Jurnal Manajemen DIVERSIFIKASI
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
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<![CDATA[Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Nasabah Yang Berdampak Pada Loyalitas Nasabah Pada Bank Permata Bintaro Tower III ]]>
<![CDATA[Sela Novitasari]]>;
<![CDATA[Anisa Rahmawati]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.10221
<![CDATA[This study aims to analyze and prove "The Effect of Service Quality and Promotion on Customer Satisfaction Which Has An Impact On Customer Loyalty At Bank Permata Bintaro Tower III". The research method used in this study was by determining accidental sampling of 160 respondents, and the data analysis methods used were validity test, reliability test, classical assumption test, regression test, determination coefficient test, hypothesis test, path analysis, sobel test. Based on the results of the study, the following findings were obtained: the quality of service has a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown by a t-count value of 40.788 and a significance value of 0.000. The promotion has proven to have a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown a t-count value of 12.621 and a significance value of 0.000. The quality of service and promotion has proven to have a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown an f-count value of 861.441 and a significance value of 0.000. The quality of service has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III. This can be shown a t-count value of 19.272 and a significance value of 0.000. The promotion has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III. This can be shown a t-count value of 12.111 and a significance value of 0.000. Customer satisfaction has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Intervening Pada PT. Tangerang Gas Industri ]]>
<![CDATA[Putri Tasya Tasya]]>;
<![CDATA[Andiana Rosid]]>;
<![CDATA[Slamet Tedy Siswoyo]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4285
<![CDATA[Based on data on the performance of company employees at PT. Tangerang Gas Industri, it has not met the target of good performance according to company standards. Employee performance can be improved if the company is led by a suitable leadership style and can create a conducive work atmosphere for employees. This study aims to determine the effect of leadership style on employee performance, to determine the effect of work environment on employee performance, to determine work motivation in intervening leadership style on employee performance, to determine work motivation in intervening work environment on employee performance. The sample in this study were employees of PT. Tangerang Gas Industri as many as 36 employees. Data collection using a questionnaire, and data analysis using Validity Test, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Regression Significance, and Substructural Path Analysis with the program (SPSS 20). The results of this study indicate that there is a direct influence of Leadership Style and Work Environment on employee performance, there is a direct influence of Leadership Style and Work Environment on employee work motivation, and there is a direct influence of employee performance on work motivation of PT Tangerang Gas Industri.]]>
<![CDATA[Pengaruh Komitmen Organisasi Dan Kompensasi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Lapak TBS Kelapa Sawit CV. Mitra Makmur Di Mesuji ]]>
<![CDATA[Jimi Hidayat]]>;
<![CDATA[Sugeng]]>;
<![CDATA[Febriyanto]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4537
<![CDATA[This research was motivated by the researcher's curiosity regarding how Organizational Commitment, Compensation, and Job Satisfaction can have a significant influence on Employee Performance at the TBS Kelapa Sawit CV. Makmur Partners. The aim that researchers want to achieve in this research is to find out whether organizational commitment and compensation influence employee performance and to find out whether organizational commitment and compensation influence employee performance through job satisfaction. The method used in this research is a quantitative method, in the data collection process the researcher used a questionnaire distribution technique to 30 respondents. The data analysis technique uses Requirements Analysis Test and path analysis test. The research results show that organizational commitment has a direct effect on employee performance, compensation has a direct effect on employee performance, organizational commitment has a direct effect on employee performance through job satisfaction ( ). Compensation influences employee performance through job satisfaction, and job satisfaction influences employee performance ( ).]]>
<![CDATA[Pengaruh Budaya Organisasi, Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada BMT Surya Abadi Riyanto Lampung Tengah ]]>
<![CDATA[Muhammad Khoirul Huda]]>;
<![CDATA[Fitriani]]>;
<![CDATA[Durotun Nasikah]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4538
