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Jalan Soekarno Hatta - Rembuksari No. 1A Malang - 65141, Jawa Timur, Indonesia Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang Phone: +62 (341) 478877 | Fax : +62 (341) 472305 | email: jpro@asia.ac.id
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Jurnal Manajemen dan Profesional
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 27755967     DOI : https://doi.org/10.32815/jpro.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Profesional atau dikenal dengan nama JPRO, diterbitkan oleh Program Studi Manajemen-Institut Teknologi dan Bisnis Asia Malang. JPRO terbit Dua Kali setahun yaitu Mei dan November. Ruang lingkup pembahasan adalah Manajemen dan Bisnis. Jurnal ini menerbitkan artikel asli, review, dan penelitian empiris yang menarik. Jurnal ini mengedepankan pendekatan saintifik sebagai hasil dari pemikiran teoritis dan penelitian empiris. Redaksi menerima artikel atau hasil penelitian ilmiah, termasuk ide-ide pengembangan di bidang Ilmu Ekonomi dan Bisnis. Untuk itu, JPro mengundang para intelektual, ahli dan praktisi untuk mengungkapkan gagasan atau hasil penelitiannya secara kritis, kreatif, inovatif, bebas dan bertanggung jawab.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 5 No. 2 (2024): Jurnal JPro" : 15 Documents clear
PENGARUH HARGA, KUALITAS PELAYANAN, DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN TOKO BESI DAN KACA “SANTA” YOGYAKARTA Ardiyanto, Laurentius Dian; Pradiani, Theresia; Fatthorrahman, Fatthorrahman
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2163

Abstract

Kepuasan pelanggan merupakan elemen kunci keberhasilan bisnis, terutama pada bisnis yang persaingannya sangat ketat seperti ritel bahan bangunan. Pengusaha perlu mengupayakan strategi-strategi kreatif untuk mempertahankan kepuasan pelanggan, untuk itu perlu pemahaman faktor-faktor yang mempengaruhi kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas pelayanan dan personal selling terhadap kepuasan pelanggan Toko Besi dan Kaca “Santa” Yogyakarta. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan data menggunakan kuesioner. Responden sebanyak 63 orang adalah pelanggan yang pernah berbelanja lebih dari 3 kali selama 2 tahun terakhir. Teknik analisa menggunakan regresi linier berganda; pengujian hipotesis menggunakan uji t dan uji F. Berdasarkan hasil uji t diketahui bahwa (1) harga tidak berpengaruh pada kepuasan pelanggan, (2) kualitas pelayanan tidak berpengaruh terhadap kepuasan pelanggan, sedangkan (3) personal selling berpengaruh terhadap kepuasan pelanggan. Pengujian ketiga variabel secara simultan dengan uji F menunjukkan ketiga variabel berpengaruh terhadap kepuasan pelanggan.
PENELITIAN DAMPAK SOSIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN Ramadhan, Rifky; Aristianingrum, Yulia
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2164

Abstract

In research on social media, it was concluded that social media is a platform that is widely used by various individuals, with Instagram being one of the frequently used social media. When analyzing purchasing interest, it was found that many people looked for information about various products via Instagram, which then generated purchasing interest and influenced purchasing decisions. In the analysis of purchasing decisions, it was found that Instagram has features that support consumers to make transactions on their platform which will increase consumer purchasing decisions to be stronger. From the results of the descriptive analysis of social media, it shows that respondents agree that social media encourages respondents to shop online. via the Instagram application, from the results of the descriptive analysis of purchasing interest, respondents agree that there is purchasing interest in shopping online via the Instagram application. From the results of the descriptive analysis of purchasing decisions, respondents agree that purchasing decisions encourage respondents to shop online via the Instagram application and can easily make transactions through the feature. -features in the Instagram application, from the results of hypothesis testing, there is a positive relationship between social media and consumer buying interest, and from the results of hypothesis testing, there is a positive relationship between buying interest and purchasing decisions.
ANALISIS PRODUKTIVITAS KERJA KARYAWAN PADA KF KAYRA TENUN IKAT TROSO DI JEPARA Maulana, Muhammad Hisyam
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2200

