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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 1 No. 4 (2021)" : 25 Documents clear
Perceived Organizational Support Dan Dynamic Ambidexterity Capabilities Sebagai Upaya Strategi Untuk Meningkatkan Creative Problem Solving ( Study Karyawan Pada Pt Citra Sarung Tangan Indonesia (CSindo)) Saputro, Luthfi Nugroho; Kurniawan, Ignatius Soni
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.167 KB) | DOI: 10.24127/diversifikasi.v1i4.604

Abstract

Having creative human resources is a must for companies today, because companies must always be innovative to face competition. This study aims to determine the perceived organizational support and dynamic ambiance capabilities as a strategic effort to increase the creative problem solving study of employees at PT. Indonesian Glove Image (CSINDO). Primary data were collected using a questionnaire distributed to employees. The results showed that perceived organizational support has an effect on creative problem solving, as well as perceived organizational support and dynamic ambidexterity capabilities have a positive effect on creative problem solving
Pengaruh Store Atmosphere, Kualitas Pelayanan, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi pada mahasiswa konsumen produk dazzle di universitas sarjanawiyata tamansiswa yogyakarta) Prasetyo, Arief; Fadhilah, Muinah; Cahyani, Putri Dwi
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.586 KB) | DOI: 10.24127/diversifikasi.v1i4.607

Abstract

This study uses a store atmosphere, service quality and product quality influence purchasing decisions. The research objective was to determine the effect of store atmosphere, service quality, and product quality to influence Dazzle consumer purchasing decisions at Jalan Gejayan. The population in this study were active students of the Universitas Sarjanawiyata Tamansiswa Yogyakarta who were Dazzle consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Store atmosphere has a positive and significant effect on purchasing decisions, (2) Service quality has a positive and significant effect on purchasing decisions, (3) Product quality has a positive and significant effect on purchasing decisions, (4) Store atmosphere, service quality, and quality The product simultaneously has a positive and significant effect on purchasing decisions with the F value obtained (84,670). The most dominant variable in this study is product quality with a value of 5.841 and a significant value of 0.000.
Analisis Komparatif Kinerja Keuangan Bank Syariah (Studi pada Bank Muamalat Indonesia dan Bank BRI Syariah) Andiansyah, Rio; Febriyanto, Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.538 KB) | DOI: 10.24127/diversifikasi.v1i4.749

Abstract

Semakin ketatnya persaingan antar bank syariah membuat analisis kinerja keuangan penting untuk dilakukan. Tujuan penelitian ini adalah menganalisis perbandingan kinerja keuangan pada Bank Muamalat Indonesia dan Bank BRI Syariah. Menggunakan metode pendekatan kuantatif dengan jenis penelitian adalah komparatif. Sampel penelitian adalah laporan keuangan BMI dan BRIS selama periode 2012-2019. Teknik analisis data menggunakan analisis rasio CAR, NPF, ROA, dan FDR dengan alat statistik Independent Sample t-Test. Hasil penelitian menunjukkan terdapat perbedaan yang signifikan pada CAR dan NPF antara Bank Muamalat Indonesia dan Bank BRI Syariah. Tidak terdapat perbedaan yang signifikan pada ROA dan FDR antara Bank Muamalat Indonesia dan Bank BRI Syariah.
Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Jasa Lembaga Kursus Dan Pelatihan Via Course Kota Metro Ritalia, Ritalia; Suwarto, Suwart
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.658 KB) | DOI: 10.24127/diversifikasi.v1i4.755

Abstract

Penelitian ini bertujuan untuk mengetahui Tingkat Kepuasan Konsumen Terhadap Kualitas Jasa Lembaga Kursus dan Pelatihan Via Course Kota Metro. Data diperoleh dari observasi dan kuesioner yang diberikan kepada 60 sampel. Analisa data penelitian ini dilakukan dengan menggunakan analisis kuantitatif. Teknik analisis yang dipergunakan adalah analisis Regresi Linier Berganda. Hasil analisis kemudian di analisis dengan pengujian instrumen serta uji hipotesis. Data Hasil penelitian ini menunjukkan bahwa analisis kualitas pelayanan terhadap kepuasan konsumen di Lembaga Kursus dan Pelatihan Via Course Kota Metro dapat disimpulkan kualitas pelayanan berpengaruh terhadap kepuasan konsumen di Lembaga Kursus dan Pelatihan Via Course Kota Metro.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Torabika Coffe Pt Cipta Niaga Semesta (Mayora Group) Di Punggur Putri, Eka Buana; Nasikah, Durotun
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.222 KB) | DOI: 10.24127/diversifikasi.v1i4.763

