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Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Published by Institut Manajemen Koperasi Indonesia
ISSN : 28091620     EISSN : 28091612     DOI : 10.32670/fairvalue
Core Subject : Religion, Economy, Health, Education, Social,
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health
Humantech : Jurnal Ilmiah Multidisiplin Indonesia (E-ISSN : 2809-1612, P-ISSN : 2809-1620) adalah jurnal yang menerbitkan artikel penelitian yang mencangkup multidisiplin, yang meliputi : Humaniora dan ilmu sosial, ilmu politik kontemporer, ilmu pendidikan, ilmu agama dan filsafat, ilmu teknik, bisnis dan ekonomi, Koperasi, teknologi, ilmu kesehatan, ilmu kedokteran, pengembangan SDM, ilmu seni desain dan media. jurnal ini diterbitkan oleh Program Studi Akuntansi, Institut Manajemen Koperasi Indonesia, yang diterbitkan dalam satu bulan sekali dalam setahun
Arjuna Subject : Umum - Umum
Articles 598 Documents
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Pengaruh biaya produksi terhadap laba usaha pada UD Sukamaju Kabupaten Majalengka Hidayati, Fika; Gita Kartika Sari
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1456

Abstract

The purpose of this study was to determine the respondents' responses to customer relationship marketing at UD Sukamaju, Majalengka Regency, to find out how the level of consumer loyalty at UD Sukamaju, Majalengka Regency, and to find out how much influence customer relationship marketing had on consumer loyalty at UD Sukamaju, Majalengka Regency. The data collection method in this study was a questionnaire filled out by respondents, namely consumers of UD Sukamaju, Majalengka Regency. Sampling as many as 99 respondents in this study using a simple sampling method. The independent variable in this research is customer relationship marketing, while the dependent variable is consumer loyalty. The analysis used in this research includes analysis of validity test, reliability test, linear regression analysis, correlation analysis and coefficient of determination, hypothesis testing t-test. There is a significant influence between Relationship marketing and consumer loyalty at UD Sukamaju, Majalengka Regency. The results of the calculation of the regression coefficients based on the research data obtained can be written in the estimated regression equation as follows Y = 0.88 + 0.48 X. The results of the calculation of the correlation value are 0.7322. This value shows the strength of the relationship between the quality of customer service and customer loyalty at UD Sukamaju, Majalengka Regency, Majalengka Branch. Included in the strong group. The coefficient of determination for the influence of customer service quality on consumer loyalty at UD Sukamaju, Majalengka Regency, Majalengka Branch was 53.61%. So 53.61% of changes in consumer loyalty at UD Sukamaju, Majalengka Regency, Majalengka Branch can be explained, while the remaining 46.39% is influenced by other factors not examined.
Pengaruh bauran pemasaran terhadap loyalitas konsumen pada alfamart Banjaran Kabupaten Majalengka Patimah, Empat; M. Iqbal Nurfauzan
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1468

Abstract

The purpose of this research is to collect data and information about the influence of the marketing mix on customer loyalty at Alfamart Banjaran, Majalengka Regency. Then the data obtained will be poured into writing a thesis as one of the requirements for the preparation in getting a bachelor of management degree. The independent variable is the marketing mix affecting consumer loyalty as the dependent variable. This research was conducted at Alfamart Banjaran, Majalengka Regency. The method of data collection in this study was a questionnaire filled out by respondents, namely customers of Alfamart Banjaran, Majalengka Regency. Sampling as many as 93 respondents in this study using a simple sampling method. The analysis used in this research includes analysis of validity test, reliability test, linear regression analysis, correlation analysis and coefficient of determination, hypothesis testing t-test. The results of hypothesis testing indicate that there is a positive and significant influence on the marketing mix variable on customer loyalty at Alfamart Banjaran, Majalengka Regency. This is indicated by the t-count value, which is greater than the t-table value, namely (9.5662 > 1.66177). The magnitude of this value indicates that the marketing mix has a significant effect on customer loyalty. The analysis results also obtained the value of the correlation coefficient (r) of 0.7081, which means that the influence of the marketing mix (Marketing Mix) on customer loyalty is strong. While the coefficient of determination (r2) obtained is 0.5014, indicating a positive influence of the marketing mix (Marketing Mix) on customer loyalty, this also means that customer loyalty satisfaction is influenced by the marketing mix variable (Marketing Mix) of 50.14%. In comparison, the rest (49.86%) is controlled by other variables that are not included in the analysis of this hypothesis test. The regression line equation obtained in this analysis is Y = 0.28 + 0.43X. This indicates that if the marketing mix increases by 1 unit, then customer loyalty also increases by 0.43.
Pengaruh penetapan harga terhadap minat beli konsumen pada apotek maksum farma maja Kabupaten Majalengka Yakin, Muhamad Ainul; Tia Aprilia Susnita
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1469

