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INDONESIA
Journal of Scientific Communication (JSC)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 27226972     EISSN : 2721608X     DOI : https://doi.org/10.31506/jsc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Journal of Scientific Communication (JSC) adalah jurnal yang mempublikasikan hasil penelitian di bidang komunikasi perubahan sosial pembangunan, dalam rangka meningkatkan taraf hidup masyarakat dengan cakupan komunikasi kesehatan, komunikasi lintas budaya, komunikasi antar pribadi, komunikasi massa, komunikasi politik, komunikasi pemasaran dan hubungan masyarakat.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 67 Documents
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METODE ADVOKASI GREEN CAMPUS UNTIRTA Naniek Afrilla Framanik; Rahmi Winangsih; Rd Nia Kania Kurniawati; Neka Fitriyah; Yoki Yusanto
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 4 Issue 2, Oktober 2022
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18267

Abstract

ABSTRACTThe policy regarding Green Campus has been made a foundation regulation by the Rector of Untirta. Furthermore, Planning related to Green Campus has also been made programs. Integrated communication planning is carried out by Untirta in the Green Campus program.This research uses Advocacy Theory, with Post-Positivism Paradigm, Qualitative Approach, Methods: Case Studies, and Data collection techniques carried out by: Observation, Wawancaea, Documentation Studies and Literature Studies. The results of the study, which discusses analysis, are the first step implemented by Untirta to carry out effective advocacy. As is the first step in every action. Advocacy activities designed to have an impact on public policy begin with the availability of accurate information and an in-depth understanding of existing problems, the communities involved, policies and its existence, organizations and pathways that can be accessed to influence influential public figures and decision makers. So far, Untirta is preparing and analyzing. Criteria and indicators used in measuring sustainability programs in the campus environment include: Setting and Infrastructure (SI) (15%), Energy and Climate Change (EC) (21%), Waste (WS) (18%), Water (WR) (10%), Transportation (TR), (6) Education and Research (ED). All planning and activities are listed on the Green Campus Untirta Website The working area of Green Campus Untirta communication planning is published through: Electronic media industry, printing industry, convergent communication (new media), self-image, education, environment, and community awareness.Evaluation is an advocacy effort. So, advocacy efforts must be evaluated as carefully as possible with other campaign activities. Because advocacy activities often produce partial results. The advocacy team needs to regularly and objectively monitor what has been achieved and what remains to be done.The evaluation process can be more important and more difficult than the impact of the evaluation. For evaluation, Untirta has not yet implemented it as a whole, because it is still in the starting level. The final stage in the advocacy model is continuity. Planning for continuity means clarifying long-term goals, maintaining the integrity of coalition functions, and adjusting argumentation data, as changes change. Green Campus Untirta still has a long way to go. Now it has only turned 2 years running and must continue to be improved again, continuously equipped and evaluated periodically.Key Words : Green Campus, Advocation, Evaluation
KONSEP RESPONSIBLE TOURISM MARKETING (RTM) DALAM MEMBANGUN PARIWISATA Sofiyani, Kiki; Widyastuti, Nurprapti; Kurniawati, Rd. Nia Kania
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19842

Abstract

Indonesia's tourism sector is one of the contributors to increasing the country's foreign exchange, including in employment. Based on a report from the Ministry of Tourism and Creative Economy (2019), the contribution of the tourism sector to Gross Domestic Product (GDP) reached 4.80% and absorbed up to 13 million workers. This impact is not only positive but also negative. One of the negative impacts of tourism include; the tendency of the community to be very high towards tourism, increasing inflation and selling prices of land, there is income inequality between community groups and causing local people to lose control of economic resources (Ismayanti, 2010). This condition also refers to Indonesia's abundant natural wealth, but it is very unfortunate that most human actors tend to prioritize their own social interests (self-interest). Tourism marketing is responsible for integrating the principles of sustainability as the main basis for making marketing decisions. Thus, the principles of sustainability must be included in all tourism marketing decisions, including the creation of tourism products, advertising campaigns, and as an effort to attract and maintain tourist loyalty, various marketing activities must be carried out. The existence of these principles will accelerate the process of improving the tourism sector by creating a positive image, adding advertising, and promoting sales that can increase the number of visits by local and international tourists.Key words : tourism, sustainability, marketing decisions, loyalty
PERSEPSI MAHASISWA MENGENAI KEKERASAN VERBAL PROGRAM TELEVISI (Studi kasus pada Talkshow Rumpi No Secret di Trans) syah, devi; Yuliana, Nina
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18348

