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KARONA CAHYA SUSENA
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Jurnal Fokus Manajemen
Published by Universitas Dehasen Bengkulu
ISSN : 28099931     EISSN : 28099141     DOI : https://doi.org/10.37676/jfm.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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The Effect Of Total Asset Turnover (TATO) And Net Profit Margin (NPM) On Return On Assets (ROA) At PT Mustika Ratu TBK For The 2015-2024 Febriyani, Fitri; Fadli, Achmad Agus Yasin
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9315

Abstract

This study aims to determine the effect of Total Asset Turnover and Net Profit Margin on Return On Asset at PT Mustika Ratu tbk 2015-2024. Both partially and silently. The population of this study uses secondary data obtained from the annual financial statements of PT Mustika Ratu, Tbk during the period 2015-2024. This study is a descriptive analysis study with a quantitative method approach. The data collection technique in this study uses classical assumption test techniques, namely in the form of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The data analysis technique in this study uses multiple linear regression analysis. Based on the results of the study, the total asset turnover was partially unaffected, there was no significant influence on the Return On Asset with a t-calculated value that was smaller than the t-table value, which was -0.394 < 2.306, and a significance value of 0.705 > 0.05. In the Net Profit Margin variable, there is a significant influence on Return On Asset with a t-calculated value greater than the t-table of 35.898 > 2.306 and a significance value of 0.000 < 0.05. Together, Total Asset Turnover and Net Profit Margin have a positive and significant effect on Return On Asset with an F-calculated value greater than the F-table value of 830,303 > 4.74 and a significance value of 0.000 < 0.05.
The Influence Of Leverage And Firm Size On Profitability At PT Adhi Karya (Persero) TBK For The Period 2014-2023 Sanjaya, Rudi; Ananda, Zahra Oktavia
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9342

Abstract

This research investigates the influence of Leverage and Firm Size on the Profitability of PT Adhi Karya (Persero) Tbk during the 2014–2023 period, both individually and jointly. The financial indicators examined include the Debt to Equity Ratio (DER), Firm Size, and Return on Assets (ROA). The study focuses on PT Adhi Karya (Persero) Tbk, utilizing secondary data derived from the company's annual financial reports spanning 2014 to 2023. An associative quantitative approach was employed, with data collected through documentation. Data analysis involved descriptive statistics, classical assumption testing, multiple linear regression, correlation analysis, determination testing, and hypothesis testing, all performed using SPSS version 27. The findings indicate that, on a partial basis, the Debt to Equity Ratio does not significantly impact Return on Assets, as evidenced by a t-value of -1.001 (less than the critical t-value of 2.365) and a significance level of 0.350 (greater than 0.005). Conversely, Firm Size does have a significant partial effect on Return on Assets, with a t-value of -4.838 (less than 2.365) and a significance value of 0.002 (less than 0.005). Collectively, Leverage and Firm Size significantly affect Profitability, as reflected by an F-value of 14.492 (greater than the critical F-value of 4.74) and a significance level of 0.003 (less than 0.05). The Adjusted R-Square value indicates that 75% of the variation in Return on Assets can be explained by the variables studied, while the remaining 25% is attributed to factors beyond the scope of this research.
The Utilization Of Digital Business By MSMES In Improving Sales Sari, Dian Septiana; Simanjutak, Nella; Situmorang, Rominta Natalia
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9346

Abstract

Digital Marketing is currently widely used by the public as one of the media that supports a business. The approach used in this research is a qualitative approach. The purpose of this study is to analyze the effect of digital marketing utilization in increasing sales of MSMEs in Indonesia. This research is based on a literature study (Library Research). In this study, researchers used the observation method as a data collection method to obtain secondary data. The results of this study indicate that the use of social media for some MSMEs provides benefits, among others, as a means to communicate directly with customers, as a means of product promotion, collecting data on customer needs and desires, providing responses and input to consumers as a basis for decision making in transactions. MSMEs that have a competitive advantage have several characteristics such as good and quality human resources, optimal in utilizing technology, able to increase productivity and product quality, have a wide network and market reach, a structured management system, adequate capital and have an entrepreneurial spirit and an extensive business network. The conclusion of this study is that digital marketing has a significant effect on increasing sales of MSME products. The most widely used social media is E-Commerce. Facebook (FB), Instagram (IG) and Twitter, while whatsapp business is the main media for communication/chat with customers. The most perceived benefit is that communication with customers and suppliers is more intensive and effective and efficient, because it can communicate directly for 24 hours / real time. The transaction process is easier and cheaper because the communication media only incurs credit costs to support communication. Keywords: Digital Marketing, MSMEs.
Marketing Strategy Of Tutoring Services With New Branding Of Former Primagama License In Bekasi Regency 2025 Saputra, Nico Albarino; Sahela, Zeisha
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9363

Abstract

The growth of the non-formal education sector in the capital city’s buffer zones has created intense competition among similar institutions. Following the expiration of the Primagama brand license, this institution faces challenges in rebuilding its brand image while simultaneously attracting new students. This study aims to analyze and formulate effective marketing strategies for the former Primagama tutoring institution in Bekasi Regency. The research employs a qualitative approach with a case study method, focusing on the ex-Primagama tutoring institution. The subjects of the study include institutional managers, students, and parents. Data were collected through in-depth interviews, operational observations, and documentation studies consisting of promotional materials, activity reports, and registration records. Source and method triangulation were applied to enhance the validity and reliability of the findings. The data were analyzed using thematic analysis techniques through iterative stages of data reduction, data presentation, and conclusion drawing. The findings reveal that the key factors for successful marketing strategies include improving service quality, utilizing digital marketing, gathering positive reviews, rebranding, and innovating in learning programs. These strategies have proven effective in attracting new students and strengthening institutional competitiveness. The results highlight the importance of consistent implementation, regular evaluation, and the development of technology-based curricula to ensure the institution remains adaptive to market demands. This research is expected to provide both practical and theoretical contributions to the development of marketing strategies in the non-formal education sector in the digital era.
Micro-Retirement Among Generation Z: A Conceptual Framework For Understanding Periodic Career Interruption As An Alternative Life-Work Integration Strategy Supriadi, Supriadi
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.9365