Abstract

The purpose of conducting this research is to collect information that will be used to analyze the effect of pricing on consumer buying interest at Maksum Farma Maja Pharmacy, Majalengka Regency. And is expected to assist the company in solving the problems faced following the topic taken by the author by analyzing, especially information and data regarding the effect of pricing on consumer buying interest. This research was conducted at Maksum Farma Maja Pharmacy, Majalengka Regency. The method used in this research is descriptive and verification method with a qualitative approach. The unit of analysis in this study is pricing as an independent variable and consumer buying interest as the dependent variable. The sampling of 96 respondents in this study used the accidental sampling method. To determine the effect of price-fixing on consumer buying interest, the statistical analysis uses simple linear regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing using a t-test. Based on the analysis results, there is an influence between price-fixing on consumer buying interest. This is evidenced by the results of the calculation of tcount of 9.5592, which is more significant than ttable which is 1.66123 for the two-party test, the significant level is 0.05 at DK = 94, then Ha is accepted, that is, thus then the author can conclude that pricing can support consumer buying interest. The result of the calculation of the correlation value is 0.7021. This value indicates the strength of the relationship is included in the category of a strong relationship. From the analysis of the coefficient of determination, it is known that the value of R square is 0.4929 or 49.29%. This shows that the price-setting influences the variable of consumer buying interest by 49.29%. The rest, amounting to 50.71%, is determined by factors outside this research. From the calculation of the regression coefficient, the equation Y = 2.89 + 0.42X is obtained. The regression coefficient of 0.42 states that every increase (because b is marked +) 1 unit of pricing will increase consumer buying interest by 0.42 units
Pengaruh suasana lingkungan toko terhadap keputusan pembelian konsumen pada Toko Reni Jaya Cabang Majalengka Mugni, Mumu; Yaya Sunjaya
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1470

Abstract

This research aims to collect data and information about the influence of the store environment on consumer purchasing decisions at the Reni Jaya Store, Majalengka Branch. Then the data obtained will be poured in the form of writing a thesis as one of the requirements in obtaining a Bachelor of Management degree. The research method used is descriptive and verification methods. The population in this study is all consumers of the Reni Jaya Store, Majalengka Branch, Majalengka Regency, which is not known for sure. The sample obtained was 96 respondents using a sampling technique, namely probability sampling with simple random sampling. The instrument used is a questionnaire. The variables used in this study consisted of independent variables and dependent variables. The independent variable is the Atmosphere of the store environment. In contrast, the dependent variable is the purchase decision variable (Y). Hypothesis testing was analyzed using simple linear regression, correlation coefficient analysis, determination, and t-test. The results of hypothesis testing indicate that the environmental Atmosphere (X) influences the Purchase Decision (Y). This can be seen from the value of tcount (12.2991), which is greater than the value of ttable (1.66123). The environmental Atmosphere (X) has an influence of 61.67% on the purchasing decision variable (Y), and the remaining 38.33% is influenced by other variables outside of this study. The correlation coefficient value of 0.7853 indicates a strong relationship between environmental conditions and purchasing decisions at the Reni Jaya Store, Majalengka Branch, Majalengka Regency. The regression model is as follows: Y = 1.72 + 0.46X. The constant value means that when X is 0, then Y is 1.72. In contrast, the regression coefficient b means that in every positive environmental Atmosphere (X), the purchase decision (Y) will increase by 0.46 units.
Pengaruh kepercayaan terhadap loyalitas nasabah pada perumda BPR Majalengka Cabang Jatitujuh Kabupaten Majalengka Pratiwi, Mega Dwi; Mega Ayu Nurhayati
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1472

