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Jurnal Public Relations (J-PR)

jpr
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Published by Universitas Bina Sarana Informatika

ISSN : - EISSN : 27747670 DOI : https://doi.org/10.31294/jpr

Core Subject : Education, Social,

Languange, Linguistic, Communication & Media Social Sciences

Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 24 Documents

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Search results for , issue "Vol. 2 No. 1 (2021): April 2021" : 24 Documents clear

DINAMIKA GLOBALISASI BUDAYA KOREA DI INDONESIA DAN POLA KONSUMSI REMAJA “KOREAN WAVE” DI MEDIA SOSIAL INSTAGRAM Roosita Cindrakasih
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Fokus artikel ilmiah ini adalah perkembangan teknologi komunikasi dan informasi yang yang lahir dari globalisasi memiliki kekuatan dan pengaruh terhadap pola konsumsi budaya Korea remaja Indonesia di media sosial Instagram. Globalisasi menciptakan kompetisi dan saling ketergantungan di antara negara-negara di dunia. Selama ini, dominasi globalisasi selalu diidentikkan dengan Amerika Serikat. Namun ada fenomena menarik yang sedang populer akhir-akhir ini yang merupakan Korean Wave. Dalam determinisme teknologi dikatakan bahwa manusia adalah objek dari teknologi itu sendiri dan interaksi sosial suatu masyarakat sangat dipengaruhi oleh perkembangan serta teknologi yang mereka konsumsi. Konsumerisme dan pola hidup konsumtif telah menjadi budaya bagi remaja pecinta budaya Korea hal ini karena media menjadi faktor pembentuk gaya hidup dan pola konsumsi suatu masyarakat seperti yang dikatakan oleh Jean Baudrillard. Simbol dan ideologi budaya Korea telah berhasil diserap dan menjadi gaya hidup sehari-hari sebagian besar remaja Indonesia karena media memiliki kekuatan dalam memproduksi segala macam jenis budaya populer yang hasilnya didistribusikan, dipromosikan melalui jaringan media global.

Tingkat Pengetahuan masyarakat Terhadap Citra Iklan Mie Lemonilo di Sinetron Televisi Dhefine Armelsa
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

KOMUNIKASI INTERNAL GUNUNG STEEL GROUP DALAM PELAKSANAAN PERAN DAN FUNGSI PUBLIC RELATIONS UNTUK MEMBANGUN REPUTASI Flora Meliana Siahaan
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRACT: Ideally every company should be aware of the importance of the role of PR as part of its management system. In it, it must be run by departments, units, divisions with specific programs and evaluations to ensure that all of the company's vision and mission achieve its goals. The purpose of this research is to explore the application of internal communication in implementing the role and function of Public Relations in Building the Reputation of Gunung Steel Group based on the 2016-2017 case study. This study aims to provide an in-depth understanding of the implementation of GSG's public relations, the activities of the public relations function during the aforementioned period and the last. This study uses an interpretive paradigm with advanced case study methods with a qualitative approach using primary data, namely active participant observation and unstructured interviews with key & supporting informants.The results of this study illustrate that GSG does not have public relations as a state of being, but GSG still carries out public relations as a communication technique, and so far GSG public relations practitioners are run by a designated department. The synergy of each department in carrying out every public relations activity at GSG and working with the concept of Management by Objective (MBO), everyone plays a role in building the company's reputation. Driven by a sense of responsibility, loyalty and a high sense of belonging, carry out public relations work in accordance with their respective roles and functions. As a proud result, the internal GSG relationship is very conducive and is said to be "no conflict".

Strategi Komunikasi Investasi Dan Daya Saing Untuk Menarik Investor andika mustaqim
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Investment and competitiveness are generally studied in the economic realm alone. However, the communication aspect is often forgotten so there is no synergy and comprehensiveness. In fact, investment and resources also need to be communicated effectively and efficiently. This study focuses on presenting the concept of a communication strategy with a focus on investment and competitiveness to attract investors. The basis of the study is the management of these two issues on the official Twitter account of Kementerian Keuangan (Kemenkeu) Republik Indonesia and Badan Koordinasi Penanaman Modal (BKPM). The research objective is not only to analyze, but to produce a model that can be developed to present investment communication and competitiveness on the accounts of government institution. The research method combines netnography and a prototype social model. Issue management is very much needed to carry out investment communication and competitiveness for Kementerian Keuangan and the BKPM as the vanguard in the state institutions that take care of the Indonesian economy. The issue management-based investment communication development model and competitiveness can be applied in social media based on a narrative approach.

Strategi Marketing Public Relations Petromindo Group Di era Pandemi Covid-19 Selvy Widuhung
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Petromindo Group adalah perusahaan yang bergerak di bidang media advertising yang menyajikan informasi terlengkap tentang perminyakan, pertambangan, dan listrik Indonesia, serta memenuhi semua kebutuhan pelanggan di bidang tersebut yang berkaitan dengan publikasi media. Penelitian ini akan menjelaskan mengenai bagaimana strategi Marketing Public Relations (MPR) yang dilakukan Petromindo Group dalam meningkatkan pendapatan perusahaan di era pandemi Covid-19 ini. Adapun metode penelitian yang digunakan penulis adalah kualitatif, dengan teknik pengumpulan data observasi dan wawancara. Hasil penelitian ini menunjukkan bahwa terdapat tiga strategi MPR yang dilakukan yaitu Push Strategy, Pull Strategy, dan Pass Strategy. Push Strategy mencakup kegiatan pemberian informasi produk, penggunaan media sosial, promosi, dan sponsorship. Sedangkan Pull Strategy dengan menginformasikan keuntungan untuk menggunakan jasa-jasa yang ditawarkan Petromindo Group, memperluas target dan Pass Strategy adalah dengan memperluas imej sebagai perusahaan dan menekankan pada peningkatan kualitas produk dan layanan.

