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<![CDATA[PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN SEWA KENDARAAN DI PT SURYA SUDECO (TUNAS RENT) ]]>
<![CDATA[Benny Osta Nababan]]>;
<![CDATA[Dasmansyah Adyas]]>;
<![CDATA[Muhlis Muhlis]]>;
<![CDATA[Rully Adriana]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.55
<![CDATA[Fulfilling the need for transportation equipment is not only fulfilled by buying but, can also be done through a rental system. As a result, the vehicle rental business has become a very lucrative business opportunity, both corporate and individual. Efforts to seize a fairly large market share require the right strategy so that business owners can achieve the targets that have been set and can increase the number of management units (units in contract). This study aims to determine the effect of marketing variables (7P) on rental decisions at PT Surya Sudeco either partially or simultaneously. This study was also conducted to determine the marketing mix (7P) and how much the marketing mix (7P) can explain the vehicle rental decision at PT Surya Sudeco. The results of the T test show that among the independent variables (X) analyzed, only the product variable has a positive and partially significant effect on vehicle rental decisions. While the results of the F test show that the independent variable (X) simultaneously has a positive and significant effect on the dependent variable (Y). The value of the coefficient of determination (R Square) of 35.1% indicates the contribution of the influence of the independent variable simultaneously to the dependent variable. While the remaining 64.9% is the influence of other variables (residual/error values) outside of the variables studied.]]>
<![CDATA[PENGARUH KREDIBILITAS CELEBRITY ENDORSER DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN INDOMIE ]]>
<![CDATA[Aris Kurniawan]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 1 (2021): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v12i1.56
<![CDATA[The purpose of this study was to determine and analyze the effect of celebrity endorser credibility variables and advertising attractiveness on Indomie purchasing decisions, questionnaires were distributed to 100 respondents using purposive sampling technique, the data collected were processed by multiple regression method with SPSS version 23. The results showed that credibility Celebrity Endorser has a positive and significant effect on Indomie Purchase Decisions, Ad Attractiveness has a positive and significant impact on Indomie Purchase Decisions, Celebrity Endorser Credibility and Advertising Attractiveness simultaneously have a positive and significant effect on Indomie Purchase Decisions.]]>
<![CDATA[PENGARUH RASIO KEUANGAN TERHADAP NILAI PERUSAHAAN: (Pada Perusahaan Sektor Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Periode 2015-2020) ]]>
<![CDATA[Heru Satria Rukmana]]>;
<![CDATA[Muhlis Muhlis]]>;
<![CDATA[Zeze Zakaria Hamzah]]>;
<![CDATA[Annisa Apriyanti]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.57
<![CDATA[This research was conducted to determine the effect of financial ratios on firm value. The variables in this study consisted of independent variables, namely the current ratio, debt to equity ratio, return on assets, and total asset turnover, while the dependent variable was the value of the food and beverage sector companies listed on the Indonesia Stock Exchange. The population in this study were all food and beverage sector companies listed on the Indonesia Stock Exchange during the 2015-2020 period. The sample selection used purposive sampling technique. The number of samples obtained as many as 10 companies. The data were analyzed by multiple linear regression method. The results of this study are the disclosure of the effect of current assets, debt to equity ratio, return on assets, and total asset turnover on firm value. significance 0.386 so that Ha1 is rejected; the variable debt to equity ratio (DER) has a positive and significant effect on firm value, as evidenced by the t-count result of 10,427 and a significance of significant effect on firm value, as evidenced by the t-count result of 2.782 with a significance of 0.007 so that Ha2 is accepted; the return on assets (ROA) variable has a positive and 0.000 so that Ha3 is accepted; The total asset turnover variable has a negative and significant effect as evidenced by the t-count result -2.091 with a significance of 0.041 so that Ha4 is rejected.]]>
<![CDATA[PENGARUH KOMUNIKASI DAN KOMPENSASI TERHADAP KINERJA PEGAWAI KANTOR KECAMATAN CIAMPEA KABUPATEN BOGOR ]]>
<![CDATA[Yasnimar Ilyas]]>;
<![CDATA[Muhlis Muhlis]]>;
<![CDATA[Syaiful Anwar]]>;
<![CDATA[Zulkifli Ramdhan]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.58