Abstract

Abstract: Work productivity is the consequence of an individual's achievement in carrying out assigned tasks based on talent, experience, seriousness, and time to support the organization's success. The goal of this study is to examine employee job productivity. The author employed a quantitative descriptive research method to conduct this study. Quantitative technique, in which existing hypotheses are tested to determine their truth. Literature and questionnaires were employed to acquire data. According to the findings of this study, work discipline and work environment have a negative and minor effect on work productivity. Meanwhile, at KF, training, motivation, and compensation all have a favorable and considerable impact on job productivity. Kayra Tenun's Jepara Ikat Troso Keywords: work productivity, employees
INOVASI CUSTOMER FOCUSED MELALUI COMMAND CENTER UNTUK PENINGKATAN EFEKTIVITAS PENANGANAN LAPORAN PELANGGAN DI PT PLN (PERSERO) UP3 BANGKA Warassih, Anggit Praharasty; Supriyoso, Patria
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2221

Abstract

In the electricity industry, the products produced will always coexist with the services provided. Various service patterns, strategies and innovations will continue to be developed. PT PLN (Persero) is a company that provides electricity with a lifetime guarantee. When a customer's electricity supply stops, the customer will try to find a communication channel to inform them of the electricity disruption they are experiencing in the hope that it can be restored as soon as possible. However, handling customer reports is considered ineffective because it involves a lot of staging and is still manual. The Bangka Command Center was formed to carry out the task of serving disturbance reports throughout the PT PLN (Persero) UP3 Bangka work area spread across five Customer Service Units (ULP). Bangka Command Center is a form of Customer Focused innovation created to increase the effectiveness of handling customer reports and is expected to meet customer expectations for excellent service from year to year
INOVASI BERBASIS DIGITAL ONLINE UNTUK EFEKTIFITAS SISTEM MANAJEMEN TERINTEGRASI Arif, Maftuhin Praharasty; djatmiko, budi
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2222

Abstract

Stakeholders hope that their requirements and expectations will be understood and fulfilled. One of the requirements from stakeholders is related to standardization and certification of the company's products and operational processes. PLN, with its very complex business processes, is also affected by the consequences of demands for various standardizations and certifications, so efforts must be made to fulfill various permits, standardizations and certifications. In the end, managing and monitoring this matter requires large resources, not only costs but also employee time which should be allocated to more essential things in the service aspect. However, in its development, even though the stages of standardization and certification to integration have been implemented, in reality the series of management systems are still not able to eliminate the stigma of normative activities whose form is unclear, the existence and benefits of which are not well known to the staff in the unit. Therefore, the authors are trying to bring about a change in management patterns from conventional methods towards implementing online digital-based innovation in managing the integrated management system at PLN. After digital-based innovation for SMT management was implemented, it was proven to bring major and fundamental changes, including that SMT management became clear in its form and accessibility. The level of concern for collaborative development in order to fulfill requirement demands is increasing. Apart from that, the confidence of the team and management in facing audit activities shows increased readiness which is the impact of increased understanding and preparedness for well-documented evidence.
MANAJEMEN PENINGKATAN VALUE ADDED BUAH OKRA MENJADI PRODUK KHAS OLAHAN TEH DAN KOPI DI KBUPATEN JEMBER Rahmandani, Muhammad Syafa'atur; Pangesti Mulyono, Resha Dwi Ayu; Fiba, Ivo Rajava; Rivieri, Yeremia; Hardikasari, Yunita; Kamiliah, Thiflatul
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2261

Abstract

The Okra plant is a herbal plant that contains various benefits and is one of the plants produced in large quantities in the Jember Regency area. One of the benefits of okra fruit is to prevent diabetes. However, even though it has various benefits, this fruit is often underestimated and is not even known by various groups in Jember or other areas. Therefore, this research is intended to improve the management of okra fruit so that it can provide high added value as a superior herbal product in Jember Regency. This research uses descriptive qualitative methods. The data used are primary and secondary data, as well as data collection techniques carried out by observation, interviews and literature reviews. The research results show that good management of okra fruit can make the fruit a processed herbal tea and coffee product which has a high selling price and is useful for health.
PENGARUH KETERJANGKAUAN HARGA, KUALITAS PRODUK, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Pada Usaha Telur Bebek Calvin Farm Calin, Calvin Valerian
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2297

