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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): September" : 28 Documents clear
Pengaruh Visual Merchandising, Store Atmosphere dan Hedonic Shopping Motivation Terhadap Impuls Buying Pada Toko Maya Collection Beleke Lombok Barat Farid Wajdi; Muh. Mujahid Dakwah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1009

Abstract

This study aims to examine the influence of Visual Merchandising, Store Atmosphere, and Hedonic Shopping Motivation on Impulse Buying at Maya Collection store. This research adopts a quantitative approach using a non-probability sampling method and involves 100 respondents as the sample. The data analysis technique employed is regression analysis to measure the relationship between variables. The results indicate that Visual Merchandising and Store Atmosphere do not have a significant effect on Impulse Buying, with significance values of 0.487 and 0.580, respectively. Meanwhile, Hedonic Shopping Motivation has a significant effect on Impulse Buying, with a significance value of 0.039. These findings suggest that hedonic shopping motivation plays an important role in driving consumers' impulse buying behavior, while store display and atmosphere do not have a significant impact.
Pengaruh Modal kerja dan Tenaga Kerja Terhadap Penjualan Usaha Jajan Tradisional (Studi Kasus Pada Usaha Rumahan di Desa Kelayu Kecamatan Selong Kabupaten Lombok Timur) Ahda, Falan Yuhlifallohu; Alamsyah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1013

Abstract

The purpose of this study was to determine the Effect of Working Capital and Labor on Sales of Traditional Snack Businesses (Case Study on Home Businesses in Kelayu Village, Selong District, East Lombok Regency). The type of research used was a quantitative approach with primary data. The population was 32 traders, with details of 5 semprong snacks, 2 elephant ear snacks, 4 keciput snacks, 3 bangkit snacks, 3 tujeq snacks, 3 tempani snacks, 5 tempeyek snacks, 4 shallot snacks, 1 temberodok snack and 2 sticky rice tepe traders. The data collection techniques used were observation and questionnaires in the form of questionnaires containing questions about Working Capital, Labor and Sales. The analysis tool used was multiple linear analysis using the SPSS version 25 program, which was continued with the godness of fit test (t-test). The results of this study indicate that working capital has a significant effect on sales of traditional snack businesses. Labor has a significant effect on sales of traditional snack businesses. Research findings indicate that working capital is the most important part in running a business, the capital owned will greatly affect sales and business development.
Pengaruh Kebijakan Larangan Plastik dan Iklan Ramah Lingkungan Terhadap Perubahan Perilaku Konsumen di Kota Mataram Ni Ketut Manik Wirdisari; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1018

Abstract

This research is motivated by the increasing global concern about environmental pollution issue due to the use of single-use plastics. Mataram City, which has implemented a plastic ban policy, is the object of study. The main objective of this research is to analyze the extent to which the plastic ban policy and environmental-friendly advertising influence consumer behavior change in Mataram City. This study uses a quantitative approach with a survey method of 100 respondents selected purposively. The main instrument is a questionnaire, and the data is analyzed using multiple linier regression. The results show that the plastic ban policy has a significant influence on consumer behavior change, marked by an increase in the use of environmentally friendly shopping bags and awareness of environmental issues. Environmental-friendly advertising also contributes to shaping more positive consumer perceptions and attitudes towards sustainable behavior. This research provides an important contribution to the government and businesses in designing more effective communication strategies and public policies.
Pengaruh Kualitas Produk, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada UD. TAUPIK di Mataram Nazla Rizka Hidayah; Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1019

Abstract

This study aims to determine the effect of product quality and the effect of service quality on repurchase interest at UD. TAUPIK in Mataram. This type of research is quantitative associative with data collection methods, namely survey samples using questionnaires via google form as a research instrument with a total sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study indicate that, variable (1) Product Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the product quality variable of 6.005> 1.98472. (2) Service Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the Service Quality variable of 5.809> 1.98472. The instrument test results state that the data in this study are proven to be valid and reliable and the classical assumption test states that the data is normally distributed and not multicollinearity.
Pengaruh Literasi Keuangan Digital, Keamanan, Persepsi Kemudahan Penggunaan dan Reward Terhadap Niat Menggunakan Dompet Digital Arif Rahman; G.A. Sri Oktaryani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1081

Abstract

This study aims to analyze the effect of digital financial literacy, security, perceived ease of use, and rewards on the intention to use digital wallets in Mataram University students. This research uses a quantitative approach with a causal associative method. A sample of 100 respondents was obtained through purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The results of the analysis show that security and reward have a positive effect on the intention to use a digital wallet, while digital financial literacy and perceived ease of use do not have a significant effect on the intention to use a digital wallet. These findings indicate that students consider more aspects of system security and direct benefits offered, compared to aspects of literacy or technical perceptions in deciding to use digital wallets. The practical implications of this study indicate the importance for digital wallet service providers to continue to strengthen the security system and develop reward programs that suit the preferences and needs of the younger generation.
Pengaruh E-WoM dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Destinasi Wisata Benang Kelambu di Lombok Tengah Nuraswati; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1092

