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Analisis Strategi Komunikasi Dalam Mengurangi Resistensi Pegawai Pada Badan Pusat Statistik Kota Gunungsitoli Zebua, Indirwan; Waruwu, Meiman Hidayat; Harefa, Idarni; Mendrofa, Syah Abadi
MARGIN ECO Vol. 8 No. 1 (2024): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v8i1.4559

Abstract

Strategi komunikasi adalah perencanaan dalam penyampaian pesan melalui kombinasi berbagai unsur komunikasi seperti frekuensi, formalitas, isi dan saluran komunikasi sehingga pesan yang disampaikan mudah diterima dan dipahami serta dapat mengubah sikap atau perilaku sesuai dengan tujuan komunikasi. Proses komunikasi melibatkan pengiriman pesan dari satu individu (pengirim) kepada individu lain (penerima), dengan harapan pesan tersebut dipahami dan diberikan respons. Komunikasi dapat terjadi dalam berbagai bentuk, baik lisan maupun tulisan, menggunakan kata-kata, isyarat, atau bahasa tubuh. Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi yang digunakan oleh Badan Pusat Statistik Kota Gunungsitoli dalam mengurangi resistensi pegawai dan untuk mengetahui kendala yang dihadapi dalam komunikasi mengurangi resistensi pegawai pada badan pusat statistik Kota Gunungsitoli. Penelitian ini menggunakan pendekatan penelitian kualitatif dimana penelitian kualitatif. Teknik pengumpulan data pada penelitian ini adalah observasi, wawancara dan dokumentasi. Hasil penelitian ini adalah Strategi komunikasi untuk mengurangi resistensi pegawai di BPS Gunungsitoli melibatkan pelatihan, pertemuan rutin, kolaborasi, dan evaluasi. Namun, beberapa kendala muncul: kurangnya pemahaman akan alasan perubahan, ketidakpastian dampak perubahan, minimnya keterlibatan pegawai, dan kesenjangan antara nilai organisasi dan perubahan yang diusulkan. Dukungan manajemen juga menjadi kunci dalam mengatasi resistensi ini.
PENGARUH STANDAR OPERASIONAL PROSEDUR RETURN BARANG TERHADAP LOYALITAS PELANGGAN DI JNE CABANG GUNUNGSITOLI Halawa, Lidia Warisani; Gea, Jeliswan B.I.J; Harefa, Idarni; Waruwu, Meiman H.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56048

Abstract

This study aims to explore the effect of Standard Operating Procedures (SOP) for returning goods on customer loyalty at JNE Gunungsitoli Branch. The research method used is a combination of qualitative and quantitative, with a qualitative approach to understand customer perceptions and a quantitative approach to statistically measure the impact of certain factors. The research location is at JNE Gunungsitoli Branch, North Sumatra, with a research period of six months from April to September 2023. The results of data analysis using SPSS 25 show that SOP return goods have a positive and significant influence on customer loyalty (Significance = 0.000 <0.05). In addition, the coefficient of determination (R-Square) of 0.850 indicates that the SOP for returning goods as a whole affects customer loyalty by 85%, while the remaining 15% is influenced by other factors. Based on the results of the study, it is recommended that companies involved in delivery and return of goods implement a good return goods SOP to increase customer loyalty and gain other positive benefits. Field observations show that good service in the implementation of the return goods SOP can make customers feel satisfied and remain loyal to use the company's services.
Analisis Strategi Segmentasi Pasar Dalam Meningkatkan Volume Penjualan Produk di Toko Eiger Kota Gunungsitoli Gulo, Pasti Kasih; Mendrofa, Yupiter; Harefa, Idarni; Zebua, Emanuel
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 5 No. 1 (2024): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v5i1.2142