Abstract

Abstract In business activities in this globalization era, technological developments are needed to expand business networks. The level of competition that is quite tight makes business actors more innovative in carrying out marketing activities for their products and services. This study aims to determine the effect of product quality, price, service quality on purchasing decisions at Torabika Coffee Pt Cipta Niaga Semesta (Mayora Group) in Punggur. This type of research is quantitative data analysis and in this study using descriptive analysis methods to collect data in the field by taking samples from a population of 96 respondents to all consumers who buy Torabika Coffe at Pt Cipta Niaga Semesta (Mayora Group) in Punggur. Test requirements analysis using the normality test, linearity test and homogeneity test. Testing the analysis model using multiple regression models, partial test (t test), simultaneous test (F test), and the coefficient of determination (R2). And using statistical hypothesis testing. Based on the results of research with multiple linear regression analysis with t test, it was found that product quality had a positive and significant effect on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch, while price had a negative and significant effect on purchasing decisions, and service quality had a negative and insignificant effect. against purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. From the F test, it is obtained that the product quality, price, and service quality together have a positive and significant influence on purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Keywords: Product Quality, Price, and Service Quality Against Purchasing Decisions In purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Abstract In business activities in this globalization era, technological developments are needed to expand business networks. The level of competition that is quite tight makes business actors more innovative in carrying out marketing activities for their products and services. This study aims to determine the effect of product quality, price, service quality on purchasing decisions at Torabika Coffee Pt Cipta Niaga Semesta (Mayora Group) in Punggur. This type of research is quantitative data analysis and in this study using descriptive analysis methods to collect data in the field by taking samples from a population of 96 respondents to all consumers who buy Torabika Coffe at Pt Cipta Niaga Semesta (Mayora Group) in Punggur. Test requirements analysis using the normality test, linearity test and homogeneity test. Testing the analysis model using multiple regression models, partial test (t test), simultaneous test (F test), and the coefficient of determination (R2). And using statistical hypothesis testing. Based on the results of research with multiple linear regression analysis with t test, it was found that product quality had a positive and significant effect on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch, while price had a negative and significant effect on purchasing decisions, and service quality had a negative and insignificant effect. against purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. From the F test, it is obtained that the product quality, price, and service quality together have a positive and significant influence on purchasing decisions on purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch. Keywords: Product Quality, Price, and Service Quality Against Purchasing Decisions In purchasing decisions at Torabika Coffe at Pt Cipta Niaga Semesta punggur branch.
Analisis Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Online Shopee (Studi Kasus Pada Masyarakat Di Kelurahan Trimurjo Lampung Tengah) Tantri.S., Nyoman Astika; Baskoro, Ery
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.295 KB) | DOI: 10.24127/diversifikasi.v1i4.795