Abstract

The purpose of this research is to find out how price affordability, product quality, location and promotion influence the decision to purchase Calvin Farm duck eggs. Data processing was carried out using the SPSS 25 program and the sample in this study was obtained using the Slovin formula, which resulted in 100 respondents. Respondents in this research were consumers of Calvin Farm duck eggs. Based on the results of the analysis and discussion in the research that has been carried out, namely based on partial tests, it is stated that Price Affordability (X1), Product Quality (X2), Location (X3), and Promotion (X4) have a significant positive influence on Egg Purchase Decisions (Y). Calvin Farm ducks. Based on the simultaneous test, it is stated that price affordability, product quality, location and promotion together have a significant positive effect on the decision to purchase Calvin Farm duck eggs.
DUTA MERK, CITRA MERK DAN PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE MS GLOW Irawati, Rina
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2300

Abstract

The need for women to maintain their appearance through beauty and health has driven the growth of beauty products today. The aim of the research is to test the influence of brand ambassadors, brand image, social media marketing on purchasing decisions for MS Glow in Malang. Sampling used the Malhotra technique with 75 respondents. The analysis method uses simple regression. All variable items are declared valid and reliable. The assumption test results show that it is free from multicollinearity, heteroscedasticity, normal and linear distribution. The results of testing the research hypothesis showed that there was a partial positive and significant influence between brand ambassadors on purchasing decisions for MS Glow skincare products (sig. 0.011 < α 0.05). There is a positive and partially significant influence between brand image on purchasing decisions for MS Glow products (sig. 0.003 < α 0.05). There is a positive and partially significant influence between Social Media Marketing on purchasing decisions for MS Glow products (sig. 0.003 < α 0.05). Social Media Marketing (X3) has a dominant influence on purchasing decisions with the highest beta value of 0.426. Research findings are supported by research by Ramadhani (2023), Punjungawidya (2022), Marliya (2023), Amin (2021), Brestilliani (2020), Sagir (2021), Liya (2021), Paramita (2021), Sagia (2018), Arianty (2021), Liya (2021), Paramitha (2021), and Putra (2022). Paramitha (2021), and Putra (2022).
PENGARUH KECERDASAN INTELEKTUAL, MINAT BELAJAR DAN PERILAKU BELAJAR TERHADAP TINGKAT PEMAHAMAN AKUNTANSI Suryaningtyas, Oksa
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2309

Abstract

The research carried out was to determine the extent of the influence of intellectual intelligence, interest in learning, learning behavior on the level of understanding of accounting. The research was conducted on accounting students at a high school of economics in the city of Semarang by determining the sample using purposive random sampling where the research sample was determined to be 100 respondents. From the results of data processing from the SPSS program it was found that all research variables of intellectual intelligence, interest in learning and learning behavior had a positive effect and significant for understanding accounting where the biggest influencing variable is intellectual intelligence with a value of 0.298.
KUALITAS SDM DAN LITERASI KEUANGAN PADA UMKM DI ERA DIGITALISASI: SYSTEMATIC LITERATURE REVIEW Yuniarti, Nur Atika
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2312

Abstract

This research aims to examine the quality of human resources (HR) and the level of financial literacy in micro, small and medium enterprises (MSMEs) in the era of digitalization through a systematic literature review. The method used is a systematic review of scientific literature published in the last five years. In the era of digitalization, increasing financial literacy is crucial for the sustainability of MSMEs, especially in terms of digital financial management and the use of financial technology. This research also identifies several challenges and opportunities in efforts to improve the quality of human resources and financial literacy of MSMEs in the digital era. These findings provide important implications for policy makers and practitioners in designing effective HR capacity and financial literacy development programs for the MSME sector in the era of digitalization. This literature study shows that the quality of human resources, MSME players are required to be creative and innovative, easily adapt to new technology, have digital skills in various work sectors, and have a high entrepreneurial spirit, as well as being able to deal with automation and artificial intelligence. Meanwhile, financial literacy also has an important role in encouraging the digitalization of MSMEs. MSME players are required to have financial knowledge related to money management, financial knowledge to assess performance periodically, financial behavior in budgeting, and attitudes towards future plans, and financial behavior regarding monthly spending budgets.

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