Abstract

This study aims to determine the effect of trust on customer loyalty. Where the independent variable is trust affects customer loyalty as the dependent variable. This research was conducted at Perumda BPR Majalengka, Jati Tujuh Branch, Majalengka Regency. The data collection method in this study was a questionnaire filled out by respondents, namely the customers of Perumda BPR Majalengka Jati Tujuh Branch, Majalengka Regency. A sampling of 95 respondents in this study using a simple sampling method. The independent variable in this study is trust, while the dependent variable is customer loyalty. The analysis used in this research includes analysis of validity test, reliability test, linear regression analysis, correlation analysis and coefficient of determination, hypothesis testing t-test. The hypothesis test shows that the value of t arithmetic = 13.8048 where the value of t table = 1.66140, So it is evident that there is a significant influence between trust and customer loyalty. Then H0 is rejected, and H1 is accepted because t count > t table or 13.8048 > 1.66140. The regression equation is Y= 3.76 + 0.43X. from the equation, it can be concluded that the constant value of 3.76 states that if there is no increase in the value of the X variable, the price of customer loyalty is 3.76. The regression coefficient of 0.43 states that for each addition (because of the + sign), one score, the value of confidence will increase in a score of 0.43 times. So every 1-time increase in score is predicted to increase customer loyalty by 0.43X. From the above calculation results where the correlation coefficient (r) = 0.7358, which means that the relationship between trust and customer loyalty is quite strong according to the interpretation of the r-value against the interpretation table of the r-value. From the calculation results, the coefficient of determination is 54.14%, which shows trust's contribution (variable X) to the rise and fall of customer loyalty (variable Y) of 54.14%. In comparison, the remaining 45.86% was influenced by other factors not discussed in this study and considered unchanged (ceteris paribus).
Komunikasi word of mouth (wom) sebagai penentu keputusan pembelian konsumen Wibowo, Arief; Satiri; Poppy Ruliana; Kresno Yulianto
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1473

Abstract

The purpose of this study was to determine the effect of Word Of Mouth (WOM) communication on purchasing decisions at NanoKomputer. NanoKomputer is a shop that has a focus on selling electronic goods in the form of computers and other office needs, researchers argue that NanoKomputer uses a method of delivering messages to consumers by word of mouth, because NanoKomputers do not have open sales suppression activities, but NanoKomputers often become recommendations from several sources as well as several information technology forums. The method used is to conduct a survey given to the group object to be studied. This research design has a purpose to find the effect between two variables, namely Variable (X) is Word of Mouth while variable (Y) is Purchase Decision. Respondents involved in this study were employees of the Depok Kartini Office Complex as many as 96 people. The sampling method used purposive sampling. Data collection using a questionnaire will be given to several employees in the Kartini Citayam Office Complex, Depok. The results of the study indicate that there is a positive influence between the Word Of Mouth (WOM) variable on purchasing decisions which is supported by the results of surveys and statistical calculations using SPSS software, in other words all employees of the Kartini Depok Office Complex who buy computer needs at NanoKomputer are influenced by communication. Word of Mouth.
Perancangan sistem absensi siswa dengan menerapkan SSO (Single sign on) di SMKN 1 Lembah Melintang Ardiyah, Ismi; Riri Okra; Hari Antoni Musril; Khairuddin
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1475

Abstract

The author conducted research at SMK Negeri 1 Lembah Melintang that in the implementation of the student attendance process at SMKN 1 Lembah Melintang it was deemed not optimal, this was because the system used was still manual. With the existing problems, several problems arise, especially in the student attendance process. Therefore, a system is needed that will make it easier for teachers to attend students at SMKN 1 Lembah Melintang. The making of this student attendance system uses the PHP/MySql programming language with the research method used, namely Research and Development (R&D). The model used is the ADDIE version (analyze, design, develop, implement, and evaluate) by applying the waterfall. And to test the product, the author uses the validity test, practicality test and effectiveness test. Based on the research that has been done, a student attendance system is produced by implementing SSO (single sign on) at SMKN 1 Lembah Melintang. The results of the validity tests that have been carried out by 3 validators, namely computer science experts regarding this product, obtained a value of 0.75, which is valid. The results of the practicality test conducted by 2 teachers of SMK Negeri 1 Lembah Melintang with a value of 1.03 which is very practical. And the results of the effectiveness test with 10 teachers obtained a value of 0.85 which is very effective.
Analisis emisi karbondioksida ditinjau dari penggunaan kendaraan berbasis aplikasi di Kecamatan Sukolilo Surabaya Raffinet, Zarin; Yayok Suryo Purnomo
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1476