Abstract

Talkshow Rumpi no secret ini adalah tayangan yang dimana membicarakan hal-hal terupdate seputar selebritas ataupun berita panas lainnya yang bahkan diluar selebritas. Dan kekerasan verbal merupakan bukan bentuk kekerasan fisik melainkan kekerasa melalui tata Bahasa seperti memfitnah,bicara kasar,menghina,mengancam,menakutkan bahkan membesar- besarkan kesalahan kerap terjadi di program ini. Penelitian ini menggunakan metode kualitatif yang dimana sumber diambil dari wawancara.
ANALISIS PERILAKU KOMUNIKASI PRIBADI ANAK SEKOLAH DASAR AKIBAT GAME ONLINE ruhul, arrafi; Yuliana, Nina
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18375

Abstract

Penelitian ini bertujuan untuk mengetahui fenomena perilaku komunikasi antarpribadi player game online Mobile Legends Bang : Bang studi kasus anak-anak sekolah dasar di perumahan Grand Sutera Cilegon. Penelitian ini menggunakan teori komunikasi antarpribadi, perilaku komunikasi, teori kepribadian kelompok dan psikologi komunikasi. Teknik analisis data pada penelitian ini menggunakan Triangulasi data. Hasil penelitian ini menunjukan bahwa perilaku komunikasi yang berubah pada anak-anak sekolah dasar yang diakibatkan oleh game online Mobile Legends Bang Bang yang terjadi karena adanya faktor stimulus respons, faktor kebiasaan, dan faktor emosional. Hal tersebut mengacu pada perubahan sikap dan perilaku khususnya perubahan sikap produktifitas yang sebelumnya dilakukan dan mengakibatkan perubahan perilaku.
Narasi Pekerja Perempuan di Media Televisi Lokal Machmud, Melati Puspitasari; Astagini, Nuria; Rachmat, Ikbal; Yuliastiani, Indriati
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19028

Abstract

Pekerjaan di media televisi hingga kini masih identik dengan kaum laki-laki. Oleh karena itu, keberadaan pekerja perempuan pada media televisi seringkali dianggap tidak signifikan. Jumlah perempuan yang berkarir di dalam industri media masih sangat terbatas.  Sehingga banyak kebijakan perusahaan yang tidak mengakomodasi suara pekerja perempuan. Hal ini dirasakan oleh pekerja perempuan di media televisi lokal yang harus berjuang untuk mempertahankan posisi mereka di tengah dominasi rekan kerja mereka yang mayoritas berjenis kelami laki-laki.  Narasi dari para pekerja perempuan yang bekerja di perusahaan media lokal dapat memberikan sebuah realitas akan dunia industri yang membatasi ruang pekerjanya hanya karena mereka berjenis kelamin perempuan. Oleh karena itu tujuan dari penelitian ini adalah menganalisis dan mendeskripsikan narasi yang merupakan standpoint para pekerja perempuan yang berkarir di perusahaan media lokal. Penelitian ini menggunakan teori standpoint yang mengasumsikan bahwa perempuan memiliki persepsi, opini, cara pandang terhadap dunia yang berbeda dari kaum laki-laki. Paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivisme kritis. Dengan teknik purposeful sampling diperolah tiga orang subjek penelitian Melalui wawancara mendalam dan observasi diketahui bahwa para pekerja perempuan menerima posisi mereka sebagai minoritas di dalam ruang lingkup pekerjaan sebagai konsekuensi dari pekerjaan yang mereka pilih. Namun mereka berjuang untuk memiliki ruang untuk bersuara dan membela kehormatan diri, alih-alih menjadi objek pelecehan dan tindakan diskriminatif yang dilakukan oleh pekerja laki-laki.  Standpoint yang dimiliki pekerja perempuan menunjukkan bahwa mereka menyadari posisi mereka yang sangat rentan. Oleh karena itu para pekerja perempuan memiliki berbagai strategi untuk berjuang dan mempertahankan posisi mereka sebagai pekerja media yang setara dengan rekan sekerja mereka yang berjenis kelamin laki-laki.
COMMUNICATION STRATEGY OF DA’WAH IN ESTABLISHING SANTRI WITH QUR'ANIC CHARACTER AT THE INTERNATIONAL MUHAMMADIYAH BOARDING SCHOOL (IMBS) MIFTAHUL'ULUM PEKAJANGAN-PEKALONGAN Budi, Agung Setyo; Praptiningsih, Novi Andayani
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 1, April 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.19119