<![CDATA[Employee performance can decrease due to poor organizational culture, lack of motivation, and compensation mismatch with workload. This research aims to determine whether there is an influence of organizational culture, compensation and work motivation on employee performance at BMT Surya Abadi Riyanto, Central Lampung. The method used in research is quantitative. The population in the study was all 85 BMT Surya Abadi Riyanto Central Lampung employees. The sample used was 85 people using saturated sampling techniques. Data collection used a questionnaire method given by BMT Surya Abadi employees. Questionnaire scoring uses a Likert scale. The data analysis used in the research is multiple linear regression analysis, t-test, F test, and coefficient of determination. The research results show that there is a significant influence, both simultaneously and partially, between organizational culture, compensation and work motivation on employee performance. Thus it can be concluded that the higher or better the organizational culture, compensation provided, and motivation of employees, the higher the performance achieved by employees.]]>
<![CDATA[Pengaruh Lokasi, Variasi Produk, Harga Terhadap Keputusan Pembelian Pada Toko Bangunan Caraka Kota Metro ]]>
<![CDATA[Rio Herdianto]]>;
<![CDATA[Yateno]]>;
<![CDATA[Nina Lelawati]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4559
<![CDATA[Consumer behavior based on current market developments makes consumers want to continue to be pampered, this encourages the creation of companies with certain models according to certain models according to consumer needs. The increasingly fierce competition in the existing market, especially competition from similar modern markets, makes companies increasingly demanded to move faster in terms of attracting consumers, so companies that apply marketing concepts need to pay close attention to consumer behavior and the factors that influence their purchasing decisions, in their marketing efforts. products carried out 1) This study aims to find out whether location has an effect on purchasing decisions 2) To find out whether product variations affect purchasing decisions. 3) To find out whether price has an effect on purchasing decisions 4) To find out whether location, product variety, price have a joint effect on purchasing decisions. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use telkom products. The sampling technique uses accidental sampling with a total sample of 85 people. Data collection techniques using a questionnaire with a Likert scale. The results show that 1) there is a positive and significant influence between locations on purchasing decisions. 2) there is a positive and significant influence between product variations on purchasing decisions. 3) there is a positive and significant influence between price on purchasing decisions 4) there is a positive and significant influence between location, product variations and prices there is a positive and significant influence between product variations on purchasing decisions]]>
<![CDATA[Pengaruh Faktor Internal Dan Eksternal Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Prodi Manajemen Angkatan 2019) ]]>
<![CDATA[Indah Ayu Lestari]]>;
<![CDATA[Suwarto]]>;
<![CDATA[Fitriani]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4637
<![CDATA[Due to the low level of student entrepreneurship, the author conducted research to see whatthe actual conditions are regarding interest in entrepreneurship among management studentsclass of 2019. The aim of the research is to determine the influence of internal and externalfactors on interest in entrepreneurship among management students class of 2019. The typeof research used in this research is quantitative research. Quantitative research methods area type of research whose specifications are systematic, planned and clearly structured fromthe start of creating the research design. The research results show that the influence ofinternal factors has a positive and significant effect on entrepreneurial interest. The influenceof external factors has a positive and significant effect on entrepreneurial interest. Theinfluence of internal factors and external factors together has a positive and significant effecton entrep]]>
<![CDATA[Pengaruh Pendidikan Kewirausahaan, Lingkungan Keluarga Dan Keterampilan Berwirausaha Terhadap Motivasi Berwirausaha (Studi Pada Mahasiswa Manajemen Angkatan 2019 UNiversitas Muhammadiyah Metro) ]]>
<![CDATA[Maylana Anggraini]]>;
<![CDATA[Ardiansyah Japlani]]>;
<![CDATA[Durotun Nasikah]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4650
<![CDATA[With the still high Labor Force Participation Rate (TPAK) in the Lampung Province area, Muhammadiyah Metro University's class of 2019 management students themselves are felt capable of overcoming this problem, namely by increasing entrepreneurial motivation, because it is hoped that by increasing the number of entrepreneurs in Indonesia it can open new jobs, reduce unemployment rate and can also help improve the economy of the surrounding community and also the country. This research aims to find out whether entrepreneurship education, work environment and entrepreneurial skills influence entrepreneurial motivation. Meanwhile, in this research the researcher used a quantitative type of research. The population in this study was 138 management students from the class of 2019 at Muhammadiyah Metro University. Determining the number of samples using the Sovlin formula with a margin of error of 5%, obtained a sample of 102 samples. The data collection technique used was using interviews and questionnaires. Data analysis used includes validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis with the help of the SPSS version 25.0 application. Entrepreneurship education, work environment and entrepreneurial skills have a positive and significant influence on the entrepreneurial motivation of management students class of 2019 at Metro Muhammadiyah University.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Florist Mokka.Id Di Kotagajah ]]>
