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International Journal of Applied Finance and Business Studies
Published by Trigin Institute
ISSN : 23383631     EISSN : 28099982     DOI : https://doi.org/10.35335/ijafibs
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Applied Finance and Business Studies is published with both online and print versions devoted to provide the publication of research finding in finance and business research studies. Objectives The main goal of ijafibs is to present outstanding, high quality research developments in all areas of finance and business research to a broad audience of academicians and professionals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 307 Documents
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The influence of live streaming shopping, online customer reviews, and affiliate marketing on impulse buying trought customer trust in e-commerce shopee Rosniati Rosniati; Heriyadi Heriyadi; Nur Afifah; Wenny Pebrianti; Harry Setiawan
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.171

Abstract

Marketing strategies, such as affiliate marketing and live streaming shopping, have emerged in response to the substantial amount of e-commerce consumers in Indonesia. By examining customer trust in Shopee E-Commerce, this study seeks to ascertain the impact of affiliate marketing, live streaming purchasing, and online customer reviews on impulse purchases. A total of 224 participants were enlisted for this study via an online questionnaire representing diverse regions in Indonesia. A combination of purposive and non-probability sampling methods was utilized to acquire the data for this study. Structural equation modeling (SEM) was employed to analyze the data using AMOS 22. According to this study, affiliate marketing, live streaming purchases, and online customer reviews significantly and positively influence impulsive purchasing. Meanwhile, live streaming shopping, online customer reviews, and affiliate marketing positively and significantly affect customer trust. Live streaming shopping, online customer reviews, and affiliate marketing indirectly influence customer trust and impulse buying. This research can help online business people optimize marketing in the live streaming sales and affiliate marketing industries, which are booming
The influence of code-check first, online customer reviews and free shipping on the decision to purchase fashion products for Budi Darma University students in shopee market place Anda Yanny; Mela Novaliska Panjaitan; Ronda Deli Sianturi
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.173

Abstract

One of Shopee's newest programs is COD-Check First, which provides purchasing decisions in the sense of maintaining consumer trust. Regarding the quality of products and services, Shopee also provides a column for reviews or comments from consumers who have used this service. This is also to ensure consumer comfort and consumer confidence in continuing to use this online shop. Shopee also always produces programs that please consumers, such as free shipping. The results of research using SPSS 20 with 100 respondents who came from students at Budi Darma University showed that COD-Check first had no effect on purchasing decisions for Gen Z. Free shipping and customer reviews are what can influence purchasing decisions. The more free shipping and the better the consumer's rating, the higher the decision to purchase fashion products
The influence of fandom culture, social media and viral marketing on the popularity of the Film Mencuri Raden Saleh which causes Fear Of Missing Out (FOMO) symptoms in Indonesian society Iqlima Az-Zahra Ciersya; Nur Afifah; Bintoro Bagus Purmono; Ramadania Ramadania; Karsim Karsim
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.174

Abstract

This research aims to investigate the influence of three main factors, namely Fandom Culture, Social Media, and Viral Marketing, on the popularity of the film "Mencuri Raden Saleh" and its impact on the emergence of Fear of Missing Out (FOMO) symptoms among the public. This film has received great enthusiasm from the audience and has become a highly anticipated work of cinema. This research method uses a questionnaire-based survey distributed to film viewers and fans by taking samples using a purposive sampling technique. Respondents consisted of 200 people who had watched the film "Mencuri Raden Saleh" in Indonesia. Data was analysed using Structural Equation Modeling (SEM) and AMOS software. The findings show that all the independent variables have a positive influence on FOMO. However, the proposed mediating variable, namely Movie Popularity, does not have a significant impact on the relationship between the independent and dependent variables. This research implies that marketers and filmmakers can consider using these variables as strategies to increase the level of audience engagement and enthusiasm for films. Apart from that, it is also necessary to consider other factors that might influence the symptoms of FOMO in the film context
The influence of profitability and financial leverage on company value in the registered telecomunications sub-sectors on BEI 2017-2022 Togar Naibaho; Veranda Panjaitan; Syah Paradiba Sirait
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.175

Abstract

This study aims to determine the effect of Profitability and Financial Leverage on Firm Value in Telecommunications sub sector companies. The data for this research were obtained from annual report documents of companies in the telecommunications sub sector on the official website of the Indonesia Stock Exchange from 2017-2022. The results showed that the independent variable consisting of Profitability and Financial Leverage on the dependent variable, namely Firm Value with a significance value of Profitability of 0,001 < 0,05. Then Financial Leverage is 0,011 < 0,05. These results can be concluded that the variable Profitability have significant effect on Firm Value in telecommunications sub sector companies, while Financial Leverage have no significant effect on Firm Value in telecommunications sub sector companies.
The influence of debt equity ratio and times interest earned ratio through return on assets on banking companies’ share price Sandika Utama; Bintoro Bagus Purmono; Helma Malini; Mustarudin Mustarudin; Wendy Wendy
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.177

Abstract

The financial performance of a company significantly influences its valuation, reflected in share prices and serving as a comprehensive measure of overall health and profitability. This research delves into the intricate interplay of microeconomic and macroeconomic environments on a company's performance, focusing on the Debt Equity Ratio (DER) and Times Interest Earned (TIE) as key determinants of stock prices in banking institutions. The mediating role of Return On Assets (ROA) is considered in this analysis. Employing the multiple regression statistical method, the study aims to reveal the relationships between independent and dependent variables while accommodating intervening variables. The objective is to present empirical data supporting formulated hypotheses, providing valuable insights into the financial dynamics of banking institutions.
Calculation of liquidity, solvency and profitability against financial performance in industry standards Padriyansyah; Dimas Pratama Putra
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.178