Abstract

This study investigates how online reviews (E-WoM) and tourist attraction appeal influence an individual's decision to visit the Benang Kelambu destination in Central Lombok. We used questionnaires to collect data from 100 previously visited tourists, specifically selected to ensure their relevance to the research. Using multiple linear regression analysis, we found that both factors, E-WoM, and tourist attraction appeal, contribute positively and significantly to tourists' desire to visit. This means that when tourists see positive online reviews or recommendations, and feel the destination offers natural beauty, adequate facilities, and easy access, they are highly likely to decide to visit. In short, tourists come to Benang Kelambu because of the positive information they read online, combined with their direct experience of the natural beauty, sufficient facilities, and ease of reaching the location. These findings are beneficial for Benang Kelambu's management in developing more effective promotional strategies and enhancing the tourist appeal to increase visitor numbers continuously.
Pengaruh Social Media Marketing, Word of Mouth (WoM) dan Brand Image Terhadap Keputusan Pembelian Smartphone Infinix di Kota Mataram Muhamad Paris; M. Ilhamuddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1095

Abstract

This study aims to determine the influence of Social Media Marketing, Word of Mouth and Brand Image on the purchase decision of Infinix smartphones in Mataram City. The population of this study is all consumers who use smartphones in Mataram City. Data collection in this study used a survey method. The data collection technique uses a questionnaire or online survey technique via Google Form with a questionnaire data collection tool. This study used a sample of 105 people with a purposive sampling method. The type of research used in this study is associative. Data processing in this study uses SPSS by conducting various tests such as Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, t-test, f-test, determination coefficient test. The results of this study indicate that Social Media Marketing has an influence but is not significant on the decision to purchase an Infinix smartphone in the city of Mataram, Word of Mouth has an influence and is significant on the decision to purchase an Infinix smartphone in the city of Mataram, Brand Image has an influence and is significant on the decision to purchase an Infinix smartphone in the City of Mataram.
Pengaruh Produk, Pelayanan, dan Religiusitas Terhadap Keputusan Nasabah Menggunakan Jasa Bank Syariah Indonesia Naufal Farras Kamil; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1108

Abstract

This study aims to determine the effect of Product, Service, and Religiosity variables on Customer Decisions to Use Indonesian Islamic Banking Services. In this study, 100 respondents located in Mataram City were used as samples. Based on the results of data analysis, it can be concluded that the Product and Service variables have a positive and significant effect, while the Religiosity variable does not have a positive and significant effect on Customer Decisions to Use Islamic Banking Services Indonesia. The Product variable has a positive and significant effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being rejected and H1 being accepted. The Service variable has an effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being rejected and H2 being accepted. The Religiosity variable does not have a significant effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being accepted and H3 being rejected.
Pengaruh Word of Mouth, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Sidik Putra Selong Lombok Timur Rahmawati, Dian; Retnowati, Weni; Widiana, Harmi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1109

Abstract

This study aims to determine the effect of word of mouth, price and service quality on purchasing decisions at the Sidik Putra Selong Building Shop, East Lombok. The type of research used is associative research. The sample in this study amounted to 100 samples. The data collection method uses a survey method. The sample collection technique in this study used non probability sampling technique with purposive sampling method. Data analysis in this study used multiple linear regression analysis to prove the research hypothesis. All research data were obtained using SPSS Statitic 26. It is obtained: (1) Word of Mouth has a positive and significant effect on purchasing decisions, (2) Price has a positive and significant effect on purchasing decisions, (3) Service quality has a positive and significant effect on purchasing decisions. So it is concluded that the more positive the word of mouth, the higher the purchasing decision will be, otherwise if the word of mouth is negative, the lower the purchasing decision will be. The more appropriate the price, the higher the purchasing decision will be, otherwise if the price is not appropriate, the lower the purchasing decision will be. The more appropriate the service quality, the higher the purchasing decision will be, otherwise if the service quality is not appropriate, the lower the purchasing decision will be.
Pengaruh Rasio Profitabilitas, Likuiditas, Leverage dan Aktivitas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Pertambangan di BEI Periode 2020-2023 Putri, Jihan Latifi; Laila Wardani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1112

Abstract

This study aims to test and analyze the moderating effect of company size on the influence of Return On Equity (ROE), Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset TurnOver (TATO) on company value in mining companies listed on the Indonesia Stock Exchange for the period 2020-2023. This type of research is causal associative research (cause and effect) with a data collection method, namely a survey sample. Sampling in this study used a purposive sampling technique with certain criteria so that a sample of 30 companies was obtained with a research period from 2020-2023. The data analysis method used to solve the problems in this study is panel data regression analysis with the help of the Eviews 12 program. The results of this study indicate that Return On Equity (ROE) has a positive and significant effect on company value, Current Ratio (CR) has a positive and insignificant effect on company value, Debt to Equity Ratio (DER) has a positive and insignificant effect on company value, Total Asset Turn Over (TATO) has a positive and significant effect on company value, Total Asset (TA) is able to moderate the effect of Return On Equity (ROE) on company value, Total Asset (TA) is unable to moderate the effect of Current Ratio (CR) on company value, Total Asset (TA) is able to moderate the effect of Debt to Equity Ratio (DER) on company value, Total Asset (TA) is unable to moderate the effect of Total Asset TurnOver (TATO) on company value.

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