Abstract

This study aims to introduce and theoretically examine the phenomenon of “micro-retirement” among Generation Z, defined as a career management strategy that involves taking periodic unpaid career breaks throughout one’s working life, rather than deferring personal fulfilment until traditional retirement. This conceptual study synthesizes literature on career development, generational studies, and work-life integration. The theoretical framework draws upon life course theory, career construction theory, and work-life boundary theory to conceptualize micro-retirement as a career strategy with distinct antecedents, manifestations, and consequences. The findings suggest that micro-retirement is a multidimensional phenomenon encompassing periodic disengagement from work, experiential prioritization, and financial-temporal optimization. A theoretical model is presented that links generational values, economic realities, and career development needs as drivers of adopting this strategy. Micro-retirement is positioned both as a response to the inadequacies of conventional career models and as a proactive strategy for achieving sustainable work-life integration. The main limitation of this study lies in the need for empirical validation across different contexts and cultures, as well as further exploration of its long-term impacts on careers and financial well-being. This research contributes theoretically to the fields of career development, youth generational studies, and organizational human resource management by encouraging a redefinition of career success and more flexible talent retention strategies aligned with the aspirations of Generation Z.
The Effect Of Long Term Debt To Equity Ratio And Company Size On Share Price At PT Japfa Comfeed Indonesia Tbk For The Period 2015-2024 Aulia, Syara Irna; Fadli, Achmad Agus Yasin
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9375

Abstract

This study aims to determine the Long Term Debt to Equity Ratio and Company Size on the Share Price of PT Japfa Comfeed Indonesia Tbk for the period 2015-2024, both partially and simultaneously. This study uses quantitative methods with secondary data. The research population is the financial statements of PT Japfa Comfeed Indonesia Tbk, and the sample is in the form of financial position reports and stock overviews for 2015-2024. Data analysis was performed with multiple liner regression using SPSS v25. The F test shows that LTDER and Company Size simultaneously have a significant effect on stock prices. The T test results show that LTDER has a negative and partially significant effect on stock prices, while Company Size has no significant effect partially on the stock price of PT Japfa Comfeed Indonesia Tbk for the period 2015-2024.
Marketing Strategy Analysis To Increase Virgin Coconut Oil (VCO) Sales At UD. Delaria Gea, Melianus; Zebua, Serniati; Harefa, Idarni; Laia, Otanius
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9401

Abstract

This research aims to analyze the marketing strategies implemented by UD. Delaria in marketing Virgin Coconut Oil (VCO) products, evaluating internal and external factors that affect the effectiveness of the strategy, and formulating strategic recommendations to increase sales. The research method used is qualitative with data collection through interviews, observations, and document analysis. The research method used is qualitative with data collection through interviews, observations, and document analysis. The results of the study show that UD. Delaria combines direct selling strategies with digital marketing (internet marketing) to reach a wide range of consumers and retain existing customers. The most influential internal factor is the superior quality of VCO products, while external factors include consumer behavior that is increasingly concerned about health but price sensitive, as well as fierce market competition. The proposed strategies include strengthening targeted digital marketing, consumer education on the benefits of VCO, creative promotion, packaging innovation, and product variant development. This approach is expected to be able to expand market reach, increase brand awareness, build consumer loyalty, and maintain sales stability in a sustainable manner.
Transformation Of Sharia Business Management Governance In The Digital Era Bahtiar, Bahtiar; Diantama, Suarifqi; Arlovin, Teguh
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9409

Abstract

This study aims to analyze the transformation of Sharia business governance in the digital era by emphasizing the role of the Sharia Supervisory Board (SSB), the integration of modern technology, as well as collaborative and multi-stakeholder governance models. A qualitative approach with a case study design was employed to examine the transformation of Sharia business governance in the digital era. Data were collected through in-depth interviews, participatory observation, and document studies involving practitioners, academics, regulators, and the Sharia Supervisory Board. Data analysis was conducted using the Miles and Huberman interactive model, with validation through source and method triangulation. The findings reveal that the utilization of digital technologies such as AI, blockchain, and big data plays a crucial role in enhancing transparency, accountability, and efficiency in Sharia business governance. This study provides a conceptual contribution to the development of a digital-based Sharia governance framework relevant to modern challenges. The results further indicate that implementing technologies such as artificial intelligence, blockchain, and big data can significantly improve the effectiveness, transparency, and accountability of digital Sharia governance. Moreover, the SSB not only functions as a supervisory body but also as a strategic partner in promoting digital innovation aligned with the objectives of maqāṣid al-sharī‘ah. The study also emphasizes that a collaborative and multi-stakeholder governance model is essential to strengthen public trust and enhance competitiveness at the global level. Therefore, adaptive, innovative, and participatory digital Sharia governance can serve as a key to building a sustainable, inclusive, and competitive Sharia business ecosystem in the era of digital transformation.

Page 16 of 16 | Total Record : 158

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