Abstract

Motor vehicles that are often used can have a serious impact, especially on the environment. Congestion, noise and exhaust emissions caused by uncontrolled use of motor vehicles. The research method used is a quantitative method that performs CO2 emission calculations using the Mobile 6 equation and performs data analysis with regression tests using the SPSS Version 19 program and conducts interviews on 59 vehicle users taken at random sampling. The total results of CO2 emissions conditions before the covid-19 pandemic on Jalan Nginden Semolo amounted to 1670088.568 kg / year, on Jalan Arief Rahman Hakim amounted to 3287922.045 kg / year while on Jalan Kertajaya Indah amounted to 4129273.85 kg / year. So that the total CO2 emissions in Sukolilo Subdistrict amounted to 9087284,469 kg / year. Changes in CO2 emissions occurred in the form of the transfer of CO2 emissions from private vehicles to online motorcycles and online cars by 17.01% (25,412.03 tons of CO2/year) and 14.9% (22,300.35 tons of CO2/year) respectively. The selection of online motorcycles turned out to have one factor that had a significant effect, namely the traffic congestion factor. As for the selection of online cars is influenced by 2 significant factors, namely the limitation factor of parking space and more comfortable for travel.
Pengaruh strategi diferensiasi terhadap loyalitas konsumen pada UD Putra TS Kabupaten Majalengka Fatmawati, Desi; Dede Sri Rahayu
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1477

Abstract

UD Putra TS is a fashion business in Majalengka Regency that seeks to increase consumer loyalty for the company's long-term survival. UD Putra TS has made efforts always to increase consumer loyalty, including the differentiation strategy that UD Putra TS continuously develops to bind consumers. The problem of this research is to find out whether there is an effect of differentiation strategy on consumer loyalty. The population of this study was all consumers of UD Putra TS with a sampling technique using random sampling using the slovin formula to produce 96 people. The nature of this research is descriptive and verification. The data analysis method used is regression analysis, correlation, determination, and t-test. Based on the investigation results, there is an influence between differentiation strategy on consumer loyalty. This is evidenced by hypothesis testing using t-test so that tcount is greater than ttable (9.8724 > 1.66123). The correlation value between differentiation strategy and consumer loyalty at UD Putra TS Majalengka Regency based on the research data obtained is 0.7103. Then the relationship between the differentiation strategy variable and consumer loyalty at UD Putra TS Majalengka Regency is included in the category of a strong relationship. The contribution of differentiation strategy to consumer loyalty is 50.46%, or it can be said that the variance that occurs in the consumer loyalty variable (Y) 50.46% is determined by the variance that occurs in the differentiation strategy variable (X). The rest, amounting to 49.54%, is determined by factors outside this study. The regression equation is: Y = 1.11 + 0.41 X. This means that b is positive, namely 1.11, meaning that there is a positive effect of X on Y. The regression coefficient of 0.41 states that every increase (because b is marked +) is a 1 unit differentiation strategy that will increase consumer loyalty by 0.41 units.
Kontribusi e-comerce dalam meningkatkan omzet penjualan pada usaha mikro di Kecamatan Besuki Farhana; Muhammad Anasrullhoh
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1478

Abstract

The purpose of this study was to determine the contribution of e-commerce in increasing sales turnover in micro-enterprises. The object of research is micro business actors in Besuki sub-district. The research problem formulation is: how is the influence of e-commerce on the sales turnover of micro businesses in Besuki sub-district. The approach taken by researchers is a qualitative approach, by looking for valid data, researchers conduct interviews and documentation straight to the field. Researchers examined the microenterprises as many as 6 people..

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