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Journal of Communication Studies
Published by Institut Agama Islam Sunan Giri Ponorogo
ISSN : -     EISSN : 27989585     DOI : https://doi.org/10.37680/jcs.v1i2.850
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JCS is an academic journal published two times annually (June and December) by Program of Islamic Communication and Broadcasting (KPI), Faculty of Dakwa, published by Sunan Giri Institute of Islamic Studies (INSURI) Ponorogo. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 79 Documents
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Women’s Sport Communities: Communication, Motivations, and Self-Contentment Beyond the Finish Line of RunWMe Munawan, Nur Salsabil; Destyarini, Erika; Firdhausyah, Feima Sarah
Journal of Communication Studies Vol 5 No 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.6810

Abstract

Sport is an easy and accessible activity to individuals of all backgrounds which has indirectly fostered a sense of friendship and belonging, especially amongst women. Through sports communities, women forge bonds that create a safe space, enabling them to move freely in public spaces. This paper is aiming to understand several intersections between women, sports communities, and marketing strategies, as well as delving into the motives, experiences, and communication strategies of the women in RunWMe community. Through in-depth interviews with five selected participants, the study draws upon the Social Capital Theory which highlights the role of social networks in promoting collaboration and collective action to address shared challenges. The result showed deeper insights into community empowerment and women’s personal experiences in achieving self-contentment through community engagement, and how the right sports communities can strengthen bonds and support among women in the community.
Artificial Intelligence Dan Transformasi Perilaku Akademik Mahasiswa Universitas Islam Negeri Sunan Ampel Surabaya Perspektif B. F. Skinner Arifin, Samsul
Journal of Communication Studies Vol 5 No 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.6823

Abstract

This study aims to explore the role of Artificial Intelligence (AI) in transforming students' academic behavior at the State Islamic University of Sunan Ampel Surabaya through the lens of B.F. Skinner's reinforcement theory. The background of this research focuses on the potential of AI to support learning, while also presenting challenges, particularly concerning academic ethics. This study employs a descriptive qualitative approach with in-depth interviews, observations, and documentation to uncover students' motivations and behavior in using AI. The findings indicate that AI has a dual role as both positive and negative reinforcement in students' academic behavior. Ethical use of AI can enhance independence, engagement in learning, and academic quality. Conversely, AI also has the potential to facilitate unethical academic behaviors through negative reinforcement, such as plagiarism and task completion without deep understanding. This study suggests the importance of implementing positive reinforcement and strict disciplinary measures to encourage responsible AI usage in academic settings.
Analysis of Sexual Violence in Online Media Against Millennial Generation Muslim Women Rahmawati, Ema
Journal of Communication Studies Vol. 4 No. 2 (2024): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v4i2.7035

Abstract

This study aims to determine and analyze cases of sexual violence in the media experienced by millennial Muslim women. The research method used is a qualitative descriptive approach with a feminist perspective with a phenomenological approach. The objects of research studied include social media in the form of WhatsApp, Twitter, Instagram, and Facebook. Meanwhile, millennial Muslim women who are active on social media and have experienced cases of online-based sexual violence are the subjects of the study. Data sources were obtained through observation by distributing questionnaires. Data analysis was carried out by reviewing, organizing data and finding research results that can be reported systematically. The results of the study show that millennial Muslim women have experienced many cases of sexual violence on various social media, including sexting (sex texting), to threats to spread pornographic videos. Anonymity on social media allows perpetrators to feel freer to express themselves, so cases of sexual violence on online media are more likely to occur. Among the prevention efforts offered by researchers are social media campaigns about the dangers of online sexual violence and being wise in using social media as well as early sex education
Evaluation of IAIN Ternate’s Interactive Marketing Communication Strategy in Increasing New Student Admissions hamka, sufila; Novita Sari Ibn Sou; Mubaddilah Rafa’al; Niila Khoiru Amalia
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.7270