<![CDATA[Redo Nur Sanjaya]]>;
<![CDATA[Nani Septiana]]>;
<![CDATA[Slamet Tedy Siswoyo]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4656
<![CDATA[The development of the business world is now increasingly dynamic along with theincreasing public demand for products and services to meet all their needs in Kota Gajahthere are 5 flower bouquet shops. The purpose of this study is to find out whether there is adirect effect of product quality on customer loyalty. Florist Mokka.Id Kota Gajah. To find outwhether there is a direct effect of price on customer loyalty. Florist Mokka.Id Kota Gajah.Mokka.Id Kota Gajah, to find out whether there is a direct effect of price on customersatisfaction Florist Mokka.Id Kota Gajah, to find out whether there is a direct effect ofcustomer satisfaction on customer loyalty Florist Mokka.Id Kota Gajah. Is there an indirectinfluence of product quality on customer loyalty through customer satisfaction FloristMokka.Id kota gajah. This study took a sample of 96 buyers of Mokka.Id Florist Kota Gajah.Data collection used interviews, questionnaires and data libraries using the Validity Test,Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable RegressionAnalysis with the Causal Step Method with the program (SPSS 25). There is a direct effect ofProduct Quality on Customer Loyalty, There is a direct effect of Price on Customer Loyalty,There is a direct effect of Product Quality on Costomer Satisfaction. There is a Direct effect of Price on Customer Satisfaction, There is a direct effect of Customer Satisfaction onCustomer satisfaction on costomer loyality]]>
<![CDATA[Pengaruh Citra Perusahaan Dan Nilai Yang Dirasakan Terhadap Perilaku Konsumen Pada Primamedia Metro ]]>
<![CDATA[Alif Rahman Thohir]]>;
<![CDATA[Dharmawan]]>;
<![CDATA[Jati Imantoro]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4698
<![CDATA[The development of business ventures in the current era of globalization is increasingly rapid, marked by an increasingly high and tight level of competition between companies. This situation causes companies in general to try to maintain survival, develop the company, obtain optimal profits and try to strengthen the company's position in facing competing companies. Primamedia Metro is a company that provides printing services to consumers from various circles. Based on the results of interviews conducted with owners regarding financial data, it shows that since the onset of COVID-19, it has resulted in losses, due to not being able to carry out normal business activities. The formulation of the problem in this research is 1) Is there an influence of company image on consumer behavior at Primamedia Metro? 2) Is there an influence of perceived value on consumer behavior at Primamedia Metro? 3) Is there an influence of company image and perceived value together on consumer behavior at Primamedia Metro? This research was carried out at Primamedia Metro using non-random sampling, namely purposive sampling of 90 respondents, namely Primamedia Metro consumers. The analysis technique in this research uses multiple linear regression tests with the SPSS application. From the research results it can be concluded that company image has a positive and significant influence on consumer behavior, perceived added value has a positive and significant influence on consumer behavior, and company image and perceived added value together have a positive and significant influence on consumer behavior.]]>
<![CDATA[Pengaruh Efisiensi, Keamanan, Dan Kemudahan Bertransaksi Terhadap Minat Penggunaan Mobile Payment (Studi Kasus Pada Konsumen Shizuka Ms.Glow Store Di Kota Gajah) ]]>
<![CDATA[Anggun Eri Fadilah]]>;
<![CDATA[Nani Septiana]]>;
<![CDATA[Kuncoro Budi Riyanto]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v5i3.4713
<![CDATA[Technological advances have an impact on the business sector, one of which is payment transactions. Mobile payment is one of the breakthroughs in the business sector with online transactions. However, unfortunately, there are still many people who have little interest in using mobile payments. The aim of this research is to determine the influence of efficiency, security and convenience on consumers' interest in using mobile payments at the Shizuka Ms Glowstore, Gajah City. This research applies quantitative research methods. The research location is at the Shizuka Store, Kota Gajah. The population in this research are consumers or buyers at the Shizuka store. The research sample was taken by accidental sampling with a sample size of 68. The data collection technique used a questionnaire with Likert scoring 1-5. The data analysis technique uses multiple linear regression formulas, t-test, F-test, and determination test. The research results show that efficiency influences interest in using mobile payment at Shizuka Ms Glow Store. Transaction security influences interest in using mobile payments. Ease of transactions influences interest in using mobile payments. Efficiency, transaction security and ease of transactions have a significant influence on interest in using mobile payments.]]>
