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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 218 Documents
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Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Merger dan Akuisisi Pada Perusahaan Non Keuangan Yang Terdaftar di BEI Periode 2017-2021 Novel, Khamada; Putra, I Nyoman Nugraha Ardana; Husnan, Lalu Hamdani; Hidayati, Siti Aisyah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.594

Abstract

This study aims to analyze the comparison of financial performance before and after mergers and acquisitions in non-financial companies listed on the IDX in the period of 2017-2021. This research is a comparative research with quantitative data. The data used is in the form of financial statements of non-financial companies 1 year before and 1 year after mergers and acquisitions. Samples were taken using purposive sampling technique. In this study, the sample amounted to 33 companies out of 73 companies, therefor the research data analyzed in this study amounted to 66 observations. The data analysis method used is descriptive test, normality test, and hypothesis testing using the non-parametric wilcoxon signed rank test. The results of this study indicate that the liquidity ratio has decreased but not significantly which indicates that there is no significant difference before and after mergers and acquisitions. While the profitability, leverage, and activity ratios experienced an increase but were not significant which showed no significant difference before and after the merger and acquisition
The Role of Market Segmentation and the Impact on Alibaba Company Online Business Ying, Yang; Idrakisyah, Mohamad
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.597

Abstract

This study investigates the influence of market segmentation on Chinese internet companies, focusing on measurability, market demand, and entry barriers. It aims to fill a gap in the existing literature by analyzing how these factors affect segmentation methods, particularly in enterprises like Alibaba. Employing a quantitative approach, the research used surveys distributed to employees and senior managers from twenty randomly selected Chinese enterprises. The survey, developed with input from literature review and expert consultation, covered various aspects including measurement methodologies, market demand, entry barriers, and market segmentation. Data analysis involved statistical techniques such as Cronbach alpha, factor loading analysis, Pearson correlation analysis, and multiple linear regression analysis. Results indicated that market demand significantly influences segmentation strategies and decision-making, emphasizing the importance of understanding consumer preferences. Entry barriers were found to shape market segments and strategies, underscoring the need for firms to align their strategies with market demands to deliver tailored products. The study sheds light on the complexities of China's market dynamics and entry barriers, emphasizing the strategic importance of addressing these challenges and the impact of market demand on segmentation. These findings offer practical insights for navigating the Chinese market and contribute to academic understanding of the relationship between market segmentation, consumer behavior, and business strategy in Chinese online companies.
Examining the Necessity and Significance of Implementing Cross-Cultural Management Practice in Shanghai, China Yajun, Liu; Idrakisyah, Mohamad
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.598

Abstract

The core focus of cross-cultural management lies in examining how individuals from diverse cultural backgrounds collaborate within organizational settings. The primary aim of research in cross-cultural management is to tackle various issues concerning organizational behavior, such as leadership approaches, methods of motivation, organizational frameworks, and the intricate dynamics of culture, drawing insights from fields like sociology and anthropology. This particular study endeavors to evaluate the significance of integrating cross-cultural management methodologies within Yixin Energy Technology Co. situated in Shanghai, China. Employing a quantitative methodology, 158 responses were garnered through the random distribution of questionnaires. Statistical analysis was conducted utilizing SPSS, encompassing descriptive analyses, variance assessments, and multiregression examinations to decipher the collected data. The findings indicate that the three principal factors investigated in this study collectively account for roughly 38.1% of the variance observed in cross-cultural management within multinational corporations. Specifically, social culture influences cross-cultural management by 23.3%, governmental policies by 35.0%, management approaches by 21.8%, and overall cross-cultural management by 28.7%. These results furnish statistical validation endorsing the imperative nature of cross-cultural practices, a recognition embraced by Yixin Energy Technology Co. in Shanghai, China. It is advised that businesses formulate diverse cross-cultural training programs tailored to the distinct needs of expatriates at various levels to effectively enhance their cross-cultural competencies.
The Internal Management Strategy of Chinese Internet Enterprises and Business Performance: A Study of Tencent Internet Enterprises in China Yufeng, Guo; Idrakisyah, Mohamad
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.599

Abstract

The objective of this research is to examine the relationship between the internal management strategy of Chinese internet enterprises and business performance. The research results in the fields of business models and innovations, internet business models and their innovation theories and practices, and business ethics are analyzed and discussed, while the internet development process of China is reviewed. Then, the existing problems are analyzed, and the concerned field and concepts in this study are clarified. Based on previous theoretical research and market research, the research methodology is designed, the research hypotheses are proposed, and the research models are constructed to perform quantitative and qualitative research. Next, the cases of Baidu, Alibaba and Tencent are engaged to conduct empirical analysis and verify the conclusions. The correlation analysis show that the impact on corporate financial performance is positive when social responsibility to shareholders, creditors, users, and government is undertaken, which is consistent with the original hypothesis. However, fulfilling social responsibility to employees and suppliers is significantly and negatively related to financial performance, which is inconsistent with the original hypothesis. Therefore, companies should take a long-term perspective and not just see short-term benefits at the expense of long-term social benefits. Companies pay attention to and carry out a series of social responsibility activities can establish stable emotional ties with the public, so that the company can gain the support and trust of many parties in society, and can enhance market competitiveness and bring good development opportunities, thus improving the viability of the company and increasing social and economic value for the company
Pengaruh Variabel Fundamental Terhadap Harga Saham Perusahaan Terindeks LQ45 Subsektor Perbankan Periode 2018-2022 Hijjah, Siti Dzul; Alamsyah, Alamsyah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.603