<![CDATA[This study aims to determine the effect of communication and compensation both partially and simultaneously on employee performance in the Ciampea District office, Bogor Regency. The results showed that: (1) The results of the partial hypothesis test proved that communication had a positive and significant effect on employee performance in Ciampea District, Bogor Regency, with a t-count of 9.133 > t-table of 2.028 and a significance value of 0.000 <0.05. (2) The results of hypothesis testing partially prove that compensation has a positive and significant effect on employee performance in Ciampea District, Bogor Regency with a t count of 8.436 > t table of 2.028 and a significance value of 0.000 <0.05. (3) The results of simultaneous hypothesis testing prove that communication and compensation simultaneously have a positive and significant effect on employee performance in Ciampea District, Bogor Regency with an F count of 111,585 > F table of 2.866 and a significance of 0.000 <0.05. (4) The results of the determination coefficient test obtained an adjusted R² value of 0.863. This proves that 86.3% of employee performance in Ciampea District, Bogor Regency is influenced by communication and compensation, while the remaining 13.7% is influenced by other variables which were not examined in this study.]]>
<![CDATA[PENGARUH TINGKAT SUKU BUNGA DAN KUALITAS LAYANAN TERHADAP PENYALURAN KREDIT PADA PT BPR NUSUMMA JATIM CABANG JOMBANG ]]>
<![CDATA[Ita Rahmawati]]>;
<![CDATA[Lailatus Sa’adah]]>;
<![CDATA[Yunaidah Yunaidah]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.59
<![CDATA[The variety of interest rates offered allows customers to choose to take banking credit then the good quality of service by the bank will give customers consideration in taking credit. The objectives of the study are (1) To find out and explain the effect of interest rates on lending, (2) To find out and explain the effect of service quality on lending, (3) To determine the effect of interest rates and service quality together on lending. The approach of this research is to use quantitative methods. The sample taken was 109 customers of PT BPR Nusumma Jatim Jombang Branch. The results showed that (1) There is no effect of interest rates on lending, (2) There is an influence of service quality on lending, (3) There is an influence of interest rates and service quality on lending.]]>
<![CDATA[PERANAN MEDIATOR DALAM PENYELESAIAN PERSELISIHAN HUBUNGAN INDUSTRIAL : (STUDI KASUS DI DINAS TENAGA KERJA KABUPATEN BOGOR) ]]>
<![CDATA[Yesi Dewita Sari]]>;
<![CDATA[Eriska Agustina]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 1 (2021): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v12i1.60
<![CDATA[This study was conducted to determine the role of mediators in resolving industrial relations disputes and how the PHI process at the Bogor Regency Manpower Office has rights, pleasure, no termination of employment, and relations between workers/unions can be resolved through two channels through the courts and outside. court. This research is a qualitative descriptive study. The focus of this research is the role of the mediator in resolving the cases experienced. The type of mediator used in this study is the type of authoritative mediator. Processing the validity of the data using triangulation techniques. Credibility, Transferability, Confirmability and Dependability. Data analysis and processing used in this study are: (1) data collection, (2) data reduction, (3) data presentation, (4) drawing conclusions or levers. The results showed that the role of the mediator in the settlement of industrial relations is in accordance with Law No. 2 of 2004 and Ministerial Decree No. 92 of 2004, to maximize the role of mediators in the settlement of industrial relations, the Bogor Regency Manpower Office provides special policies such as facilitate the disputing parties in holding negotiations beforehand. In the mediation process, the mediator uses the half-room technique in the process of carrying out the mediation session.]]>
<![CDATA[ANALISIS KINERJA KEUANGAN PT ASURANSI BINA DANA ARTA (ABDA) TBK SEBELUM, MASA TRANSISI, DAN SETELAH ADANYA BPJS KESEHATAN PERIODE 2010-2019 ]]>
<![CDATA[Zeze Zakaria Hamzah]]>;
<![CDATA[Benny Osta Nababan]]>;
<![CDATA[Heru Satria Rukmana]]>;
<![CDATA[Siti Nur Fatimah]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.61
<![CDATA[This study aims to determine whether there are differences in the financial performance of the company PT Asuransi Bina Dana Arta (ABDA) before (2010-2013 period), during the transition period (2014-2015 period), and after (2016-2019 period) the implementation of BPJS Kesehatan. The analysis technique used is Financial Ratio Analysis and Trend Analysis. This study uses a type of comparative research with a quantitative approach, using data collection techniques through documentation and literature study. The location of this research is by means of a desk study using data published on the Indonesia Stock Exchange (IDX) through www.idx.co.id, the company's official website www.abdainsurance.co.id and www.bpjs-kesehatan.go.id. While the time of this research starts from February 2021 to October 2021. The results showed that PT Asuransi Bina Dana Arta (ABDA) Tbk when viewed from the analysis of Liquidity showed a stable condition, Solvency improved, but from the analysis of Activity and Profitability showed a decrease. So it can be concluded that the trend that occurred after the BPJS Health showed a trend line that experienced more decline. To improve and maintain its existence, PT Asuransi Bina Dana Arta (ABDA) Tbk can provide benefits in the form of more facilities to its participants that cannot be obtained from BPJS Health, or collaborate with BPJS Health to implement the COB (Coordination Of Benefit) principle.]]>