Abstract

Strategi pemasaran merupakan  cara pengaturan pemasaran untuk mencapai keuntungan yang terus meningkat dalam penjualan. Strategi pemasaran adalah program yang menyeluruh dari sebuah usaha, atau perusahaan dalam menentukan target pemasaran untuk memuaskan konsumen. Toko Eiger  Kota Gunungsitoli dijalankan dan beroperasi padan bagian pakain dan perlengkapan stile yang menjual berbagai produk seperti sepatu, jaket, tas, sandal, baju kemeja, celana, dan berbagai produk yang bermerek eiger. Toko Eiger kota gunungsitoli ini satu satunya toko yang berani mengambil keputusun dengan menerapkan strategi segmentasi pasar dengan sasaran kelompok kelas atas yang secara pengamatan saya kota gunungsitoli penduduknya rata rata kelas menengah kebawah. Di Kota Gunugsitoli salah satu toko yang menjual produk Eiger yang menerapkan segmentasi pasar yaitu Toko Eiger Kota Gunugsitoli yang menjual produk- produk yang dikeluarkan oleh perusahaan Eiger yaitu kareel, sandal, kaos, tenda, daypack, tas, sepatu, topi, jam tangan scarf dan produk lainya, namun dalam penerapannya ada bebarapa kendala yang menjadi hambatan dalam meningkatkan volume penjualannya. Menurut hasil observasi sementara peneliti menemukan beberapa masalah dalam penerapan strategi segmentasi pasar di toko Eiger kota Gunungsitoli  yaitu dalam memilih produk yang akan dijual toko Eiger tidak memperhatikan karakteristik dan kebutuhan masyarakat kota Gunungsitoli kemudian dalam memilih produk yang akan dijual toko eiger tidak memperhatikan kelas sosial masyarakat kota gunugsitoli sehingga produk yang mereka jual jarang laku bahkan setiap harinya toko ini selalu sepi dan mengalami kerugian. Oleh  karena itu peneliti menilai bahwa strategi segmentasi pasar yang diterapkan oleh Toko Eiger ini belum sepenuhnya berhasil.
Strategi Promosi Dalam Meningkatkan Penjualan Pada UD Putra Sawo Kecamatan Sawo Gea, Mei Berkat Syukur; Harefa, Idarni; Buulolo, Nanny Artatina; Waruwu, Sukaaro
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 5 No. 1 (2024): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v5i1.2147