Abstract

Competition among universities to attract prospective students in the digital era demands innovative and interactive marketing strategies. This study aimed to evaluate the effectiveness of IAIN Ternate’s interactive marketing communication strategy in increasing new student admissions. This research uses a qualitative approach with a case study, involving secondary data analysis, interviews with the marketing team, and prospective students. The results indicate that IAIN Ternate has implemented various strategies, including digital marketing (website, social media, email marketing), direct outreach (roadshows to schools, campus festivals), and collaborations with alumni, religious institutions and local government. The institution’s website serves as the main hub for official information, while social media platforms such as Instagram and TikTok are used to reach younger audiences. However, the main challenges include limited human resources, budget constraints, and difficulty in creating engaging content. New student admission data from 2021 to 2024 show an increase in conversion rates (from 47% to 66.9%), despite the fluctuating number of applicants. Strategic recommendations include training the digital marketing team, improving content quality, and integrating technologies such as webinars and social media analytics. This study concludes that an interactive, digital-based communication approach has the potential to increase IAIN Ternate’s competitiveness, provided it is supported by adequate resources and content strategies relevant to prospective students’ preferences.
Account Persuasive Communication @kuliner_laper in Building Culinary Choice Preferences of TikTok Viewers Alif Rendi; Mustiawan; Gilang Kumari Putra
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.7277

Abstract

This research is based on the phenomenon of utilizing TikTok as a medium to introduce various culinary options to viewers. This study aimed to understand the persuasive communication carried out by the account @kuliner_laper in building TikTok viewers' culinary preferences. This study used a descriptive qualitative approach. Data collection techniques were performed through interviews, observations, and documentation. The Miles and Huberman model was used for data analysis, which consists of data reduction, data presentation, and conclusion drawing. De Fleur and Ball-Rokeach theory of persuasive communication strategies Ball Roceach, which consists of three strategies, serves as the researchers' reference. The research results show that persuasive communication in the psychodynamic strategy is carried out by providing visual displays of culinary items and the selection of persuasive words, while persuasive communication in the sociocultural persuasion strategy is carried out by adopting the momentum of culinary content trends on TikTok. Additionally, the mention of regional names is part of this strategy. Persuasive communication in the meaning construction strategy is carried out by conveying information that builds the audience's knowledge about culinary products
Utilization of Youtube as a Da'wah Medium: A Literature Review Soim, Muhammad Soim
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.7551

Abstract

This article discusses the utilization of YouTube as a medium for da'wah in the context of rapidly advancing technology and information. As a video-based platform, YouTube has great potential to spread the messages of da'wah to a broad audience. This article aims to identify the use of YouTube as a means of da'wah through a literature review approach. This research employs a descriptive literature study methodology, examining various relevant articles, books, journals, and reports that discuss the use of YouTube in the Islamic da'wah context. The results of the review show that YouTube has great potential to support the dissemination of Islamic da'wah through engaging and easily accessible video formats for a wide audience, as well as ease in producing creative and interactive da'wah content. YouTube also enables preachers to deliver daʿwah materials visually and audibly in ways that are easier to understand by diverse groups, including the younger generation. However, the challenges encountered in its use include the potential spread of inaccurate or misleading information and the need for careful selection of content that aligns with moderate Islamic values. The conclusion of this study is that YouTube is an effective medium for preaching in the modern era, but its use must be accompanied by selectivity, caution, and a deep understanding of media ethics and the principles of conveying religious messages.
Persuasive Communication by Nibras House Ponorogo (Keniten) Owner to Attract Customers Erika Novita Aryani; Andhita Risko Faristiana
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.7600

Abstract

Persuasive communication has become one of the effective means of communication for attracting customer interest due to its strength in delivering good and captivating messages. What sets Nibras House Keniten apart from other stores is its ability to follow fashion trends while prioritizing product quality and comfort. This study aims to analyze the communication strategy applied by the owner of Nibras House Keniten to influence consumer behavior and purchasing interest. The method used is descriptive qualitative with the owner, leader, and administrative staff as sources. The results show that persuasive communication has been effectively utilized to attract customers and enhance the positive image of Nibras House Keniten as a worthy shopping destination. High-quality Muslim clothing, friendly service, and excellent communication on social media and in-person make Nibras House a good shopping choice. They also apply principles such as selective exposure, audience participation, inoculation, and magnitude. With this strategy, Nibras House Keniten optimizes its appeal as a superior and high-quality shopping destination. Additionally, the use of techniques like association, integration, reward, arrangement, and red-herring significantly enhances brand image and customer satisfaction through relevant and engaging product introductions. Thus, persuasive communication proves to be an efficient means of attracting customer interest, supporting the growth of Nibras House Keniten branch in Ponorogo.
Child Grooming News Coverage: Psychological Communication of Nikita Mirzani’s Child on Instagram Social Media Ruqqayah, Jelita; Ummu Salamah; Ismira Febrina
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.7695