Abstract

This study aims to determine the financial condition of PT. Semen Baturaja Palcxembang using liquidity, solvency, and profitability analysis. Theresearch uses secondary data, namely financial statements from the website of PT. Semen Baturaja. The method for collectingdata used is documentation that includes balance sheets and income statements for 2019-2020. A measuring tool for whether or not the company's condition is used for the purpose of this study, namely by using industry standards. The industry standards used are from Kasmir (2008) and Lukviarman (2006). The results of the study using liquidity analysis, the current ratio showed that in 2019 the ratio value was 2.287 times, so it was in good condition. However, in 2020 the ratio value of 1.33 times indicates that it is in bad condition. The quick ratio in 2019 is in good condition at 1.56 times. Meanwhile, the quick ratio value in 2020 was 1.03 times, which shows that the company is in bad condition. Solvency analysis shows that the debt to asset ratio in 2019 and 2020 was 37% and 40%, meaning it can be assessed as good. Meanwhile, the value of debt-to-equity ratio, in 2019 and 2020 showed not good, namely the ratio value of 59% and 68%. Finally, the profitability ratio is obtained that is considered good where gross profit margin, net profit margin, return on assets, and return on equity financial performance are above industry standards.
The influence of promotion and online customer reviews on purchase decisions at Shopee in Bogor City Furi Indriyani
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.179

Abstract

This study aims to determine the influence of Promotion and Online customer reviews on Purchase Decisions at Shopee in Bogor City. This research is based on quantitative with explanatory method approaches. The sampling technique used non-probability sampling through purposive sampling with 100 respondents. The data analysis technique used multiple regression analysis. Based on the results of multiple linear regression analysis, the Simultaneous test result (F-test) shows that Fcount 87,738> Ftable of 3,090, meaning that Promotion and Online Costumer Review simultaneously significantly influence Purchase Decision at Shopee in Bogor City. Partial Test Results (t-test) indicate that the variable Promotion (X1) tcount 4,783 > ttable1,661, which means that the Promotion variable partially has a significant influence on Purchase Decision (Y), Online Costumer Review variable (X2) shows tcount 9,007>  ttable1,661. This result shows that Online customer Review partially significantly influences Purchase Decision (Y). From the regression analysis, the coefficient of determination (R²) is obtained to be 0,644 or 64,4%. This value indicates that the contribution of promotion and Online Customer review variables On Purchase Decisions reaches 64,4%.
Does dividend policy mediate liquidity and profitability on firm value ? Mariana Oktasia; Wendy Wendy; Anwar Azazi; Yulyanti Fahruna; Arman Jaya
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.182

Abstract

This research aims to analyze the effect of liquidity and profitability on firm value mediated by dividend policy. This research employs the panel data regression analysis method by employing Eviews 12. This research analyzes 19 companies on the LQ45 index during 2018-2022, which were selected using a non-probability purposive sampling method. The data source in this research is secondary data obtained through the Indonesia Stock Exchange (IDX) website and several company websites selected as samples for this research. The findings of this research indicate that liquidity (CR) doesn't have any influence on dividend policy (DPR), profitability (ROE) has a negative effect on dividend policy (DPR), liquidity (CR) and profitability (ROE) have a positive impact on firm value (PBV). However, dividend policy (DPR) doesn't influence firm value (PBV). In addition, the findings of this research also indicate that dividend policy (DPR) can not be a mediator in the interaction between profitability (ROE) and liquidity (CR) with firm value (PBV).
Analysis of the competitive advantanges of UMKM in the fashion sector in Medan City using a mediator approach Selfie Esrada Silalahi; Romindo M.Pasaribu; Nancy N.Sitompul; Sri Ida R Simanjuntak
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.184

Abstract

The fashion sector is a factor that has the potential to support economic recovery. Problem Formulation : (1) How does marketing capability influence competitive advantage? (2) How is the influence of innovation ability on competitive advantage? (3) How does marketing ability affect competitive advantage by using the internet as a mediator? and (4) How does the ability of innovation affect competitive advantage by using the internet as a mediator?Research Objectives : To find out and analyze the effect of marketing ability on internet usage. To find out and analyze the effect of innovation ability on competitive advantage. To find out and analyze the effect of marketing ability on competitive advantage with shopping culture as a mediator variable. And to find out and analyze the effect of innovation ability on competitive advantage with shopping culture as a mediator variable.The sampling technique in this study used a non-probability sampling technique. Sampling was carried out with a single stage cluster. The number of samples or respondents in this study were 110 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS version 3 software.Results : The results of the study show that (H1) is supported or accepted, (H2) is supported or accepted. (H3) is supported or accepted, (H4) is supported or accepted, the test results show that there is a positive and significant influence between the ability of innovation on competitive advantage through the use of the internet as a mediator on the competitive advantage of UMKM in Medan city in the fashion industry is accepted
The effect of unemployment and economic growth on poverty in West Sumatra Province Hendri Andika Saputra; Dastanta Irvan Ginting; Sukardi Sukardi; Ahmad Albar Tanjung
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.185

Abstract

Poverty is a global issue faced by countries worldwide, defined as the inability to attain minimum living standards. This research aims to explore the impact of unemployment and economic growth on poverty in the province of West Sumatra. The study employs the Error Correction Model (ECM) approach. The analysis reveals that the unemployment variable has a positive and significant influence on the unemployment rate in both the short and long term. Additionally, the economic growth variable has a positive and significant impact on poverty in the long term. These findings shed light on the intricate dynamics between unemployment, economic growth, and poverty in West Sumatra, providing valuable insights for policymakers striving to develop effective and sustainable strategies to address poverty in the region.

Page 14 of 31 | Total Record : 307

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