Abstract

Persaingan dunia usaha dalam bidang produk dan jasa yang semakin ketat adalah memberikan nilai dan kepuasan bagi konsumen dengan adanya produk dan jasa yang semakin berkualitas. Pelaku usaha harus memiliki syarat yang harus dipenuhi oleh pelaku usaha yaitu harus mencapai keunggulan bersaing dalam menciptkan produk atau jasa yang diminati oleh konsumen. Pemasaran merupakan salah satu dari kegiatan pokok yang dilakukan oleh para pengusaha atau pembisnis dalam usahanya untuk mempertahankan kelangsungan hidupnya, untuk berkembang dan untuk mendapatkan laba. Strategi promosi yang diterapkan pada UD Putra Sawo merupakan hanya penjualan langsung, mouth to mouth, penjualan pribadi, dan hubungan masyarakat tidak dengan menggunakan periklanan dan media sosial lainnya. Dikarenakan kurangnya wawasan karyawan UD Putra Sawo dalam menerapkan strategi promosi yang efektif untuk meningkatkan volume penjualan dalam perusahaan. Berhasil tidaknya dalam mencapai tujuan bisnis tergantung kepada keahlian pengusaha dibidang pemasaran, produksi, keuangan maupun bidang lain. Adapun tujuan penelitian ini adalah untuk mengetahui bagaimana Peranan Strategi Promosi dalam meningkatkan penjualan pada UD Putraa Sawo Kecamatan Sawo. Pendekatan yang dipakai dalam penelitian ini bersifat deskriptif, dengan menggunakan metode kualitatif. Kunci informasi dalam penelitian ini adalah karyawan pada UD Putra Sawo Kecamatan Sawo sebanyak 5 orang dan keterwakilan dari pelangga sebanyak 5 orang sehingga jumlah informan pada penelitian ini sebanyak 10 orang. Hasil penelitian menunjukkan bahwa Strategi promosi yang efektif memiliki dampak yang signifikan dalam pertumbuhan dan keberhasilan usaha pada UD Putra Sawo Kecaamatan Sawo. Strategi promosi membantu mengidentifikasi target pelanggan yang potensial, dengan pemahaman yang lebih baik tentang pelanggan, perusahaan dapat menyesuaikan pesan dan taktik promosi yang dilakukan oleh UD Putra Sawo Kecamatan Sawo. Strategi promosi memungkinkan UD Putra Sawo untuk membangun hubungan yang berkelanjutan dengan pelanggan melalui komunikasi yang terus-menerus dan pelayanan pelanggan yang baik.
The Influence of Raw Material Inventory Control on Production Targets at Wery Bakery in Gunungsitoli City: Lahagu, Feberlius; Zebua, Serniati; Harefa, Idarni; Zebua, Emanuel
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Inventory management is a planned approach to determine what to order, when to order and how many orders and how much stock so that the costs associated with purchasing and storing are optimal without disrupting production and Production targets are company limits on a production output based on planning- plans set by the company. The purpose of this research is to determine the control of raw material inventory at Wery Bakery in Gunungsitoli City, to determine the production target at Wery Bakery in Gunungsitoli City, to find out whether there is an influence of raw material inventory control on production targets at Wery Bakery in Gunungsitoli City and to find out how much The big influence of controlling raw material supplies on production targets at Wery Bakery in Gunungsitoli City. The total sample is 13 people, Quantitative research type. The results of the study that: 1). All questionnaires used in data collection in the field were declared feasible and valid to use, where rxy>rtable, 2). The value based on the calculation of the determinant coefficient, the correlation of variable X (processing of raw material supplies) to variable Y (production target) was 42, 25%. 3). From the results of simple linear regression calculations obtained the equation Y = 13.880 + 0.637 (X). 4). t test with dk = 13 at a significant level = 0.05 where tcount> t table is 2.837> 2.201 So it is proven that the accepted hypothesis is Ha, namely there is an influence of raw material inventory control on production targets at Wery Bakery in Gunungsitoli City and Ho is rejected.
The Importance of Personal Protective Equipment in Firefighter Safety and Health Efforts in the North Nias District Fire and Rescue Field: Nazara, Delnovi Yanti; Mendrofa, Martha Surya Dinata; Telaumbanua, Eliagus; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Personal protective equipment (PPE) refers to gear utilized to safeguard individuals from hazards, accidents, and work-related illnesses. It is typically employed in environments where there is a heightened risk of harm to workers and those around them. This equipment encompasses garments and accessories designed to shield workers from hazardous substances, processes, machinery/tools, facilities, and surroundings, thereby reducing the likelihood of accidents and illnesses. PPE should be comfortable to wear and should not impede work in order to provide effective protection. Its primary objective is to prevent work-related diseases. The use of PPE is not limited to workers alone but extends to anyone entering and interacting with the work environment. PPE is intertwined with occupational safety and health (OSH) because it contributes to maintaining OSH standards. OSH, as mandated by labor laws, revolves around ensuring the physical and mental well-being of the workforce, with a focus on accident and illness prevention and management in the workplace.
Financial Performance Analysis of Village Fund Allocation Management Based on Financial Ratios at Simanaere Village Office, Gunungsitoli Idanoi District, Gunungsitoli City Waruwu, Putri Destari; Telaumbanua, Aferiaman; Waruwu, Sukaaro; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the financial performance of Village Fund Allocation (ADD) in Simanaere Village, Idanoi District, Gunungsitoli City, based on the calculation of financial ratios, namely effectiveness ratio and growth ratio. The analysis method used in this research is descriptive with both quantitative and qualitative approaches. The researcher obtained secondary data in the form of the realization report of the Village Revenue and Expenditure Budget (APBDes) of Simanaere Village from 2019 to 2021, and primary data in the form of interview results with the government of Simanaere Village. Data collection techniques used were interviews and documentation. The results of this research indicate that the financial performance of ADD management in Simanaere Village from 2019 to 2021 is categorized as effective, with an average effectiveness rate of 99.41%. However, the growth rate is categorized as negative, with an average of -5.9%."
Transformational Leadership Analysis in Forming Quality Work Culture at The Gunungsitoli Idanoi Sub-District Office Gea, Alberman Ekarius; Waruwu, Meiman Hidayat; Telaumbanua, Eliagus; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