<![CDATA[PENGARUH JUMLAH PENDUDUK, INVESTASI DAN PAJAK DAERAH TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN BOGOR PERIODE 2016-2019 ]]>
<![CDATA[Zeze Zakaria Hamzah]]>;
<![CDATA[Nida Siti Anggraeni]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 1 (2021): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v12i1.62
<![CDATA[The population continues to increase but the percentage increase in regional original income that tends to decrease is certainly a concern for researchers. The purpose of this study was to determine the effect of population, investment, and local tax revenue together on Regional Original Income in Bogor Regency for the period 2016-2019. The results showed 1. The results of the test t prove that the total population does not have a positive and significant effect on Regional Original Income in the Regional Government of Bogor Regency, this is evidenced by the t value of -0.572 <t table 2.718 and the significance value of 0.578> 0 , 05. 2. The results of the test partially prove that partially the investment does not have a positive and significant effect on Regional Original Income in the Regional Government of Bogor Regency. This is evidenced by the t value -0.733 <t table 2.718 and the significance value 0.477> 0.05. 3. The test results simultaneously prove that together the independent variables consisting of total population, investment, and local taxes simultaneously had a positive and significant effect on Regional Original Income in Bogor Regency.]]>
<![CDATA[PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI BIRO UMUM UNIVERSITAS PERTAHANAN DI SENTUL, BOGOR ]]>
<![CDATA[Syaiful Anwar]]>;
<![CDATA[Dasmansyah Adyas]]>;
<![CDATA[Muchammad Hamdani]]>;
<![CDATA[Al Amin]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.63
<![CDATA[This study aims to determine 1) the effect of compensation on employee performance; 2) The Effect of Work Motivation on Employee Performance; 3) The Effect of Compensation and Work Motivation jointly on the Performance of Public Bureau Employees of the Defense University in Sentul Bogor. The research design used is Ex-post facto. The sampling technique in this study used saturated sampling method, the sample in this study were 77 employees. Data collection techniques used in this study were documentation and questionnaires. The data analysis technique used is multiple linear regression analysis. The results showed that: 1) There is a positive and significant effect of Compensation on Employee Performance with a correlation coefficient Rx1y of 0.474 and a coefficient of determination R2 x1y of 0.225, a tcount of 2.125 > ttable of 1.991. 2) There is a positive and significant effect of Work Motivation on Employee Performance with a correlation coefficient of 0.674 rx2y and a determination coefficient of 0.454 r2x2y, the price of tcount is 6.114 > ttable 1.991. 3) There is a positive and significant effect of Compensation and Work Motivation together on Employee Performance with a positive multiple correlation coefficient Ry(1.2) of 0.696 and a coefficient of determination R2 y(1.2) of 0.485, Fcount value of 5.440 > Ftable 2,14]]>
<![CDATA[STRATEGI PENGEMBANGAN USAHA BORDIR KOMPUTER PADA CV GRAPIKA PROJECT PERKASA CIBINONG KABUPATEN BOGOR ]]>
<![CDATA[Muhlis Muhlis]]>;
<![CDATA[Dasmansyah Adyas]]>;
<![CDATA[Zeze Zakaria Hamzah]]>;
<![CDATA[Muhtadi Nugroho]]>
<![CDATA[ Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Dewantara ]]>
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DOI: 10.47860/economicus.v13i1.64
<![CDATA[The purpose of this study is to determine the strategy that becomes a priority in the business development of CV Grapika Project Perkasa Cibinong. The method that the author uses is a qualitative research method. This research was conducted at CV Graphika Project Perkasa Cibinong. This research was conducted at CV Graphika Project Perkasa Cibinong. The time of the research was carried out for 6 months, namely November 2020 - April 2021. Data analysis was carried out by SWOT analysis. Based on the results of the IFE matrix calculation for CV Graphika Project Perkasa for the overall internal factor weight score, a total score of 2.80 is obtained, which means that the value is at a strong level. Meanwhile, based on the results of the calculation of the EFE matrix for Radio Teman for the overall internal factor weight score, a total score of 1.90 is obtained, which means that the value is at a weak level. Based on the IFE matrix and the EFE matrix table, it is known that the IFE matrix value is 2.80 and the EFE matrix value is 2.81. The strategy that should be used by companies located in Cells II and IV is a market development strategy, so based on the results of the IFE and EFE matrices, the right strategy for CV Grapika Project Perkasa is a market development strategy.]]>
