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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 231 Documents
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Exploring the Customer’s Purchasing Decision on Thrift Clothes using Content Analysis Dita, Ratna Karisma; Faerrosa, Lady; Pratama, Aryan Agus
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.635

Abstract

Thrift clothing is a product that is very popular with consumers in Indonesia. As a result, the increasing consumption of thrift clothing has attracted the attention of many academics and entrepreneurs. This research itself aims to explore consumer purchasing decisions for thrift clothing. The method used in this research is qualitative, where data collection was carried out by observing and interviewing six consumers. Data were analyzed using the content analysis method. The results of this research show that there are at least three aspects that motivate consumers to make purchases, namely product aspects (price, quality, and product availability), personal aspects (fashion taste, price expectations, and knowledge/ability to minimize risk), and social aspect (recommendation). The results of this research can be a basis for considering thrift clothing entrepreneurs to create a more customer-oriented marketing strategy; for example, if consumers are mostly students who are more sensitive to price, then the strategy can be focused on price rather than other aspects. Likewise, with the findings of other aspects, other strategies can be developed based on them.
The Development Strategies for the Culinary Industry Typical of the City of Cirebon in the Era of Disruption Malau, Alfito Martogi; Yana, Enceng; Rusdiyana, Rusdiyana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.641

Abstract

Cirebon has various types of culinary specialties that are spread in various regions, especially in the city of Cirebon. Cirebon culinary specialties certainly have a strategic contribution to Cirebon itself. The emergence of various culinary industries, both traditional and modern, which are developing at this time, will certainly have an impact on the existence of Cirebon culinary specialties. Various efforts have been made by Cirebon MSME players so that Cirebon culinary specialties can continue to compete. The purpose of this study was to determine the creative industry business development strategy in the disruption era carried out by business actors in Cirebon. This research is a literature study research by reviewing the results of previous research on culinary industry business development strategies in Cirebon City. The results of this literature review are that in developing certain products, attractive labeling and packaging are carried out, marketing online through social networks, making testimonials in the form of videos uploaded on YouTube and marketplaces or online stores. Based on the findings of the literature review that several culinary business development strategies typical of Cirebon, namely (1) Application of the Pentahelix model, (2) Promotion and Marketing through print media, (3) Promotion and Marketing television, (4) Increasing the Competence of Business Actors, (5) Promotion and marketing conventionally, (6) Creation of Culinary Atmosphere, (7) Culinary Artibut, and (8) Serving techniques.
Pengaruh Kompetensi dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Pada Hotel Jayakarta Lombok Aryghi, Imam Sultan; Suryatni, Mukmin; Wahyulina, Sri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.654

Abstract

This study aims to find out: (1) the influence of competence on employee work productivity at Hotel Jayakarta Lombok, (2) the effect of work discipline on work productivity at Hotel Jayakarta Lombok, and (3) the effect of competence and work discipline on employee work productivity at Hotel Jayakarta Lombok. This research includes causal associative research using a quantitative approach. The population of this study is all employees of Hotel Jayakarta Lombok which totals 115 people. Thus, the number of respondents used in this study is 90 people. Data was collected with questionnaires that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results of the study at the significance level of 5% showed that: (1) there was a positive and significant influence of competence on employee work productivity at Hotel Jayakarta Lombok. This is evidenced by the tcount > ttable, which is 3,015 > 1,987 and the significance level is 0.003 < 0.025; (2) there is a positive and significant influence of work discipline on employee work productivity at Hotel Jayakarta Lombok. This is evidenced by the tcount < ttable, which is 3,196 > 1,987 and the significance level is 0.002 > 0.025; and (3) there is a positive and significant influence of competence and work discipline on the work productivity of employees at the Jayakarta Hotel Lombok. This is evidenced by the results of Fcount > Ftable which are 10,780 > 3,098.
Analisis Pengaruh Investasi Penanaman Modal Asing (PMA), Penanaman Modal Dalam Negeri (PMDN), Belanja Modal, dan Tenaga Kerja Terhadap Produk Domestik Regional Bruto di Kabupaten/Kota Provinsi NTB Tahun 2018-2022 Sadid, M. Adzin; Hailuddin, Hailuddin; Wijimulawiani, Baiq Saripta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.660

Abstract

This study aims to analyze the effect of foreign investment, domestic investment, local government capital expenditure, and labor on district/city GRDP in NTB Province in 2018-2022, and This study will also analyze which variables have the highest effect on the GRDP value. This study is a study that uses quantitative descriptive methods using data panel data analysis tools using EViews software 10. The results of this study indicate that foreign investment variables and domestic investment variables partially have a positive and significant effect on the GRDP variable, while the capital expenditure variable and labor variables have a positive but not significant influence. As for simultaneously the independent variables of foreign investment, domestic investment, capital expenditure, and labor simultaneously have a significant effect and for the highest variables on GRDP is a foreign investment variables.
Pengaruh Profitabilitas Leverage dan Kebijakan Dividen Terhadap Nilai Perusahaan Sektor Pertanian yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022 Adnan, Anang Wahyudi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.664

Abstract

This research examines the effect of profitability, leverage and dividend policy to enterprise value of agricultural sector listed on Indonesian stock exchange. The research type is associative with quantitative approach. The sampling metode is purposive sampling which resulted 12 samples of company from 2018-2022 period. To answer the hypothesis in this research used multiple linear regression of panel data that analys with E-Views version 12. This research findings show that profitability (return on equity) have significant and positive effects on enterprise value. Whereas leverage (debt to equity ratio) and dividend policy (dividend payout ratio) doesn’t have effects on enterprise value. In investation need to be noticed carefuly for analys the performance from a company by seeing the value of profitability, leverage and dividend policy for increase enterprise value so able to give the advantage for the investor or stakeholders.
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram Sasmita, Aprilia Ayu; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.666