In this study, researchers will conduct an analysis in realizing community empowerment in village programs in the Nazalou Lolowua Village government, Gunungsitoli Alo'oa Subdistrict, In research observations, researchers found that there was dissatisfaction among the village community with the lack of availability and quality of sewing course training organized by the village government. The purpose of this study was to determine the analysis of transformational leadership in the formation of a quality work culture at the Gunungsitoli Idanoi Sub-District Office and the role of transformational leadership in the formation of a quality work culture at the Gunungsitoli Idanoi Sub-District Office. In this study using qualitative methods and data collection techniques using observation, documentation and interviews. The result of this study is that the Camat's leadership is based on an inclusive approach, clear vision, inspirational motivation, intellectual stimulation, and individual attention to employees. The Camat's inclusive approach is reflected in policies and practices that open space for participation of all team members in decision making. Inclusive leadership applied by the Camat of Gunungsitoli Idanoi has a positive impact on the work environment, active participation of team members, motivation, and productivity. This approach is supported by several factors, such as active and equitable participation of all employees in decision-making, a clear vision that leads to improved public services and active community involvement, active involvement of the Sub-district Head with employees, communication of the Sub-district Head's vision and goals, special initiatives for employee development, encouraged creativity and innovation, support for employee intellectual development, individual attention from the Sub-district Head to employees, and employee experience in receiving special attention.
Analysis of Working Capital Turnover, Company Size, and Profitability at PT. Maxis Paragon, Gunungsitoli City, Years 2019-2022 Hulu, Yolan Selviana; Buulolo, Nanny Artatina; Batee, Maria Magdalena; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The study aims to analyze working capital turnover, company size, and profitability at PT Maxis Paragon in Gunungsitoli City from 2019 to 2022. It's a descriptive study using secondary data, focusing on the company's financial reports. The findings indicate a healthy working capital turnover, exceeding the standard of >1 time. PT Maxis Paragon falls into the medium-sized enterprise category, with net worth ranging from Rp. 500 million to Rp. 10 billion and annual sales from Rp. 2.5 billion to Rp. 50 billion. However, profitability, measured by Return on Assets (ROA), shows substandard performance (<5.98%). Return on Equity (ROE) was below standard (<8.32%) for 2019-2020 but improved above standard for 2021-2022. Net Profit Margin (NPM) also indicates below-standard performance (<3.92%). These results suggest areas for improvement in profitability despite healthy working capital turnover and medium-sized enterprise status.
Marketing Mix Strategy in Efforts to Increase Drug Sales at the Healthy Pharmacy in Gunungsitoli City, Produced by PT Kalbe Farma Tbk Waruwu, Frisca Angela; Zebua, Emanuel; Zalukhu, Yuterlin; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research is motivated by business developments which require every entrepreneur to combine marketing mix functions so that the company's business can run smoothly. Many argue that marketing should play an important role in determining the direction of a company's concept and strategy. This research aims to determine the marketing mix strategy in an effort to increase drug sales in healthy pharmacies in