to know the general description of the population to be studied. Before the data analysis is performed first, the analysis prerequisites are tested which includes normality and homogeneity tests. The data analysis method used is the T-Test of separated variance type to determine changes in the level of student learning independence. The results of the study show that: (1) there is a difference in the learning independence of students after participating in learning using the Camtasia Studio video tutorial indicated by the average value of the control group during the initial independence test (Pre-Test) of 79.529 while the average when the final independence test (Post-Test) was 79,113 it shows the average difference of 0.415. (2) there is a difference in student learning independence after following the Camtasia Studio video tutorial learning which is indicated by the average value of the experimental group during the initial independence test (Pre-Test) of 84,150 while the average during the final independence test (Post-Test) of 80,050 shows that there is the average difference of 4,100. (3) there was an increase in student learning independence after following the Camtasia Studio video tutorial learning as indicated by the results of the separated variance t-test obtained by the P-Value of 0,000 which was smaller than 0.05 (α) while the Thitung result of 3.793 was greater than Table of 2.086 at a significance level of 5% (0.05). This means that based on the results of the T-Test and the mean score it can be concluded that the application of Camtasia Studio video tutorial learning is more effective in accounting computer learning compared to learning that does not use Camtasia Studio video tutorials
PENGARUH GAINSHARING DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KARYAWAN DI PT. CATUR TUNGGAL BAHANA SIDOARJO Afifatus Sholikhah
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.333 KB)

Abstract

In the development of an increasingly advanced business world, all companies are required to increase employee productivity considering the role of human resources is very important for the development of the company. The company must be able to build and improve from providing gainsharing and good motivation in PT. Catur Tunggal Bahana Sidoarjo. This study aims to determine the test results of the effect of gainsharing and motivation partially and simultaneously on productivity at PT. Catur Tunggal Bahana Sidoarjo. This study uses a quantitative research method using the SPSS test to measure the results of gain sharing and motivation as independent and productivity as the dependent variable. This study uses multiple regression analysis with 50 respondents with a full sampling technique of the total population. The results showed that the influence of gain sharing and motivation had a partial and simultaneous effect on productivity. So it can be concluded that gain sharing has a more dominant effect on productivity than motivation.
PENGARUH BETA TERHADAP RETURN SAHAM DEFENSIF DAN AGRESIF GUNA MEMBANTU INVESTOR DALAM KEPUTUSAN INVESTASI Helynda Mulya Arga Retha; Retno Budiarti
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.452 KB) | DOI: 10.55732/unu.gnk.2021.03.2.1

Abstract

The capital market is a place for someone to invest in financial assets, one of which is equity instruments (stocks). Investment activities are very useful to get the maximum return, but with appropriate and acceptable risk. Stocks in this study are divided into defensive and aggressive stocks which are classified according to the level of risk. This risk must be considered by investors before investing. The parameter associated with systematic risk is called beta. The objects of research in this paper are 20 stocks consisting of ANTM, BBCA, BKSL, CPIN, GGRM, ICBP, KLBF, TLKM, PTBA, UNVR, ADHI, ADRO, AKRA, ASII, BBKP, BRPT, BMRI, CTRA, EXCL, and WIKA. The research method used is regression analysis to determine the beta value of stocks to be classified as defensive or aggressive stocks. At the end of the study, the effect of stock beta on return has an effect of 61.9%. While the other 38.1% are influenced by factors outside the independent variables.
OPTIMALISASI PARIWISATA SYARIAH DALAM UPAYA PENINGKATAN EKONOMI LOKAL MASYARAKAT MADURA Supriyadi; Fauzan; Ubaid Aisyul Hana; Azibur Rahman
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.987 KB) | DOI: 10.55732/unu.gnk.2021.03.2.2

Abstract

Poverty is a problem faced by every country. Based on data from the Central Statistics Agency, the percentage graph of the poverty rate in East Java in 2020, Madura Island occupies the first position of the poorest district in East Java where there are 4 districts that are included in the 6 list of the poorest districts/cities. Sampang District: 224.72 people, Sumenep: 220.23 people, Bangkalan: 204.00 people, and Pamekasan, 129.41 people, with a poverty percentage of 14%. Madura Island has tourism potential, especially sharia tourism. The people of Madura Island are famous for their religious attitudes, have many Islamic boarding schools, as well as religious tourism objects, making tourism potential with sharia concepts. Sharia tourism is all community activities related to tourism and is based on Islamic sharia principles. The method used in this scientific paper is descriptive qualitative. The results show that through sharia tourism, the community can develop UMKM that can increase income. In addition, the community can also provide an additional profile for Madura Island, which is known for its karapan sapi culture and sharia tourism, so that the tourism sector can compete in the local or global arena. The conclusion of this study is that the potential of Madura Island's natural wealth is managed and developed efficiently, so the sharia tourism sector can improve the standard of living of the economy and improve the welfare of the people of Madura island.

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