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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,318 Documents
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THE ROLE OF PERCEIVED VALUE IN MEDIATING THE EFFECT OF PACKAGING DESIGN AND BRAND IMAGE ON PURCHASE INTENTION OF PENTOLAN Nicholas Alexander; Michael Ricky Sondak
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

The transformation of the culinary industry requires MSMEs, particularly in the street food sector, to adapt visually and strategically to modern consumer behaviour. This study aims to analyse the role of perceived value in mediating the effect of packaging design and brand image on the purchase intention of "PENTOLAN" products. The data were collected from 240 respondents and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate both the measurement and structural models. The findings demonstrate that packaging design and brand image have a positive and significant effect on perceived value. Interestingly, neither packaging design nor brand image directly and significantly influences purchase intention. Instead, perceived value acts as a full mediator, predominantly and significantly driving consumer purchase intention. Visual appeal and brand popularity will not directly trigger a transaction unless accompanied by an adequate assessment of value. These findings provide practical implications for culinary MSMEs seeking to design a holistic marketing strategy, in which aesthetic updates must be balanced with the rationality of price, portion, and taste quality.
EXAMINING THE EFFECTS OF EMPLOYEE HAPPINESS, LEADERSHIP AND AGILE MINDSET ON JOB PERFORMANCE Sarwo Edie Setijono; Ervin Nora Susanti; Herni Widiyah Nasrul
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

This study examines the effects of employee happiness, leadership, and agile mindset on job performance within organizational settings. In response to increasing demands for productivity and adaptability, organizations are placing greater emphasis on both human and behavioral factors that influence performance. This research adopts a qualitative approach to explore how these three variables individually and collectively shape employee outcomes. Data were collected through semi-structured interviews with selected participants and analyzed using thematic analysis to identify key patterns and relationships. The findings indicate that employee happiness significantly enhances motivation, engagement, and productivity, while effective leadership fosters a supportive environment that strengthens employee commitment and clarity of goals. Additionally, an agile mindset enables employees to adapt to change, collaborate effectively, and continuously improve their performance. Importantly, the study reveals that the interaction of these variables produces a synergistic effect, leading to higher levels of job performance than when each factor is considered independently. This study contributes to the existing literature by providing an integrated perspective on job performance and offers practical implications for organizations seeking to optimize workforce effectiveness. It highlights the need for holistic strategies that combine well-being, leadership development, and agility in modern workplaces.
ORGANIZATIONAL COMMITMENT AS A MEDIATOR: EMPIRICAL ANALYSIS OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION AND PERCEIVED ORGANIZATIONAL SUPPORT ON TURNOVER INTENTION Adiansyah; Ervin Nora Susanti; Herni Widiyah Nasrul
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20323291

Abstract

This study investigates the role of organizational commitment as a mediating variable in the relationship between transformational leadership, job satisfaction, perceived organizational support (POS), and turnover intention. Using a quantitative cross-sectional design, data were collected from employees through structured questionnaires. The findings reveal that transformational leadership, job satisfaction, and POS significantly influence turnover intention both directly and indirectly. Organizational commitment plays a crucial mediating role, indicating that employees with stronger emotional attachment to their organization are less likely to leave. Transformational leadership enhances motivation and engagement, while job satisfaction and POS foster positive employee attitudes and perceptions. The study contributes to the literature by integrating multiple predictors into a comprehensive model and highlighting the importance of mediation analysis. Practically, the results suggest that organizations should strengthen leadership practices, improve job satisfaction, and enhance organizational support to reduce turnover intention and improve retention.
NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY Jajang Jamaludin; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

This study examines how Chief Marketing Officers (CMOs) balance the competing demands of innovation and operational efficiency within contemporary organizations. Drawing on ambidexterity theory and paradox theory, the research explores how marketing leaders manage exploration–exploitation tensions while maintaining organizational performance. Using a qualitative and conceptual analytical approach, the study identifies key strategies adopted by CMOs, including data-driven decision-making, structural separation, collaborative culture, integrative thinking, and adaptive leadership practices. The findings reveal that effective CMOs do not attempt to eliminate tensions between innovation and efficiency but instead manage them dynamically through flexible leadership and organizational alignment. The study further demonstrates that organizational context, such as supportive culture, flexible structures, and top management support, significantly influences the effectiveness of balancing these dual demands. The results contribute to ambidexterity theory by emphasizing that ambidexterity functions not only as an organizational capability but also as a leadership competency. In addition, the study advances paradox theory by showing that competing objectives can coexist and become sources of strategic advantage when managed effectively. Overall, the research provides important theoretical and practical insights into contemporary marketing leadership and offers a comprehensive framework for understanding how CMOs navigate organizational tensions to achieve sustainable performance and long-term strategic success.
FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES Christina Maria Attonete; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20323147