Abstract

Grooming is a systematic action carried out by perpetrators to build closeness and trust with prospective victims to manipulate or exploit them. This study aims to analyze the impact of psychological communication received by Nikita Mirzani’s child involved in news coverage, both from the perspective of child developmental psychology and the social impact in their environment. This study used a descriptive method with a qualitative approach. Data collection techniques included interviews, observations on Instagram, literature studies, and documentation. The research results show the dimension of receiving stimuli through the senses: Informants learned about the Laura case from social media and further investigated to understand the events; the process mediating stimuli and responses triggered emotional and moral reflection, turned neutral attitudes critical and disappointed; predicted responses sparked initial empathy toward the perpetrator that then shifted to caution; sympathy moved toward the victim; affirmation of responses revealed that the victim’s behavior is influenced by the environment, intensive communication, and relationships
The Psychology of Communication in Constructing the Self-Concept of Crossdressing Cosplayers Ardiansyah, Muhammad Rafli; Mustiawan; Tiara, Andys
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.7699

Abstract

This study analyzes how communication psychology plays a role in shaping the self-concept of individuals who practice cross-dressing within the cosplay community in Indonesia. This phenomenon gives rise to complex identity dynamics, as it directly intersects with cultural norms that tend to be conservative toward non-binary gender expressions. The study employed a qualitative approach with a descriptive method. Informants were selected using purposive sampling techniques based on their consistency in cross-dressing cosplay and active involvement within the community. Data collection techniques included  in-depth interviews, participatory observation, and literature review. The results show that the psychological communication process in cross-dressing cosplay involves intrapersonal communication through identity reflection, social support from the community, and reinforcement from social media despite the presence of cultural conflicts and norms attached to gender issues. Crossdressing is positioned not merely as a form of artistic performance but as a symbolic strategy to express, test, and negotiate self-identity within a social space that is not yet fully inclusive. These findings confirm that self-identity is a communicative construct that is dynamic, contextual, and potentially subversive to dominant norms. This study makes an important contribution to the development of communication psychology studies in the domains of alternative identity expression and popular culture. The limitation of this research lies in the small number of participants and the narrow geographic scope; thus, further research with a larger participant base and multi-location approaches is necessary for more comprehensive results.
The Role of Digital Islamic Communication of Early Childhood Education Teachers in Internalizing Moral Values of Early Childhood Education in Tunas Bangsa Early Childhood Education and Syuhada' Haji Kindergarten in Blitar City Choirul Hidayah
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8018

Abstract

The development of digital technology and social media presents both challenges and opportunities for Early Childhood Islamic Education (PIAUD) institutions in internalizing moral values in young children. Teachers are no longer solely educators but also communicators capable of utilizing digital media to effectively convey Islamic values. This study aims to describe the role of digital Islamic communication conducted by PIAUD teachers in the internalization of moral values among young children at PAUD Tunas Bangsa and TAB Syuhada’ Haji in Blitar City.A descriptive qualitative approach was employed with 10 PIAUD teachers who actively use social media as a learning medium as the research subjects. Data were collected through in-depth interviews, classroom observations, and documentation of digital learning activities, then analyzed using Miles and Huberman’s interactive model through the stages of data reduction, data display, and conclusion drawing.The findings show that teachers utilize platforms such as WhatsApp, Instagram, and YouTube to deliver Islamic learning materials, daily prayers, Islamic stories, and moral habituation for children. Interactive digital learning materials containing images, animations, and Islamic narratives were found to be effective in increasing children’s and parents’ engagement, as they align with the visual and interactive characteristics of early childhood. The successful internalization of moral values was also supported by parental involvement, digital literacy training for teachers, and the management of a safe digital environment.This study concludes that digital Islamic communication functions not only as a medium for delivering messages but also as a strategy for shaping children’s character in accordance with Islamic values. Future researchers are encouraged to broaden the focus to include comparative studies of Islamic digital communication models, family involvement, and the influence of emerging technologies—such as Islamic game-based learning applications or augmented reality—on the internalization of moral values in children.

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