Abstract

ABSTRAK AstikaTantriS,Nyoman. 2021. Analisis Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Online Shopee Studi Kasus Pada Masyarakat Di Kelurahan Trimurjo Lampung Tengah. Skripsi. Program Studi Manajemen. Fakultas Ekonomi dan Bisnis. Universitas Muhammadiyah Metro. Pembimbing (i) Ery Baskoro, S.E., M.M. Pembimbing (ii) Nina Lelawati, S.E., M.M. Peningkatan jumlah pengunjung toko online Shopee dan telah menggeser toko online lainnya serta menempati peringkat pertama sebelumnya dan menjadi penguasa pasar elektronik Indonesia dengan cangkupan pasar sebesar 71% dibandingkan dengan kompetitor lainnya. Terutama di masa pandemi covid-19 sangat layak jika peningkatan jumlah pengunjung shopee mengalami peningkatan yang cukup tinggi, karena kebutuhan hidup semakin meningkat dan akan selalu bertambah setiap harinya namun tidak dapat melakukan perbelanjaan secara offline, sehingga berbelanja secara online menjadi alternative bagi masyarakat untuk memenuhi setiap kebutuhan dan keinginan. Metode yang digunakan dalam penelitian ini yakni explanatory survey. Metode explanatory survey digunakan untuk memprediksi dan menjelaskan hubungan atau pengaruh dari suatu variabel ke variabel lainnya .Penelitian ini bertujuan untuk menguji pengaruh promosi (X1), kemudahan (X2), harga (X3) dan kenyamanan (X4) terhadap keputusan pembelian (Y) pada toko online Shopee. Hasil penelitian ini menunjukan bahwa promosi dan harga tidak berpengaruh secara signifikan terhadap keputusan pembelian . Sedangkan kemudahan dan kenyamanan berpengaruh secara signifikan terhadap keputusan pembelian. Kata Kunci: promosi, kemudahan, harga, kenyamanan, keputusan pembelian. ABSTRACT AstikaTantriS,Nyoman. 2021. Analysis of Factors Affecting Purchasing Decisions at Shopee Online Stores Case Studies on Communities in Trimurjo Village, Central Lampung. Essay. Management Study Program. Faculty of Economics and Business. Muhammadiyah Metro University. Advisor (i) Ery Baskoro, SE, MM Advisor (ii) Nina Lelawati, SE, MM The increase in the number of visitors to Shopee's online shop and has shifted other online stores and was ranked first before and became the ruler of the Indonesian electronic market with a market coverage of 71% compared to other competitors. Especially during the Covid-19 pandemic, it is very feasible if the increase in the number of shopee visitors has increased quite high, because the needs of life are increasing and will always increase every day but cannot shop offline, so shopping online is an alternative for people to fulfill every needs and wants. The method used in this research is explanatory survey. The explanatory survey method is used to predict and explain the relationship or influence of one variable to another. This study aims to examine the effect of promotion (X1), easiness (X2), price (X3) and convenience (X4) on purchasing decisions (Y) on Shopee's online shop. The results of this study indicate that promotion and price do not have a significant effect on purchasing decisions. Meanwhile, convenience and comfort have a significant effect on purchasing decisions. Keywords: promotion, easiness, price, convenience, purchase decision.
Pengaruh Service Excellence (Pelayanan Prima) Dan Tangibless Terhadap Loyalitas Customer Pada Usaha Sablon Kahfi Cloth Di Kota Metro Romadhoni, Dimas Aldi; Fitriani, Fitriani
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.502 KB) | DOI: 10.24127/diversifikasi.v1i4.819

Abstract

One of the efforts made by the company, especially in businesses engaged in clothing services, is to implement quality services that can meet customer satisfaction. The problems that exist in Kahfi Cloth the number of customers tends to decrease. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. The object of this research is service excellence, tangibleness and customer loyalty. This research activity was carried out in the Kahfi Cloth Metro City. The study population with a total sample of 60 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed partial and tangibles service excellence had a significant effect on customer loyalty. Simultaneously it also shows that excellent and tangibles service together have a significant influence on customer loyalty. Based on the number of coefficients and the value of tcount, it can be seen that the factor that most influences customer loyalty is service excellence.
Pengaruh Trust Dan Communication Terhadap Customer Retention Pada Adikuasa Photography Di Taman Cari Purbolinggo Lampung Timur Refiana, Eva; Japlani, Ardiansyah
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.023 KB) | DOI: 10.24127/diversifikasi.v1i4.820

Abstract

Each company certainly has its own strategy in attracting customers and keeping customers from moving to competing companies. The problem in Adikuasa Photography is that the number of subscribers tends to decrease. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. The objects in this study are trust, communication and customer retention. The study population and sample were 93 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed that partial trust and communication have a significant effect on customer retention. Simultaneously it also shows that trust and communication together have a significant effect on customer retention. Based on the number of coefficients and the value of tcount, it can be seen that the factors that most influence on customer retention is communication.
Pengaruh Kecerdasan Emosional, Kompensasi, Kepercayaan Diri, Dan Pengalaman Kerja Terhadap Semangat Kerja Karyawan Meylinda, Meylinda; Suryadi, Suryadi
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.347 KB) | DOI: 10.24127/diversifikasi.v1i4.854