Abstract

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.
Analisis Pengaruh Budaya Organisasi dan Keadilan Organisasi Terhadap Organizational Citizenship Behavior (OCB) Dengan Komitmen Organisasional Sebagai Variabel Intervening Humairo, Alya Dahana; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.667

Abstract

This study aims to determine the Analysis of the Influence of Organizational Culture and Organizational Justice on Organizational Citizenship Behavior (OCB) with Organizational Commitment as an Intervening Variable. (Study on Employees of the Mataram City Health Office). This study used primary and secondary data obtained through the distribution of questionnaires to respondents who were employees of the Mataram City Health Office.  The population in this study is 76 employees of the Mataram City Health Office. This research is a quantitative research. The analysis method uses Partial Least Squares Structural Equation Modeling (PLS-SEM) using the SmartPLS v.4.0 tool. The results of the study show that Organizational Culture has a significant positive effect on Organizational Citizenship Behavior (OCB), Organizational Justice has a positive and significant effect on Organizational Citizenship Behavior (OCB), Organizational Culture has a positive and significant effect on Organizational Commitment, Organizational Justice has a positive and significant effect on Organizational Commitment, Organizational Commitment has a positive and significant effect on Organizational Citizenship Behavior (OCB), Organizational Culture has a positive and significant effect on Organizational Commitment through Organizational Citizenship Behavior (OCB), Organizational Justice has a positive and significant effect on Organizational Commitment through Organizational Citizenship Behavior (OCB).
Pengaruh Media Sosial, Celebrity Endorser, dan Online Customer Review Terhadap Keputusan Pemblian Produk Kosmetik Pinkflash di Kabupaten Dompu Winanda, Tri; HS, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.672

Abstract

This research aims to test and analyze the influence of Social Media, Celebrity Endorser, and Online Customer Reviews on the Purchasing Decisions of Pinkflash Cosmetic Products in Dompu Regency. The population in this study were people in Dompu Regency who had purchased Pinkflash cosmetic products. The sample in this study consisted of 94 respondents. The sampling technique employed in this research was non-probability sampling using purposive sampling method. Data analysis in this study utilized multiple linear regression analysis, and all data were processed using SPSS Statistics 25. The results of testing and statistical data analysis indicated that the indicators in the study were valid, where in the classic assumption test, the data were normally distributed and there was no multicollinearity. The results of this study indicate that Social Media and Online Customer Reviews have a positive and significant influence on Purchasing Decisions, while Celebrity Endorser does not have a significant influence on Purchasing Decisions.
Pengaruh Disiplin Kerja, Pengalaman Kerja, dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT Al-Shofa Duta Mandiri Latifa, Najwa; Agusdin, Agusdin; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.680

Abstract

This study aims to determine the Influence of Work Discipline (X1), Work Experience (X2), and Organizational Commitment (X3) on Employee Performance at PT Al-Shofa Duta Mandiri Mataram. The type of research used is causal associative research. The technical analysis used is Multiple Linear Regression using SPSS. In this study, a sample determination technique was used by the saturated sampling method or census, so that the respondents in this study were all employees of PT-Al-Shofa Duta Mandiri Mataram totaling 50 employees. The results of the analysis showed that: (1) Work Discipline had a positive and significant effect on Employee Performance at PT-Al-Shofa Duta Mandiri Mataram (2) Work Experience had a positive and significant effect on Employee Performance at PT-Al-Shofa Duta Mandiri Mataram (3) Organizational Commitment had a positive and significant effect on Employee Performance at PT-Al-Shofa Duta Mandiri Mataram. With the presentation of the results of the analysis above, the company can pay more attention to the environment around the workplace, the company must be able to overcome the problems around the workplace so that employees are comfortable working, then can increase work activities in the team as well as an assessment of employee attitudes and free employees to innovate so that employees feel recognized and still maintain a state where employees can enjoy all existing infrastructure,  With the help of infrastructure, employees will find it easier to complete tasks, all of which are done to improve employee performance.
Pengaruh Struktur Modal, Ukuran Perusahaan dan Keputusan Investasi Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Intervening Pada Perusahaan Subsektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Mutiara, Mutiara; Negara, Iwan Kusuma; Wardani, Laila
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.681

Abstract

This study aims to analyze the effect of Capital Structure, Company Size, and Investment Decisions on Firm Value with Profitability as an Intervening variable in Food and Beverage Subsector Companies listed on the Indonesia Stock Exchange for the 2018-2022 Period. The type of research used in this study is associative with a quantitative approach. The data collection method uses a survey sample. The population in this study amounted to 26 companies. Data analysis techniques using path analysis and multiple linear regression analysis. The results of this study indicate that Capital Structure has a negative and significant effect on Firm Value, Company Size and Profitability have a significant positive effect on firm value while Investment Decisions have a positive and insignificant effect on Firm Value. Capital Structure has a negative and significant effect on Profitability, while Company Size and Investment Decisions have a positive and insignificant effect on Profitability. While Profitability as an intervening variable is able to mediate Capital Structure, while Profitability as an intervening variable is unable to mediate Company Size and Investment Decisions on Firm Value.

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