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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol. 5 No. 3 (2025): September" : 1 Documents clear
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Nasabah Yang Berdampak Pada Loyalitas Nasabah Pada Bank Permata Bintaro Tower III Sela Novitasari; Anisa Rahmawati
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.10221

Abstract

This study aims to analyze and prove "The Effect of Service Quality and Promotion on Customer Satisfaction Which Has An Impact On Customer Loyalty At Bank Permata Bintaro Tower III". The research method used in this study was by determining accidental sampling of 160 respondents, and the data analysis methods used were validity test, reliability test, classical assumption test, regression test, determination coefficient test, hypothesis test, path analysis, sobel test. Based on the results of the study, the following findings were obtained: the quality of service has a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown by a t-count value of 40.788 and a significance value of 0.000. The promotion has proven to have a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown a t-count value of 12.621 and a significance value of 0.000. The quality of service and promotion has proven to have a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown an f-count value of 861.441 and a significance value of 0.000. The quality of service has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III. This can be shown a t-count value of 19.272 and a significance value of 0.000. The promotion has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III. This can be shown a t-count value of 12.111 and a significance value of 0.000. Customer satisfaction has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III.

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