Abstract

The study aims to test and analyze the impact of Return On Assets, Earning Per Share, Debt to Equity Ratio on the Share Price of LQ45 indexed corporations banking subsector period 2018-2022. This research is quantitative and associative. Samples are taken using purposive sampling techniques. In this study the sample amounted to 5 companies out of 9 banking companies listed in the LQ45 index for the period 2018-2022. The data analysis method in this study is panel data regression analysis using Eviews 12. The results of this study show that Return On Assets has a negative and insignificant impact and Earning Per Share has a positive and significant impact on the price of the stock. For further research, it is expected that the researchers will be able to expand the coverage of research objects to other sectors of existing companies listed in the LQ45 index so that they can add more diverse research variables.  
Pengaruh FEAR OF MISSING OUT (FOMO) Dan Hedonic Shopping Motivation Terhadap Impulse Buying Di E-Commerce (Studi Pada Generasi Z Lombok) Soleha, Siti Rahmaniatun; H. Junaidi Sagir, H. Junaidi Sagir
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.604

Abstract

This research aims to test and analyze the effect of Fear Of Missing Out (FOMO) and Hedonic Shopping Motivation on Impulse Buying in E-Commerce (Study on Generation Z Lombok). The sample in this research amounted to 100 samples. The sampling technique in this research used non-probability sampling technique with purposive sampling method. Data analysis in this research used multiple linear regression analysis and all analysis in this research was processed using SPSS Statistic version 25. The results of statistical testing and data analysis show that the indicators in the research conducted are declared valid where in the classical assumption test, the data is normally distributed and there is no multicollinearity. The results of this research also show that the two independent variables, namely Fear Of Missing Out (FOMO) and Hedonic Shopping Motivation, have a positive and significant influence on the dependent variable, namely Impulse Buying.
Pengaruh Struktur Modal dan Profitabilitas Terhadap Nilai Perusahaan pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022 Aini, Zahratul; Lalu Hamdani Husnan, Lalu Hamdani Husnan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.605

Abstract

This study aims to determine the Effect of Capital Structure and Profitability on Company Value in Manufacturing Companies in the Consumer Goods Industry Sector Listed on the Indonesia Stock Exchange for the 2020-2022 Period. This research is associative using quantitative data. The sampling technique used is purposive sampling and data collection techniques, namely documentation. The number of samples used in this study was 36 companies. The analysis method used in this study is multiple linear regression analysis using eviews 12. The results of this study show that capital structure (DER) has a negative insignificant effect on company value. And profitability (ROE) has a positive insignificant effect on the value of the company.
Analisis Pengaruh Content Marketing, Influencer dan Sosial Media Terhadap Keputusan Pembelian Konsumen Pada Pengguna Instagram di Universitas Mataram Ardina, Gusti Ayu Dwi Novia; Dwi Putra Buana Sakti, Dwi Putra Buana Sakti; Lalu Edy Herman Mulyono, Lalu Edy Herman Mulyono
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.606

Abstract

This research aims to analyze the influence of content marketing, influencers, and social media on consumer purchasing decisions for Instagram users at Mataram University. The population in this study were Instagram application users in the Mataram University area, while the sample from this study was 100 Instagram application users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, where validity tests, reliability tests, classical assumption tests, causal step regression tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the research results, it shows that: Content marketing has a positive and significant influence on purchasing decisions for Instagram users at Mataram University, influencers have a positive and significant influence on purchasing decisions for Instagram users at Mataram University, and social media has a positive and significant influence on purchasing decisions. to Instagram users at Mataram University. The results of testing the coefficient of determination (R2) show that the adjusted R Square value is 0.433 (43.3%). This value shows that the influence of content marketing, influencers, and social media on consumer purchasing decisions for Instagram users at Mataram University is 43.3%, the remaining 56.7% is explained by other variables outside the research.
Pengaruh Kemudahan Penggunaan dan Manfaat Terhadap Keputusan Penggunaan Quick Response Code Indonesian Standard (QRIS) pada Aplikasi DANA di Kota Mataram Ardiansyah, M. Risky; Athar, Handry Sudhiarta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.607

Abstract

The purpose of this study is to determine the effect of the Ease of Use and Benefit variables on the Decision to Use QRIS in the DANA application in Mataram City. In this study, 100 respondents located in Mataram City were used as samples. Based on the data analysis, it can be concluded that the Ease of Use and Benefit variables have a positive and significant effect on the Decision to Use QRIS in the DANA application in Mataram City. The Ease of Use variable has a positive and significant effect on the Decision to Use QRIS in the DANA application in Mataram City, as evidenced by the rejection of H0 and the acceptance of H1. The Benefit variable has an effect on the Decision to Use QRIS in the DANA application in Mataram City, as evidenced by the rejection of H0 and the acceptance of H2.
Pengaruh Electronic Word Of Mouth, Social Media Advertising dan Citra Destinasi Terhadap Minat Berkunjung ke Wisata Hiu Paus Desa Labuhan Jambu di Kabupaten Sumbawa Asrianti, Yuyun; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.613

Abstract

This research aims to determine the influence of electronic word of mouth, social media advertising, and destination image on interest in visiting whale shark tourism in Labuhan Jambu Village in Sumbawa Regency. The population in this study are all local tourists or domestic tourists who have an interest and local tourists who love marine tourism. The sample in this study consisted of 100 respondents. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this research used descriptive analysis and structural equation modelling (SEM). All research data was processed using SmartPLS 4. The research results showed that the indicators in the research carried out were declared valid and reliable. The results of this research also show that the three independent variables, namely electronic word of mouth, social media advertising, and destination image have a positive and significant effect on the dependent variable, namely interest in visiting.

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