Gunungsitoli City. This research is a descriptive study with a qualitative approach with the research object being a healthy pharmacy in Gunungsitoli City. Data sources were taken from documentation, interview results and observation results. In this research, interviews with various questions about the research topic were conducted directly. The results of this research show that the healthy pharmacy in Gunungsitoli City has implemented the 7p marketing mix strategy in its business which has been running but is still not optimal/deficient and this has resulted in a decline in sales due to lack of promotion and increasingly tighter competition. Therefore, implementing the marketing mix strategy is able to increase sales volume.
Co-Authors Aceh, Masmunira Ayler Beniah Ndraha Baene, Diana Novita Bate'e, Maria Magdalena Bate'e, Nefirman Batee, Maria Magdalena Bate’, Maria M Bate’e , Maria Magdalena Bate’e, Maria Magdalena Bate’e, Putri Clarita Bawamenewi Bu'ulolo, Nanny Artatina Buulolo, Nanny A. Buulolo, Nanny Artatina Bu’ulolo, Nanny Bu’ulolo, Nanny A. Bu’ulolo, Nany Artatina Daeli, Seniati Duha, Tiarni ELIYUNUS WARUWU Faebuadodo Hulu, Perlindungan Fanaetu, Yuternalis Juniter Fatolosa Hulu Fredika Ade Pratama Agustiawan Gea, Alberman Ekarius Gea, Ester Kurniawati Gea, Herry Andrinata Gea, Jeliswan B.I.J Gea, Jeliswan Berkat Iman Jaya Gea, Mei Berkat Syukur Gea, Melianus Gea, Yosua Victorada Gulo, Boby Marthin Gulo, Erwinta Gulo, Heniwati Gulo, Pasti Kasih Gulo, Resman Gulo, Susimawati Gulo, Yenni Tri Yanti Halawa, Fanotona Halawa, Forman Halawa, Lidia Warisani Halawa, Odaligo Harefa, Feberni Harefa, Lican Nirmala Harefa, Ronand Sona Sowa’a Harefa, Sadari Haria, Reklis Putri Hia, Litani Yakini Hondo, Elgius Hulu, Antonius Julius Hulu, Denesti Hulu, Fatolosa Hulu, Juli Herdiman Hulu, Parlindungan F Hulu, Perlindungan Faebuadodo Hulu, Protection F. Hulu, Yolan Selviana Humendru, Hence Anycolony Kakisina, Sophia Molinda Lahagu, Feberlius Lahagu, Maret Iman Laia, Aluiwa'auri Laia, Otanius Laia, Veronika Fatina Laoli, Jeni Astuti Laoli, Meri Eka Lestari Laowo, Ridho Tri Aman Larosa, Sri Nibenia Larosa, Sweecth Lestari Lase, Febri Liani Putri Lase, Heseziduhu Lase, Kartini Lase, Kasiani Lase, Murniwati Lase, Nasrul Efendi Lase, Petrus Lase, Ramalan Wati Marulafau, Imadulhaq Meiman Hidayat Waruwu Mendrofa, Aftitin Desti Mendrofa, Martha Surya Dinata Mendrofa, Norbert Gabrielle Charasi Mendrofa, Sepriani Mendrofa, Soterman Fotendo Kristian Mendrofa, Syah Abadi Mendrofa, Yupiter Nazara, Delnovi Yanti Nazara, Setiaman Ndraha, Katharina Kaeni Wartey Jemefal Jens Ndraha, Oktaviani Ndruru, Bernada Ndruru, Efenis Odaligoziduhu Halawa Permana Harefa, Abdiwan Dixit Putra, Heri Melvin Sah S Zai, Kurniawan Saota, Imelda Wulansari Serniati Zebua Sophia Molinda Kakisina Tafonao, Sinta Ardiyanti Putri Telaumbanua, Aferiaman Telaumbanua, Daniel Anugrah Prima Telaumbanua, Ledi Triranto Telaumbanua, Otolius Telaumbanua, Sofyan Fran Wijaya Telaumbanua, Widya Fransiska Wansyah Putra Harefa, Ider Waruwu, Frisca Angela Waruwu, Jhon Ervin Waruwu, Meiman H. Waruwu, Mira Mista Waruwu, Putri Destari Waruwu, Walina Yuterlin Zalukhu Zai , Kurniawan Sarototonafo Zai, Happy Notatema Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Vinsen April Linus Zalukhu, Dinda Juliyana Zalukhu, Risma Nelly Zalukhu, Sukur Puji Iman Zalukhu, Yuterlin Zamasi, Berkat Perlindungan Zebua, Adil Setia Zebua, Alfandi Zebua, Andri Krisman Zebua, Dedi Irawan Zebua, Emanuel Zebua, Fakta Solala Zebua, Fransiska Riang Hati Zebua, Idam Eltri Zebua, Indirwan Zebua, Silvan Solaso Zebua, Triwan Putra Zega, Binsar Jun Imer Zega, Dede Kurniawan Zega, Irfan Zega, Nurhayati Zega, Sadarman Zendrato, Hasrat Damai Aprilliaman Zendrato, Lois Ihcasia Zendrato, Sejoiman