Abstract

In the era of globalization, various challenges are increasingly complex and massive. Therefore, in addition to the quality of a da'i , the da'wah communication that is built must be precise. So that the message conveyed can be received by mad'u in a comprehensive manner. This study aims to determine the da'wah communication strategy developed by IMBS Miftahul 'Ulum Pekajangan-Pekalongan in forming students with Qur'anic character so that they can contribute perspectives in research on communication science. This type of research is qualitative which emphasizes field research. Data collection methods used are interview, observation, and documentation methods. While the data analysis method used is descriptive qualitative analysis with the perspective of da'wah communication. Based on the results of the researcher's analysis, that by applying verbal and nonverbal da'wah communication strategies that emphasize habituation and exemplary methods. Santri are provided with special and general training which includes tahfidz cycles, khitobah as well as priest and qiro'at training . The reinforcement is using the principles of the nine golden habits which include; (1) Maintain prayer, including obligatory prayers in congregation and sunnah prayers, Tahajud and Dhuha . (2). Keeping the obligatory and sunnah fasts. (3). Zakat, infaq and sadaqah . (4) Reading Alqu'an ( One Day One Juz) and memorize Alqur'an ( One Day One Verse) . (5) Read a book at least one hour every day. (6) Islamic civilized in every activity. (7) Associating with pious people . (8) Do good deeds and provide benefits to others. (9) Say positive and smile. The conclusion in the field, the da'wah communication strategy in applying the Qur'anic character to the students, when researching it on a long-term basis turned out to produce quite significant results. This can be proven by the large number of alumni who become lecturers, community leaders, and educators in the community. as well as educational institutions. However, there is also practice in the implementation of the field that is less than optimal, especially for young asatiz who are less competent and unable to set an example because from this golden habit there are actually quite a few asatiz who do not practice especially in the realm of sunnah. In terms of literacy, it is not yet representative when referring to the principles of the digitalization era with its international brand, as well as Arabic and English are not yet the main languages, even though to become students with Qur'anic character requires comprehensive language fluency in order to be able to understand the Qur'an independently and productively.
Teknologi dan Ujaran Kebencian: Serangan di Kolom Komentar Instagram Larasati, Annida Nur Iffah
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.27621

Abstract

Hate speech via the Instagram comments column can vary depending on the individual committing the act and the specific context. Some people may use hate speech as a way to demonstrate power or dominance over another individual or group. By insulting or demeaning certain groups, they may attempt to assert their superiority in the social hierarchy. Based on the Spiral of Silence theory proposed by Elisabeth Noelle-Neuman, in the context of hate speech on Instagram, these assumptions can help explain the phenomenon of the dominance of negative comments and provide insight into handling strategies. Education about internet etiquette and digital empathy is also important. Teaching users, especially younger generations, about how to provide constructive feedback and avoid negative behavior online can help create a more positive digital environment. Only with the combined efforts of individuals, communities, and social media platforms can we reduce the negative impact of social media abuse and promote healthier, more constructive communication. 
Narasi Pekerja Perempuan di Media Televisi Lokal Machmud, Melati Puspitasari; Astagini, Nuria; Rachmat, Ikbal; Yuliastiani, Indriati
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 2, Oktober 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v5i2.23566