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional, kompensasi, kepercayaan diri, pengalaman kerja terhadap semangat kerja karyawan. Desain penelitian yang digunakan dalam penelitian ini mengunakan penelitian kuantitatif. Obyek penelitian ini adalah karyawan pada Dealer Honda Metro.. Lokasi di Iringmulyo, Kecamatan Metro Timur. Kota Metro, Lampung. Teknik yang digunakan dalam pengambilan sampel yaitu rumus slovin. Sehingga diperoleh sampel sebanyak 36 sampel yang dibutuhkan. Berdasarkan hasil penelitian menunjukkan bahwa variabel kecerdasan emosional berpengaruh signifikan terhadap semangat kerja karyawan, kompensasi berpengaruh signifikan terhadap semangat kerja karyawan, kepercayaan diri berpengaruh signifikan terhadap harga saham, dan pengalaman kerja berpengaruh signifikan terhadap harga saham. Sedangkan kecedasan emosional, kompensasi, kepercayaan diri, dan pengalaman kerja secara bersama-sama (silmutan) berpengaruh signifikan terhadap semangat kerja karyawan. This study aims to determine the effect of emotional intelligence, compensation, self-confidence, work experience on employee morale. The research design used in this study uses quantitative research. The object of this research is the employees of the Honda Metro Dealer. The location is in Iringmulyo, East Metro District. Metro City, Lampung. The technique used in sampling is the Slovin formula. In order to obtain a sample of 36 samples needed. Based on the results of the study, it shows that the emotional intelligence variable has a significant effect on employee morale, compensation has a significant effect on employee morale, self-confidence has a significant effect on stock prices, and work experience has a significant effect on stock prices. Meanwhile, emotional intelligence, compensation, self-confidence, and work experience together (silmutan) have a significant effect on employee morale.
Pengaruh Service Quality, Product Attribute, Brand Image Dan Product Quality Terhadap Customer Trust Pengguna Bri Link (Studi Pada Nasabah Bri Link Na’am Global Grup Cabang Punggur Kabupaten Lampung Tengah) Aprilia, Nanda; Dupri, Muhammad Demsi
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.391 KB) | DOI: 10.24127/diversifikasi.v1i4.886

Abstract

Abstract The world of banking is a business in which activities are based on trust. This makes people have to really select and choose the right bank to invest the money they have. The success of a bank in influencing prospective customers in making decisions to use the products or services provided by the bank is greatly influenced by efforts to grow their trust. Customer trust in a bank is an invaluable asset for the bank, because trust is seen as the basis for the relationship between the bank and the customer. The purpose of this study was to determine whether service quality, product attribute, brand image and product quality simultaneously influence the customer trust of Bri Link users. In this study using primary data and secondary data, the research method used is accidental sampling, which is a sampling technique by chance, namely respondents who accidentally meet the researcher and can be used as samples if the person is suitable as the data source, with a total sample of 100 people. . The data analysis technique used is validity test, reliability test, normality test, linearity test and homogeneity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it was found that service quality has a positive effect on customer trust for Brilink users, product attribute has no effect on customer trust for Brilink users, brand image has no effect on customer trust for Brilink users, and product quality has a positive effect on customer trust for Brilink users. From the F test, Service quality, product attribute, brand image and product quality together have a positive effect on the customer trust of Brilink users. Keywords- Service Quality, Product Attribute, Brand Image and Product Quality Customer Trust Abstrak Dunia perbankan merupakan suatu bisnis dimana dalam melakukan kegiatannya berdasarkan kepercayaan. Hal tersebut membuat masyarakat harus benar-benar menyeleksi dan memilih bank yang tepat untuk menginvestasikan uang yang dimilikinya. Keberhasilan suatu bank dalam mempengaruhi calon nasabah dalam mengambil keputusan untuk menggunakan produk ataupun layanan yang disediakan oleh bank sangat dipengaruhi oleh upaya menumbuhkan kepercayaan mereka. Kepercayaan nasabah terhadap suatu bank merupakan suatu asset yang tidak ternilai bagi bank tersebut, sebab kepercayaan dipandang sebagai dasar dalam hubungan antara bank dengan nasabah. Tujuan dari penelitian ini adalah Untuk mengetahui apakah service quality, product attribute, brand image dan product quality berpengaruh secara bersama-sama terhadap customer trust pengguna bri link. Dalam penelitian ini menggunakan data primer dan data sekunder, metode penelitian yang digunakan adalah accidental sampling merupakan teknik penentuan sampel secara kebetulan, yaitu responden yang secara kebetulan bertemu dengan peneliti dan dapat dijadikan sampel apabila orang tersebut cocok sebagai sumber data, dengan jumlah sampel sebanyak 100 orang. Teknik analisis data yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji linieritas dan uji homogenitas. Pengujian model analisis dalam penelitian ini menggunakan analisis regresi linier berganda, uji T, uji F dan R determinasi. Berdasarkan hasil penelitian dengan menggunakan uji T diperoleh bahwa service quality berpengaruh dan signifikan terhadap customer trust pengguna Brilink, product attribute tidak berpengaruh dan signifikan terhadap customer trust pengguna Brilink, brand image tidak berpengaruh dan tidak signifikan terhadap customer trust pengguna Brilink, dan product quality berpengaruh dan signifikan terhadap customer trust pengguna Brilink. Dari uji F Service quality, product attribute, brand image dan product quality secara bersama-sama berpengaruh dan signifikan terhadap customer trust pengguna Brilink.

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