Antisipasi Post-Truth di Era Media Digital Rio septian Rio septian
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Abstract - Digitalization in all aspects of life is something that cannot be denied. Digitalization has also penetrated the realm of the media. Digital media comes in many forms and characters. This changes the pattern of public and media interaction related to the delivery and reception of information. Information in the digital age is no longer sought after but is looking for its audience. This resulted in a flood of information. Related to that, it takes people's ability to access, sort and select information as well as the ability to understand the context in the text which will help the public take advantage of a variety of information in digital media, not vice versa. This study seeks to review the impact of media in the post-truth era and the efforts to anticipate it. Digital literacy and media literacy are very much needed in this era of information flood. Key words: Digital Media, Post-truth, Media Literacy (Digital)

Strategi Komunikasi PT KAI Dalam Masa Pandemi Covid 19 Intan Leliana
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Based on number SK-77/MBU/03/2020 concerning the Establishment of the National Disaster Task Force for State-Owned Enterprises, KAI was appointed as the Coordinator of the West Sumatra Region. Through this appointment, KAI coordinates with existing SOEs, as well as local BPBDs in distributing disaster assistance, especially medical equipment and other assistance related to the current Covid-19 pandemic and other natural disasters. PT KAI's concern. Efforts to prevent the spread of the virus include travel restrictions, quarantines, curfews, event delays and cancellations, and facility closures. In Indonesia, prevention efforts are implementing PSBB in some areas. PSBB stands for Large-Scale Social Restrictions, a regulation issued by the Ministry of Health (Kemenkes) in the context of the Acceleration of Handling COVID-19 so that it can be implemented immediately in various regions. This study uses a descriptive qualitative approach with news content analysis methods in several online media. After PT KAI's CSR activities run, internally it will evaluate the results of each activity. In a company, of course, already has a CSR program in developing the company's image in the eyes of the public. However, in starting CSR the company must pursue profit / profit to meet the company's operational needs. So that the determination of the goals and basis of PT KAI's CSR program is aimed at the company itself, the government and the community Keyword: CSR, Pandemic, online media

Strategi Perencanaan Program Marketing PR PT Good Farmers “Ada Susu Untuk Mereka” Dewi Retno Budiastuti; Ita Suryani; Regina Febriyanti
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

The PR Marketing Program "Ada Susu Untuk Mereka" is an activity organized by PT Good Farmers in reaching out to help improve the nutrition of Indonesian children by providing free ready-to-drink milk for underprivileged children in slum areas in the DKI Jakarta area. In addition to providing milk, the “Ada Susu Untuk Mereka” activity also provides illustrated fairy tale books and education about the importance of drinking milk, its growth and nutritional benefits. During the growth period, children must be given a balanced diet. Giving milk aims to maintain the child's immune system and help the process of growth and development. The PR Marketing Program “Aku Ada Untuk Mereka” is PT Good Farmer's strategy in increasing brand awareness, brand image and product brand engagement. The purpose of this study was to find out how the PR Marketing program planning strategy of PT Good Farmer in increasing brand awareness, brand image and product brand engagement. Using a case study research method that requires data from various sources and various instruments in data collection. The results showed that the brand awareness, brand image and brand engagement strategies carried out by PT Good Formaer became a form of two-way communication and interaction between a brand and its consumers. With the establishment of brand awareness, brand image and brand engagement, there will also be high loyalty from customers.

Penerapan Startegi Pemasaran di Tengah Pandemi Covid-19 (Studi Kasus Pada Kopi Retjeh Bintaro) Parlin Harbet
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

This research was conducted to determine the application of marketing strategies during the Covid-19 pandemic, where the object of this research was a coffee shop that was developing and was hit by the pandemic. This research method uses qualitative research with a descriptive approach. Based on the results of the study, it was found that the application used by Kopi Retjeh was to use the 7P approach (Product, Price, Promotion, Place, People, Process, Physical Evidence). While the results of this study can be described, the implementation of this strategy has not run optimally. However, with the power of social media, it is hoped that Retjeh's coffee shop can survive during the pandemic problems it is facing.

Program Corporate Social Responsibility Humas Rumah Sakit Islam Jakarta Pondok Kopi bagi Masyarakat Fajar Diah Astuti; Lisna Fitriani
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Corporate Social Responsibility (CSR) is a communication activity that is considered important and should be considered by each company. This is because one of the tasks of Public Relations (PR) is as an instrument to be responsible for all groups entitled to these responsibilities. Especially the internal public groups and the external public, especially the surrounding community. Public relations as a mediator and communicator in an organization/institution includes one of which is fostering good relations with the external public. This is very closely related to the role and duties of a public relations officer to create a positive image for his agency. Pondok Kopi Jakarta Islamic Hospital is one of the hospital agencies that are aware of this. For this reason, Pondok Kopi Islamic Hospital Rumas carried out CSR activities with the theme of Social Service for the Bekasi Flood Disaster, where the targets were several areas that were subscribed to floods in Bekasi. This research uses observation research methods, interviews with several sources, literature studies and documentation obtained from various sources. While the data analysis method used is descriptive qualitative.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
+6221-231170

Journal Mail Official
jurnal.jpr@bsi.ac.id

Editorial Address
Jl. Kramat Raya No 98, Senen

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Agus Junaidi

Contact Email agus.asj@bsi.ac.id

Phone +6221-231170

Journal Mail Official jurnal.jpr@bsi.ac.id

Editorial Address Jl. Kramat Raya No 98, Senen

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
+6221-231170

Journal Mail Official
jurnal.jpr@bsi.ac.id

Editorial Address
Jl. Kramat Raya No 98, Senen

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA