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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
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Search results for , issue "Vol. 5 No. 2 (2024): September" : 36 Documents clear
Analisis Pengaruh Investasi Penanaman Modal Asing (PMA), Penanaman Modal Dalam Negeri (PMDN), Belanja Modal, dan Tenaga Kerja Terhadap Produk Domestik Regional Bruto di Kabupaten/Kota Provinsi NTB Tahun 2018-2022 Adzin, M. Adzin Sadid; Hailuddin, Hailuddin; Wijimulawiani, Baiq Saripta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.621

Abstract

This study aims to analyze the effect of foreign investment, domestic investment, local government capital expenditure, and labor on district/city GRDP in NTB Province in 2018-2022, and This study will also analyze which variables have the highest effect on the GRDP value. This study is a study that uses quantitative descriptive methods using data panel data analysis tools using EViews software 10. The results of this study indicate that foreign investment variables and domestic investment variables partially have a positive and significant effect on the GRDP variable, while the capital expenditure variable and labor variables have a positive but not significant influence. As for simultaneously the independent variables of foreign investment, domestic investment, capital expenditure, and labor simultaneously have a significant effect and for the highest variables on GRDP is a domestic investment variables.
Pemetaan Kinerja Pendapatan Asli Daerah dan Kemampuan Keuangan Daerah Kabupaten/Kota di Provinsi Nusa Tenggara Barat Tahun 2018-2022 nabilah, nabilah; Hailuddin, Hailuddin; S, I Dewa Ketut Yudha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.622

Abstract

This study uses financial ratio analysis of the Regional Revenue and Expenditure Budget to assess the financial capability of regions in funding autonomy. This descriptive research employs quantitative analysis methods. The analysis tools include Mapping and Analysis of Regional Financial Capability using the Quadrant Method, Local Revenue Effectiveness Ratio, Degree of Independence, Patterns of Relationships between Central and Local Governments, Degree of Regional Dependence, and Regional Financial Capability Mapping. The data used is secondary data regarding the Regional Revenue and Expenditure Budget for the fiscal years 2018-2022. The study results show: (1) North Lombok Regency is in quadrant I; (2) Most Regencies/Cities in West Nusa Tenggara are ineffective in terms of Local Revenue Effectiveness Ratio; (3) The Regional Independence Level is low, only reaching 14.93, indicating an instructive relationship pattern with the central government.
Pengaruh Green Marketing, Brand Image dan Product Quality Terhadap Keputusan Pembelian Tupperware di Kota Mataram Ulyani, Ulfa; Mulyono, Lalu Edy Herman
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.623

Abstract

This research is backed by environmental issues and plastic waste that can cause damage to the environment, thus requiring environmentally friendly products that can reduce the use of single-use materials with good quality and safe for long- term use. This research aims to determine the influence of Green Marketing, Brand Image, and Product Quality on the purchasing decisions of Tupperware products in Mataram City. By using a sample of 100 respondents from Mataram city, this research found that Green Marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions, while Product Quality does not show a significant influence. These results indicate that Green Marketing and brand image are effective in increasing purchasing decisions, while product quality may not be effective in increasing the purchase decisions of Tupperware products in Mataram city.
Pengaruh Keputusan Investasi, Keputusan Pendanaan dan Kebijakan Dividen Terhadap Nilai Perusahaan pada Perusahaan Sub Sektor Kesehatan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2020-2022 Fira, Safira Maulidina; Kusumayadi, Iwan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.624

Abstract

This study aims to analyze the influence of Investment Decisions, Funding Decisions and Dividend Policies on Company Value in Health Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2020-2022 Period. This research is an associative quantitative research. Samples using purposive sampling techniques. The sample amounted to 11 companies from 31 health sub-sector companies listed on the Indonesia Stock Exchange for the 2020-2022 period. Multiple linear regression data analysis technique using SPSS 2022 for windows software. The data analysis used is normality test, heteroscedasticity test, autocorrelation test, multicolonicity test, multiple linear regression test, t test, f test and determination coefficient test. The results showed that Investment Decisions had an insignificant negative effect on company value, Funding Decisions had a positive insignificant effect on company value and Dividend Policy had a negative insignificant effect on company value.
Pengaruh Profitabilitas, Leverage, dan Likuiditas Terhadap Nilai Perusahaan dengan Kebijakan Dividen Sebagai Variabel Moderasi Pada Perusahaan Sub Sektor Makanan dan Minuman Yang Terdaftar di BEI Periode 2018-2022 Ningsih, Riani Wiliya; Negara, Iwan Kusuma
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.627

Abstract

This research aims to test and analyze the influence of Profitability, Leverage and Liquidity on Company Value with Dividend Policy as a Moderating Variable in Food and Beverage Sub-Sector Companies Listed on the IDX for the 2018-2022 Period. This research is associative research with a quantitative approach. The population in this research is 22 companies in the Food and Beverage Sub Sector listed on the Indonesia Stock Exchange in 2018-2022. In determining the sample using the Purposive Sampling method, a sample of 12 companies was obtained for 5 years with an analysis of 60 observations. In this research, the panel data regression model is applied using the Random Effect Model (REM) approach, while testing the moderating variables is carried out using MRA (Moderated Regression Analysis) with the EViews 12 program. The test results show that Profitability, Leverage and Liquidity have no effect on company value. Meanwhile, Dividend Policy as a moderating variable is unable to moderate Profitability, Leverage and Liquidity on Company Value.
Pengaruh Adopsi Financial Technology Terhadap Profitabilitas Bank Umum Konvensional yang Terdaftar di Otoritas Jasa Keuangan Periode 2017-2022 Yulastri, Yuliana Dwi; Negara, Iwan Kusuma
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.628

Abstract

This research aims to analyse the effect of financial technology (fintech) adoption on the profitability of conventional commercial banks registered with the Financial Services Authority for the period 2017-2022. This research is an associative research with a quantitative approach. The data collection method is a survey sample. The population in the study amounted to 93 banks. By using purposive sampling technique, 5 bank samples were obtained (30 observation data). Fintech services in this study are measured using Automated Teller Machine (ATM), internet banking and mobile banking. While profitability is measured using Return On Asset (ROA). The panel data analysis method in this research is multiple linear regression analysis using Eviews version 12. The results of this research indicate that Automated Teller Machine (ATM) has a positive and insignificant effect on ROA, internet banking has a negative and insignificant effect on ROA and mobile banking has a positive and significant effect on ROA.
Pengaruh Unique Products, Store Layout, dan Special Treatment Benefit Terhadap Customer Loyalty Pada Mixue Ice Cream and Tea Kota Mataram Farizi, Zohdi Al; Dakwah, Muh. Mujahid
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.629

Abstract

This research aims to find out whether unique products, store layouts, and special treatment benefits affect customer loyalty in Mixue ice cream and tea in the city of Mataram. The research approach used is using quantitative methods. The sampling technique uses a non-probability sampling technique where samples are taken non-randomly with purposive sampling. The number of samples in this research was 100 respondents. The data collection method uses a survey sample, namely the distribution of questionnaires measured using a Likert scale and data analysis using the SPSS application. The results of this research show that the unique product variable has a positive and significant effect on the customer loyalty mix in Mataram City, the store layout variable has a positive and significant effect on the customer loyalty mix in Mataram City, and the Special Treatment Benefits variable also has a positive and significant effect on customers Loyalty Mixue Mataram City. Based on these results, it can be concluded that as a business actor, pay attention to the uniqueness, store layout and special treatment benefits of the products sold in order to attract the interest and attention of consumers make a purchase.
The Development Strategies for the Culinary Industry Typical of the City of Cirebon in the Era of Disruption Malau, Alfito Martogi; Yana, Enceng; Rusdiyana, Rusdiyana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.641

Abstract

Cirebon has various types of culinary specialties that are spread in various regions, especially in the city of Cirebon. Cirebon culinary specialties certainly have a strategic contribution to Cirebon itself. The emergence of various culinary industries, both traditional and modern, which are developing at this time, will certainly have an impact on the existence of Cirebon culinary specialties. Various efforts have been made by Cirebon MSME players so that Cirebon culinary specialties can continue to compete. The purpose of this study was to determine the creative industry business development strategy in the disruption era carried out by business actors in Cirebon. This research is a literature study research by reviewing the results of previous research on culinary industry business development strategies in Cirebon City. The results of this literature review are that in developing certain products, attractive labeling and packaging are carried out, marketing online through social networks, making testimonials in the form of videos uploaded on YouTube and marketplaces or online stores. Based on the findings of the literature review that several culinary business development strategies typical of Cirebon, namely (1) Application of the Pentahelix model, (2) Promotion and Marketing through print media, (3) Promotion and Marketing television, (4) Increasing the Competence of Business Actors, (5) Promotion and marketing conventionally, (6) Creation of Culinary Atmosphere, (7) Culinary Artibut, and (8) Serving techniques.
Pengaruh Kompetensi dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Pada Hotel Jayakarta Lombok Aryghi, Imam Sultan; Suryatni, Mukmin; Wahyulina, Sri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.654

Abstract

This study aims to find out: (1) the influence of competence on employee work productivity at Hotel Jayakarta Lombok, (2) the effect of work discipline on work productivity at Hotel Jayakarta Lombok, and (3) the effect of competence and work discipline on employee work productivity at Hotel Jayakarta Lombok. This research includes causal associative research using a quantitative approach. The population of this study is all employees of Hotel Jayakarta Lombok which totals 115 people. Thus, the number of respondents used in this study is 90 people. Data was collected with questionnaires that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results of the study at the significance level of 5% showed that: (1) there was a positive and significant influence of competence on employee work productivity at Hotel Jayakarta Lombok. This is evidenced by the tcount > ttable, which is 3,015 > 1,987 and the significance level is 0.003 < 0.025; (2) there is a positive and significant influence of work discipline on employee work productivity at Hotel Jayakarta Lombok. This is evidenced by the tcount < ttable, which is 3,196 > 1,987 and the significance level is 0.002 > 0.025; and (3) there is a positive and significant influence of competence and work discipline on the work productivity of employees at the Jayakarta Hotel Lombok. This is evidenced by the results of Fcount > Ftable which are 10,780 > 3,098.
Analisis Pengaruh Investasi Penanaman Modal Asing (PMA), Penanaman Modal Dalam Negeri (PMDN), Belanja Modal, dan Tenaga Kerja Terhadap Produk Domestik Regional Bruto di Kabupaten/Kota Provinsi NTB Tahun 2018-2022 Sadid, M. Adzin; Hailuddin, Hailuddin; Wijimulawiani, Baiq Saripta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.660

Abstract

This study aims to analyze the effect of foreign investment, domestic investment, local government capital expenditure, and labor on district/city GRDP in NTB Province in 2018-2022, and This study will also analyze which variables have the highest effect on the GRDP value. This study is a study that uses quantitative descriptive methods using data panel data analysis tools using EViews software 10. The results of this study indicate that foreign investment variables and domestic investment variables partially have a positive and significant effect on the GRDP variable, while the capital expenditure variable and labor variables have a positive but not significant influence. As for simultaneously the independent variables of foreign investment, domestic investment, capital expenditure, and labor simultaneously have a significant effect and for the highest variables on GRDP is a foreign investment variables.

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