Abstract

Working in television media are still associated with men. Therefore, the presence of women workers in television media is often considered insignificant. The number of women working in the media industry is still very limited. Therefore, many media company do not have sufficient policies which accommodate the voices of women workers. This is felt by women workers in the local television media who have to struggle to maintain their position amidst the domination of their co-workers, who are mostly male. Narratives from women workers who work in local media companies can provide a reality of the industrial world which limits the space for workers just because they are women. Therefore the purpose of this research is to analyze and describe the narratives which are the standpoints of women workers working in local media companies. This study uses Standpoint theory which assumes that women have different perceptions, opinions, and perspectives on the world than men. The paradigm used in this study is the critical constructivism paradigm. Using a purposive sampling technique, three research subjects were obtained. Through in-depth interviews and observations, it was discovered that women workers accept their position as a minority in the scope of work as a consequence of the jobs they choose. However, they struggle to have space to speak out and defend their self-respect, instead of being the object of harassment and discriminatory actions by male workers. The standpoint of women workers shows that they are aware of their very vulnerable position. Therefore, they have various strategies to fight for and maintain their position as media workers, which is equal to their male counterparts. Keywords:  women, workers, television media, standpoint, gender
KOMUNIKASI PEMASARAN BITTS COFFEE PANDEGLANG Rizaldi, Muhammad
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 6 Issue 1, April 2024
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.26921

Abstract

In marketing communication, what is done is not only marketing the product but also requires a proper strategy. because the marketing communication strategy is the key to the company's success in maintaining customer satisfaction. Therefore, Bitts Coffee applies marketing communication elements as one of the strategies in marketing its products.Dalam komunikasi pemasaran, yang dilakukan tidak hanya memasarkan produk saja tapi juga perlu adanya suatu strategi yang tepat. karena strategi komunikasi pemasaran menjadi kunci sukses nya perusahaan dalam mempertahankan kepuasan pelanggan. Oleh karena itu, Bitts Coffee menerapkan elemen komunikasi pemasaran sebagai salah satu strategi dalam untuk memasarkan produknya.
Kesetaraan Gender dalam Iklan ABC “Suami Sejati Mau Masak, Terima Kasih Kecap ABC” Luthfiyyah, Annisa; Ekohandito, Rahardian Shandy
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 2, Oktober 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v5i2.20386

Abstract

Iklan merupakan kegiatan promosi yang menampilkan identitas suatu produk. Kehadiran iklan saat ini semakin terlihat kreatif dengan memperlihatkan realitas masyarakat. Salah satu produk yang menyuarakan pesan nilai kesetaraan gender dalam iklannya yaitu Kecap ABC “Suami Sejati Mau Masak, Terima Kasih Kecap ABC”. Penelitian ini bertujuan untuk mendeskripsikan nilai kesetaraan gender antara suami dan istri yang terdapat dalam ranah domestik pada iklan tersebut.Metode dalam penelitian ini menggunakan kualitatif deskriptif dengan analisis semiotika Barthes dengan tahap pertama menjelaskan gambaran denotasi (denotation), kemudian tahap kedua adalah mengungkapkan makna konotasi (connotation) dan selanjutnya mengungkapkan myth (mitos) dari konotasi yang ditemukan. Hasil dari penelitian ini memperlihatkan Iklan ABC “Suami Sejati Mau Masak, Terima Kasih Kecap ABC” yang ditayangkan menampilkan representasi kesetaraan gender dalam rumah tangga. Makna yang disampaikan yaitu bagaimana seorang laki-laki dan perempuan yang memiliki peran sebagai seorang ayah dan ibu memiliki kedudukan yang setara dalam rumah tangga. Sehingga tergambarlah situasi rumah tangga yang adil secara gender yang memiliki pemahaman bahwa perempuan dan laki-laki dapat memiliki kesempatan untuk bekerja diranah publik dan perempuan maupun laki-laki memiliki perannya dalam berkegiatan pada ranah domestik yaitu rumah tangga mereka. Hal ini memperlihatkan adanya bentuk dukungan Kecap ABC sebagai produk memberikan identitas secara persuasif menyampaikan nilai kesetaraan gender melalui iklannya. Iklan tersebut diharapkan menjadi suatu tayangan yang memiliki nilai terhadap kehidupan masyarakat. Memberikan gambaran bahwa keharmonisan dalam berumah tangga dapat terbangun dari adanya kesetaraan gender didalamnya.Katakunci:  kesetaraan gender, iklan, produk, televisi.

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