Abstract

This study examines the integration of real-time social listening into strategic marketing decision cycles within contemporary digital marketing environments. The research explores how organizations utilize consumer-generated data from social media platforms to support marketing intelligence, customer responsiveness, and organizational agility. Using a narrative literature review approach, the study synthesizes theories and empirical findings related to social listening, marketing analytics, agile marketing, and strategic decision-making. The findings indicate that real-time social listening enables organizations to detect emerging trends, analyze consumer sentiment, and improve responsiveness to changing market conditions. The study also identifies major integration challenges, including data overload, siloed organizational structures, and technology adoption barriers that limit the strategic use of social listening insights. Furthermore, the research demonstrates that integrating social listening into marketing decision cycles enhances decision-making speed, campaign optimization, and customer engagement. The proposed framework emphasizes the importance of combining technological capabilities, organizational alignment, and strategic interpretation to transform digital insights into actionable marketing strategies. Overall, the study contributes to digital marketing and strategic management literature by providing a comprehensive framework for integrating real-time social listening into organizational decision-making processes and improving long-term marketing effectiveness.
BOOSTING EMPLOYEE PERFORMANCE THROUGH EMPOWERING LEADERSHIP: MANAGING INFORMATION OVERLOAD AND SOCIAL MEDIA FATIGUE Arlina Melianita; Ervin Nora Susanti; Herni Widiyah Nasrul
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

This study examines the role of empowering leadership in improving employee performance within digitally connected workplaces characterized by information overload and social media fatigue. The research explores how excessive digital communication, continuous information exposure, and social media usage influence employee well-being, psychological exhaustion, and workplace productivity. Using a qualitative research approach, data were collected through semi-structured interviews with employees and managers working in digitally intensive organizational environments. The findings indicate that information overload and social media fatigue negatively affect employee concentration, engagement, and overall work performance. However, empowering leadership practices such as employee autonomy, participation, trust, and supportive communication help reduce the negative impact of digital workplace stressors and improve employee adaptability and motivation. The study further demonstrates that empowering leadership functions as an important organizational resource that enhances employee well-being and supports sustainable performance in highly connected work environments. The findings contribute to empowering leadership literature and digital workplace research by integrating leadership theory with contemporary issues related to digital stress and employee productivity. Practically, the study offers recommendations for organizations to implement supportive leadership practices, effective digital communication management strategies, and employee well-being programs to maintain productivity and organizational effectiveness in modern workplaces.
LOST IN TRANSLATION OR ASSISTED BY AI: MACHINE TRANSLATION DEPENDENCY AND STUDENT TRANSLATION QUALITY Yandri Susuek Ndun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

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Abstract

The increasing availability of artificial intelligence–based machine translation tools has significantly transformed the learning practices of English as a Foreign Language (EFL) students. While such technologies provide rapid and convenient translation assistance, concerns have emerged regarding students’ dependency on these tools and its potential impact on translation competence. This study investigates the relationship between machine translation dependency and the translation quality of fourth-semester students in the English Education Study Program at Universitas Persatuan Guru 1945 NTT. Employing a mixed-methods design, quantitative data were collected through a structured questionnaire measuring machine translation dependency and a translation performance test evaluated using standardized translation quality indicators. Qualitative insights were obtained through semi-structured interviews with selected participants to explore students’ perceptions of AI-assisted translation. Data were analyzed using Structural Equation Modelling (SEM) and thematic analysis. The findings reveal that moderate use of machine translation tools contributes positively to translation efficiency; however, excessive dependency significantly reduces lexical accuracy, syntactic awareness, and contextual equivalence in students’ translations. The study highlights the necessity of pedagogical strategies that balance technological assistance with the development of independent translation competence. These findings contribute to the ongoing discourse on AI integration in language education and offer implications for translation pedagogy in EFL contexts.
THE EFFECT OF WORK ENVIRONMENT ON TURNOVER INTENTION WITH JOB SATISFACTION AS AN INTERVENING VARIABLE (A Study on Manufacturing Operators in Batam City) Bambang Satriawan; Elly Rumengan; Etty Sri Wahyuni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

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Abstract

The high turnover rate in Batam's manufacturing industry presents a serious challenge for human resource management, particularly at the production operator level, which forms the operational backbone of factories. This study aims to analyze the effect of work environment on turnover intention with job satisfaction as an intervening variable among manufacturing operators in Batam. The research employs a quantitative approach using a survey technique with a five-point Likert-scale questionnaire. The respondents comprised 100 manufacturing operators in Batam, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results show that work environment has a positive and significant effect on job satisfaction (β = 0.612; p < 0.001), work environment has a negative and significant effect on turnover intention (β = –0.241; p = 0.012), job satisfaction has a negative and significant effect on turnover intention (β = –0.468; p < 0.001), and job satisfaction partially mediates the effect of work environment on turnover intention (β = –0.286; p < 0.001). These findings indicate that improvements in both physical and non-physical work environments can reduce operators' turnover intention through enhanced job satisfaction.

Page 132 of 132 | Total Record : 1318

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